Media OutReach
De Beers Group Unveils “Desert Diamonds” at JGW
A COMMITMENT TO ENHANCE NATURAL DIAMOND DEMAND THROUGH “ORIGIN” STRATEGY
HONG KONG SAR – Media OutReach Newswire – 3 October 2025 – From September 17th to 19th, 2025, De Beers Group, the world’s leading diamond company, made a dazzling appearance at the Jewellery & Gem WORLD, unveiling the exceptional allure of “Desert diamonds” – gradient-coloured natural diamonds. During the event, De Beers Group highlighted its diamond traceability strategy -“Origin”, demonstrating its unwavering commitment to driving demand for natural diamonds.
Senior executives from De Beers Group attending the event included Paul Rowley, Executive Vice-President, Diamond Trading, Feriel Zerouki, Chief Trade and Industry Officer, Mahiar Borhanjoo, Chief Commercial Officer, SVP Polish, Lynn Serfaty, General Manager of Natural Diamond Category Marketing, and Wesley Tucker, CEO of Tracr, presented at the event. They engaged in discussions with industry guests about the future development trends of natural diamonds, demonstrating De Beers Group’s commitment to continue investing in resources and driving collective industry efforts to promote natural diamonds. Through these initiatives, the group consistently conveys the core attributes of natural diamonds—rarity, value, and heritage — while igniting desire and aspiration among a new generation of consumers.
At the Show & Tell, experts from the “Origin”, Institute of Diamonds, and Science and Technology came together to showcase the Group’s innovative technologies and cutting-edge technology in the fields of diamond traceability and detention instruments.
“Origin” is De Beers’ brand-new diamond traceability program. Powered by Tracr, it enables consumers to explore the origin and supply chain of each De Beers diamond. It empowers retailers to share the unique stories behind De Beers’ natural diamonds, deepening the emotional connection between diamonds and wearers. Furthermore, consumers can access information about their purchased diamonds, including rarity rating and details about the social impact programs supported by each diamond. This initiative not only provides consumers with the opportunity to purchase natural diamonds mined by the De Beers Group but also provides comprehensive assurance, highlighting ethical sourcing as a key component of De Beers’ overall marketing strategy.
De Beers Group’s Desert diamond initiative captivates visitors with their delicate colour gradient, transitioning from warm white to champagne and amber, creating rich and harmonious visual layers that made them a highlight at Jewellery & Gem WORLD. By blending the inherent rarity of natural diamonds with the vast desert, these diamonds evoke emotional resonance among a new generation of consumers through their differentiated value, reinterpreting the enduring allure and extraordinary value of natural diamonds.
De Beers Group drew inspirations from the geological wonders of the desert—the birthplace of natural diamonds—blending desert elements with the unique characteristics of natural diamonds. Through narrative-driven spatial design and interactive elements, De Beers Group translated its strategies and the value of natural diamonds into tangible realities, showcasing the breathtaking beauty and profound significance of Desert Diamonds.
Paul Rowley, Executive Vice-President, Diamond Trading, De Beers Group, stated: “We are honoured to participate in Jewellery & Gem WORLD and engage in in-depth discussions with our partners. It provided a valuable opportunity to share De Beers Group’s strategies and explore the future of the natural diamond industry. China is a crucial part of our global strategy, and we are committed to continuing our collaboration with all partners. Through comprehensive market education and communication, we aim to help more consumers appreciate the rarity of natural diamonds and deeply recognize the enduring emotions and generational significance they carry.”
Building a Sustainable Future for Natural Diamonds
During the three-day exhibition, De Beers Group successfully hosted multiple events, including a Breakfast Meeting, Show & Tell, and Natural Diamonds Leadership Forum, gathering global industry leaders to look ahead at trends and developments in natural diamond industry. At the Breakfast Meeting, Paul Rowley shared the latest progress of “Origins”, while Lynn Serfaty highlighted the Group’s initiatives in natural diamond category marketing and elaborated on the unique charm of Desert diamonds.
