Media OutReach
Cross-Border E-Commerce Offers a New Platform for Sino-Foreign Economic and Trade Cooperation
At the Hengqin Cross-Border E-Commerce (Huafa) Innovation Industrial Park located in the northeastern part of Hengqin Island, more than 30 Chinese and international live streamers conducted store visits. As they moved between booths featuring beauty products, home goods, electronics, and other merchandise, they held up their phones to showcase these products to the online audience.
China is stepping up efforts to strengthen its infrastructure and logistics systems. Proactive measures have been adopted to accelerate the development of cross-border e-commerce comprehensive pilot zones, eliminate the registration requirement for overseas warehouses operated by cross-border e-commerce exporters, and further simplify related customs clearance procedures. Driven by these favorable policies, cross-border e-commerce platforms, enterprises, and service providers have experienced rapid growth in business. In the first half of this year, China’s cross-border e-commerce import and export volume reached approximately RMB 1.3 trillion, setting a new historical record.
Industry experts believe that the global cross-border e-commerce industry will usher in a new round of rapid expansion by seizing the opportunities presented by the internet and digital economy and riding the wave of China’s economic growth. As new markets and development spaces emerge in the field of cross-border e-commerce, China and other countries can leverage their complementary strengths to seize new opportunities, explore new forms of cooperation, and develop new business formats.
As of September 2025, the number of China’s “Silk Road E-commerce” partner countries had increased to 36. Since 2024, China has significantly promoted the diversification and systematic upgrading of overseas expansion models for Chinese private enterprises—including cross-border e-commerce—through measures such as signing memorandum of understanding (MoU) on e-commerce cooperation with other countries, assisting in hosting e-commerce exhibitions, and conducting overseas roadshows.
Russia is an important partner country in “Silk Road E-commerce” cooperation, and the industry has high expectations for the new development opportunities in cross-border e-commerce between the two countries. Chen Hailin, Director of the China Business Service Center for Wildberries, emphasized that there is huge potential for Chinese brands to enter the Russian market. At the end of 2024, the platform officially opened registration to Chinese sellers. In addition to establishing 5 branch centers and 4 incubation bases in China last year, the platform also plans to continue expanding its presence in the Chinese market in 2025.
Cross-border e-commerce has injected new momentum into economic and trade cooperation between China and Portuguese- and Spanish-speaking countries. Products from these countries, such as Chilean cherries, Mexican avocados and Brazilian nuts, have sold well in the Chinese market through e-commerce platforms.
Wang Ying, Executive Vice Dean of the Academy of China Open Economy Studies at the University of International Business and Economics, believes that the solid foundation for e-commerce development in Portuguese- and Spanish-speaking countries, trade facilitation measures between China and Portuguese-speaking countries, as well as the new industrial chain integrating the manufacturing sector of the Chinese mainland, Macao’s service sector, and Portuguese-speaking markets, will greatly boost the cross-border e-commerce cooperation between both sides.
As the cross-border e-commerce industry ecosystem becomes increasingly mature, different players along the chain are beginning to offer more specialized services, help cross-border e-commerce enterprises expand overseas steadily and continuously broaden the space for economic and trade cooperation.
Logistics is vital to the efficient operation of cross-border e-commerce. Along the maritime extension of the Hong Kong-Zhuhai-Macao Bridge (HZMB), logistics hubs such as the Guangdong-Hong Kong-Macao Logistics Park, the Airport International Smart Logistics Park, and the Gaolan Port Comprehensive Bonded Zone are functioning efficiently. Every day, 1.5 million parcels and goods worth over RMB 600 million are shipped to the world via the bridge. “Macao, Hengqin, and Zhuhai have formed an economic pattern of ‘gateway, hub and hinterland’. From Hengqin, it takes just 20 minutes to reach Macao International Airport, 30 minutes to Zhuhai Airport, 45 minutes to Hong Kong International Airport, and one hour to Shenzhen Bao’an International Airport. The area is well-connected by expressways, intercity rail, and high-speed rail under planning, making the five major ports of the Greater Bay Area easily accessible,” said Nie Xinping, Deputy Secretary of the Hengqin Working Committee of the CPC Guangdong Provincial Committee, Director of the Hengqin Office of the Guangdong Provincial People’s Government, and Deputy Director of the Executive Committee of the Cooperation Zone.
According to Gong Weiguo, General Manager of China Southern Air Logistics Co., Ltd., the company has transported more than 700 million cross-border e-commerce parcels since 2022, with a total cargo volume of 590,000 tons and an average annual growth rate of 85%. In alignment with national strategies and the development of cross-border e-commerce, the company will focus on strengthening its transport capacity and operational capabilities in the Middle East, Latin America, Southeast Asia, Central and West Asia, and other countries participating in the Belt and Road Initiative, to build a broader and more reliable “Silk Road in the Air”.
Zhuhai and Hengqin are becoming important forces in promoting the innovative development of cross-border e-commerce. Plans are underway to establish the China-Portuguese (Spanish) Speaking Countries Economic and Trade Service Center in Hengqin, which will help enterprises expand into overseas markets, with a particular focus on Portuguese-speaking countries.
“Portuguese- and Spanish-speaking countries represent a vast blue ocean market. For example, the bulk commodities and biotechnology industries in Brazil are highly complementary to the electronics and new energy vehicle sectors in the Chinese mainland,” said Wu Yanxiang, Deputy Head of the Interdepartmental Preparatory Working Group for the Center. “We adopt a government-led, market-oriented approach to addressing the pain points of industries such as cross-border e-commerce, high-end manufacturing, and digital economy and thus providing one-stop comprehensive solutions,” Wu added.
Looking ahead, Wu Zetong, Mayor of Zhuhai, said that the city will continue to fully support the development of the Guangdong-Macao In-Depth Cooperation Zone in Hengqin. In order to promote the high-quality development of the cross-border e-commerce industry, the city will continuously explore new models, cultivate new brands and build new platforms. Further efforts will be made to empower new drivers for foreign trade and facilitate the innovative development of foreign trade.
Hashtag: #HuafaShangduCommercialOperationCo
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The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
https://us.fikago.com/
https://www.facebook.com/FikaGO.US
https://www.instagram.com/fikago_us/
YouTube: 
https://www.youtube.com/@fikago5910
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.
The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.
As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.
In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
The issuer is solely responsible for the content of this announcement.
About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
https://www.linkedin.com/company/dhlexpress/
The issuer is solely responsible for the content of this announcement.
DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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