Media OutReach
EarBalance Rebrands to Reflect Integrated Hearing and Balance Care, Introduces Singapore’s First FDA-Approved OTC Hearing Aid Solution, and Announces Major Community Hearing Initiative
These developments position EarBalance at the forefront of a shifting audiology landscape, one that increasingly prioritises accessibility, education, and holistic patient care.
A Strategic Rebrand to Reflect Broader Clinical Collaboration
The transition from Sound Balance to EarBalance Pte. Ltd. marks more than a change in name. It signals a strategic evolution in the clinic’s identity and clinical philosophy. While the former name emphasised audiology and sound perception, the new brand encompasses a more comprehensive understanding of ear health, thus integrating both hearing and balance functions.
“Our ears are not just for hearing. Very often, we think about our five senses, which include hearing. The sixth sense, which is our balance, is often forgotten,” said Dr Kenneth Chua, Senior Principal Audiologist at EarBalance Pte. Ltd. Dr Chua also noted that the rebrand reflects the clinic’s commitment to addressing both aspects of ear health through a collaborative, multidisciplinary model that includes close partnerships with ENT specialists.
EarBalance has established strategic collaborations with several ENT groups, including ASCENT ENT Group, enabling a more seamless patient journey from diagnosis to treatment. This integrated care model ensures that patients presenting with hearing loss, dizziness, or vertigo receive comprehensive evaluation and management under one coordinated framework.
Introducing Singapore’s First FDA- and HSA-Approved OTC Hearing Aid
In April 2026, EarBalance will launch the CERETONE OTC hearing aid, developed by a Canadian company in partnership with ENTRUST. This marks a significant milestone in Singapore’s hearing care sector, as it represents the first OTC hearing aid approved by both the U.S. Food and Drug Administration (FDA) and Singapore’s Health Sciences Authority (HSA).
Designed for individuals with mild hearing loss, CERETONE offers a cost-effective and accessible alternative to traditional prescription hearing aids. The device allows users to manage their hearing needs more independently, making it particularly suitable for those who may not yet be ready to commit to medical-grade solutions.
“This hearing aid is ideal for those with mild hearing loss and who may not be ready for medical-grade prescription hearing aids. We plan to continue expanding the inventory of innovative technological solutions to help people ‘hear better and live better,’” noted Dr Chua.
The CERETONE device combines a user-friendly design with specialised sound processing technology, enabling wearers to adjust settings according to their listening environment. This innovation aligns with EarBalance’s broader mission to “help people hear better and live better” by expanding its portfolio of technological solutions.
Addressing Industry Misconceptions Through Education
EarBalance’s latest initiatives also reflect its stance on a persistent challenge within the hearing care industry: The perception of hearing aids as consumer commodities rather than medical interventions.
“The hearing industry has long been shaped by transactional relationships, where hearing aids are viewed as products to be sold,” added Dr Chua. “However, as healthcare professionals, our role is not to sell devices, but to guide patients in making informed decisions about their hearing health.”
This philosophy is particularly important in light of growing evidence linking untreated hearing loss to broader health risks. Studies have shown that up to 8 per cent of modifiable risk factors for dementia may be attributed to hearing loss. Early detection and intervention are therefore critical not only for communication but also for long-term cognitive health.
EarBalance places strong emphasis on patient education, ensuring that individuals understand the implications of hearing loss and the range of available interventions. By shifting the focus from sales to informed care, the clinic aims to foster trust and empower patients to take ownership of their hearing health.
Community Hearing Awareness Initiative to Launch in June 2026
In line with its commitment to public health, EarBalance will co-organise a large-scale community hearing awareness and education event in June 2026. The initiative is a collaboration between ASCENT ENT Group, EarBalance Audiology Clinic, and Thomson Medical Centre, with support from WS Audiology under the WSA (Wonderful Sound for All) foundation.
The event aims to address a critical gap in public awareness regarding hearing health, particularly the importance of early intervention. It will offer a comprehensive programme that includes hearing screenings, educational sessions, and professional consultations.
“Untreated hearing loss can lead to social isolation, reduced communication ability, and even cognitive decline,” Dr. Chua explained. “Through this initiative, we hope to encourage individuals to take proactive steps in managing their hearing health.”
