Media OutReach
DFI Launches 2024 Sustainability Report
Emphasising Commitment to People, Products and Planet
HONG KONG SAR – Media OutReach Newswire – 7 April 2025 – DFI Retail Group (DFI or the Group) is pleased to announce the release of its 2024 Sustainability Report, outlining the Group’s ongoing commitment and progress in sustainability across Asia.
In 2024, DFI demonstrated strong ESG performance. It was ranked in the 84th percentile in the Food and Staples Retailing industry in the S&P Global Corporate Sustainability Assessment*. Key achievements include a 14.2% reduction in Scope 1 and 2 greenhouse gas emissions compared to the 2021 baseline, with a target of 50% reduction by 2030. The waste diversion rate improved to 61%, up from 56% of the previous year. DFI also made community investments totalling US$2.76 million, enhancing social impact through various initiatives across markets. Additionally, DFI achieved 57% packaging recyclability of Own Brand products with plastic packaging, progressing the Group on track towards the target of 100% by 2030.
Scott Price, Group Chief Executive, DFI Retail Group shared, “At DFI, our purpose is to sustainably serve our millions of customers in Asia for generations with everyday moments. This shared purpose inspires us to meet the daily needs of our customers while creating lasting, sustainable value for all stakeholders. As Asia’s leading retailer, we take this responsibility seriously by providing essentials that support livelihoods, health, well-being, and ecosystems across all our markets.”
Erica Chan, Group Chief Legal, Governance and Corporate Affairs Officer shared, “I am proud of the consistent progress DFI has made in laying the foundation for our refreshed Sustainability Framework. I am also deeply encouraged by the collective efforts of our teams, partners, and communities, and am confident that we will continue to make great strides in our sustainability journey in the years ahead.”
This year’s report introduces a refined Sustainability Framework centred around three key pillars: People, Products and Planet, with Governance as the cornerstone, ensuring robust leadership and oversight.
The People-focused priorities underscore DFI’s commitment to its customers, team members, communities, and the labour in its supply chains. By prioritising employee development, health, and safety, DFI aims to empower its team members and address the diverse needs of customers. Initiatives include enhancing training programmes, promoting gender equality, and fostering community engagement through various giveback projects.
Across the business, the Products pillar focuses on providing sustainable product choices that resonate with consumer demand. DFI is dedicated to increasing the availability of Own Brand products with sustainability certifications, ensuring that customers can easily access sustainable goods and solutions without compromising affordability, while also safeguarding product quality and safety. This commitment extends to advancing sustainable packaging practices and promoting responsible sourcing across its supply chains.
The Planet strategies recognise the urgent need to address environmental challenges and are dedicated to reducing DFI’s overall carbon footprint, minimising waste and advancing circular economies through upcycling. The Group remains on track to achieve a 50% reduction in Scope 1 and 2 emissions by 2030. Additionally, the company is addressing Scope 3 emissions by collaborating with suppliers and industry partners on decarbonisation strategies and engaging consumers to embrace sustainable consumption.
As part of DFI’s efforts to advance its goals across these pillars, it progressed several impactful initiatives during 2024, including:
- People: Mannings Hong Kong launched a safe disposal service for unused medicines, becoming the first community pharmacy chain in the city to do so. The programme expanded in 2024 to double the scale. Since its inception in 2023, it has handled around 8 million unwanted pills and received multiple industry awards for its contribution to public health. Additionally, IKEA Indonesia introduced the IKEA Social Entrepreneur Accelerator (I-SEA), partnering with local organisations to support marginalised communities. This initiative has supported over 220 local communities and impacted thousands of smallholder farmers and businesses through capacity building and mentorship.
- Products: DFI has increased the percentage of its Own Brand products with sustainability certifications from 24% to 28%. Additionally, as part of the Group’s commitment to responsible sourcing, 7CAFÉ has adopted 100% Rainforest Alliance-certified Arabica coffee beans across its stores in Hong Kong, Macau, and Singapore.
