Media OutReach

“Created for Ease”: ECOVACS Brand Campaign Honors Caregivers Across the APAC Region

Published

3 months ago

13/03/2026

SINGAPORE – Media OutReach Newswire – 13 March 2026 – ECOVACS Robotics, a global leader in home service robotics, is bringing its global “ECOVACS, Created for Ease” brand idea to the APAC region with a local twist: “Always in Your Corner”. With this, ECOVACS is underscoring its commitment to understanding and meeting the unique needs of users in the APAC region.

“ECOVACS, Created for Ease” reflects the brand’s ongoing commitment to leverage service robotics to create a world of ease for users by relieving them of household tasks. For users in the APAC region, ECOVACS knows that “ease” is not simply about doing less. It means easing the mind and letting go of mental burdens. To bring ease to APAC users, technology must not demand attention. It should be “Always in Your Corner” – quietly helping users to keep their daily life on track.

“Always in Your Corner” for APAC’s Unsung Heroes

“Always in Your Corner” represents how ECOVACS’ diversified full-scenario home service robotics ecosystem is designed to help ease the burdens faced by users in the APAC region and empower them to enjoy a more effortless modern lifestyle. For example, many in the APAC region are part of the so-called “sandwich generation”. They are the quiet backbones of their households, juggling career demands while also taking care of children and aging parents. Whether it’s helping a child with their homework or taking dad to his doctor’s appointment, these everyday heroes are always in someone else’s corner. ECOVACS believes they also deserve to have someone in their corner, to help ease their burdens.

For the past 20 years, ECOVACS has been driven by a fearless spirit of innovation to solve complex challenges and continuously advance the user experience. The pioneering intelligent technologies in the ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners, such as the OMNI Station, OZMO ROLLER technology, and PowerBoost technology have set new industry benchmarks and become the hidden heroes for every home, designed to help users clean every corner of their home with minimal effort.

Enabling Village Partnership in Singapore

Now ECOVACS is bringing this same innovation spirit to help ease the burdens faced by caregivers in the APAC region. As part of its brand campaign, ECOVACS is planning to cooperate with select like-minded local partners across the region, such as Enabling Village in Singapore. Enabling Village is an integrated community space that aims to empower caregivers for people with disabilities by providing them with resources to manage their responsibilities and enhance their quality of life. ECOVACS will provide Enabling Village caregivers with DEEBOT robotic vacuum cleaners to help ease their burdens and enable them to spend more time on themselves.

“Caring for a child with special needs requires lots of time and patience. And it can be challenging to find moments when I can focus on myself,” says Yvette Wang. “I’m grateful to ECOVACS and their efforts to assist caregivers. With their DEEBOT robotic vacuum I now have one less thing to manage, as I can leave DEEBOT to take care of our floors, and itself.”

To commemorate their partnership, ECOVACS and Enabling Village have invited Yvette’s son, artist @Eli_lailai, to specially design some exclusive merchandise. This collaboration was made possible through I’mable Collective, an initiative by SG Enable that supports and empowers persons with disabilities by providing training and employment opportunities within the creative sector.

An Ecosystem that Empowers Ease

ECOVACS’ efforts to continually strengthen its leadership in service robotics are rooted in its deep understanding of users’ needs. Its regionally tailored brand idea “Created for Ease – Always in Your Corner” reflects the brand’s desire to tailor its mission of ‘Robotics for All’ to shape a better future for users in the APAC region with robots that can seamlessly serve every home, everywhere.

The industry-leading cleaning technologies pioneered by ECOVACS demonstrate its dedication to reducing human effort while maximizing cleaning precision and efficiency, all with the aim of offering dependable cleaning experiences tailored to the needs of today’s households. ECOVACS’ service robots offer users more ease by bringing efficient, effortless cleaning to every corner of their household.

“Always in Your Corner” reflects how ECOVACS’ home service robotics ecosystem is designed for users in the APAC region – to support their full-home scenarios, from floors to windows. The ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners are built to handle what must be done — quietly, consistently, and intelligently. They don’t just clean, they leave users with less to manage.

Amplifying a Message of Care

ECOVACS will extend the impact of this brand campaign across multiple touchpoints in key APAC markets, including Singapore, Australia, Vietnam, India, Thailand, Malaysia and Indonesia. Through localized partnerships, integrated brand storytelling, and community engagement, ECOVACS aims to honor caregivers as well as those across the region who are seeking a less stressful and more balanced life.

