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Crescendo Lab Expands to Singapore to Revolutionize AI-Powered Conversational Commerce Across Southeast Asia

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SINGAPORE – Media OutReach Newswire – 27 February 2025 – As Southeast Asia emerges as a hub for conversational commerce, Crescendo Lab is redefining customer engagement with AI-powered solutions. With the conversational AI market projected to exceed $18 billion by 2026 and messaging adoption surpassing 90% in Asia, seamless communication is now essential for businesses.

Expanding into Singapore, Crescendo Lab integrates AI-powered tools with WhatsApp, empowering local businesses to enhance customer interactions, streamline operations, and drive sales. Having pioneered conversational commerce in Taiwan, Japan, and Thailand, Crescendo Lab unifies marketing, customer service, and sales within a single platform.

The Singapore hub will support local businesses in optimizing WhatsApp for better customer engagement, stronger brand loyalty, and increased conversions.

Leveraging Singapore’s Strategic Position for AI-Driven Expansion

Jin Hsueh, Co-Founder & CEO, highlighted Singapore’s critical role in shaping the future of AI-driven business, stating: “Singapore isn’t just a hub—it’s the heartbeat of Southeast Asia’s digital evolution. As businesses navigate an increasingly connected world, we are committed to empowering them with AI-powered commerce that breaks barriers, deepens relationships, and drives lasting growth. By collaborating with enterprises, government agencies, and global stakeholders, we aim to create a future where businesses don’t just compete—they lead.”

Crescendo Lab’s expansion to Singapore reinforces its commitment to building a robust conversational commerce ecosystem. Leveraging WhatsApp’s 80% penetration and LINE’s proven success, the company aims to transform customer interactions into business outcomes, positioning itself as a leader in Southeast Asia.

Conversational Commerce: Bridging the Gap Between Brands and Customers

In today’s market, business communication remains largely transactional, making it difficult for brands to build meaningful customer relationships. Traditional marketing blasts and disconnected service channels fail to engage users in real time, leading to missed opportunities for retention and loyalty.

Unlike traditional one-way promotions or fragmented customer service models, their conversational commerce technology reduces manual work through seamless CRM integration. They empower businesses with real-time conversion tracking and actionable insights, enabling them to respond swiftly to evolving customer needs and maximize growth opportunities.

AI SaaS Empowers WhatsApp: Driving Deeper Engagement Beyond Traditional Marketing

Crescendo Lab harnesses AI-driven solutions in the MarTech and SalesTech domains to deliver unified messaging and robust user engagement across platforms such as LINE, Messenger, Instagram, and SMS. Now extending its global footprint to WhatsApp, the company benefits from data—such as Statista’s finding that over 80% of Singapore’s population uses WhatsApp with open rates between 95% and 98%—that underscores the superiority of this channel over conventional marketing methods.

Key features include:

  • Cross-Channel Conversation & Data Consolidation
    An Omnichannel Inbox paired with a Consolidated Customer Data Hub aggregates messages from multiple platforms and centralizes user information, providing marketing, support, and sales teams with a 360-degree view of customer interactions. This comprehensive insight helps reduce marketing costs, boost conversion rates, and enhance overall service efficiency.
  • AI-Driven Operational Efficiency
    Advanced algorithms enable real-time consumer engagement and precise recommendations. Automated replies, content expansion features, and cross-department collaboration tools streamline operations and optimize internal workflows.
  • Reliable, High-Capacity Message Delivery
    Crescendo Lab’s Message Delivery System (MDS) ensures 99.99% uptime, handling high-volume outreach with LINE processing up to 50,000 messages per second. Beyond scale, they prioritize security, protecting users from fraudulent WhatsApp scams. They also help businesses navigate the Meta business verification process, guiding them to obtain a verified badge that enhances trust and strengthens customer connections.
  • Secured and Encrypted Communication via WhatsApp
    By replacing standard SMS with WhatsApp, businesses benefit from secure, interactive, and easily trackable messaging. Leveraging Singapore’s exceptional WhatsApp open rates, enterprises can forge deeper customer relationships and drive higher engagement.

These innovations have captured global attention, fueling heightened demand across diverse markets.