- Planet: DFI led a successful Low-Carbon Rice pilot in Thailand, addressing the 6% of the Group’s Scope 3 emissions attributed to rice. With 85% of the world’s rice produced in Asia, DFI worked with local partners to train 30 local farmers in sustainable farming techniques, including Alternate Wetting and Drying (AWD). The pilot produced 110,000kg of certified low-carbon rice, achieving at least 30% reduction in greenhouse gas emissions on approved participating rice fields. In 2025, DFI plans to launch 200,000 kg of low-carbon rice under its Own Brand Yu Pin King in Hong Kong, helping promote sustainable agriculture across its supply chains.
Together, these pillars reflect DFI’s comprehensive approach to advancing sustainability priorities. By integrating these principles into its core business strategies, DFI is not only addressing immediate sustainability challenges but also paving the way for a more resilient future for its customers, communities and the planet.
For detailed information on the various sustainability initiatives undertaken by DFI, please refer to the Sustainability Report 2024. To learn more about DFI’s efforts, please visit DFI’s website.
*Ranking as of 8 January 2025
Hashtag: #DFIRetailGroup #SustainabilityReport #Mannings #Guardian #7-Eleven #Wellcome #MarketPlace #DFILucky #ColdStorage #Giant #IKEA #yuu
https://www.dfiretailgroup.com/
The issuer is solely responsible for the content of this announcement.
DFI Retail Group
DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.
As at 31 Dec 2024, the Group, its associates and joint ventures operated over 10,700 outlets, and employed over 190,000 people.
The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains.
The Group, including associates and joint ventures, operates a portfolio of well-known brands across six key divisions: health and beauty, convenience, food, home furnishings, restaurants and other retailing.
Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
The issuer is solely responsible for the content of this announcement.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
Media OutReach
ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models
As a key gateway connecting China with global markets, Hong Kong serves as an important benchmark for the premium automotive industry and a strategic platform for luxury brands expanding internationally. Launching the global strategy for the 9-Series in Hong Kong marks a significant new chapter in ZEEKR’s growth across the global premium new energy vehicle market.
800,000 Deliveries Milestone Underscores ZEEKR’s Global Growth Momentum
Strong market performance continues to support ZEEKR’s expansion in the global premium new energy vehicle segment. As of June 16, 2026, ZEEKR’s cumulative global deliveries officially exceeded 800,000 vehicles, marking a major milestone for the brand.
In Hong Kong, ZEEKR has maintained strong momentum. From January to May 2026, ZEEKR captured a 40.7% market share of Hong Kong’s luxury vehicle segment, ranking first among all luxury automotive brands. The ZEEKR 009 ranked as Hong Kong’s best-selling luxury MPV, while the ZEEKR 7X became the city’s best-selling luxury SUV.
Across key international markets, ZEEKR continues to achieve strong results. In Thailand, the brand was the best-selling luxury pure-electric MPV brand in 2025 and retained its leadership position from January to May 2026. In Malaysia, ZEEKR ranked No.1 among luxury pure-electric brands during the same period, with the ZEEKR 7X leading the luxury electric SUV category and the ZEEKR 009 remaining the top-selling luxury electric MPV. In Australia, ZEEKR continued to lead the luxury SUV segment priced above AUD 65,000 from January to May. In Mexico, the ZEEKR 7X secured the monthly luxury EV sales title in both April and May.
Dual Flagship 9-Series Models Showcase ZEEKR’s Technology-Luxury Vision
At this year’s expo, ZEEKR is showcasing five models spanning family mobility, executive transportation and flagship luxury, highlighting the breadth of its premium product portfolio.
The ZEEKR 9X, ZEEKR’s new global flagship of ultra-luxury SUV, is built on the SEA-S architecture and features a 900V high-performance silicon carbide electric drive system delivering more than 1,030 kW of maximum power. Four integrated safety structures combined with extensive use of 2,000 MPa ultra-high-strength steel contribute to a torsional rigidity rating of 41,600 N·m/deg, setting a new benchmark for safety in the hybrid SUV segment. The ZEEKR 9X recently opened pre-sales in the Middle East, where it has received strong market interest. The model is scheduled to expand into key markets across Latin America, Central Asia and Europe.
The ZEEKR 009 Grand, the brand’s global ultra-luxury four-seater flagship MPV, features a 720-degree comprehensive safety architecture and the world’s first integrated die-cast C-ring cabin structure, delivering segment-leading rear-seat protection. The second row is equipped with two ultra-soft aniline leather executive seats featuring 20 massage points and an industry-leading seven-zone graphene heating system, creating an exceptional luxury experience for rear passengers. The right-hand-drive version of the ZEEKR 009 Grand is scheduled to launch in Hong Kong in the fourth quarter of 2026.
