Media OutReach
De Beers Group Unveils “Desert Diamonds” at JGW
A COMMITMENT TO ENHANCE NATURAL DIAMOND DEMAND THROUGH “ORIGIN” STRATEGY
HONG KONG SAR – Media OutReach Newswire – 3 October 2025 – From September 17th to 19th, 2025, De Beers Group, the world’s leading diamond company, made a dazzling appearance at the Jewellery & Gem WORLD, unveiling the exceptional allure of “Desert diamonds” – gradient-coloured natural diamonds. During the event, De Beers Group highlighted its diamond traceability strategy -“Origin”, demonstrating its unwavering commitment to driving demand for natural diamonds.
Senior executives from De Beers Group attending the event included Paul Rowley, Executive Vice-President, Diamond Trading, Feriel Zerouki, Chief Trade and Industry Officer, Mahiar Borhanjoo, Chief Commercial Officer, SVP Polish, Lynn Serfaty, General Manager of Natural Diamond Category Marketing, and Wesley Tucker, CEO of Tracr, presented at the event. They engaged in discussions with industry guests about the future development trends of natural diamonds, demonstrating De Beers Group’s commitment to continue investing in resources and driving collective industry efforts to promote natural diamonds. Through these initiatives, the group consistently conveys the core attributes of natural diamonds—rarity, value, and heritage — while igniting desire and aspiration among a new generation of consumers.
At the Show & Tell, experts from the “Origin”, Institute of Diamonds, and Science and Technology came together to showcase the Group’s innovative technologies and cutting-edge technology in the fields of diamond traceability and detention instruments.
“Origin” is De Beers’ brand-new diamond traceability program. Powered by Tracr, it enables consumers to explore the origin and supply chain of each De Beers diamond. It empowers retailers to share the unique stories behind De Beers’ natural diamonds, deepening the emotional connection between diamonds and wearers. Furthermore, consumers can access information about their purchased diamonds, including rarity rating and details about the social impact programs supported by each diamond. This initiative not only provides consumers with the opportunity to purchase natural diamonds mined by the De Beers Group but also provides comprehensive assurance, highlighting ethical sourcing as a key component of De Beers’ overall marketing strategy.
De Beers Group’s Desert diamond initiative captivates visitors with their delicate colour gradient, transitioning from warm white to champagne and amber, creating rich and harmonious visual layers that made them a highlight at Jewellery & Gem WORLD. By blending the inherent rarity of natural diamonds with the vast desert, these diamonds evoke emotional resonance among a new generation of consumers through their differentiated value, reinterpreting the enduring allure and extraordinary value of natural diamonds.
De Beers Group drew inspirations from the geological wonders of the desert—the birthplace of natural diamonds—blending desert elements with the unique characteristics of natural diamonds. Through narrative-driven spatial design and interactive elements, De Beers Group translated its strategies and the value of natural diamonds into tangible realities, showcasing the breathtaking beauty and profound significance of Desert Diamonds.
Paul Rowley, Executive Vice-President, Diamond Trading, De Beers Group, stated: “We are honoured to participate in Jewellery & Gem WORLD and engage in in-depth discussions with our partners. It provided a valuable opportunity to share De Beers Group’s strategies and explore the future of the natural diamond industry. China is a crucial part of our global strategy, and we are committed to continuing our collaboration with all partners. Through comprehensive market education and communication, we aim to help more consumers appreciate the rarity of natural diamonds and deeply recognize the enduring emotions and generational significance they carry.”
Building a Sustainable Future for Natural Diamonds
During the three-day exhibition, De Beers Group successfully hosted multiple events, including a Breakfast Meeting, Show & Tell, and Natural Diamonds Leadership Forum, gathering global industry leaders to look ahead at trends and developments in natural diamond industry. At the Breakfast Meeting, Paul Rowley shared the latest progress of “Origins”, while Lynn Serfaty highlighted the Group’s initiatives in natural diamond category marketing and elaborated on the unique charm of Desert diamonds.
The Natural Diamond Leadership Forum hosted by De Beers Group emerged as a significant highlight of this year’s exhibition, offering forward-looking perspectives and profound insights. At the first panel – Innovation in the Diamond Value Chain: From Technology to Customer Experience, Wesley Tucker, CEO of Tracr, shared customer engagement strategies centered on technological evolution. In-depth discussions focused on how to drive the future growth of the natural diamond industry and tap into fast-growing markets such as China. Tucker stated, “As a core component of the ‘Origins’, Tracr leverages blockchain technology to ensure the origin and traceability of every natural diamond. We are not only building a reliable technology platform but also committed to telling the authentic and unique story behind each natural diamond. Through Tracr, we hope consumers can trust their choices with greater confidence and understand how their purchases support the communities and sustainablility.”