The Natural Diamond Leadership Forum hosted by De Beers Group emerged as a significant highlight of this year’s exhibition, offering forward-looking perspectives and profound insights. At the first panel – Innovation in the Diamond Value Chain: From Technology to Customer Experience, Wesley Tucker, CEO of Tracr, shared customer engagement strategies centered on technological evolution. In-depth discussions focused on how to drive the future growth of the natural diamond industry and tap into fast-growing markets such as China. Tucker stated, “As a core component of the ‘Origins’, Tracr leverages blockchain technology to ensure the origin and traceability of every natural diamond. We are not only building a reliable technology platform but also committed to telling the authentic and unique story behind each natural diamond. Through Tracr, we hope consumers can trust their choices with greater confidence and understand how their purchases support the communities and sustainablility.”
Lynn Serfaty, General Manager of Natural Diamond Category Marketing, De Beers Group, along with Loletta Lai, VP, Natural Diamonds APAC, De Beers Group, and others, delved into the theme of ” Unlocking Growth in the Greater China Market: Opportunities and Challenges for the Natural Diamond Industry”. They provided in-depth analysis of consumer trends and behavioural shifts in the Chinese market, while sharing strategic insights on how to align with the demands of the new generation of consumers and foster long-term desire for natural diamonds. Serfaty stated, “The new generation of consumers is redefining their emotional connection with natural diamonds. They see these diamonds not only as symbols of weddings but also as unique carriers of self-expression and gifting. These consumers value authenticity, sustainability and pursue personalized experiences and emotional resonance. Through our strategies of ‘Origins’ and ‘Building Forever’, we consistently reinforce the core characteristic of natural diamonds—rarity, value, and heritage—continuously evoking consumers’ emotional identification and desire.”
Another Leadership Forum was hosted, themed “The Billion-Year Promise: Consumer Trust in Natural Diamond”. This event delved into the goals and initiatives of the “Origin” Strategy, De Beers Group and “Building Forever”, aiming to transform each natural diamond into an eternal promise, establishing and reinforcing consumers’ enduring and solid trust.
Partnering for Value Creation: Planning the Future of Natural Diamonds
For years, De Beers Group has consistently collaborated with partners across the industry to jointly promote the development of the natural diamond sector. During the exhibition, the Group invited media and influencers to visit the Gemological Institute of America (GIA) booth and engage in natural diamonds workshops, guiding guests to explore the enduring charm and value of natural diamonds. Pritesh Patel, President and CEO of GIA, stated: “We are deeply honored to collaborate with De Beers Group. Through this workshop, we illustrated the eternal charm and profound value inherent in natural diamonds. Each natural diamond is a miracle created by the Earth over hundreds of millions of years, blending natural beauty, exquisite craftsmanship, and a commitment to sustainable development. We look forward to working with all partners to convey values of authenticity, transparency, and responsibility, helping consumers gain a deeper understanding of the precious qualities of natural diamonds, and jointly promoting the sustainable development of the industry.”
Since June of this year, GIA has ceased providing traditional 4Cs grading for laboratory-grown diamonds and adopted a descriptive rating system. Submitted samples receive only broad evaluations as “Premium” or “Standard,” with those of excessively low quality receiving no grade. In August, GIA announced that it would implement an assessment service for laboratory-grown diamonds starting in October. These measures clarify the essential differences between natural diamonds and laboratory-grown diamonds in terms of attributes and value, providing a solid foundation for the standardized and healthy development of the natural diamond industry.
In addition to the exhibition, De Beers Group also organized a visit for media and influencers at De Beers London flagship store, allowing them to experience the artistic transformation of natural diamonds from rough stones to exquisite jewellery. This visit immersed guests in the innovative interpretation of natural diamonds in contemporary fashion. It was not merely a product showcase but a vivid demonstration of De Beers Group’s “Building Forever” comitmment at the retail level. From traceable natural diamond sources to sustainable craftsmanship, design, and polishing, every step reflects the Group’s firm commitment to sustainable development. Through offline experiences, jewellery try-ons, and in-depth sharing, the guests further deepened their emotional connection and value recognition of natural diamonds.