The ZEEKR 8X, a super hybrid high-performance flagship SUV, also makes its Hong Kong debut. Built on the SEA-S Super Hybrid Architecture, the ZEEKR 8X delivers a flagship experience across four key dimensions: performance, intelligence, safety and comfort.
Expanding Global Capabilities and Opening a New Chapter of Technology Luxury
As its product lineup continues to grow and its international footprint expands, ZEEKR is accelerating the development of a comprehensive global operating system spanning R&D, product planning, market operations and customer services. Today, ZEEKR’s overseas business covers more than 60 major cities worldwide with a rapidly growing global user base.
As the global automotive industry accelerates toward electrification and intelligent mobility, the luxury vehicle market is entering a new era in which technological innovation is redefining the premium experience. Leveraging Hong Kong’s position as a globally connected international hub, ZEEKR will continue to deepen its global presence and advance the evolution of luxury through innovation. Through cutting-edge technologies, exceptional products and comprehensive lifecycle services, ZEEKR is committed to delivering a distinctive technology-luxury mobility experience for customers around the world.
Hashtag: #ZEEKR
The issuer is solely responsible for the content of this announcement.
About Zeekr
Zeekr is the global luxury electric vehicle technology brand from Geely Auto Group. Utilizing advanced software-defined architectures and cutting-edge propulsion technologies, Zeekr is dedicated to creating a fully integrated user ecosystem with innovation at its core.
Media OutReach
A Decade of Sharing the Flavors of China: ‘Chinese Restaurant’ Stays True to Its Mission Through Food and Culture
Over the past nine years, Chinese Restaurant has traveled across multiple countries and regions, including Thailand, France, Italy, and Hungary. Looking back on its journey of cultural exchange, the program launched a dedicated Chinese food truck in France, allowing local residents and visitors to conveniently experience authentic Chinese flavors. In Hungary, food served as a unique language that fostered deeper intercultural understanding. During the 50th anniversary of diplomatic relations between China and Italy, the program actively responded to the Belt and Road Initiative, using cultural interaction and culinary exchange to strengthen friendship between the two nations.
Now, standing at the threshold of its second decade, Chinese Restaurant: Nanyang Memories Season returns to Thailand, drawing upon the longstanding cultural, tourism, and people-to-people ties between China and Thailand. Through food and storytelling, the program once again brings Chinese culture to life on Southeast Asian soil.
The new season introduces an innovative business model inspired by traditional Chinese agricultural wisdom, creating a distinctive experience that combines pastoral ecology with the aesthetics of contemporary Chinese dining. New service concepts, including the “Chef’s Table” and “Chef at Home,” offer guests diverse culinary experiences while naturally integrating Chinese cuisine into everyday local life.
For ten years, Chinese Restaurant has remained committed to its original vision: telling authentic and heartfelt Chinese stories while showcasing the unique appeal of Chinese cuisine to global audiences. Through food, the program has helped narrow cultural distances, deepen international understanding, and highlight the confidence, vitality, and inclusiveness of Chinese culture.
The premiere episode of Chinese Restaurant: Nanyang Memories Season coincides with the Dragon Boat Festival, as the seven partners begin a brand-new entrepreneurial adventure in Chiang Mai, Thailand. From unexpected operational challenges and cultural differences to the dynamic interactions among team members with diverse personalities, the journey promises a wealth of memorable moments and compelling stories for viewers.
Over the years, the Chinese Restaurant franchise has consistently used authentic Chinese cuisine as a bridge connecting people across cultures. Every dish reflects the traditions and warmth of Chinese daily life, while every shared meal conveys the spirit and values of Eastern culture. Set against real-world international backdrops, the program vividly presents the depth and richness of Chinese civilization.
Today, Chinese Restaurant is far more than a culinary reality show. It has become a platform for cultural dialogue, mutual understanding, and friendship between China and the world. Through the universal language of food, the program continues to bring people closer together, allowing Chinese flavors and Chinese stories to resonate across borders and leave a lasting impression on audiences worldwide.
Hashtag: #MGTV
The issuer is solely responsible for the content of this announcement.
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