Media OutReach
Creating Spaces That Matter: Avenue K’s Drive For Connection And Community Impact
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 27 May 2025 – Avenue K Shopping Mall is reaffirming its commitment to inclusivity, sustainability, and holistic well-being as core pillars of its community engagement. In today’s evolving urban landscape, Avenue K continues to be a vibrant hub where individuals of all backgrounds, interests, and abilities are welcomed and empowered—living out the mall’s tagline: “Make Friends, Create Trends.”
Celebrating Neurodiversity with Oasis Place
In conjunction with Autism Awareness Day, Avenue K collaborated with Oasis Place—Malaysia’s largest multidisciplinary intervention centre—to host Our Heart: Colours of Neurodiversity on 12 April 2025. The event explored themes of neurodiversity, accessibility, mental health, and assistive technology through interactive workshops, expert panels, and stories from lived experiences. The initiative reaffirmed Avenue K’s commitment to fostering an inclusive society where all individuals are seen, heard, and supported.
Feline Friendships at Avenue Katz Adoption Fiesta
In an effort to promote kindness to animals and advocate for responsible pet ownership, Avenue K teamed up with Persatuan Haiwan Malaysia to organise Avenue Katz Adoption Fiesta from 14-20 April 2025, that brought together animal lovers, local shelters, and adorable feline companions in search of forever homes. A total of 43 cats were adopted during the event. Supported by key government bodies including the Department of Veterinary Services Malaysia (DVS), the event also featured educational booths and activities that raised public awareness about animal welfare and pet care. Shoppers contributed to animal-related causes, reinforcing the community’s role in animal welfare and Avenue K’s ongoing mission of compassion and meaningful impact.
Empowering Local Talent Through Music
Avenue K is proud to work with Malaysian Buskers to support the local music scene through a dedicated Buskers Corner within the mall—a welcoming space for performers to share their craft with the public. On 8 May 2025, the mall also hosted the Malaysian Buskers Workshop 7.0, a hands-on training and sharing session designed to develop performance skills, industry knowledge, and community connections. These efforts highlight Avenue K’s dedication to nurturing creative expression and empowering homegrown talent.
Igniting Passion for Literacy and Learning
Avenue K is home to a permanent Reading Corner curated by Books For A Better World (BFBW)—a cosy, self-service book store where visitors of all ages can browse, enjoy and purchase books at their own pace. This ongoing collaboration fosters a culture of literacy, discovery, and creativity. In support of the broader literary community, Avenue K also hosted the Global Book Crawl – Malaysia Edition (Grand Finale) from 26 – 27 April 2025, an initiative led by BFBW that celebrates the charm of independent bookshops nationwide. Through these efforts, Avenue K continues to nurture a thoughtful, engaged community with a deep passion for learning.
Health and Fitness for All
Avenue K continues to inspire active living with inclusive fitness programmes that energise and engage the community. In partnership with Fitness First, the mall has hosted a variety of wellness activities—from the adrenaline-fuelled Ice Warrior Challenge and high-intensity HYROX functional training, to calming yoga sessions and rhythm-packed Body Jam and Zumba workouts. These initiatives not only promote physical health, but also foster a fun, social environment that encourages everyone to get moving.
Looking ahead, Avenue K will celebrate Global Wellness Day on 14 June 2025, with the main event taking place at Level 4, the mall’s rooftop event space. The celebration will offer a full day of activities—including workout sessions, mindfulness practices, wellness talks, health screenings, and booths featuring healthy snacks and beverages—underscoring the mall’s commitment to holistic well-being and making wellness accessible to all.
Returning with Purpose: AK Balloon Run 9.0
Avenue K’s signature event, the AK Balloon Run, returns for its 9th edition on 21 September 2025 —continuing its mission to unite people from all walks of life in a celebration of community, inclusivity, and joy. Open to runners, joggers, walkers, and differently-abled individuals, the event promotes not only a spirit of togetherness but also the importance of leading an active, healthy lifestyle.
This year, Avenue K is proud to continue its collaboration with 360 All Ability, led by wheelchair fencer Daniel Lee, reinforcing our support for adaptive sports and inclusive participation. Together, we aim to promote acceptance, break down barriers, and celebrate the strength and resilience of every individual.
Above all, AK Balloon Run 9.0 celebrates the strength of community—empowering everyone, regardless of ability, to come together, get moving, and be part of something bigger. Avenue K remains committed to championing inclusivity, unity, and the collective spirit that brings us all together.
Sustainability Through Recycling
As part of its ongoing sustainability commitment, Avenue K’s Recycling Corner on Level C (Concourse) offers a convenient space for shoppers to recycle items such as e-waste, paper, plastics, and books. By promoting responsible disposal and conscious consumerism, the initiative encourages environmentally mindful practices within an urban setting—fostering a greener, more sustainable community.
A Lasting Commitment to Community
At Avenue K, community engagement and inclusivity are not one-off initiatives—they are part of our core identity. Staying true to our tagline “Make Friends, Create Trends,” we strive to build meaningful connections and lead with purpose by championing causes that matter. As we continue to evolve alongside our city, we remain dedicated to creating experiences that connect, uplift, and celebrate every member of our diverse community. Whether through wellness, education, sustainability, or inclusion, Avenue K is proud to be a space where everyone belongs.