With the brand philosophy “A Diamond is Forever,” De Beers Group not only highlighted the enduring demand and broad prospects of natural diamonds in the global market at Jewellery & Gem WORLD, but also vividly demonstrated differentiated value through its Desert Diamonds, reflecting a deep integration with its “Origins”. Through immersive experiences and in-depth interactions, the Group presented an unforgettable natural diamond journey for industry partners and the public, further advancing the education about natural diamons. Looking ahead, De Beers Group will continue to collaborate with all parties to lead the natural diamond industry toward a more transparent and sustainable future, allowing natural diamonds to shine even brighter amidst the interplay of technology, art, and culture, and to continue writing the moving legend of this era.
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
Media OutReach
A Pandastic Summer Birthday Celebration at Ocean Park Chance to win the all-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV
Even more exciting, visitors could take home fabulous prices, including the newly launched MAXUS MIFA 7 PLUS, the mid-size family pure electric MPV – by entering the Summer Joy Lucky Draw* on every eligible visit during the promotion period of 3 July and 31 August 2026!
Birthday photo spots and Panda Friends encounters
Celebrate the pandas’ special days with pandastic photo opportunities across the Park. Capture snapshots at the main entrance’s gigantic birthday countdown zone. Don’t miss the charming 5-metre-tall Giant Panda Birthday Bun Tower at Waterfront Plaza, adorned with piles of pink birthday buns to celebrate the pandas’ birthdays in true Hong Kong style.
Explore the Panda Friends Cute & Cuddly zone at Eco-Herbal Trail, featuring over 60 Panda Friends sculptures, each carrying magnifying sunglasses and cameras, ready to discover the wonders of nature.
The precious panda moments
Relive the heartwarming journey of all six giant pandas at the Pandastic Happy Moments exhibit next to the Hong Kong Jockey Club Sichuan Treasures. This special display showcases precious footage commemorating the rapid growth of twins Jia Jia and De De and other adorable life stages from all the giant panda members. It is a truly unmissable experience for all panda enthusiasts.
Fans can also visit the Giant Panda Fans Zone near the exhibit, created for fans to meet and connect and exchange their own handmade crafts and treasured panda keepsakes until 31 August 2026!
Summer splashing fun with Panda Friends
Dive into body-cooling water fun at the Panda Friends Splashy Birthday Camp outside Applause Pavilion. Experience the thrill of dashing through giant water curtains or facing a massive waterfall-style deluge from the mega water bucket. Unleash your playful instincts with all-time favourite water bomb fights at Panda Friends Water Bomb Fun or get caught in refreshing water gun ambushes from Ocean Park’s special Celebration Squad during their energetic Pandastic Birthday Splash, featuring adorable dance routines inspired by the panda twins.
Delightful entertainment and limited-edition performances
The highly-anticipated Pandastic Summer Birthday Spectacular features giant inflatable Panda Friends roaming the Park, accompanied by various performance groups delivering vibrant songs and dances at the Pawsome Summer Party on 8, 15 and 16 August 2026. Ocean 6N1 dress up with their special birthday outfits and showcase incredible singing and dancing in All Star Jam talent show. Whiskers & Friends will also give a birthday edition special performance at Ocean Park Star Match. Ocean Park’s lively roving band will also keep the festive atmosphere high.
Exclusive collectibles
Commemorate the twins’ second birthday with exclusive, limited-edition Giant Panda Birthday stamps. Collect all the stamps from designated Park locations to complete your very own beautiful birthday card. Test your skills and reflexes at interactive game booths to win special prizes. The talented coloured-chalk artists painting adorable giant panda figures in the Park.
Adorable merchandise and food and beverage
Check out our adorable Panda Friends Summer Collection, vibrant with colourful and summery designs. Highlights include the Giant Panda Plush Keychain Blind Box, featuring all the Panda Friends in their cutest summer outfits. Jia Jia and De De have transformed into the “Lemon Twins”, starring in a new range of summer essentials to keep everyone cool and refreshed throughout the season. Equally unmissable is the Panda Friends Hong Kong Food Collection, which charmingly captures iconic Hong Kong food elements.