Intelligent. Innovative. Intuitive.

From its DEEBOT family of robotic vacuum cleaners to its WINBOT family of robotic window cleaners, all of ECOVACS’ innovations are backed by its well-established vertically integrated supply chain and independently developed technologies spanning batteries, AI, motors, transmission components and more.

Today, ECOVACS serves over 38 million households across nearly 180 markets worldwide. Its mission — “Robotics for All” — reflects a long-term commitment to making intelligent service robotics accessible, reliable, and seamlessly integrated into everyday life.

“Created for Ease” is not only about cleaning better. It’s about living lighter and reducing what needs your attention – so that you can focus on what truly matters. And in doing so, ECOVACS is always in your corner.

Hashtag: #ECOVACS

The issuer is solely responsible for the content of this announcement.

About ECOVACS ROBOTICS

Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots and robotic pool cleaners, ECOVACS solidified its position as a multi-category leader in home service robotics.

Guided by the mission “Robotics for All”, ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.

Media OutReach

Survey: AI Investment Boom in Asia Pacific Fuelled More by Fear of Missing Out Than Actual Results

Published

2 hours ago

12/06/2026

Media Outreach

SINGAPORE – Media OutReach Newswire – 12 June 2026 – Enterprise AI spending is climbing rapidly, with boards racing to deploy the technology faster than they can measure whether it works. According to the latest IDC InfoBrief, commissioned by Expereo*, around 70% of organizations are investing in AI, motivated by its potential or by the fear of falling behind the competition, but they lag in disciplined ROI evaluation, and one in five (20%) admit they are investing aggressively in AI with little evaluation, driven by the fear of being left behind.

In Asia Pacific (APAC), that pressure is even more pronounced as 37% of organizations admit investing aggressively with little evaluation – nearly double the global average, and well ahead of the US (10%) and Europe (13%). The pressure is most acute in Australia (45%) and Vietnam (44%), while in Singapore, more than one in three organizations admit the same.

The IDC InfoBrief, based on a survey of 800 technology leaders across APAC, Europe, and the US, found that AI has become one of the most prioritized technology investments globally, with 51% of organizations planning to prioritize AI or machine learning investment over the next 12 months – rising to 61% across APAC. However, returns are failing to keep pace with the hype. Just 19% of global organizations surveyed say their AI implementations have exceeded expectations, and only 5% report they have significantly exceeded them¹.

Across APAC, 40% say implementations have exceeded or significantly exceeded expectations – ahead of the global average but still leaving the majority falling short. Globally, the most-cited reasons for underperformance are inadequate or poor-quality training data (51%), higher-than-expected costs or ROI not achieved (47%), and AI not performing as well as expected (46%). For APAC specifically, the picture is broadly similar – though costs bite harder: 49% cite poor-quality training data, 54% cite cost overruns or ROI not achieved (rising to 80% in Malaysia), and 46% say AI has simply not performed as expected.

Where organizations have the right foundations in place, the results speak for themselves. Across APAC, 87% report productivity improvements in the business units most affected by AI, and 82% say quality of work has improved.

Underpinning many of these challenges is also a network and infrastructure readiness gap. Globally, 26% of organizations whose AI implementations have failed to meet expectations cite inadequate network or connectivity performance as a contributing factor. Looking ahead, 54% of organizations say they need more flexible and scalable networks to thrive in an AI-driven environment, and 51% need greater resilience and reliability to maximize uptime². In APAC, the gap is acute as only 9% of organizations describe their network infrastructure as fully ready to support new AI, cloud, and digital initiatives, and 37% say it will need upgrading or replacing soon. The need is most acute in Thailand (74%) and Singapore (58%), both of which rank above the regional average on demand for flexible, scalable networks. In Indonesia, nearly half of all organizations (48%) say their infrastructure will need upgrading or replacing soon.

Ben Elms, CEO, Expereo, says: “Every enterprise we speak to is investing in AI, yet the data shows a clear gap opening up between AI ambition and AI outcomes. More often than not, that gap comes down to the network underneath. AI only delivers on its promise when the infrastructure carrying it is built to support it.