Lynn Serfaty, General Manager of Natural Diamond Category Marketing, De Beers Group, along with Loletta Lai, VP, Natural Diamonds APAC, De Beers Group, and others, delved into the theme of ” Unlocking Growth in the Greater China Market: Opportunities and Challenges for the Natural Diamond Industry”. They provided in-depth analysis of consumer trends and behavioural shifts in the Chinese market, while sharing strategic insights on how to align with the demands of the new generation of consumers and foster long-term desire for natural diamonds. Serfaty stated, “The new generation of consumers is redefining their emotional connection with natural diamonds. They see these diamonds not only as symbols of weddings but also as unique carriers of self-expression and gifting. These consumers value authenticity, sustainability and pursue personalized experiences and emotional resonance. Through our strategies of ‘Origins’ and ‘Building Forever’, we consistently reinforce the core characteristic of natural diamonds—rarity, value, and heritage—continuously evoking consumers’ emotional identification and desire.”
Another Leadership Forum was hosted, themed “The Billion-Year Promise: Consumer Trust in Natural Diamond”. This event delved into the goals and initiatives of the “Origin” Strategy, De Beers Group and “Building Forever”, aiming to transform each natural diamond into an eternal promise, establishing and reinforcing consumers’ enduring and solid trust.
Partnering for Value Creation: Planning the Future of Natural Diamonds
For years, De Beers Group has consistently collaborated with partners across the industry to jointly promote the development of the natural diamond sector. During the exhibition, the Group invited media and influencers to visit the Gemological Institute of America (GIA) booth and engage in natural diamonds workshops, guiding guests to explore the enduring charm and value of natural diamonds. Pritesh Patel, President and CEO of GIA, stated: “We are deeply honored to collaborate with De Beers Group. Through this workshop, we illustrated the eternal charm and profound value inherent in natural diamonds. Each natural diamond is a miracle created by the Earth over hundreds of millions of years, blending natural beauty, exquisite craftsmanship, and a commitment to sustainable development. We look forward to working with all partners to convey values of authenticity, transparency, and responsibility, helping consumers gain a deeper understanding of the precious qualities of natural diamonds, and jointly promoting the sustainable development of the industry.”
Since June of this year, GIA has ceased providing traditional 4Cs grading for laboratory-grown diamonds and adopted a descriptive rating system. Submitted samples receive only broad evaluations as “Premium” or “Standard,” with those of excessively low quality receiving no grade. In August, GIA announced that it would implement an assessment service for laboratory-grown diamonds starting in October. These measures clarify the essential differences between natural diamonds and laboratory-grown diamonds in terms of attributes and value, providing a solid foundation for the standardized and healthy development of the natural diamond industry.
In addition to the exhibition, De Beers Group also organized a visit for media and influencers at De Beers London flagship store, allowing them to experience the artistic transformation of natural diamonds from rough stones to exquisite jewellery. This visit immersed guests in the innovative interpretation of natural diamonds in contemporary fashion. It was not merely a product showcase but a vivid demonstration of De Beers Group’s “Building Forever” comitmment at the retail level. From traceable natural diamond sources to sustainable craftsmanship, design, and polishing, every step reflects the Group’s firm commitment to sustainable development. Through offline experiences, jewellery try-ons, and in-depth sharing, the guests further deepened their emotional connection and value recognition of natural diamonds.
With the brand philosophy “A Diamond is Forever,” De Beers Group not only highlighted the enduring demand and broad prospects of natural diamonds in the global market at Jewellery & Gem WORLD, but also vividly demonstrated differentiated value through its Desert Diamonds, reflecting a deep integration with its “Origins”. Through immersive experiences and in-depth interactions, the Group presented an unforgettable natural diamond journey for industry partners and the public, further advancing the education about natural diamons. Looking ahead, De Beers Group will continue to collaborate with all parties to lead the natural diamond industry toward a more transparent and sustainable future, allowing natural diamonds to shine even brighter amidst the interplay of technology, art, and culture, and to continue writing the moving legend of this era.
Hashtag: #DeBeersGroup #NaturalDiamonds #diamonds #desertdiamonds
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The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
Actively Promote the “Bringing in and Going Global” Strategy to Empower I&T Companies to Expand into the GBA and Overseas Markets
- HKSTP leads 13 park companies to CHTF 2025, “China’s No. 1 Technology Exhibition”, presenting breakthroughs across AI, robotics, new energy, semiconductors, smart manufacturing, biotech, fintech, and more
- The Hong Kong Pavilion features end-to-end innovation from R&D to application, with live demos and business matching for global buyers.
