Media OutReach
DFI Retail Group Launches Low-Carbon Rice Pilot Programme Reduces at Least 30% in GHG Emissions
Rice is an important commodity across Asia, where 85% of the world’s production occurs, with Thailand ranking as the sixth-largest rice producer globally. In Hong Kong alone, the annual consumption of approximately 255,105 metric tons 1, 2 of rice results in around 1,060,982 tonnes of carbon dioxide equivalent 3, 4 emissions — comparable to driving around the world 106,532 times 5.
This crop constitutes one of DFI’s top Scope 3 product categories, accounting for approximately 6% of total Scope 3 emissions based on 2023 data. Traditional rice farming involves flooding fields for extended periods, which creates anaerobic conditions in the soil. This lack of oxygen allows microbes to release methane—a GHG with a global warming potential 28 times greater than carbon dioxide—into the atmosphere, significantly impacting climate change.
In response to this environmental challenge, DFI collaborated with agricultural experts, the Thai government, and researchers to develop a low-carbon rice cultivation programme. The pilot programme partnered with 30 local farmers to implement sustainable farming techniques, including:
- Alternate Wetting and Drying (AWD): Instead of the traditional 120 days of continuous flooding of the rice fields, the programme uses an irrigation technique called AWD, reducing flooding to about 10 days. This approach not only conserves water but also reduces methane emissions while maintaining production yields.
- Straw Burning Prohibition: Support for farmers to eliminate open-field burning of rice straw, significantly reducing carbon dioxide emissions and air pollution.
- Soil and Fertiliser Management: Closely monitored soil quality and fertiliser application, with guidance from agricultural experts. Soil samples were analysed to optimise nutrient use and minimise nitrous oxide emissions.
In 2025, DFI would continue with the programme and aims to launch 200,000kg of low-carbon rice under the Yu Pin King brand in the Hong Kong market. This initiative will raise public awareness and promote sustainable agriculture across supply chains. DFI will also explore further partnerships and low-carbon sourcing opportunities to enhance its impact.
Erica Chan, Group Chief Legal, Governance and Corporate Affairs Officer shared, “Beyond value and quality, we are committed to sustainability. This programme exemplifies our dedication to pursuing sustainable goals. We wish to influence the industry, our stakeholders across the value chain to take collective action towards a sustainable future.”
Fann Yuen, Group Own Brand Director added, “Customers prefer sustainable products but not at a higher cost. Guided by DFI’s ‘customer-first’ approach, we are dedicated to providing sustainable options that are affordable.”
The rice produced through this low-carbon cultivation programme is now available under Wellcome’s Own Brand Yu Pin King Thai Jasmine Fragrant Rice (5kg). Customers can find it on shelves at designated Wellcome stores in Hong Kong and purchase it online.
DFI remains devoted to offering more sustainable choices for customers in the future, ensuring that sustainability aligns with affordability.
[1] Hong Kong Trade and Industry Department. (2023). Rice: Per capita consumption
[2] Census and Statistics Department. (2023, 15 August). Mid-2023 population estimates
[3] AGRIBALYSE®. (n.d.). Data extracted from dataset available at: Recherche Data Gouv.
[4] U.S. Environmental Protection Agency. (2024). Greenhouse Gas Emissions from a Typical Passenger Vehicle
[5] National Aeronautics and Space Administration. (n.d.). The Earth. NASA Imagine the Universe.
For detailed information about DFI Low-Carbon Rice Pilot Programme, please refer to here.
Hashtag: #DFIRetailGroup #LowCarbonRice #YuPinKing #Wellcome #MarketPlace #Sustainability #ESG #ReduceCarbonEmissions
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DFI Retail Group
DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.
As at 31 Dec 2024, the Group, its associates and joint ventures operated over 10,700 outlets, and employed over 190,000 people.
The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains.
The Group, including associates and joint ventures, operates a portfolio of well-known brands across six key divisions: health and beauty, convenience, food, home furnishings, restaurants and other retailing.
Media OutReach
From Mexico to Hong Kong, Jose Manuel Cervantes Sanchez is Building Bridges Through Media at CUHK
Hong Kong: A Strategic Hub for Global Media
Currently enrolled in CUHK’s Global Communication programme, Jose is part of a growing wave of international students choosing Hong Kong for its strategic role as a cultural and commercial gateway between East and West. Long fascinated by Asian culture and influenced by family ties to the city, he was drawn to its unique position as a bridge between cultures. “I wanted to become a local with time and create bridges between Mexico and Hong Kong,” he said.