Beyond these, the all-new Ocean Park x Maltese Crossover Series and the Panda Friends Hong Kong Food Collection prize items will be making their way to game booths across the Park, starting from mid-July. On top of that, fans can also look forward to Panda Friends photo frame, claw machines and press penny machines to bring in another level of excitement.
To celebrate the giant pandas’ birthdays, Ocean Park has prepared a tempting lineup of panda-themed treats, including the Panda Twins Mini Burgers and Panda Snack Platter. No birthday celebration is complete without desserts and cakes. The Park has also launched a delightful selection of treats, as well as refreshing snow cones and frozen fruits for visitors to beat the summer heat. What’s more, other restaurants across the Park will be introducing a summer menu featuring fruit-inspired recipes, so you can savour the flavours of summer with surprises in every bite.
Summer Joy Lucky Draw
Adding a final layer of excitement, the Summer Joy Lucky Draw* offers fantastic surprises. From 3 July to 31 August 2026, upon Park admission, visitors can register to participate for a chance to win from over 1,000 prizes with a total value of more than HK$815,000, including the grand prize, a brand-new MAXUS MIFA 7 PLUS Pure Electric 7-Seater MPV worth HK$369,102, sponsored by Inchcape Hong Kong. Every visit offers another chance to win!
Pair up and dive into summer fun with Summer Duo Pass
Pair up with a friend or family for an unforgettable summer adventure and enjoy up to 30% off with the Summer Duo Pass# available from now until 31 August 2026. Weekday tickets for two adults or two kids start at HK$753 and HK$377 respectively, while any-day tickets for two adults or two kids start at HK$861 and HK$430 respectively.
New Get Closer to the Animals experiences
Beyond the panda birthday festivities, Ocean Park is launching two new Get Closer to the Animals programmes. You can enjoy snorkelling in the Park’s world-class aquarium and visit behind the scenes to interact with the mysterious yet adorable sharks and rays for the very first time in the newly launched Fish Friends Face-Off X Shark & Ray Discovery! There is also a new Meerkat Feeding experience for visitors to learn more about these adorable ambassadors!
Elevating the digital visitor experience
To coincide with the launch of Ocean Park’s summer celebrations, Ocean Park is also enhancing its digital experience with a redesigned official website, which features enhanced mobile compatibility and a more intuitive browsing experience across all devices. This new website supersedes the previous mobile application and enables viewers to access the latest park information anytime, anywhere on one platform.
Ocean Park Named “Muslim-friendly Attraction of The Year”
Ocean Park has been named Muslim-friendly Attraction of The Year at the prestigious Halal in Travel Awards 2026 organised by CrescentRating, the world’s leading consultant on Muslim-friendly tourism. This recognition highlights the Park’s dedication to welcoming diverse guests through comprehensive facilities, including dedicated prayer rooms and an expanded portfolio of Halal-certified dining options like the recently certified Bayview Restaurant. With this milestone, Ocean Park looks forward to welcoming even more international visitors to experience its unique blend of conservation, entertainment, and exceptional cultural hospitality.
*The Summer Joy Lucky Draw (Trade Promotion Competition Licence Number: 61599) will be held from 3 July to 31 August 2026. Terms and conditions apply. For eligibility, registration procedures and promotion details, please visit https://www.oceanpark.com.hk/en/a-day-at-the-park/events/summer-joy-lucky-draw
# Terms and conditions apply. For information of the Summer Duo Pass, please visit: https://www.oceanpark.com.hk/en/ticket-offer/admission-ticket-special-offers
Hashtag: #OceanPark
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Media OutReach
Nanyang Optical Co. Pte Ltd (In Liquidation) Announces Tender Sale of Optical Inventory Located in Shenzhen, China
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Robert Khan & Co Pte Ltd
We are a team of International Business Assets Consultants focused on the marketing & valuation of unique & interesting projects. We believe that “Valuation is more Art than Science”. Every asset, machine or even a piece of jewellery is unique and imbued with their own story. With over 20 years of experience uncovering unique stories across an exhaustive range of asset classes, we offer our clients our experienced eye, keen ears and interested heart to curate projects and realise their project objectives. Our services include valuation, marketing & sale of various asset classes locally and internationally.