- HKSTP’s Shenzhen Branch advances the “Bringing In, Going Global” strategy with a one-stop platform, helping tech companies scale in the GBA and globally.
HONG KONG SAR – Media OutReach Newswire – 15 November 2025 – Hong Kong Science and Technology Parks Corporation (HKSTP) has brought 13 park companies and startups to the 27th China Hi-Tech Fair (CHTF), taking place from 14 to 16 November at the Shenzhen World Exhibition & Convention Center (Bao’an). Within the Hong Kong Pavilion, HKSTP has set up a dedicated showcase to highlight the latest research and real-world applications across artificial intelligence (AI), robotics, new energy, semiconductors, smart manufacturing, biomedical technology, and fintech. HKSTP partners with park companies to participate in this grand event, promoting Hong Kong’s innovation and technology (I&T) on the global stage, acting as a “super-connector” to drive business matching and financing opportunities, strengthen Hong Kong’s position as an international I&T hub, and further advancing I&T development in Hong Kong and the Greater Bay Area (GBA).
Recognised as “China’s No.1 Technology Exhibition,” CHTF is the nation’s largest and most influential technology fair, convening industry leaders, fast-growing enterprises, research institutions, and global partners. This year’s fair spans AI, robotics, new energy, semiconductors, smart manufacturing, biotech and fintech, drawing strong participation from government, industry, investors, and media. HKSTP is presenting full-spectrum innovation – from lab research to commercialisation – to global buyers, supporting partners to expand internationally and advancing Hong Kong’s transformation into an international I&T centre. HKSTP orchestrated a series of high-profile product debuts and presentations at the fair to showcase cutting-edge technologies, spotlighting the innovative capabilities of park companies and startups, fostering international collaboration.
Pheona Kan, Director of New Ventures of HKSTP said, “HKSTP has consistently provided a platform for I&T enterprises to showcase their capabilities while connecting partners and investors to accelerate commercialisation and market opportunities. The presence of more than 10 park companies at CHTF marks another milestone in our mission to drive innovation, accelerate results commercialisation. As the ‘barometer of China’s tech,’ CHTF provides an ideal platform to showcase the journey from research to market to a global audience, deepen Hong Kong-Shenzhen collaboration, further energising Hong Kong and the GBA’s I&T ecosystem. Furthermore, HKSTP actively leads I&T companies in going global, assisting them in expanding their businesses overseas, while enabling overseas technology companies to understand Hong Kong’s business advantages, leveraging Hong Kong as an international springboard to tap into the Asian market.”
The HKSTP actively leads park companies to participate in various influential innovation and technology events. This year, for the first time, HKSTP leads companies from both the Hong Kong and Shenzhen branches to make a joint appearance at the Hong Kong Pavilion of the CHTF. The Hong Kong Science Park Shenzhen Branch, built on the solid foundation of the Hong Kong Science Park, extends facilities and the innovation and technology ecosystem into the Greater Bay Area, establishing a new hub as a regional development bridge for innovative companies. Officially opened in September 2023 and located just 1,200 meters from Futian Port, the HKSTP Shenzhen Branch in Futian spans 31,000 square meters across two buildings equipped with dry and wet laboratories, co-working spaces, and meeting and exhibition facilities. The Shenzhen Branch continues to grow its innovation community, helping companies seize the vast opportunities of the GBA market by leveraging HKSTP’s one-stop platform and “super-connector” capabilities to drive the “Bringing In, Going Global” strategy and contribute to the GBA’s development as an international innovation hub.
A Showcase of Groundbreaking I&T Achievements
13 HKSTP park companies are demonstrating innovative technology solutions. Highlights include:
- Ori-sys Technology Limited: Leveraging world-leading MEMS technology, the company has developed the world’s first miniature visual-tactile sensor for robotics. This technology overcomes key barriers in dexterous robotics hand applications and shows strong potential in smart gloves, dexterous manipulators and electronic skin. Ori-sys recently won the Bronze Award at the Guangdong-Hong Kong-Macau Greater Bay Area Entrepreneurship Competition.
- MEINONG ROBOT CO., LIMITED: Focused on agricultural robotics for fruit and vegetable harvesting – currently in grapes, oranges, and mangoes – its solutions improve harvesting efficiency, reduce labour costs, and minimise fruit damage. MEINONG was awarded the Third Prize at the 17th China Shenzhen Innovation and Entrepreneurship Competition (Xinjiang Production and Construction Corps (XPCC) Division, and the 2nd Xinjiang Shenzhen Offshore Innovation Competition (Southern Xinjiang Finals).
