Media OutReach

“Created for Ease”: ECOVACS Brand Campaign Honors Caregivers Across the APAC Region

Published

3 weeks ago

13/03/2026

SINGAPORE – Media OutReach Newswire – 13 March 2026 – ECOVACS Robotics, a global leader in home service robotics, is bringing its global “ECOVACS, Created for Ease” brand idea to the APAC region with a local twist: “Always in Your Corner”. With this, ECOVACS is underscoring its commitment to understanding and meeting the unique needs of users in the APAC region.

“ECOVACS, Created for Ease” reflects the brand’s ongoing commitment to leverage service robotics to create a world of ease for users by relieving them of household tasks. For users in the APAC region, ECOVACS knows that “ease” is not simply about doing less. It means easing the mind and letting go of mental burdens. To bring ease to APAC users, technology must not demand attention. It should be “Always in Your Corner” – quietly helping users to keep their daily life on track.

“Always in Your Corner” for APAC’s Unsung Heroes

“Always in Your Corner” represents how ECOVACS’ diversified full-scenario home service robotics ecosystem is designed to help ease the burdens faced by users in the APAC region and empower them to enjoy a more effortless modern lifestyle. For example, many in the APAC region are part of the so-called “sandwich generation”. They are the quiet backbones of their households, juggling career demands while also taking care of children and aging parents. Whether it’s helping a child with their homework or taking dad to his doctor’s appointment, these everyday heroes are always in someone else’s corner. ECOVACS believes they also deserve to have someone in their corner, to help ease their burdens.

For the past 20 years, ECOVACS has been driven by a fearless spirit of innovation to solve complex challenges and continuously advance the user experience. The pioneering intelligent technologies in the ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners, such as the OMNI Station, OZMO ROLLER technology, and PowerBoost technology have set new industry benchmarks and become the hidden heroes for every home, designed to help users clean every corner of their home with minimal effort.

Enabling Village Partnership in Singapore

Now ECOVACS is bringing this same innovation spirit to help ease the burdens faced by caregivers in the APAC region. As part of its brand campaign, ECOVACS is planning to cooperate with select like-minded local partners across the region, such as Enabling Village in Singapore. Enabling Village is an integrated community space that aims to empower caregivers for people with disabilities by providing them with resources to manage their responsibilities and enhance their quality of life. ECOVACS will provide Enabling Village caregivers with DEEBOT robotic vacuum cleaners to help ease their burdens and enable them to spend more time on themselves.

“Caring for a child with special needs requires lots of time and patience. And it can be challenging to find moments when I can focus on myself,” says Yvette Wang. “I’m grateful to ECOVACS and their efforts to assist caregivers. With their DEEBOT robotic vacuum I now have one less thing to manage, as I can leave DEEBOT to take care of our floors, and itself.”

To commemorate their partnership, ECOVACS and Enabling Village have invited Yvette’s son, artist @Eli_lailai, to specially design some exclusive merchandise. This collaboration was made possible through I’mable Collective, an initiative by SG Enable that supports and empowers persons with disabilities by providing training and employment opportunities within the creative sector.

An Ecosystem that Empowers Ease

ECOVACS’ efforts to continually strengthen its leadership in service robotics are rooted in its deep understanding of users’ needs. Its regionally tailored brand idea “Created for Ease – Always in Your Corner” reflects the brand’s desire to tailor its mission of ‘Robotics for All’ to shape a better future for users in the APAC region with robots that can seamlessly serve every home, everywhere.

The industry-leading cleaning technologies pioneered by ECOVACS demonstrate its dedication to reducing human effort while maximizing cleaning precision and efficiency, all with the aim of offering dependable cleaning experiences tailored to the needs of today’s households. ECOVACS’ service robots offer users more ease by bringing efficient, effortless cleaning to every corner of their household.

“Always in Your Corner” reflects how ECOVACS’ home service robotics ecosystem is designed for users in the APAC region – to support their full-home scenarios, from floors to windows. The ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners are built to handle what must be done — quietly, consistently, and intelligently. They don’t just clean, they leave users with less to manage.

Amplifying a Message of Care

ECOVACS will extend the impact of this brand campaign across multiple touchpoints in key APAC markets, including Singapore, Australia, Vietnam, India, Thailand, Malaysia and Indonesia. Through localized partnerships, integrated brand storytelling, and community engagement, ECOVACS aims to honor caregivers as well as those across the region who are seeking a less stressful and more balanced life.

Intelligent. Innovative. Intuitive.

From its DEEBOT family of robotic vacuum cleaners to its WINBOT family of robotic window cleaners, all of ECOVACS’ innovations are backed by its well-established vertically integrated supply chain and independently developed technologies spanning batteries, AI, motors, transmission components and more.

Today, ECOVACS serves over 38 million households across nearly 180 markets worldwide. Its mission — “Robotics for All” — reflects a long-term commitment to making intelligent service robotics accessible, reliable, and seamlessly integrated into everyday life.

“Created for Ease” is not only about cleaning better. It’s about living lighter and reducing what needs your attention – so that you can focus on what truly matters. And in doing so, ECOVACS is always in your corner.

Hashtag: #ECOVACS

The issuer is solely responsible for the content of this announcement.

About ECOVACS ROBOTICS

Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots and robotic pool cleaners, ECOVACS solidified its position as a multi-category leader in home service robotics.

Guided by the mission “Robotics for All”, ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.

Media OutReach

FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design

Published

2 days ago

02/04/2026

Media Outreach

The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.

NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.

FikaGO Blending Pet Stroller with Modern Lifestyle Design

Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.

“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO

SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.

The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.

“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO

As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.

Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer

https://us.fikago.com/
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YouTube: https://www.youtube.com/@fikago5910

The issuer is solely responsible for the content of this announcement.

About FikaGO

FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.

Media OutReach

Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026

Published

2 days ago

02/04/2026

Media Outreach

HONG KONG, CHINA – Media OutReach Newswire – 2 April 2026 – Lee Kum Kee Sauce (“Lee Kum Kee”), a global leader in sauces and condiments, proudly served as the Official Sauce and Condiment Partner for the prestigious Asia’s 50 Best Restaurants 2026 awards ceremony in Hong Kong, China. The event marked the first time the celebrated culinary award had taken place in Hong Kong, making the occasion especially significant for the city and the wider Asian dining community.

Asia’s 50 Best Restaurants Awards Ceremony 2026. Photo credit: Asia’s 50 Best Restaurant

From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.

“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation

Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.

The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

(Left) Chef Vicky presents classic Hong Kong late-night dishes at Lin Heung Lau; (Right) Guests enjoying the nostalgic flavours.

The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.

The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.

At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”

Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee

During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

Guests taste creative canapes: beef cheek guabao and shrimp dumpling with egg white; and exchange culinary insights at the Lee Kum Kee booth.

As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

Lamdre claims the Highest Climber Award sponsored by Lee Kum Kee. Photo credit: Asia’s 50 Best Restaurants

In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.

Building the Future Together: Deepening Global Partnerships

With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK

The issuer is solely responsible for the content of this announcement.

About Lee Kum Kee

Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.

About Asia’s 50 Best Restaurants

Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.

Media OutReach

DHL Express appoints new commercial lead for Asia Pacific

Published

2 days ago

02/04/2026

Media Outreach

Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026

SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.

Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express

Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.

“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.

In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.

“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.

The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL

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https://www.linkedin.com/company/dhlexpress/

The issuer is solely responsible for the content of this announcement.

DHL – The logistics company for the world

DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.

DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.