Without resilient, scalable, cloud-optimized networks, even the most well-funded AI programs will struggle to deliver ROI. Getting the network right is no longer an IT decision; it is one of the most important conversations happening in the boardroom today to help fulfill AI ambition.”

APAC is also leading on adoption, with 35% of organizations reporting extensive AI use across the business, against a global average of 25%³. Yet adoption alone is not enough without the right foundations beneath it.

Eric Wong, President, APAC, Expereo, says: “Asia Pacific is moving aggressively on AI adoption, but many organizations are discovering that scaling AI successfully requires more than just investment in applications and models. The underlying network, cloud connectivity, and operational readiness matter just as much. Across the region, we are seeing enterprises reassess whether their infrastructure is truly ready to support AI at scale, particularly around performance, resilience, governance, and visibility. Organizations that address those foundations early are generally seeing stronger outcomes and faster operational impact from their AI initiatives.”

Boardrooms are also waking up to the longer-term risks of unchecked AI investment. According to the survey, 54% of global tech leaders cite the creation of new security risks as a significant potential future threat for their organization’s use of AI, while 39% globally are concerned about losing track of AI-related costs and ROI once the technology is embedded across the business⁴. In APAC, that concern is sharper still as 41% of technology leaders in the region are worried about losing oversight of AI-related costs and ROI as adoption deepens – a figure that rises to 54% in Malaysia. Digital sovereignty is also moving up the strategic agenda, with 38% of APAC organizations rating it a high or top priority as they look to retain control over data and navigate an increasingly complex regulatory landscape.

For the full IDC InfoBrief, commissioned by Expereo, “Enterprise Horizons 2026: Where Innovation Meets Reality“ (doc #EUR154457526-IB, May 2026) please visit: [LINK]

Hashtag: #Expereo, #Network, #ArtificialIntelligence, #AI, #Technology, #AIInvestment

The issuer is solely responsible for the content of this announcement.

Expereo

Expereo is a world-leading Managed Network as a Service provider that connects people, places, and things anywhere. Solutions include Global Internet, SD-WAN/SASE, and Enhanced Internet. With an extensive global reach, Expereo is the trusted partner of 60% of Fortune 500 companies. It powers enterprise and government sites in more than 190 countries, with the ability to connect to any location worldwide, working with over 2,300 partners to help customers improve productivity and empowering their networks and cloud services with the agility, flexibility, and value of the Internet, with optimal network performance.

Expereo was acquired in Feb 2021, by Vitruvian Partners which acquired a majority shareholding from Seven2.

Media OutReach

Taylor Swift Wax Figure Arrives in Singapore for Limited-Time

Published

3 hours ago

12/06/2026

Media Outreach

Following last summer’s historic global launch of 13 Taylor Swift wax figures across four continents, one of the world’s most celebrated icons is now making a dazzling limited-time stop at Madame Tussauds Singapore.

SINGAPORE – Media OutReach Newswire – 12 June 2026 – In news guaranteed to send Swifties into a frenzy, Madame Tussauds Singapore today announces the arrival of its touring Taylor Swift wax figure, inviting fans to feel as if they’ve stepped on stage at Taylor Swift | The Eras Tour.

Taylor Swift Wax Figure

Originally launched as part of Madame Tussauds’ biggest figure release in its 250-year history, this Taylor Swift wax figures celebrates the Lover era, showcasing the look that became the post image for the Taylor Swift | The Eras Tour concert film. The figure is dressed in a replica of the pink, blue and silver embellished Versace leotard. The look is completed with mesmerising, hand-applied strass Christian Louboutin knee-high boots, donated by the Maison, and bespoke embellished microphone created by Rebel Stage Gear UK, the specialist customisation company behind the original microphones Taylor used during the tour.

The campaign will run from 26 June to 27 September 2026. Designed as the ultimate fan celebration, it combines interactive experiences, limited-time activities and social moments inspired by Taylor Swift as one of the most influential and enduring artists of the 21st century.

Guests can enjoy an exclusive online promotion from 26 June to 12 July 2026, with 20% off tickets using promo code TAYLOR20; fans can also participate in a special social media giveaway activity following Madame Tussauds Singapore’s Instagram account to win two pairs of attraction tickets.

