Media OutReach
Da Nang to target luxury tourism from Dubai’s elite
Potential from the Middle East
Emirates, recently named a global leader in aviation by Forbes Travel Guide 2025, is the largest airline in the Middle East with over 4,100 flights each week from Dubai International Airport to more than 140 cities across 80 countries.
The new direct route to Da Nang is a gateway for billionaires from one of the wealthiest regions on earth to access Vietnam’s central coast, carrying immense spending power. It also facilitates the arrival of high-end travellers from Europe and the Americas, as Dubai ranks among the world’s busiest international transit hubs.
According to the Department of Culture, Sports and Tourism of Da Nang, as of April 2025, over 13,000 visitors from Middle Eastern countries had arrived in the city. This figure represents 0.73 percent of total international visitors, with most travellers coming from Iran, Israel and Turkey. With the new Emirates route now in operation, this number is expected to rise sharply, potentially adding trillions of Vietnamese dong in tourism revenue to the local economy.
In recent years, Da Nang has made notable progress in diversifying into new high-potential markets. With a keen focus on growth, the city is extending its tourism outreach to areas including the Middle East and Central Asia. Charter flights to Da Nang have already launched from several cities, including Astana and Almaty in Kazakhstan, with seven airlines offering 10 weekly flights from April to October 2025. Centrum-Air Airways is also operating a weekly service from Tashkent, Uzbekistan.
According to Tran Chi Cuong, Vice Chairman of the Da Nang People’s Committee, the launch of the Emirates Dubai–Da Nang route reduces the travel gap between Da Nang and major global markets such as the Middle East, Europe, North America and Africa. It also helps to strengthen tourism development and opens new avenues for trade, investment, and cultural exchange.
Da Nang appeals to affluent travellers
To serve high-end tourists, a destination must offer diverse experiences and premium resorts. Travelers from the Middle East are increasingly seeking new places to explore beyond the typical Southeast Asian favourites like Thailand, Indonesia and Singapore. It’s a prime opportunity for Da Nang, a city that combines natural beauty with world-class hospitality services, to welcome this affluent market.
By May 2025, Da Nang had around 1,290 tourist accommodations, including 111 four and five-star hotels. InterContinental Danang Sun Peninsula Resort, Premier Village Danang Resort, Novotel Danang Premier Han River and Mercure Danang French Village Ba Na Hills, along with international brands such as Hyatt, Sheraton and Marriott which are favoured by Middle Eastern elites.
The city boasts 16 tourist sites, with top destinations like Sun World Ba Na Hills and its iconic Golden Bridge, Da Nang Downtown and Than Tai Mountain Hot Spring Park drawing global attention. Golf tourism is another asset for Da Nang. The city features three international-standard golf courses. Ba Na Hills Golf Club, a masterpiece designed by golf legend Luke Donald and managed by IMG, which lauded as Asia’s Best Golf Course five times.
Da Nang is embracing Halal tourism, to make Middle Eastern guests feel at home. This travel model respects the religious and cultural practices of Muslim travellers, has become a core part to serve this market. Currently, the city has nearly 30 restaurants and eateries offering Halal-certified or Muslim-friendly cuisine. Among them, Halal Indrapura and Bharata Restaurant at Sun World Ba Na Hills, have received official Halal certification.
Nguyen Vu Quynh Anh, Deputy CEO of Sun Group and CEO of Sun Hospitality & Entertainment Group, said: “In addition to high-end services, it is the understanding of culture and the ability to offer culturally refined experiences that allow us to fully meet the needs of these highly discerning guests.”
By establishing itself on the Emirates flight map, Da Nang has taken a strategic step forward in tapping into the Middle Eastern tourism market. This new air route is not only a catalyst for tourism growth but also a gateway for expanding trade, investment and cultural cooperation, said Truong Thi Hong Hanh, Director of the Da Nang Department of Culture, Sports and Tourism.
Hashtag: #DaNang #Sungroup
https://sungroup.com.vn/enThe issuer is solely responsible for the content of this announcement.
Media OutReach
MSIG Hong Kong’s 2025 Claims Report Reveals Growth in Claims Settlement Ratio for Fifth Consecutive Year and Spotlights Award-Winning Travel Insurance Offerings
Launched market-first Door-to-Door Luggage Repair Service for Travel Insurance customers
HONG KONG SAR – Media OutReach Newswire – 28 July 2026 – MSIG Insurance (Hong Kong) Limited (“MSIG”) today published its 2025 Claims Report, highlighting a fifth consecutive annual rise in its claims settlement ratio since 2020, strong performance across key classes, and new customer-focused travel innovations.
