Media OutReach
De Beers Shares Latest Research On Us Consumer Trends
The Diamond Report includes insights on who is buying diamonds and why, based on a study of 18,500 women across the industry’s largest consumer market
LONDON, UK – Media OutReach Newswire – 29 June 2026 – Natural diamonds are the most desired luxury jewellery product, average purchase prices have increased 25%, Gen Z is now the second largest generation buying diamonds, and non-bridal occasions account for three-quarters of overall US demand. These are some of the key findings of De Beers Group’s latest US Diamond Acquisition Study, featuring responses from 18,500 women aged 18 – 74 across the industry’s largest consumer market.
Completed in 2026, the biannual study also found that Gen Z is spending almost double what Baby Boomers spend when buying natural diamonds – at $4,080 per piece vs $2,250 – and that while love-related purchase motivations remain the core driver of demand, personal motivations such as celebrating a new job, getting a promotion, recognising an achievement or ‘just because’ are increasingly driving diamond jewellery purchasing.
The study highlights that US consumers rank natural diamonds as their top preference for a luxury jewellery item, with 11% of women ranking natural diamond jewellery their most desired luxury gift. This places natural diamond desirability ahead of synthetic lab-grown diamonds (8%), other gemstones (5%) and plain gold jewellery (4%).
Average prices for natural diamond jewellery also increased significantly in 2025, rising to $4,063 per piece compared with $3,242 in 2023. This growth is being driven by consumers buying larger carat weights, with average total carat weight increasing to 1.86 carats, up from 1.65 carats in 2023.
When it comes to the industry’s youngest generation, the study found that Gen Z punches above its weight: the generation now accounts for just under a quarter (23%) of natural diamond demand value despite representing just 18% of the population. Gen Z consumers also buy or receive diamonds for more occasions than any other generation – at 1.83 occasions per year compared with an overall average of 1.7. While bridal occasions lead Gen Z demand at 45% of total purchases, gifting from relatives also plays an important role. Birthdays are particularly significant, representing 17% of all Gen Z diamond acquisitions compared with 13% across all generations. Gen Z also highly values self-expression and associates diamonds with being a symbol of identity more than any other generation, while also having the greatest reliance on social media for researching their purchases.
Diana Mitkov, lead researcher within Diamond Demand Insights & Analytics at De Beers Group, said: “The study findings highlight that today’s consumers aspire to own natural diamonds just as much as the generations that came before them, and ahead of any other jewellery product. And they are spending more per piece than ever before. But how and why consumers buy diamonds is evolving. Traditional life milestones such as getting engaged are no longer the only value driver for the industry; consumers are increasingly marking a wide range of occasions with natural diamonds and are looking for distinct pieces that feel personal to them.
“As unique miracles of nature, the attributes of natural diamonds play directly into these shifting consumer trends. The opportunity for the diamond industry is to ensure that natural diamonds continue to capture the value of this strong underlying desire in an increasingly competitive landscape by offering compelling designs across all sizes, colours and price points and for occasions that go well beyond traditional engagement or wedding jewellery.”
These findings feature in a new publication from De Beers, The Diamond Report, which also includes an editorial on the key forces shaping a positive future for natural diamonds by EVP Corporate Affairs & Strategy and Chief Economist, Eirik Wærness; an analysis of US jewellery retail trends; perspectives from leading US designers and retailers on how the diamond buying experience is evolving; and reflections on the role natural diamonds can play in supporting socioeconomic progress for the people and places where they are discovered.
The report also notes that natural diamond sales are increasing across US independent jewellers, with Point of Sales data from 950 retailers showing sales grew 4% and 9% year-on-year in Q4 2025 and Q1 2026, respectively. Coloured and low-coloured diamonds (those in the K – Z colour range) promoted by De Beers Group’s ‘Desert diamonds’ campaign outperformed, with sales growth of 15% and 19%, respectively.
