Media OutReach
Cross-Border E-Commerce Offers a New Platform for Sino-Foreign Economic and Trade Cooperation
At the Hengqin Cross-Border E-Commerce (Huafa) Innovation Industrial Park located in the northeastern part of Hengqin Island, more than 30 Chinese and international live streamers conducted store visits. As they moved between booths featuring beauty products, home goods, electronics, and other merchandise, they held up their phones to showcase these products to the online audience.
China is stepping up efforts to strengthen its infrastructure and logistics systems. Proactive measures have been adopted to accelerate the development of cross-border e-commerce comprehensive pilot zones, eliminate the registration requirement for overseas warehouses operated by cross-border e-commerce exporters, and further simplify related customs clearance procedures. Driven by these favorable policies, cross-border e-commerce platforms, enterprises, and service providers have experienced rapid growth in business. In the first half of this year, China’s cross-border e-commerce import and export volume reached approximately RMB 1.3 trillion, setting a new historical record.
Industry experts believe that the global cross-border e-commerce industry will usher in a new round of rapid expansion by seizing the opportunities presented by the internet and digital economy and riding the wave of China’s economic growth. As new markets and development spaces emerge in the field of cross-border e-commerce, China and other countries can leverage their complementary strengths to seize new opportunities, explore new forms of cooperation, and develop new business formats.
As of September 2025, the number of China’s “Silk Road E-commerce” partner countries had increased to 36. Since 2024, China has significantly promoted the diversification and systematic upgrading of overseas expansion models for Chinese private enterprises—including cross-border e-commerce—through measures such as signing memorandum of understanding (MoU) on e-commerce cooperation with other countries, assisting in hosting e-commerce exhibitions, and conducting overseas roadshows.
Russia is an important partner country in “Silk Road E-commerce” cooperation, and the industry has high expectations for the new development opportunities in cross-border e-commerce between the two countries. Chen Hailin, Director of the China Business Service Center for Wildberries, emphasized that there is huge potential for Chinese brands to enter the Russian market. At the end of 2024, the platform officially opened registration to Chinese sellers. In addition to establishing 5 branch centers and 4 incubation bases in China last year, the platform also plans to continue expanding its presence in the Chinese market in 2025.
Cross-border e-commerce has injected new momentum into economic and trade cooperation between China and Portuguese- and Spanish-speaking countries. Products from these countries, such as Chilean cherries, Mexican avocados and Brazilian nuts, have sold well in the Chinese market through e-commerce platforms.
Wang Ying, Executive Vice Dean of the Academy of China Open Economy Studies at the University of International Business and Economics, believes that the solid foundation for e-commerce development in Portuguese- and Spanish-speaking countries, trade facilitation measures between China and Portuguese-speaking countries, as well as the new industrial chain integrating the manufacturing sector of the Chinese mainland, Macao’s service sector, and Portuguese-speaking markets, will greatly boost the cross-border e-commerce cooperation between both sides.
As the cross-border e-commerce industry ecosystem becomes increasingly mature, different players along the chain are beginning to offer more specialized services, help cross-border e-commerce enterprises expand overseas steadily and continuously broaden the space for economic and trade cooperation.
Logistics is vital to the efficient operation of cross-border e-commerce. Along the maritime extension of the Hong Kong-Zhuhai-Macao Bridge (HZMB), logistics hubs such as the Guangdong-Hong Kong-Macao Logistics Park, the Airport International Smart Logistics Park, and the Gaolan Port Comprehensive Bonded Zone are functioning efficiently. Every day, 1.5 million parcels and goods worth over RMB 600 million are shipped to the world via the bridge. “Macao, Hengqin, and Zhuhai have formed an economic pattern of ‘gateway, hub and hinterland’. From Hengqin, it takes just 20 minutes to reach Macao International Airport, 30 minutes to Zhuhai Airport, 45 minutes to Hong Kong International Airport, and one hour to Shenzhen Bao’an International Airport. The area is well-connected by expressways, intercity rail, and high-speed rail under planning, making the five major ports of the Greater Bay Area easily accessible,” said Nie Xinping, Deputy Secretary of the Hengqin Working Committee of the CPC Guangdong Provincial Committee, Director of the Hengqin Office of the Guangdong Provincial People’s Government, and Deputy Director of the Executive Committee of the Cooperation Zone.
According to Gong Weiguo, General Manager of China Southern Air Logistics Co., Ltd., the company has transported more than 700 million cross-border e-commerce parcels since 2022, with a total cargo volume of 590,000 tons and an average annual growth rate of 85%. In alignment with national strategies and the development of cross-border e-commerce, the company will focus on strengthening its transport capacity and operational capabilities in the Middle East, Latin America, Southeast Asia, Central and West Asia, and other countries participating in the Belt and Road Initiative, to build a broader and more reliable “Silk Road in the Air”.
Zhuhai and Hengqin are becoming important forces in promoting the innovative development of cross-border e-commerce. Plans are underway to establish the China-Portuguese (Spanish) Speaking Countries Economic and Trade Service Center in Hengqin, which will help enterprises expand into overseas markets, with a particular focus on Portuguese-speaking countries.
“Portuguese- and Spanish-speaking countries represent a vast blue ocean market. For example, the bulk commodities and biotechnology industries in Brazil are highly complementary to the electronics and new energy vehicle sectors in the Chinese mainland,” said Wu Yanxiang, Deputy Head of the Interdepartmental Preparatory Working Group for the Center. “We adopt a government-led, market-oriented approach to addressing the pain points of industries such as cross-border e-commerce, high-end manufacturing, and digital economy and thus providing one-stop comprehensive solutions,” Wu added.
Looking ahead, Wu Zetong, Mayor of Zhuhai, said that the city will continue to fully support the development of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin. In order to promote the high-quality development of the cross-border e-commerce industry, the city will continuously explore new models, cultivate new brands and build new platforms. Further efforts will be made to empower new drivers for foreign trade and facilitate the innovative development of foreign trade.
Hashtag: #HuafaShangduCommercialOperationCo
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The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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