By the Numbers: The Impact of Crescendo Lab

Driving Business Growth
  • 6X User Growth – Click Broker, Thailand’s leading online insurance brokerage, achieved a sixfold increase in users with Crescendo Lab’s AI-powered solutions.
  • 400K+ Active Users – Nissan Taiwan’s LINE Official Account has grown to over 400,000 users, adding 1,000+ new followers monthly.
Boosting Engagement & Efficiency
  • 88% Open Rate – Click Broker improved engagement while reducing messaging costs through AI-powered tagging and push management.

Expanding Market Reach

  • 211% & 75% Growth – Message volumes surged in Thailand (+211%) and Japan (+75%) in Q4 2024, reflecting increased adoption of conversational commerce.

Crescendo Lab’s AI-powered solutions are driving significant growth, higher engagement, and expanded market reach for businesses across Southeast Asia, transforming customer communication and delivering measurable business impact.

Hashtag: #AItechnology #conversationalcommerce #marketingtechnology #cloudtechnology


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The “ANDPAD” Cloud-Based Construction Project Management Service Adds Supporting Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish Languages

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TOKYO, JAPAN – Media OutReach Newswire – 16 December 2025 – ANDPAD Inc. (Headquarters: Minato City, Tokyo; Representative Director: Takeo Inada; hereinafter “ANDPAD”), which operates a cloud-based construction project management service bearing its name, has newly launched language support for Indonesian, Thai, Taiwanese Mandarin (Traditional Chinese), and Spanish in the ANDPAD app, effective today.

With the new addition of these four languages, ANDPAD now supports six languages, including the previously released English and Vietnamese.

■ Background

Japan’s construction sector faces chronic labor shortages, leading to an increase in the hiring of foreign nationals from Southeast Asia. This trend is accelerated by the Specified Skilled Worker system, supported by bilateral Memoranda of Cooperation (MOC) between Japan and various Southeast Asian governments. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status. Consequently, a growing number of technical interns are transitioning to Specified Skilled Worker status.

Simultaneously, the construction sector is expanding in many Southeast Asian countries, although it still faces common challenges of on-site quality and boosting productivity.

In response to these trends, ANDPAD has expanded its language support to include Indonesian, Thai, Traditional Chinese (Taiwan), and Spanish. Initially, this multi-language support will cover the Construction Management features—the most widely used function of ANDPAD—to facilitate centralized information management and smoother communication at construction sites in both Japan and Southeast Asia.

Going forward, ANDPAD will continue to actively pursue expansion of functions in multiple languages along with development efforts to offer support for various languages. The company will proceed to promote DX in the Southeast Asian construction industry in addition to the Japanese market.

■ About Usage

Existing ANDPAD users can use these new language options version at no additional cost.

Scope of Support

ANDPAD app:

  • iOS: 5.99 or higher
  • Android: 5.98 or higher

Hashtag: #ANDPAD

The issuer is solely responsible for the content of this announcement.

About the ANDPAD Service

The cloud-based construction project management service with the top share of the market in Japan*, ANDPAD makes the central management of everything from enhancing onsite efficiency to improving management possible. Since provision of the service started in 2016, through associated development efforts that emphasize intuitiveness and ease of use and thorough support for implementation and utilization, the service has reached over 233,000 corporate users and 684,000 individual users.

ANDPAD was selected as a “2024 Recommended Technology” under the NETIS (New Technology Information System) by the Ministry of Land, Infrastructure, Transport and Tourism.

Details (Japanese language only):

*”Trends and Vendor Share in the Construction Business Management Cloud Service Market” (December 2024 MIC IT Report)” (According to research by the Deloitte Tohmatsu MIC Economic Research Institute)

■Company Overview

Name : ANDPAD Inc.

Location : Sumitomo Fudosan Tokyo Mita Garden Tower 37F, 5-19 Mita 3 Chome, Minato-ku, Tokyo

Representative : Takeo Inada, CEO

Business Activities : Development, sales and operation of “ANDPAD” cloud-based construction project management service

Company Website (Japanese language only):

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Madame Tussauds Hong Kong Welcomes a New K-Wave Star Jung Hae In’s First-Ever Wax Figure Unveiled

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HONG KONG SAR – Media OutReach Newswire – 16 December 2025 – Madame Tussauds Hong Kong, a brand under Merlin Entertainments Group, is set to create Hallyu excitement once again with the debut of Korean heartthrob Jung Hae In today. As the latest addition to its notable K-Wave Zone, his first-ever wax figure invites guests from around the globe to step into the enchanting world of romantic K-dramas. Jung Hae In personally unveiled his double earlier, marking a memorable occasion and creating an unforgettable experience before it finds its permanent home at Madame Tussauds Hong Kong.