A school adviser first introduced him to CUHK as a strong option, and while he also considered universities in Canada and the United Kingdom, Hong Kong remained his first choice. Receiving the CUHK University Admission Scholarship confirmed his decision.
Academic Excellence and Creative Exploration
Jose’s experience in the Global Communication programme has met his expectations and more. What stands out most to him are the creative courses, which give students hands-on access to professional media equipment and the freedom to experiment. “Being encouraged to explore creativity by some professors has led me to discover new sides of myself,” he noted.
Outside the classroom, Jose has embraced life in Hong Kong with enthusiasm. From cultural events and student society gatherings to exploring local food streets, he has found the city lively and inspiring. The campus MTR station also makes it easy to travel to Shatin, Hong Kong Island, and even the Shenzhen border, adding to the convenience of student life.
A Creative Career Taking Shape in Hong Kong
Looking ahead, Jose hopes to take part in a semester exchange and a media production internship to further strengthen his practical skills. His post-graduation plans remain open, with possibilities in both Mexico’s rapidly growing entertainment industry and Hong Kong’s dynamic market.
For international students considering their options, Jose’s message is clear: CUHK offers academic quality, financial support, and a valuable foothold in one of the world’s most dynamic cities.
CUHK’s Global Communication Programme
CUHK’s Global Communication programme prepares students for an evolving media landscape by combining communication studies with a guaranteed overseas exchange and a curriculum built around real-world experience.
- Cutting-Edge Facilities: Access to a 4K-UHD Virtual Set Studio, Digital Radio Studio, and VR Lab.
- Guaranteed Global Exchange: One semester at a partner university in Asia, Europe, or North America.
- Hands-On Learning: Real-world experience through journalism projects and overseas study tours.
- International Classroom: A 1:1 ratio of international to local students with all courses taught in English.
For more information about CUHK’s Global Communication programme, visit https://admission.cuhk.edu.hk/programme/gcomn/
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
Singapore’s Largest Pet Event Returns Bigger Than Ever with Singapore Pet Festival 2026
Featuring Cesar Millan’s Singapore Debut, Over 300 Exhibitors, 800+ Brands, International Competitions, and Four Halls of Pet Experiences
SINGAPORE – Media OutReach Newswire – 24 July 2026 – Pet lovers can look forward to the return of SG Pet Festival 2026, Singapore’s largest pet exhibition, happening from 31 July to 2 August 2026 at Marina Bay Sands Convention Centre, Halls A, B, C & D.
Spanning across four exhibition halls, this year’s festival promises its biggest edition yet, bringing together over 300 exhibitors representing more than 800 local and international brands. Visitors can expect an exciting three-day celebration filled with shopping, education, competitions, interactive experiences, exclusive launches, and entertainment for pets and their families.
“Singapore Pet Festival has always been about bringing the pet community together while creating opportunities for brands, businesses, and pet lovers to connect. As the festival continues to grow, we are committed to raising industry standards, supporting education, and introducing new experiences that benefit both consumers and businesses. This year’s festival is our biggest and most exciting edition yet, and we look forward to welcoming everyone to Marina Bay Sands,” said Angie Lim, Managing Director of Citrus Media.
Event Highlights
Shop, Save & Win
Visitors can enjoy:
- $30,000 worth of Cash Rebates & Lucky Draw Prizes
- Exclusive event-only product launches, promotions, and deals
- Official TikTok LIVE shopping sessions featuring exclusive festival promotions and participating exhibitors
- Complimentary Limited Edition Singapore Pet Festival Tote Bag (while stocks last)
- Complimentary themed photobooth print-outs for qualifying spenders
- Exclusive giveaways and brand activations throughout the festival
Singapore’s Largest Pet Marketplace
With over 300 exhibitors showcasing 800+ brands, visitors can explore the latest products and services for dogs, cats, birds, small animals, aquatics, and more.
A specially curated Food Street featuring 18 food booths will also offer a delicious selection of food, refreshing beverages, and indulgent desserts, giving visitors plenty of dining options throughout the festival.
International & Industry Highlights
Singapore Pet Festival continues to strengthen its position as a leading regional pet event by welcoming exhibitors and industry professionals from across Asia.