Inside the attraction, Swifties will have the opportunity to fully immerse themselves in the experience through a series of themed activities, including:

DIY Friendship Bracelet Booth (26 June to 12 July) – All ticket holders can create their own friendship bracelets inspired by the fan-favourite tradition made famous during The Eras Tour. Available while stocks last.

Concert-Inspired Photo Props – Strike a pose with our exclusive concert-style blazer photo props for the ultimate concert-style photo moment.

“Show Us Your Era” Challenge (26 June to 31 July) – Guests who take a photo with Taylor Swift wax figure, post it on social media and tag Madame Tussauds Singapore with #MadameTussaudsSG #MTSG will receive a free gift onsite, limited to the first 100 participants only.

Steven Chung, General Manager of Madame Tussauds Singapore said: “Last year’s global Taylor Swift figure launch became a cultural moment in itself, and we’re thrilled to bring one to Singapore. This summer, we welcome all Swifties to celebrate the joy, nostalgia and connection Taylor Swift has created for millions of fans around the world at Madame Tussauds Singapore.”

The Taylor Swift touring figure will be available exclusively at Madame Tussauds Singapore from 26 June to 27 September 2026. For this limited time only, Swifties in Singapore will have the rare opportunity to step into one of her most iconic eras and create unforgettable moments of their own.

Madame Tussauds Singapore continues to bring fans closer to the world’s biggest stars through immersive and interactive celebrity experiences, creating unforgettable memories for guests of all ages. For more information, please visit www.madametussauds.com/singapore/
Hashtag: #MerlinEntertainments #MadameTussaudsSingapore

The issuer is solely responsible for the content of this announcement.

Madame Tussauds Singapore

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered – and feared – for over 250 years. With 22 attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to infamous world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND Resorts which span across UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its growing estate, with over 140 sites across 23 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO Group, Sony Pictures Entertainment, Peppa Pig, Dreamworks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides, and uplifting learning experiences. See www.merlinentertainments.biz for more information.

Media OutReach

AIVA Launches a Pioneering, New Model for AI Vehicle Industry

Published

17 hours ago

11/06/2026

Media Outreach

BEIJING, CHINA – Media OutReach Newswire – 11 June 2026 – AIVA, an AI-native mobility brand, was officially unveiled in Beijing on 9 June 2026.

AIVA will collaborate with Volcano Engine, ByteDance’s cloud and AI platform, to jointly define, design, and develop a new generation of AI vehicles. Volcano Engine will provide AIVA with advanced capabilities, including the Doubao AI Foundation Model and intelligent cockpit, enabling smarter in-vehicle interactions.

At the launch event, AIVA unveiled its brand name and logo, introducing a development philosophy centered on “AI-first vehicle creation”—where AI comes before the car itself. It is believed that AI-native vehicles will fundamentally redefine the relationship between people and automobiles. AIVA also showcased the AIVA Origin Concept, while AIVA ME7, its first mass-production model, is scheduled to debut in 2026. The AIVA lineup will target the mainstream market segment priced above RMB 200,000.

AIVA, short for Artificial Intelligence Voyage Ahead, reflects the brand’s vision of AI accompanying users on every journey toward the future. Built around AI-native mobility, AIVA aims to create embodied AI companions powered by advanced intelligence, transforming vehicles from mere transportation tools into trusted partners that understand, accompany, and serve their users.

When AI is deeply integrated into the vehicle, users no longer need to navigate complex menus. Instead, AI operates around human intent, making the interaction intuitive and direct. By understanding real-time context and user preferences, it can proactively anticipate needs and coordinate vehicle capabilities, delivering a more natural, personalized mobility experience.

As an independently operated company backed by a powerful alliance of strategic shareholders, AIVA will oversee brand development, product strategy, and business operations. SERES Group, as a key shareholder and industrial partner, will provide expertise in vehicle manufacturing and supply chain management. CATL will contribute comprehensive battery solutions. Shaci Zhiyuan, a strategic institutional investor, will provide industrial resource support.

Looking ahead, AIVA will broaden its product lineup through rapid innovation and iteration. By focusing on AI-powered interaction, intelligent experiences, emotional companionship, and safety-centered care, AIVA is committed to creating vehicles that not only move people, but understand them, unlocking a new era of intelligent mobility.
Hashtag: #AIVA

The issuer is solely responsible for the content of this announcement.