In 2025, MSIG honoured HK$359 million in claims in Hong Kong and Macau and achieved a 94.7% claims settlement ratio, up from 91.1% in 2020, reflecting the insurer’s sustained commitment to extraordinary claims service and role as a trusted partner. Employees’ Compensation Hong Kong recorded a 99.87% settlement ratio, followed closely by Helper (97.57%) and Travel (96.27%).
This year’s report shows significant progress in its customer-first approach – with an over 11% year-on-year increase in compliments received from customers, as well as 100% of the insurer’s 2025 Google reviews being 5-star rated.
Philip Kent, Chief Executive Officer of MSIG Hong Kong, said: “In a year of rapid change, our teams have stayed close to our customers and continued to put forward products and services that have truly helped when it mattered most. That’s what a customer-first mindset is all about and the results are clear from this year’s claims report. From innovative travel protection to extraordinary claims servicing, we continue to invest in bringing unique-to-market product features to our customers as their trusted partner, and are fully committed to further enhancing our service experience to deliver the assurance they need at every stage of their life journey.”
MSIG’s innovations in Travel Insurance also earned notable industry recognition in 2025 and 2026, reinforcing the strength of the offerings and the value they are delivering to customers:
- Won the Travel Insurance category at the 10Life 5-Star Insurance Awards 2026
- Top 3 Finalists in “Most Innovative Product/Service Award (General Insurance)” at the Hong Kong Insurance Awards 2025
New Travel Insurance services
In April 2025, MSIG launched two travel services designed to make support faster and more seamless. The market-first Door-to-Door Luggage Repair Service completed 135 luggage repair requests from April to December 2025, equal to 16% of all luggage damage claims, while Overseas Medical Teleconsultation simplifies access to care while travelling abroad. These new services reflect innovation in an area where customers value convenience, speed and reassurance.
MSIG built on that momentum in October 2025 with upgraded Travel Insurance products that added new benefits, including Cancellation of Journey for Any Reason. The enhancement gives travellers greater flexibility and strengthens MSIG’s position in a critical category where expectations are rising around responsive, real-world protection.
Beyond travel, the report highlights a wide range of cases of MSIG’s broader focus on customer-centred claims service across personal and commercial lines – demonstrating a commitment not only to efficient claims handling, but also to helping customers navigate disruption and move forward.
Hashtag: #MSIG
The issuer is solely responsible for the content of this announcement.
About MSIG Insurance (Hong Kong) Limited (“MSIG”)
MSIG is a wholly owned subsidiary of Mitsui Sumitomo Insurance Co Ltd and a member of the MS&AD Insurance Group, Asia’s leading general insurance brand with presence in 50 countries and regions globally. The Group is amongst the world’s top 10 insurance groups based on gross revenue and one of Japan’s leading insurers with A+ Stable credit rating. With over 40,000 employees world-wide, MSIG is represented in all ASEAN markets as well as in Australia, New Zealand, Hong Kong, Mainland China, Korea, India and Taiwan.
MSIG has been providing general insurance solutions to customers in Hong Kong for more than 170 years, dating as far back as 1855. We offer a wide range of solutions and services through an extensive distribution network including agents, brokers, and strategic partnerships with leading banks as well as growing collaborations with digital and consumer platforms.
Media OutReach
Swiss-Belhotel International Expands Bali Portfolio with the Soft Opening of The 5-Star Ashva Swiss-Belresort Ubud Bali
The launch reflects the group’s unwavering confidence in Bali’s resilient luxury tourism segment. Designed to meet the evolving preferences of modern travelers, Ashva Swiss-Belresort Ubud Bali brings sophisticated international hospitality standards to a sanctuary engineered for multi-generational family bonding, couples’ retreats, and immersive, experience-focused stays.
Sudharman Shetty, President Director of PT Ratna Forever Hospitality, stated:
“The development of Ashva Swiss-Belresort Ubud Bali represents a strategic step in expanding our hospitality business while supporting the growth of quality tourism in Ubud. We believe that Ubud’s natural beauty, cultural heritage, and unique attractions can be combined with international service standards to create a destination with strong value and long-term sustainability. Through the presence of the Swiss-Belresort brand, we hope Ashva will grow into a preferred resort choice for both domestic and international travellers, while also making a positive contribution to the local community and economy,” said Sudharman Shetty, Founder & Owner of Ratna Forever Hospitality.”
Gavin M. Faull, Chairman and President of Swiss-Belhotel International, added: “Indonesia continues to be a cornerstone of our global expansion vision. This development not only reflects the deep trust of our partners at PT Ratna Forever Hospitality in our balanced approach to guest comfort and operational excellence, but it also underscores our strong confidence in the market—particularly within the high-growth segment of travelers seeking spacious, lifestyle-oriented resort experiences.”