A Star Moment in DetailCraftsmanship, Technology and Personal Touch

Showcasing Jung Hae In’s signature charm, his newly unveiled wax figure is dressed in an elegant black double-breasted Dolce & Gabbana suit with silk lapels, complemented by a white shirt and black Chelsea boots all personally selected by the actor. With both hands forming a heart at his chest and a warm, inviting smile, the figure captures the approachable and friendly essence that his fans ‘HAEINESS’ adore. Every detail, from hair colour and skin tone to the suit’s silhouette, lining, and brooch, was meticulously crafted based on precise measurements taken during a five-hour sitting, the acclaimed craftsmanship and dedication to realism for which Madame Tussauds is renowned.

From “Younger Man” to Acclaimed ActorA Track Record of Hit Dramas

Jung Hae In has established himself as a leading actor through critically acclaimed dramas like Something in the Rain, D.P. , and One Spring Night. With his gentle and heartfelt performances, he has earned the title of “National Boyfriend” and built a dedicated fanbase known as “HAEINESS.” Following the success of tvN’s Love Next Door and the film I, THE EXECUTIONER, he accepted Madame Tussauds Hong Kong’s invitation to be immortalised in wax.

Reflecting on the sitting process, Jung Hae In described it as an honour, expressing pride in leaving his likeness at a renowned landmark. He shared “Participating closely in the creation, discussing outfit choices and pose decisions with the team, was both exciting and overwhelming. Witnessing each intricate step come together into a single work of art was truly moving.

Before announcing the new lineup, Wade Chang, General Manager of Merlin Entertainments Hong Kong, expressed his heartfelt condolences regarding the recent tragedy in Hong Kong, saying, “Madame Tussauds Hong Kong would like to extend our deepest sympathies to all those affected and to their families.” He then conveyed his enthusiasm, stating “Madame Tussauds Hong Kong is committed to enhancing the K-Wave experience. Jung Hae In ‘s authenticity and professionalism have truly enriched our collaboration. Given the significant role K-pop culture plays in Hong Kong, we believe his presence will provide our guests with a unique and memorable experience.

Also, Mr. Kim Yoon-ho, Director of Korea, Hong Kong Tourism Board, remarked “I am excited for the launch of Jung Hae In’s first wax figure, celebrating his remarkable success. Madame Tussauds Hong Kong has been dedicated to promoting Korean culture and is continually enhancing its Korean lineup. With the growing global influence of Korean celebrities, we are excited to attract fans and visitors from around the world through the exceptional wax figures at Madame Tussauds Hong Kong, allowing them to immerse themselves in the unique charm of Korea right here in the heart of Hong Kong.”

Your Immersive Hallyu Journey Begins Limited Festive Offers Now Available

Jung Hae In’s wax figure has officially entered the hall of fame and be displayed at Madame Tussauds Hong Kong starting from today, offering fans a unique opportunity to immerse themselves in romantic K-dramas and meet the beloved actor in a new way. To mark the launch, Madame Tussauds Hong Kong is pleased to introduce an exclusive online offer from 16 to 22 December 2025, fans can enjoy a single entry for just HK$199 through the official website.

For an ultimate experience, guests can opt for the limited festive package from 23 December 2025 till 4 January 2026 at Madame Tussauds Hong Kong admission, which includes admission to Madame Tussauds Hong Kong, an exclusive guidebook a digital photo and one interactive VR Thrill Coaster – Hong Kong experience – all for just HK$285, a 20% off discount off its original price.

In this holiday season, don’t miss the opportunity to celebrate with Jung Hae In, Lee Jong Suk, Yim Si Wan, and more in the K-Wave Zone. Join us for a festive sing-along with Taylor Swift or capture a memorable AI interactive photo with Gong Jun. Step into the famous fun world of Madame Tussauds Hong Kong, where over 100 lifelike wax figures await you. Plan your visit to The Peak now and create unforgettable holiday memories.

