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“Created for Ease”: ECOVACS Brand Campaign Honors Caregivers Across the APAC Region

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SINGAPORE – Media OutReach Newswire – 13 March 2026 – ECOVACS Robotics, a global leader in home service robotics, is bringing its global “ECOVACS, Created for Ease” brand idea to the APAC region with a local twist: “Always in Your Corner”. With this, ECOVACS is underscoring its commitment to understanding and meeting the unique needs of users in the APAC region.

“ECOVACS, Created for Ease” reflects the brand’s ongoing commitment to leverage service robotics to create a world of ease for users by relieving them of household tasks. For users in the APAC region, ECOVACS knows that “ease” is not simply about doing less. It means easing the mind and letting go of mental burdens. To bring ease to APAC users, technology must not demand attention. It should be “Always in Your Corner” – quietly helping users to keep their daily life on track.
“Always in Your Corner” for APAC’s Unsung Heroes
“Always in Your Corner” represents how ECOVACS’ diversified full-scenario home service robotics ecosystem is designed to help ease the burdens faced by users in the APAC region and empower them to enjoy a more effortless modern lifestyle. For example, many in the APAC region are part of the so-called “sandwich generation”. They are the quiet backbones of their households, juggling career demands while also taking care of children and aging parents. Whether it’s helping a child with their homework or taking dad to his doctor’s appointment, these everyday heroes are always in someone else’s corner. ECOVACS believes they also deserve to have someone in their corner, to help ease their burdens.
For the past 20 years, ECOVACS has been driven by a fearless spirit of innovation to solve complex challenges and continuously advance the user experience. The pioneering intelligent technologies in the ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners, such as the OMNI Station, OZMO ROLLER technology, and PowerBoost technology have set new industry benchmarks and become the hidden heroes for every home, designed to help users clean every corner of their home with minimal effort.

Enabling Village Partnership in Singapore
Now ECOVACS is bringing this same innovation spirit to help ease the burdens faced by caregivers in the APAC region. As part of its brand campaign, ECOVACS is planning to cooperate with select like-minded local partners across the region, such as Enabling Village in Singapore. Enabling Village is an integrated community space that aims to empower caregivers for people with disabilities by providing them with resources to manage their responsibilities and enhance their quality of life. ECOVACS will provide Enabling Village caregivers with DEEBOT robotic vacuum cleaners to help ease their burdens and enable them to spend more time on themselves.
“Caring for a child with special needs requires lots of time and patience. And it can be challenging to find moments when I can focus on myself,” says Yvette Wang. “I’m grateful to ECOVACS and their efforts to assist caregivers. With their DEEBOT robotic vacuum I now have one less thing to manage, as I can leave DEEBOT to take care of our floors, and itself.”
To commemorate their partnership, ECOVACS and Enabling Village have invited Yvette’s son, artist @Eli_lailai, to specially design some exclusive merchandise. This collaboration was made possible through I’mable Collective, an initiative by SG Enable that supports and empowers persons with disabilities by providing training and employment opportunities within the creative sector.

ECOVACS x Elijah
An Ecosystem that Empowers Ease
ECOVACS’ efforts to continually strengthen its leadership in service robotics are rooted in its deep understanding of users’ needs. Its regionally tailored brand idea “Created for Ease – Always in Your Corner” reflects the brand’s desire to tailor its mission of ‘Robotics for All’ to shape a better future for users in the APAC region with robots that can seamlessly serve every home, everywhere.
The industry-leading cleaning technologies pioneered by ECOVACS demonstrate its dedication to reducing human effort while maximizing cleaning precision and efficiency, all with the aim of offering dependable cleaning experiences tailored to the needs of today’s households. ECOVACS’ service robots offer users more ease by bringing efficient, effortless cleaning to every corner of their household.
“Always in Your Corner” reflects how ECOVACS’ home service robotics ecosystem is designed for users in the APAC region – to support their full-home scenarios, from floors to windows. The ECOVACS DEEBOT robotic vacuums and WINBOT robotic window cleaners are built to handle what must be done — quietly, consistently, and intelligently. They don’t just clean, they leave users with less to manage.

Amplifying a Message of Care
ECOVACS will extend the impact of this brand campaign across multiple touchpoints in key APAC markets, including Singapore, Australia, Vietnam, India, Thailand, Malaysia and Indonesia. Through localized partnerships, integrated brand storytelling, and community engagement, ECOVACS aims to honor caregivers as well as those across the region who are seeking a less stressful and more balanced life.
Intelligent. Innovative. Intuitive.
From its DEEBOT family of robotic vacuum cleaners to its WINBOT family of robotic window cleaners, all of ECOVACS’ innovations are backed by its well-established vertically integrated supply chain and independently developed technologies spanning batteries, AI, motors, transmission components and more.
Today, ECOVACS serves over 38 million households across nearly 180 markets worldwide. Its mission — “Robotics for All” — reflects a long-term commitment to making intelligent service robotics accessible, reliable, and seamlessly integrated into everyday life.
“Created for Ease” is not only about cleaning better. It’s about living lighter and reducing what needs your attention – so that you can focus on what truly matters. And in doing so, ECOVACS is always in your corner.

Hashtag: #ECOVACS

The issuer is solely responsible for the content of this announcement.

About ECOVACS ROBOTICS

Founded in 2006, ECOVACS ROBOTICS is a global leader in home service robotics with a diverse portfolio of products encompassing robotic vacuum cleaners and robotic window cleaners. With its expansion into robotic lawn mowers, commercial cleaning robots and robotic pool cleaners, ECOVACS solidified its position as a multi-category leader in home service robotics.
Guided by the mission “Robotics for All”, ECOVACS continues to advance technology and enhance the user experience to make life smarter and more stylish for consumers worldwide. With sales subsidiaries in Germany, the United States, Japan, and Singapore, ECOVACS products reach nearly 180 major markets and serve over 38 million households globally.

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Engineering His Future: Vietnamese Scholar Vo Xuan Dat Makes His Mark at CUHK

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HONG KONG SAR – Media OutReach Newswire – 21 August 2026 – At a time when Asian universities are competing globally for top talent, The Chinese University of Hong Kong (CUHK) is emerging as a destination of choice for high-achieving students across Southeast Asia. Among them is Vo Xuan Dat, a Vietnamese scholar now in his second year studying Systems Engineering and Engineering Management (SEEM). His journey reflects a broader shift toward a new generation of internationally minded engineers equipped with interdisciplinary skills to navigate increasingly complex, data-driven industries.

For Dat, CUHK is defined by the balance of academic rigour and inspiring community.

Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.

Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.

Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.

A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.

One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.

CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:

  • Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
  • Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
  • Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
  • Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.

For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.

Hashtag: #CUHK

The issuer is solely responsible for the content of this announcement.

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#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter

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HONG KONG SAR – Media OutReach Newswire – 21 August 2026 – Hong Kong luxury lifestyle publication #legend has marked a major audience milestone as it surpasses 500,000 monthly readers, underscoring its continued growth after more than a decade of editorial storytelling across culture, watches & jewellery, fashion, beauty, and lifestyle. The milestone comes as the publication reflects on 10+ years in media, 100+ cover stories, and an expanding role in Hong Kong’s premium print and digital publishing landscape.

Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.

“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.

Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.

“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”

As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.

The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.

Bruce Rockowitz and the business of media growth

Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.

With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.

Hashtag: #legend

The issuer is solely responsible for the content of this announcement.

About #legend

#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.

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5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules

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WUHU, CHINA –

The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.

Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.

The issuer is solely responsible for the content of this announcement.

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