Developed with a contemporary yet culturally rooted resort concept, Ashva Swiss-Belresort Ubud Bali features 90 beautifully appointed guestrooms and suites, alongside 4 exclusive wooden pavilions. Accommodations range from a generous 40 to 106 square meters, perfectly catering to families and groups. Select premium room and suite tiers elevate the stay experience with private heated plunge pools and smart in-room technology.
The culinary landscape introduces diverse dining destinations, including Giwangkara All Day Dining and the renowned Udupi Multi-Cuisine Restaurant, which boasts a strictly separated, dedicated kitchen section for pure vegetarian preparation.
The resort’s striking architectural centerpiece is a terraced swimming pool concept, designed with cascading water elements and a Petanu Pool Bar overlooking Ubud’s layered natural landscape. To accommodate business and celebratory milestones, the property features a grand ballroom, versatile meeting spaces, and scenic outdoor areas beautifully tailored for weddings and social events.
Ilkin Ilyaszade, Senior Vice President – Operations and Development, Indonesia at Swiss-Belhotel International, commented: “As we actively strengthen our footprint across key hubs in Indonesia, Bali remains an essential, highly resilient destination with exceptional growth potential. The soft opening of Ashva Swiss-Belresort Ubud Bali directly supports this trajectory. Beyond creating vibrant leisure experiences, our comprehensive facilities and scenic setting are strategically positioned to capture the rising demand for premium corporate meetings, weddings, and high-profile social events.”
During the soft opening phase in July and August 2026, guests can take advantage of exclusive introductory rates before the resort transitions to its grand launch in September. To discover a new expression of refined living or to secure reservations, please visit ashvaswiss-belresort.com.
SBEC Loyalty Programme: Enjoy 10%–35% OFF on Rooms, Dining, and other services at 165+ hotels globally by becoming an SBEC loyalty member. Sign up for FREE and enjoy instant benefits through the Swiss-Belhotel International App—available in the App Store and Google Play Store.
Hashtag: #SwissBelhotelInternational #UbudResort #5StarResort #IndiaMarket #WellnessResort
https://www.swiss-belhotel.com/
https://www.linkedin.com/company/swiss-belhotel-international
https://www.facebook.com/swissbelhotel
https://www.instagram.com/swissbelhotel/
The issuer is solely responsible for the content of this announcement.
About Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, Linkedin, Instagram, and 
TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
Media OutReach
Nota Sign Integrates with Hong Kong’s iAM Smart, Enabling One-Stop Account Opening, Employee Onboarding and Contract Signing for Businesses and Residents
As Hong Kong continues to advance its digital government infrastructure, iAM Smart has become an important gateway connecting public services with digital commercial services. By the first quarter of 2026, the iAM Smart mobile application had recorded more than 10 million cumulative downloads and connected users to over 1,400 online services and electronic forms provided by government departments, public organisations and private institutions.
Through its integration with this digital identity ecosystem, Nota Sign has further strengthened its local digital signing capabilities in Hong Kong.
Designed to support electronic signature and data privacy requirements in more than 100 countries and regions, Nota Sign complies with major international regulatory frameworks, including the EU eIDAS Regulation, the US ESIGN Act, Hong Kong’s Electronic Transactions Ordinance and the GDPR.
The platform has completed ISO/IEC 27001 and ISO/IEC 27701 certifications, as well as SOC 2 Type I and Type II audits. It supports local digital identity systems in markets including Hong Kong and Singapore and operates data centres in key regions worldwide to meet data localisation requirements, fulfilling its commitment to “Sign with Global Trust.”
Through its deep integration with iAM Smart, Nota Sign enables both corporate and individual users to complete trusted identity verification and legally valid digital signatures using their iAM Smart accounts.
The integration connects Nota Sign directly with Hong Kong’s official digital identity infrastructure and further embeds the platform into the city’s digital government ecosystem. It provides government organisations, businesses and individuals in the Greater Bay Area, particularly those in Hong Kong, with a safer, more efficient and standardised one-stop digital signing solution.
Developed by the Government of the Hong Kong Special Administrative Region, iAM Smart is a one-stop digital identity authentication platform. Its compliant digital signing framework is established in accordance with Hong Kong’s Electronic Transactions Ordinance.
The platform serves as a key gateway through which Hong Kong residents and businesses access digital government and commercial services. It provides trusted identity verification, encrypted security and fully traceable records and is widely used across public service applications, commercial transactions and identity verification scenarios.
The integration brings together the core capabilities of iAM Smart and Nota Sign. Hong Kong users can authorise access to Nota Sign with one click using their iAM Smart accounts, eliminating repeated registration and data entry and significantly simplifying identity verification during cross-border signing processes.