Highlights include:
- International exhibitors from across Asia, including the Japan Pavilion and Korea Pavilion
- Singapore’s first International Society of Canine Cosmetologists (ISCC) Grooming Certification & Competition
- The 8th TICA Cat Show, featuring pedigreed cats and renowned breeders
- National Dog Obedience Competition, featuring Singapore’s top obedience teams in a live showcase of skill and teamwork supported by Pets Enterprises & Traders Association Singapore (PETAS)
- International judging panels and industry experts
Dedicated Experiences for Every Pet Lover
Visitors can enjoy:
- A dedicated Hall D for Cats & Small Animals, showcasing curated brands, activities, and live animal displays, including birds, guinea pigs and chinchillas
- Interactive pet-friendly activities and experiences
- Exclusive themed pet photo shoot experiences
Education & Community
Beyond shopping, Singapore Pet Festival aims to educate and connect the pet community through:
- Educational talks, workshops, and live demonstrations
- Meet-and-greet opportunities with veterinarians, trainers, groomers, and industry professionals
- Animal welfare groups hosting on-site adoption drives, giving rescued animals the opportunity to find loving forever homes while promoting responsible pet adoption
- A platform connecting pet owners, businesses, and animal lovers across the region
Exclusive Media Preview
Ahead of the public opening, invited media representatives, content creators, VIP guests and industry partners will enjoy exclusive early access to Singapore Pet Festival 2026 during the VIP Preview Session on Friday, 31 July, from 10:00 AM.
The preview offers creators a first-hand shopping experience, early access to new product launches and exclusive deals, opportunities to create content before the crowds arrive, and networking with brands and fellow creators.
Hashtag: #clubpets #sgpetfestival #petevents #petexpo #petfair
https://www.clubpets.com.sg/
https://www.facebook.com/CLUBPETS
https://www.instagram.com/clubpets.sg/
https://www.tiktok.com/@clubpets
The issuer is solely responsible for the content of this announcement.
About Singapore Pet Festival
Organised by Citrus Media, Singapore Pet Festival is Singapore’s largest pet exhibition, bringing together pet owners, businesses, brands, professionals, and animal lovers under one roof. Through education, innovation, community engagement, and meaningful collaborations, the festival continues to promote responsible pet ownership while supporting the growth of the regional pet industry.
About Citrus Media
Citrus Media Pte Ltd is a Singapore-based events and media company dedicated to connecting communities through innovative exhibitions, digital media, and lifestyle platforms. The company is the organiser of flagship events including Singapore Pet Festival (SGPF), Singapore Cat Carnival, Blissful One-Stop Wedding Show (BOWS), and operates the Clubpets ecosystem, comprising Clubpets Marketplace, VIPaws Membership Programme, and digital media channels. Citrus Media is committed to creating meaningful experiences that bring together consumers, brands, and industry partners.
Link: https://www.youtube.com/watch?v=SwgVyMKMj2M
Spectacular Mountain Scenery, Nature‘s Air Conditioner
From the dazzling urban energy of Guiyang’s Qingyun Market to the starry nightscape of Xijiang Qianhu Miao Village, and from the majestic Huangguestu Waterfall to the sky-high Huajiang Canyon Bridge—the “world’s highest bridge”—every corner of Guizhou is a masterpiece worth pausing for.
“Guizhou’s summer feels like natural air conditioning,” shared a young Vietnamese travel influencer. “The seamless blend of daytime nature and vibrant city life made our journey incredibly exciting and fulfilling”
Link: https://www.guizhoutravel.com/feature/list
Immersive Culture & Play your way Through Guizhou
During their trip, the influencers dressed in exquisite traditional Miao costumes for stunning social media photos against the backdrop of historic wooden stilt houses. They also explored urban landmarks like Qingyun Market and Colorful Guizhou Town, experiencing the fusion of local heritage and modern trends amidst neon lights and bustling night markets. Food-wise, local delicacies like sour fish soup, beef rice noodles, and Siwawa (veggie wraps) continuously delighted their palates, offering a perfect mix of cultural depth and trendy adventures.
Pack your bags and go: Effortless Travel to Your Next Getaway
With direct flights now operating from Hanoi and Ho Chi Minh City to Guiyang—taking just over three hours—traveling to Guizhou has never been easier. Supported by China’s 240-hour visa-free transit policy and a safe, welcoming environment, Guizhou is becoming the ideal and ultimate “summer escape” destination for young Vietnamese travelers.
Guizhou is actively building a world-class tourism product system tailored for the international market, centering on the core themes of “Summer Escape + Eco-tourism + Cultural Experience.”
Pack your bags this summer and embark on your own adventure to mystical Guizhou!
Discover more of mystical Guizhou: www.guizhoutravel.com
Hashtag: #Guizhou #Vietnam #SummerEscape
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