The same data shows that while synthetic lab-grown diamond jewellery sales are increasing in volume, declining retail prices mean their value share of demand remains relatively low at 15% of independent jewellers’ diamond sales, compared with 85% for natural diamonds in 2025. In addition, there is a noticeable drop-off in sales once synthetic lab-grown diamonds reach 3 carats or larger in size, suggesting that consumers may feel synthetic lab-grown diamonds beyond this size could look too big. The report notes this could mean that as synthetic lab-grown diamond prices continue to decline in line with the multi-year trend already experienced, retailers may be unable to upsell to larger sizes, which could result in lower overall sales and impact long-term gross profits.
Eirik Wærness said: “The diamond industry is evolving at pace with both supply and demand-side dynamics shaping the industry’s future. On the supply side, declining global production of natural diamonds is expected to support an improved supply-demand balance over the coming years. On the demand-side, a resilient US economy and stabilisation of demand in China saw global natural diamond demand return to growth in 2025 while the industry’s marketing efforts are showing encouraging signs of momentum. With retail returns from synthetic lab-grown diamonds likely to come under pressure in the future, we expect retailers will increasingly differentiate them from natural diamonds in their sales strategies. As these fundamentals continue to stabilise, the industry has a significant opportunity to reinforce the value of natural diamonds and support long-term growth.”
Hashtag: #DiamondReport #NaturalDiamonds #Diamonds #Dessertdiamonds #DeBeersGroup
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
Graduate salary data provides useful guidance, but it should not be read in isolation. Starting salary is one indicator of return on investment. It should be considered alongside employment rates, full-time permanent employment, industry pathways, career support, programme fit and long-term skills relevance.
For students considering Singapore Institute of Management Global Education (SIM GE), SIM’s Graduate Outcome & Employability page provides a reference point for understanding graduate outcomes. The page explains how SIM graduates have performed in the Private Education Institution Graduate Employment Survey (PEI GES), where they have worked, and how SIM supports students in building career readiness.
Why the PEI Graduate Employment Survey matters
For students considering private education pathways, the PEI Graduate Employment Survey (GES) is an important reference because it provides employment and salary outcomes for graduates from registered private education institutions.
The 2024/2025 PEI GES focused on economically active fresh graduates who graduated between May 2024 and April 2025 from full-time Bachelor’s level External Degree Programmes. The survey covered about 6,150 full-time graduates across 26 private education institutions, with a response rate of 61.6 per cent, and was conducted from October 2025 to January 2026.
Among 2,600 economically active PEI fresh graduate respondents in the labour force, 78.9 per cent secured employment within six months of graduation. The median gross monthly salary for PEI fresh graduates in full-time permanent employment remained stable at S$3,500.
This makes the PEI GES useful for students and parents who want to compare graduate outcomes within the private education sector. It also allows SIM’s graduate outcome data to be read against a broader PEI sector benchmark.
What SIM graduate outcome data shows
SIM’s Graduate Outcome & Employability page reports that SIM fresh graduate respondents recorded 81.0 per cent secured employment, 77.9 per cent currently employed, 47.0 per cent in full-time permanent employment and a median gross monthly salary of S$3,565. The page attributes these figures to Skills & Workforce Development Agency 2024/2025 PEI GES.
| Indicator | SIM | Avg of All PEI (include SIM) |
| Secured employment | 81.0% | 78.9% |
| Full-time permanent employment | 47.0% | 46.9% |
| Median gross monthly salary | S$3,565 | S$3,500 |
This comparison places SIM’s graduate outcomes at the top spectrum of the PEI sector. It also shows why employability should be assessed through more than one indicator. Secured employment, full-time permanent employment and median gross monthly salary each provide a different view of graduate outcomes.
Secured employment indicates whether graduates entered work, accepted job offers or were taking steps to start a business venture. Full-time permanent employment provides a view of stable employment. Median gross monthly salary shows the middle salary point among full-time permanently employed graduates.
Where SIM graduates have worked
SIM graduates have entered a range of sectors, including aviation, aerospace and engineering, airline and tourism, banking and financial services, information and communications technology, cybersecurity, insurance, consumer services, public sector and government, consulting and professional services, healthcare, logistics, transportation, retail and manufacturing.