- Haptron Scientific (Shenzhen) Limited: Specializing in optical force-sensing, the Photon series of multi-dimensional force sensors enables precise force control across collaborative robots, precision matching, aerospace, medical devices, and new energy vehicles, offering one-stop force sensing solutions for multiple industries
- Rafael Biotechnology (Shenzhen) Co., Ltd.: Using quantum plasmonic lab-on-chip (QPLoC) technology, the company has developed a label-free biosensing platform capable of multiplex detection within 15 minutes for biomedical research, drug discovery, and in-vitro diagnostics (IVD).
The 27th China High-Tech Fair (CHTF)
Date: 14-16 November 2025 (Friday – Sunday)
Venue: Shenzhen World Exhibition & Convention Center (Bao’an)
HKSTP Booth Number: Hall 13, Booth B31
Appendix 1: List of the 13 Park companies that are exhibiting at the China High-Tech Fair:
- Akso Health Technology Limited
- e-SENSOR TECHNOLOGY LIMITED
- FluviusH2 Limited
- Geosys Hong Kong Limited
- Haptron Scientific (Shenzhen) Co., Ltd
- Hong Kong JR Group Limited
- LinkPOWER Technology Company Limited
- MEINONG ROBOT CO., LIMITED
- Ori-sys Technology Limited
- Rafael Biotechnology (Shenzhen) Company Limited
- Shenzhen Xingyuan Zhilian Technology Co.,Ltd
- SP Infinite Technology
- Vista Innotech Limited
Hashtag: #HKSTP
The issuer is solely responsible for the content of this announcement.
About Hong Kong Science and Technology Parks Corporation
Hong Kong Science and Technology Parks Corporation (HKSTP), was established in 2001, to create a thriving innovation and technology (I&T) ecosystem grooming 13 unicorns, nurturing over 15,000 research professionals, and over 2,400 technology companies from 26 countries and regions focused on developing healthtech, AI and robotics, fintech and smart city technologies, etc.
Our growing innovation ecosystem offers comprehensive support to attract and nurture talent, accelerate and commercialise innovation for technology ventures, with the I&T journey built around our key locations of Hong Kong Science Park in Pak Shek Kok, InnoCentre in Kowloon Tong and three modern InnoParks in Tai Po, Tseung Kwan O and Yuen Long realising a vision of new industrialisation for Hong Kong, where sectors including advanced manufacturing, micro-electronics and biotechnology are being reimagined..
Hong Kong Science Park Shenzhen Branch in Futian, Shenzhen plays positive roles in connecting the world and the mainland with our proximity, strengthening cross-border exchange to bring advantages in attracting global talent and allowing possibilities for the development of technology companies in seven key areas: Medtech, big data and AI, robotics, new materials, microelectronics, fintech and sustainability, with both dry and wet laboratories, co-working space, conference and exhibition facilities, and more.
Through our R&D infrastructure, startup support and enterprise services, commercialisation and investment expertise, partnership networks and talent traction, HKSTP continues to contribute in establishing I&T as a pillar of growth for Hong Kong.
More information about HKSTP is available at 
www.hkstp.org.
Media OutReach
Gree Provides Comprehensive Support for COP30 Leaders’ Residence, Empowering Global Climate Action with Green Technology
As a central hospitality facility during COP30, Vila Líderes comprises 405 suites and multiple functional spaces, including lobbies, office areas, conference rooms, fitness centers, restaurants, and café-bars, with a total floor area of 19,000 square meters. In close collaboration with local strategic partner Grupo Imperador, Gree has customized a Variable Refrigerant Flow (VRF) multi-split system for the project, deploying 443 indoor units and 36 outdoor units with a total cooling capacity of 718 horsepower.
The system utilizes Gree’s GMV Slim and GMV X series products, leveraging variable refrigerant flow technology to achieve precise temperature control and efficient operation. Compared to previous-generation systems, it improves energy efficiency by approximately 10% under partial load conditions. The intelligent control unit automatically adjusts operation based on zonal requirements, maintaining a low-noise comfort environment while significantly reducing energy consumption peaks and supporting grid stability.