Hashtag: #AvenueKMY #MakeFriendsCreateTrends #AKFriends #ShoppingMallMalaysia #ShoppingMall #NeurodiversityMatters #PetAdoptionMY #SupportLocalTalent #BooksForABetterWorld #GlobalWellnessDay #AKBalloonRun #Sustainability
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About Avenue K Shopping Mall
Avenue K is Kuala Lumpur’s coolest urban hub, where life and creativity are celebrated. Far from a regular shopping mall, Avenue K is an experiential destination that has transformed the art of shopping. It captivates the senses with exciting experiences and Instagrammable spaces waiting to be discovered. Avenue K is where you make friends, and create trends. For more information, please visit www.avenuek.com.my.
GoTyme Bank becomes the first digital bank in the Philippines to enable Apple Pay, expanding secure and seamless digital payments for 10 million customers
MANILA, PHILIPPINES – Media OutReach Newswire – 18 August 2026 – Paymentology, the leading global issuer processor, today announced the successful launch of Apple Pay for GoTyme Bank in the Philippines. Through this launch, GoTyme becomes one of the first issuers in the Philippine market to enable Apple Pay, giving 10 million customers an easy, secure and private way to pay using their Apple devices.
As one of the country’s fastest-growing digital banks, GoTyme continues to accelerate its digital payments strategy by expanding secure, seamless and convenient payment experiences for Filipino consumers. Customers can now securely add their GoTyme debit card to Apple Wallet and make contactless payments in stores, within apps and online wherever Apple Pay is accepted.
Apple Pay uses industry-leading tokenisation technology, meaning card numbers are never stored on devices or shared with merchants. Instead, a unique Device Account Number is assigned, with every transaction authenticated through Face ID, Touch ID or a device passcode, providing an additional layer of security while delivering a fast, frictionless checkout experience.
Nate Clark, President and CEO at GoTyme Bank commented: “At GoTyme Bank, we’re constantly looking for ways to make banking simpler, safer and more rewarding for our customers. Bringing Apple Pay to GoTyme Bank customers in the Philippines gives them an easy and secure way to pay wherever they shop while continuing to earn rewards points on all their transactions. This is another step in our commitment to making everyday banking more beautiful and convenient for our customers.
The launch comes as digital payments continue to reshape the Philippine economy. According to the Bangko Sentral ng Pilipinas (BSP), digital payments now account for more than half of all retail payment transactions, as consumers increasingly embrace mobile-first banking and contactless payments. Meanwhile, smartphone penetration continues to rise, supporting growing demand for digital wallets and tokenised payment experiences. As digital commerce accelerates, enabling secure mobile payments through services such as Apple Pay is becoming an increasingly important differentiator for financial institutions.
Minh-Ha Truong, Head of Growth, APAC at Paymentology, added: “As a long-standing partner to GoTyme, we’re proud to support another significant milestone in its growth journey. Bringing Apple Pay to market demonstrates how modern, cloud-native issuer processing enables digital banks to rapidly deliver innovative payment experiences while maintaining the highest standards of security, scalability and performance. Together, we’re helping shape the future of digital payments in the Philippines.”
The launch further strengthens GoTyme’s position as one of Southeast Asia’s leading digital banks and highlights the value of Paymentology’s cloud-native issuer processing platform in helping banks and fintechs rapidly introduce innovative payment capabilities that meet evolving customer expectations.
Hashtag: #Paymentology
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The issuer is solely responsible for the content of this announcement.
Media OutReach
New Documentary Under the Hakka Liugdui Sun From Discovery to Debut on August 20 in Southeast Asia
Set against the sun-drenched landscapes of southern Taiwan, Under the Hakka Liugdui Sun highlights how the people of Liugdui have thrived alongside the land for over 300 years. Following local scholars, farmers, and artisans, the documentary explores how this community adapts its deep-rooted traditions—from water stewardship to food heritage—in response to environmental and economic change, offering vital modern insights on sustainability, rural revitalization, and cultural continuity.
Across three episodes—Water, agriculture, and food—the documentary explores how the people of Liugdui blend tradition with modern innovation. Viewers meet groundwater experts, farmers pioneering sustainable crops, and artisans repurposing local materials like betel nut, alongside culinary practitioners who preserve Hakka identity through ancestral rituals, communal feasts, and family traditions that unite generations.
Audiences will discover a community that views tradition not as something fixed in the past, but as a living legacy that continues to evolve. From innovative groundwater management and botanical dyeing to ritual feasts and modern interpretations of Hakka cuisine – the documentary celebrates the creativity, resilience, and values that have sustained Liugdui for centuries.
Under the Hakka Liugdui Sun premieres in Southeast Asia on Discovery Channel, Thursday, August 20 at 7:10pm; TLC Channel, Monday, August 24 at 7:10pm; and Discovery Asia, Tuesday, August 25 at 9:25pm.
Hashtag: #Discovery
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About Discovery Channel
The launch press conference broke away from tradition with a vibrant runway show featuring celebrity “Hot Spring Travel Navigators,” including acclaimed chef Edward Lee from Netflix’s Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. Together with local businesses, they showcased regional agriculture, specialties, and lifestyle products.
The official launch celebration kicks off on September 4 at Guguan Park in Taichung, featuring a themed parade with over 500 participants and the lighting ceremony for the Lishan–Guguan Light Art Festival, which stars a massive eight-meter “OhBear” light installation. The festivities continue on September 5 with a guided tribal trekking tour in Guguan, offering participants an exclusive NT$500 accommodation discount.
To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions also include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Furthermore, cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products to enrich the travel experience.Hashtag: #TaiwanFourSeasonSprings
https://www.trimt-nsa.gov.tw/zh-tw/
The issuer is solely responsible for the content of this announcement.