These employer destinations are relevant because students are not only selecting a degree. They are also considering possible pathways into industries, job functions and future career options. A business-related pathway may support roles in banking, consulting, retail, logistics or entrepreneurship. A technology-related pathway may lead to opportunities in information and communications technology, cybersecurity, data, digital services or business technology roles.
How students should compare salary, employability and ROI
A practical approach to comparing degree options is to consider four areas: relevance, return, readiness and resilience.
| Factor | What to consider |
| Relevance | Does the degree connect to industries that are hiring? |
| Return | What do employment and salary outcomes show? |
| Readiness | What career support, internship guidance and employer exposure are available? |
| Resilience | Can the skills support future career changes? |
This approach helps students avoid selecting a degree based only on the highest salary benchmark. While starting salary is an important consideration, long-term value also depends on whether the student can build relevant skills, gain experience and adapt to changes in the labour market.
How SIM supports employability
SIM supports students through career preparation and employer engagement, including résumé writing, interview preparation, job search guidance, career fairs, employer talks, recruitment events, internship search guidance and workshops that build communication, teamwork, problem-solving and professional confidence.
Such support is relevant to return on investment because employability is influenced not only by the qualification awarded, but also by how prepared students are to enter the workforce. Career readiness, employer exposure and workplace skills can support the transition from study to employment.
Conclusion
Graduate starting salary is an important consideration for students and parents assessing higher education options in Singapore. However, it should not be the only measure used to evaluate a degree pathway.
A more balanced assessment considers employment rates, full-time permanent employment, median gross monthly salary, industry pathways, career support and long-term skills relevance. This provides a broader view of how a higher education pathway may support employability and future career development.
When read together with the PEI Graduate Employment Survey, national salary benchmarks and SIM’s Graduate Outcome & Employability page, graduate outcome data can help students and parents make more informed decisions about salary expectations, employability and return on investment.
References
- SIM’s Graduate Outcome & Employability page – https://www.sim.edu.sg/degrees-diplomas/parent-resource-hub/graduate-outcome-employability
- SWDA PEI Graduate Employment Survey 2024/2025 – https://www.swda.gov.sg/home/skills-career-resources/private-education-resources/graduate-employment-survey/2024-2025
- Employment Outcome for PEI Graduates – https://www.swda.gov.sg/home/newsroom/employment-outcomes-for-private-education-institution-graduates-remain-stable-in-2024-2025
- SIM Career Service – https://www.sim.edu.sg/degrees-diplomas/life-at-sim/career-services
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg
Media OutReach
SBI Global Asset Management and DigiFT Launch JX, Bringing a Japanese Asset Manager’s Equity Strategy On-Chain for the First Time
The launch comes as investor attention returns to Japanese equities, supported by the Tokyo Stock Exchange’s continued push for listed companies to improve capital efficiency and demonstrate greater awareness of share-price performance. It also reflects a broader evolution in tokenization: the value of tokenized RWAs distributed on public blockchains grew from USD 5.9 billion to USD 21.9 billion globally in 2025, moving the category beyond cash-like instruments and into actively managed public-market strategies. DigiFT was an early mover in this shift, launching a tokenized U.S. equity income fund developed with BNY in January 2026. This shift is now extending directly into Japan’s own institutional market, where SBI Group has been among the country’s most active builders of on-chain financial infrastructure.
DigiFT holds Capital Markets Services and Recognised Market Operator licences from MAS, as well as Type 1 and Type 4 licences from the Hong Kong SFC – a dual regulatory standing that has made it a tokenization and distribution partner for global and regional asset managers, including UBS Asset Management, Invesco, BNY and Franklin Templeton. DigiFT’s roster now extends into Japan, through SBI GAM’s participation, adding a Japanese listed-equity strategy to that lineup for the first time. DigiFT is launching the JX Token on Solana, further expanding the availability of regulated RWAs on-chain, with ecosystem participants including Solana Company, Huma Finance and Plume.