Hashtag: #MadameTussauds

The issuer is solely responsible for the content of this announcement.

About Madame Tussauds

Madame Tussauds has been inviting people to walk the red carpet and get closer to the revered for over 250 years. With 17 Merlin-operated attractions in the world’s top destination cities, we are dedicated to giving millions of visitors the opportunity to mingle with the mighty from A-listers to music legends, heroes of sport, to world leaders. Today, we continue to partner with the global icons of a generation to create astonishing lifelike figures from sittings and offer exciting and interactive experiences to ensure guests have never felt closer to fame.

About Merlin Entertainments
Merlin Entertainments is a world leader in branded entertainment destinations, offering a diverse portfolio of resort theme parks, city-centre gateway attractions and LEGOLAND® Resorts which span across the UK, US, Western Europe, China and Asia Pacific. Dedicated to creating experiences that inspire joy and connection, Merlin welcomes more than 62 million guests annually to its diverse global estate in over 20 countries. An expert in bringing world-famous entertainment brands to life, Merlin works with partners including the LEGO® Group, Sony Pictures Entertainment, Peppa Pig, DreamWorks and Ferrari to create destinations where guests can immerse themselves in a wide array of brand-driven worlds, rides and uplifting learning experiences.

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Southeast Asian Games Thailand 2025 Esports Appoints Moonshot as Official Mobile Controller Partner

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SINGAPORE – Media OutReach Newswire – 16 December 2025 – Moonshot, a next-generation phygital mobile gaming company, has announced the appointment as the Official Controller Partner for Southeast Asian(SEA) Games Thailand 2025 Esports, one of Southeast Asia’s largest and most-watched competitive esports events sanctioned by the International Olympic Committee. This marks the first time a mobile gaming controller brand has been selected for the regional tournament.

Moonshot X Controller

Taking place from the 9th to 20th December, the SEA Games Thailand 2025 Esports competition is expected to draw millions of viewers across the region, with widespread engagement from gaming communities across Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, Timor-Leste, Vietnam. The 2025 edition will feature leading mobile eSports titles such as Mobile Legends: Bang Bang, Arena of Valour, Free Fire and FC Online, further strengthening the event’s reputation as a cornerstone of competitive gaming culture in Asia.

As the Official Controller Partner, Moonshot will also debut a special SEA Games Controller Collection, this will be a commemorative series featuring designs inspired by participating countries and co-designed with global IP partners. The limited series will be available exclusively during the competition period via Moonshot’s official website (https://shop.themoonshot.xyz/)

“We’re honoured to support SEA Games Thailand 2025 Esports and contribute to one of the most influential gaming events in Southeast Asia,” said Managing Director at Moonshot, JW Lee. “Our vision is to bring hardware, software, and digital rewards together to inspire a new generation of gamers, and SEA Games is the perfect place to begin that journey.”

Strengthening the future of Mobile Esports

Mobile gaming is the dominant force in Southeast Asia’s gaming landscape, with the region being home to hundreds of millions of mobile-first players. Moonshot’s partnership with SEA Games Esports 2025 reflects the company’s commitment to driving innovation in this fast-growing segment.

Throughout the event, Moonshot will activate a series of on-site experiences, including demo zones, creator interactions, and community gaming activities powered by the Moonshot gaming ecosystem. The partnership aims to elevate the tournament experience for both competitors and fans by merging physical gameplay with digital engagement features, collectible rewards, and interactive app-based challenges.

Hashtag: #Moonshot #SEAGames2025 #SEAGamesEsports #EsportsAsia #MobileEsports #MobileGaming

The issuer is solely responsible for the content of this announcement.

About Moonshot

Moonshot is building the world’s first phygital mobile gaming ecosystem that seamlessly integrates premium hardware, digital gameplay, and a unified rewards layer to enhance how players discover, play, and engage with mobile games, whether casually or competitively. Moonshot also collaborates with gaming studios, IP licensors, creators, and ecosystem partners to deliver co-branded campaigns, limited-edition collections, and reward-driven engagement experiences. Learn more at

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