Users can also verify their identities through iAM Smart and use Nota Sign to sign contracts, commercial documents and official records online. Data is encrypted throughout the process, all actions are recorded and signing activities remain fully traceable, helping ensure that the resulting signatures meet applicable legal and regulatory requirements.
For users, the integration between Nota Sign and iAM Smart creates a more convenient and trusted digital signing experience for both businesses and individuals.
Whether handling local transactions in Hong Kong, collaborating across the Guangdong-Hong Kong-Macao Greater Bay Area or conducting cross-border commercial activities, users can reduce repeated identity checks, paper document circulation and in-person procedures, improving both operational efficiency and the overall digital service experience.
Nota Sign supports a wide range of high-frequency signing scenarios, including business operations, financial services, human resources, commercial collaboration and personal affairs. Typical applications include the following:
Nota Sign can be used for local Hong Kong business activities and cross-border collaboration across the Greater Bay Area, including supply chain coordination, procurement transactions and service partnerships.
Businesses can initiate cooperation agreements, procurement contracts, service agreements, supply chain reconciliation confirmations and other commercial documents through Nota Sign.
Signatories can then use iAM Smart to complete identity authentication and digital signing, improving business collaboration efficiency and delivering a smoother signing experience.
For cross-regional employment, businesses can initiate online signing processes for offer letters, employment contracts, confidentiality agreements, non-compete agreements and overseas or cross-border assignment documents.
Employees can authenticate their identities and sign digitally through iAM Smart, allowing onboarding documentation to be completed entirely online. This reduces the costs associated with manual identity verification and paper document circulation while improving the efficiency of human resources management.
Nota Sign can support digital processes involving account opening, insurance applications, wealth management and corporate services.
Businesses can embed iAM Smart’s identity authentication capabilities into Nota Sign signing workflows. Once customers have completed identity verification, they can immediately sign account-opening agreements, authorisation documents, service agreements and other materials.
This reduces repeated authentication and duplicate data entry, providing customers with a smoother and more efficient online service experience.
Hong Kong residents can use iAM Smart to verify their identities and sign digitally when entering into tenancy agreements, granting personal authorisations or handling cross-border mandates.
Users no longer need to repeatedly enter their identity details or attend multiple in-person verification appointments. This improves the efficiency of a wide range of digital processes and makes signing more convenient and intuitive.
Huang Xiang, Founder and CEO of Fadada, said that the integration with iAM Smart represents an important strategic step in Nota Sign’s continued development in the Guangdong-Hong Kong-Macao Greater Bay Area. It also strengthens the platform’s local compliance service ecosystem and regional service capabilities.
Nota Sign previously established a partnership with Digi-Sign, the first commercial recognised certification authority under Hong Kong’s Tradelink.
Overseas users who do not have an iAM Smart account can use Tradelink iD-One, together with passport-based electronic Know Your Customer verification, to complete identity verification and apply for a digital certificate.
Following the integration with iAM Smart, Hong Kong residents can now complete identity authentication and digital signing directly through their iAM Smart accounts.
These two identity verification channels serve different user groups and further strengthen Nota Sign’s identity authentication network in Hong Kong.
Looking ahead, Nota Sign will continue to leverage its mature cross-border signing technology and compliance framework to provide reliable digital signing infrastructure for Chinese enterprises expanding overseas, Hong Kong and Macao businesses entering the Chinese mainland, and cross-border industrial collaboration across the Greater Bay Area.
Through these capabilities, Nota Sign aims to establish a leading cross-border electronic signing platform rooted in the Greater Bay Area and serving organisations worldwide.
Nota Sign is Fadada’s global electronic signature platform. It is designed to support electronic signature and data privacy requirements in more than 100 countries and regions and complies with regulatory frameworks including the EU eIDAS Regulation, the US ESIGN Act, Hong Kong’s Electronic Transactions Ordinance and the GDPR.
The platform integrates with dozens of recognised overseas certification authorities and provides electronic signature solutions at multiple assurance levels.
Nota Sign has completed ISO/IEC 27001 and ISO/IEC 27701 certifications, as well as a SOC 2 Type I audit. It operates data centres in key regions worldwide to meet data localisation requirements and supports localised signing services such as Singapore’s Singpass.
The platform has also introduced a GxP-compliant electronic signature solution designed to meet international regulatory requirements, including FDA 21 CFR Part 11 and EU Annex 11.
Powered by a legal-specific large language model, Nota Sign provides artificial intelligence capabilities such as intelligent contract review and multilingual document comparison.
It also supports integration with mainstream enterprise systems, including Salesforce and SAP, significantly shortening cross-border signing cycles and helping businesses “Sign with Global Trust.”
Fadada
www.notasign.com
ze****@****da.com
Hashtag: #FaDaDa #NotaSign
The issuer is solely responsible for the content of this announcement.