The programme is expected to screen approximately 100 participants, with an estimated 40 to 50 individuals identified as needing hearing amplification support. For those facing financial barriers, refurbished hearing aids will be provided through CSR contributions, ensuring that care is accessible to underserved segments of the community.
A Holistic Approach to Hearing Rehabilitation
Beyond screening and education, the June initiative will provide referral pathways for continued care, connecting participants with ENT specialists and audiologists for further evaluation and treatment. This integrated approach ensures that individuals identified with hearing loss receive not only a diagnosis but also actionable solutions.
The programme will also feature hearing health education sessions, designed to demystify common misconceptions and equip participants with practical knowledge about ear care. Topics will include the impact of hearing loss on overall well-being, the benefits of early intervention, and the range of available treatment options.
Media coverage and community engagement will play a key role in amplifying the initiative’s impact. WS Audiology, as a CSR partner, will be recognised through branding on programme materials, event displays, and media campaigns.
Sustainability Through Hearing Aid Upcycling
EarBalance is also exploring sustainable practices within the hearing care space, particularly through the upcycling of hearing aids. Recognising that some patients may discontinue use of their devices, the clinic is considering programmes to refurbish and redistribute these aids to individuals in need.
“This initiative addresses two important issues, which are reducing electronic waste and improving access to hearing care,” said Dr Chua. “There are many individuals who could benefit from hearing aids but are unable to afford them. At the same time, there are devices that go unused. Bridging this gap is both a social and environmental responsibility.”
The proposed upcycling programme aligns with EarBalance’s broader vision of responsible healthcare, where innovation is balanced with sustainability and community impact.
Expanding the Scope of Ear Health: Hearing and Balance
A defining feature of EarBalance’s clinical approach is its focus on both hearing and balance, which is an often-overlooked aspect of ear health. While hearing loss is widely recognised, balance disorders such as dizziness and vertigo are frequently misunderstood or underdiagnosed.
“Our ears are not just for hearing,” Dr Chua emphasised. “The vestibular system, located in the inner ear, plays a crucial role in maintaining balance. When this system is disrupted, patients may experience dizziness, vertigo, or instability, which can significantly affect their quality of life.”
EarBalance provides specialised assessment and rehabilitation for balance disorders, offering patients a comprehensive solution that addresses both auditory and vestibular health. This dual focus sets the clinic apart in Singapore’s audiology landscape, where balance care is often treated as a separate discipline.
Looking Ahead: Building a Future of Integrated Care
As EarBalance continues to expand, it is exploring opportunities to further integrate hearing and balance services within clinical settings, including potential collaborations with Thomson Medical Centre. These efforts aim to create a seamless continuum of care for both adult and paediatric populations.
The clinic’s long-term vision includes the development of community-based programmes that extend beyond one-off initiatives, fostering sustained engagement and awareness around hearing health.
“Our goal is to build a healthcare ecosystem where hearing and balance care are accessible, integrated, and patient-centred,” said Dr Chua. “By combining clinical expertise, technological innovation, and community outreach, we hope to make a meaningful difference in people’s lives.”
Hashtag: #EarBalance
The issuer is solely responsible for the content of this announcement.
About EarBalance Pte. Ltd.
EarBalance Pte. Ltd. is a Singapore-based audiology clinic dedicated to providing comprehensive hearing and balance care. Through a collaborative approach with ENT specialists and a focus on patient education, the clinic offers a range of services, including hearing assessments, hearing aid solutions, and balance rehabilitation. EarBalance is committed to helping individuals hear better and live better through accessible, innovative, and holistic care.
For more information, please visit: 
https://earbalancesg.com/
Media OutReach
Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong
With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.
The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.
Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.
“A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.
The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.
The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.
The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.
“In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”
Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.
Hashtag: #HongKong #BrandHongKong #GFS #Emergency #Response #Aeromedical #Symposium
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The issuer is solely responsible for the content of this announcement.
Media OutReach
Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars
Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.
Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars
To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.
Festive-Themed Combo Meals: Redeem Limited-Edition Mystery Gifts
Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.
Boosting Energy and Keeping Paddlers Hydrated
Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.
Paddling Towards a Greener Future
Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.
As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.
Hashtag: #SwireCoca-ColaHK #Dragonboat
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The issuer is solely responsible for the content of this announcement.
Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
The issuer is solely responsible for the content of this announcement.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
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