Gree entered the Brazilian market in 2001 and established a production base in Manaus, becoming a significant benchmark in China-Brazil manufacturing cooperation. The Brazilian facility now spans approximately 100,000 square meters, employs over 1,600 local staff, and continuously delivers high-quality products and services to the South American market. In 2016, Gree secured the contract for the Rio Olympics, becoming the home appliance industry’s sole official Chinese supplier. Currently, Gree’s sales network covers all 27 Brazilian states and the federal district, with over 200 distributors and 1,600 after-sales service outlets across Brazil. In 2024, Gree ranked first in market share for residential air conditioning units in Brazil.
In Pará state, Gree has successively won and completed key projects including Brazil’s second-largest hydroelectric plant, the Belo Monte Phase II project, and the Pará State University solar-powered central air conditioning project. Through close collaboration with Imperador, the largest local air conditioning distributor, Gree maintains a leading market position in the region.
Vila Líderes is not only a crucial hospitality venue during COP30 but will also become a landmark sustainable development project in Belém. Gree’s high-efficiency, energy-saving air conditioning systems ensure comfort during the conference while aligning closely with global climate governance goals. This partnership fully demonstrates Gree’s technical prowess in low-carbon building and further solidifies its role as a reliable partner in the global green transition.
Gree remains committed to the green development philosophy of “Making the Sky Bluer, the Earth Greener,” continuously innovating in energy-saving and environmental protection technologies to create better living environments for global consumers.
Hashtag: #Gree
The issuer is solely responsible for the content of this announcement.
Building on a 70-year legacy, YTL Cement’s ‘Beyond 70’ Initiative Invests in a Sustainable Future for the City and the Community.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 14 November 2025 – YTL Cement Group has pledged to donate 70,000 trees to Dewan Bandaraya Kuala Lumpur (DBKL) for planting across Kuala Lumpur city. The initiative reinforces YTL Cement Group’s commitment to creating cleaner, more liveable and sustainable cities, a reflection of its aspiration of Helping Nations Build Greener.
This initiative was officially announced during the KL Park Festival 2025 held recently at Taman Tasik Titiwangsa, where YTL Cement was also appointed a Strategic Partner of Local Agenda 21 Kuala Lumpur (LA21KL). The event was graced by YBhg. Dato’ Seri TPr. Dr Maimunah Mohd Sharif, then Mayor of Kuala Lumpur alongside senior representatives from YTL Cement Group.
Through this partnership, YTL Cement will contribute to DBKL’s sustainability efforts in two key ways. The first is the donation of 70,000 trees, supporting the city’s climate action and biodiversity goals. The second is through the Bintang Cemerlang programme, a collaboration between YTL Cement, DBKL and UCSI University, which provides enrichment opportunities for students from 22 schools in Sentul. The programme includes academic coaching, teacher training and creative learning initiatives designed to nurture long-term potential among underserved children.
Local Agenda 21 Kuala Lumpur (LA21KL) embodies collaboration between local government, the private sector and the community to co-design and co-manage Kuala Lumpur’s urban environment. YTL Cement’s appointment as a Strategic Partner underscores its alignment with the United Nations Sustainable Development Goals (UNSDGs) particularly Goal 11: Sustainable Cities and Communities, Goal 13: Climate Action, Goal 15: Life on Land, and Goal 17: Partnerships for the Goals.
The initiative also reflects the 4P model: Public, Private, People, Partnership, championed under LA21KL, where collaboration and community participation drive lasting positive change.
Both the tree donation and the Bintang Cemerlang programme are part of BUILDS, YTL Cement Group’s Corporate Social Responsibility (CSR) arm. Together, they demonstrate the Group’s ongoing commitment to nation building, developing Malaysia’s infrastructure while uplifting communities and advancing environmental stewardship for generations to come.
Hashtag: #YTLCement
The issuer is solely responsible for the content of this announcement.
About YTL Cement Group
YTL Cement is Malaysia’s pioneer and largest building materials group. With a network of cement plants, terminals, ready mixed concrete batching facilities, drymix operations and aggregate quarries, YTL Cement is recognised as a partner in nation building. Over its 70 year legacy, the Group has contributed to iconic developments including the Petronas Twin Towers, Merdeka 118, SMART Tunnel and the nation’s airports and bridges.
The Group has expanded its footprint regionally and recently introduced the ECO Product Range, offering low carbon alternatives including ECOCem low carbon cement, ECOConcrete, ECOSand and ECODrymix to support the construction industry’s transition toward more sustainable solutions.
About BUILDS
BUILDS is a Corporate Social Responsibility commitment from YTL Cement Group to build together with and for the communities we live and work in. BUILDS is dedicated to supporting causes which extend beyond business objectives. Its goals are centred around ensuring and contributing to the wellbeing of people, the environment, and the making of sustainable and worthwhile progress.
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