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COMEX 2025 Targets Over USD $320 Million in Deals as Oman Showcases Digital Future
“This is the biggest and most important event in Oman when it comes to trade, investment and business,” said Amr Baabood, CEO of the Arabian Research Bureau and organiser of the show.
“We are focused on the future: digital transformation, artificial intelligence, and the technologies that will drive economic growth.”
Record International Participation
More than 35 countries are taking part, with government agencies, private companies, universities and start-ups presenting innovations in Artificial Intelligence (AI), blockchain, fintech, cybersecurity, logistics, and digital government services.
Live-streamed sessions also enabled a global audience to follow key discussions with nearly 60 Omani government entities highlighting progress toward the nation’s Oman Vision 2040 master plan.
“They’re demonstrating what has been achieved and how public–private partnerships can help realise our big vision,” Baabood noted.
This was conceded by his Marketing Director, Huzaifah Ubaid Khan, who highlighted the show’s scale and strategic focus:
“Our main theme is driving investment in tech with Oman, and we’ve built the event around five key growth ecosystems—digital transformation, AI and cybersecurity, e-sports and gaming, agriculture technology, and banking and fintech—all aligned with Oman Vision 2040,” he said.
“With nearly 400 exhibitors overall, and an expected 100,000 visitors, COMEX has become the platform where investors, innovators and policymakers connect.
“Oman’s historic trade links with Asia—from Malaysia and Singapore to Indonesia—make this the right time for Southeast Asian companies to explore opportunities here.”
Khan also pointed to firsts that reflect the exhibition’s growing clout: a major China pavilion, strong GCC representation, and even an Oman Air aircraft carrying the COMEX logo—a national first.
“We’ve taken bold steps in marketing and partnerships this year, and the response has been incredible,” he said.
Technology for Every Sector
Dedicated zones covered government e-services, banking and fintech, insurance technology, cybersecurity, and advanced logistics.
Exhibitors showcased everything from telemedicine platforms and health-tracking apps to next-generation shipping and aviation monitoring systems.
“Oman is globally recognised for its strong cybersecurity framework,” Baabood said.
“We have the world’s leading companies here, ensuring data is as safe as possible.”
A Gateway for Asia and Beyond
Baabood also highlighted opportunities for Southeast Asian businesses—particularly from Malaysia, Singapore, Indonesia and the Philippines—to collaborate with Omani counterparts.
“Oman’s location makes it a natural hub for the GCC, Africa and Europe,” he explained.
“Asian countries lead in technologies such as semiconductors. We invite their companies to set up here and serve the wider region.”
Sustainability and Green Energy
Sustainability was also central to the show with Oman investing heavily in green hydrogen and renewable energy.
Major companies at COMEX also demonstrated how digital tools—from drones to smart tracking—can cut environmental impact.
“Digital transformation is not just about technology,” Baabood stressed.
“It’s about people, skills and mindset.”
Youth and Teamwork
Despite his own youth, Baabood credits COMEX’s success to a “young, energetic team—most of them under 28 years old—and the strong support of experienced partners.”
“Age is not a factor when everyone works together toward a common vision,” he said.
Cybersecurity Front and Center
Among the standout participants at COMEX was Dreamlab Technologies, unveiling a suite of locally developed cybersecurity tools aimed at strengthening digital sovereignty across the Middle East and beyond.
“We are proud to present advanced solutions built in Oman by Omani professionals,” said Mohammed Al Mamari, General Manager of Business Development.
“From our base in Muscat we are driving innovation that serves not only the Middle East but also international markets, making Oman a regional hub for cybersecurity solutions.”
Government Innovation on Display
Highlighting the public sector’s role, Sultan Al Subhi, representing Oman’s Ministry of Culture, Sports and Youth, showcased an eight-week national hackathon that recently earned a Guinness World Record for the longest digital government transformation project.
“We opened 28 real-world challenges to anyone—regardless of age or nationality—and were amazed by the creativity,” Al Subhi said.
“COMEX is the perfect platform to reveal these solutions because it brings the private sector, public sector and international innovators together under one roof.”
Among the ministry’s prototypes are a multiplayer online version of traditional Omani games, a sports-complex maintenance platform, and Melody, a new social network and credentialing system for musicians.
“We offer partners a safe sandbox to pilot technology live, plus access to Middle Eastern culture and markets,” Al Subhi added.
Palestinian Tech Gains Momentum
First timers at COMEX, Technology for Youth and Jobs Project (TechStart) which aims to increase economic opportunities for IT service firms in the West Bank and Gaza, brought 18 pioneering Palestinian IT firms ranging from semiconductor innovators to cybersecurity specialists.
“In just the first two days, three of our companies signed MOUs or contracts with partners here in Oman—something almost unheard of at exhibitions like these,” said Feras Nasr, who co-leads the initiative with Farah J Said.
“Our goal is to help Palestinian IT companies build capacity, secure market access and attract investors,” Farah added.
“We see strong future opportunities in Southeast Asia—in Malaysia, Singapore and Indonesia—where the interest in Palestinian technology and the openness to collaboration are very encouraging.”
Looking Ahead
Moving forward, Amr Baabood envisions COMEX continuing to grow in both scale and quality.
“It’s about the value and results for everyone—whether they come to learn, network, invest or simply experience Oman’s hospitality,” he said.
“Our goal is to drive the nation’s digital economy from 2 percent to 10 percent of GDP and position Oman as one of the world’s most advanced, connected nations.”
Hashtag: #COMEX2025
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The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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