SBI Holdings brings its own substantial on-chain track record to the collaboration. The group reported consolidated revenue of JPY 1.90 trillion for the fiscal year ended 31 March 2026, with its Crypto-asset Business segment generating JPY 89.6 billion in revenue over the same period. SBI Holdings has taken direct stakes across the region’s tokenization infrastructure, including leading a $50 million investment in Startale Group to build a blockchain purpose-built for tokenized securities, and holding a majority stake in Osaka Digital Exchange, operator of a secondary market for security tokens in Japan.
JX is structured around the underlying strategy managed by SBI AM. This authorized, manager-referenced model is critical as regulators are increasingly distinguishing tokenized securities developed with issuer or manager alignment from products that provide only indirect economic exposure. In a joint staff statement issued 28 January 2026, the U.S. SEC staff drew a formal line between issuer-sponsored tokenized securities, which can represent true ownership, and third-party products that typically offer only synthetic exposure or custodial entitlements – signalling an intent to encourage the former while curbing the spread of the latter.
Henry Zhang, Founder and Group CEO, DigiFT: “Our mission at DigiFT has always been to bring real, institutional-grade assets on-chain through infrastructure that investors and asset managers can actually trust. JX extends that mission to Japan for the first time, opening regulated, on-chain access to Japanese equities. We’re proud to build this with SBI Group, one of Japan’s most forward-looking financial institutions, and excited about what this partnership signals for the future of tokenization across the region.”
Hashtag: #DigiFT
The issuer is solely responsible for the content of this announcement.
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Smilegate LORDNINE Launches Pre-Registration for New Growth-Accelerated Server ‘Helena’ in Celebration of 1st Anniversary… 32,000 USDt Reward Event Underway
- Pre-registration for new server Helena opens July 14… Official launch on July 29
- Sweeping new server growth-support systems, including 50% additional EXP via Mastery Buff
- Rich rewards including a 32,000 USDt reward event, limited edition skins, and 1,111 summon tickets
SEOUL, SOUTH KOREA – EQS Newswire – 15 July 2026 – Smilegate announced on Tuesday, July 14 that pre-registration has begun for ‘Helena’, a new growth-accelerated server for the MMORPG 《LORDNINE: Infinite Class》 (developed by NX3 Games), in celebration of the game’s 1st anniversary.
Pre-registration for the new Helena server is available through the official LORDNINE page (https://l9asia.onstove.com/en), with the official launch scheduled for July 29 at 7:00 PM.
Helena is a growth-accelerated server designed to allow players to level up characters faster than on existing servers. Key features include a Mastery Buff that provides an additional 50% EXP gain and more than 40,000 ‘Fragments of Ancient Relics’ to support character progression, helping players settle in smoothly during the early stages.
To celebrate the launch of the Helena server, Smilegate has prepared a variety of events, including a 32,000 USDt reward event. Helena server users can participate in in-game attendance and mission events to obtain three Hero-grade avatars and three artifacts, as well as up to 1,111 summon tickets.
A pre-registration event will also be held. Users who sign up for pre-registration will receive a limited edition skin, and among users who refer 20 friends through the pre-registration page, a drawing will be held with winners receiving an iPhone 17 Pro.
In addition, a skin design contest will be held to celebrate the 1st anniversary. Participants can freely submit skin designs they would like to see released in LORDNINE. In-game rewards worth up to 80 million KRW are up for grabs, and notably, the grand prize-winning design will actually be released in-game.
For more information about the game, please visit the official page (https://l9asia.onstove.com/en).
| Contact Point | Office | Mobile Phone | ||||
| Sangjik Oh, Team Leader | 031-630-3142 | 010-5236-0571 | sj****@*******te.com | |||
| Hyeran In, Deputy General Manager | 031-630-3143 | 010-3291-6710 | hr****@*******te.com | |||
| Jiwon Hong, Deputy General Manager | 031-630-3144 | 010-4135-0298 | jw****@*******te.com | |||
| Taehyun Park, Assistant Manager | 031-630-3179 | 010-6805-1177 | th****@*******te.com |
Hashtag: #Smilegate
The issuer is solely responsible for the content of this announcement.