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Hong Kong Disneyland Continues to Enhance Guest Experience Through Flexible Weather Adaptation Measures
From cooling facilities and shaded rest areas to flexible operational arrangements, the initiatives are designed to provide more choices and added ease for both guests and cast members during the summer months.
Additionally, HKDL has introduced an exclusive “Summer Chill” 4PM Ticket Offer for Hong Kong residents. Guests can enjoy the park from 4:00pm onwards, helping them avoid the hottest hours or periods of heavy rain, with prices starting at just HK$480.
Guests are also encouraged to stay hydrated and explore the resort’s wide selection of indoor attractions and entertainment offerings during the hottest hours of the day.
Weather-Conscious Design for a Better Guest Experience
The guest experience is supported by the resort’s planning and operations through a combination of environmental design and infrastructure enhancements. Disney Imagineers use detailed studies of sunlight, temperature, humidity and wind, supported by advanced computer simulations, to assess conditions across different areas of the park and guide design decisions.
For instance, Wayfinders’ Table in Adventureland was designed with sun exposure and ventilation needs in mind. Through the use of hard roof materials and thoughtful airflow planning, the design helps reduce heat buildup while providing shelter from rain.
Canopies, trees and fans are also used for the outdoor stage show “Moana: A Homecoming Celebration” to provide shade and added relief. The park also preserves and plants trees more extensively to provide additional natural shade.
Enhancing Infrastructure to Adapt to Changing Weather Conditions
HKDL has strengthened its guest-focused infrastructure to help improve airflow and provide added cooling support in various summer weather conditions. Energy-efficient ceiling fans operate at entrances and ticketing areas, while upgraded axial fans enhance airflow in queuing zones.
The park now features approximately 860 fans, with mobile units deployed flexibly to provide cooling support where they are needed most, particularly in high-traffic areas. Portable air-conditioning units have also been added in select outdoor zones to further support ventilation.
Mist cooling systems are also available at multiple outdoor locations, while additional shade structures have been added to queuing and dining areas.
Over 40 free water dispensers are provided across the resort, with nearly half already upgraded to dispense water 50% faster, helping guests rehydrate more conveniently throughout their visit.
Supporting Cast Members Through Changing Weather Conditions
With cast member safety as a top priority, HKDL continuously reviews operational measures to support frontline teams working outdoors in varying weather conditions. Cast members are dressed in outdoor costumes made with breathable, moisture-wicking fabrics, while additional rest breaks, hydration support and access to cooling facilities are provided during periods of extreme heat and humidity.
The resort closely monitors weather conditions and proactively adjusts outdoor show schedules whenever Heat Stress at Work Warnings are issued.
Disney Ambassadors also distribute electrolyte drink powder and chilled water bottles to frontline cast members working in outdoor areas.
Cooling Fun with Pixar Summer Fest
HKDL integrates cooling moments into storytelling. Guests can conveniently transition between a wide variety of indoor attractions, dining venues and entertainment offerings located throughout the resort, helping the magic continue in changing weather conditions.
The newly launched “Pixar Summer Fest” invites guests to beat the heat with immersive entertainment. The “Pixar Water Play Street Party!” welcomes guests to join beloved Pixar characters in a lively water parade, offering refreshing fun as part of the festive atmosphere.
Guests can also chill out with refreshing Pixar-themed treats, including Lime Dole Whip with Pineapple Slush Float at Jessie’s Snack Roundup, Monsters, Inc.-inspired Mike Wazowski Ice Cream Bar, Toy Story Alien Ice Cream Bar, and Sulley-inspired Mint Chocolate Flavored Soft Serve. These playful creations offer visual delight and refreshing summer treats for guests.
Exclusively for Hong Kong residents, the “Summer Chill” 4PM Ticket offers later entry to the park for just HK$480, allowing guests to enjoy an afternoon-to-evening “Pixar Summer Fest” experience.
Hashtag: #HongKongDisneyland
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