Connect with us

Media OutReach

eefit Far Infrared Technology Scientifically Verified by Renowned Hong Kong University: Improves Two Major Symptoms of Alzheimer’s Disease, Bringing New Hope to Brain Health Protection

Published

on

HONG KONG SAR – Media OutReach Newswire – 12 September 2025 – With Hong Kong’s aging population, Alzheimer’s disease has become a major public health challenge. The Hong Kong Council of Social Service projects that by 2036, the number of people with dementia in Hong Kong will reach 280,000. Alzheimer’s disease is the most common form of the condition, accounting for approximately 65% of existing cases among elderly individuals. A recent report released by the Dean of the Faculty of Chinese Medicine at a renowned Hong Kong university stated, “Considerable resources have been invested globally in developing treatments for Alzheimer’s disease. However, for patients in the middle and late stages of the disease, various treatment options remain ineffective in halting the progression of the disease.” These treatments not only have limited effectiveness but also come with side effects, creating an increasingly urgent need for disease prevention and treatment.

In 2025, the collaboration between the research team of that leading university in Hong Kong and Prof. Nick Wang, Founder and Head of R&D at eefit has led to a critical breakthrough. They discovered that eefit far infrared technology can simultaneously suppress β-amyloid (Aβ) deposition and tau protein hyperphosphorylation, creating an innovative solution for preventing Alzheimer’s disease. The results were published in NeuroMolecular Medicine (Volume 27, Article 34, 2025).

First Study with Evidence of Simultaneous Dual-Pathology Improvement Mechanism in Transgenic Mouse Model

To address the future need for Alzheimer’s disease prevention and treatment in Hong Kong, the research team explored non-pharmacological physical therapies. Using a TgCRND8 transgenic mouse model, they conducted a 28-day irradiation experiment with eefit far infrared light (FIR, wavelength range of 4-20μm) to evaluate its effectiveness in improving disease pathology. The study found:

  • Improved cognitive function: The FIR-treated mice group showed significant improvement in cognitive function and memory during the Morris Water Maze Test (MWMT).
  • Aβ deposition suppression: Decreased Aβ42/Aβ40 ratio in the cortex, reduced plaque deposits, and increased Aβ clearance.
  • Tau protein hyperphosphorylation inhibition: Significantly reduced tau protein phosphorylation levels at different sites, such as Thr205, Ser36, etc., and reduced the formation of neurofibrillary tangles.
  • Dual-pathway mechanism: Suppression of neuroinflammatory pathways (reduced IL-1β, TNF-α and increased IL-4) and activation of antioxidant pathways (enhanced Nrf2/HO-1 pathway), achieving dual-pathway protection.

Using a transgenic mouse model, this study confirms for the first time that eefit far infrared technology can simultaneously reduce Aβ deposition and tau protein hyperphosphorylation through physical intervention. Previous studies have only focused on single-pathology interventions, making the significance of this study on the dual-pathway improvement effect groundbreaking.

The Dean of the Faculty of Chinese Medicine at a renowned Hong Kong university said, “As a non-invasive treatment option, far infrared therapy has the potential to delay the disease progression of patients with mild cognitive impairment for several years, thereby reducing the burden on overall medical resources and providing significant assistance to families and caregivers.”

This groundbreaking discovery also provides solid scientific evidence to support the industrial application of eefit far infrared technology.

International R&D Team Drives Industrialisation Capability

To promote the transformation of far infrared technology from scientific research results to industrial applications, eefit has built a global R&D system with scientific research as its core driving force, first collaborating with the “State Key Laboratory of Quality Research in Chinese Medicine” at the Macau University of Science and Technology (M.U.S.T.) to launch the “eefit Biomedical Research Project” in the early years. In 2021, eefit further expanded its global collaboration network by partnering with “Dr. Neher’s Biophysics Laboratory for Innovative Drug Discovery”, founded by Dr. Erwin Neher, Nobel Prize Laureate in Physiology or Medicine, strengthening its R&D capability.

In recent years, multiple international journal articles have confirmed that eefit far infrared technology is effective in the fields of intestinal microecology, rheumatoid arthritis, cerebral stroke, neuroinflammation, and immunomodulation.

Market Response and Social Responsibility Are Equally Important

In tandem with advancing scientific research, eefit is also dedicated to upholding our social responsibilities. In 2024, eefit launched the “eBrain Movement”, which provided brain health services to 212,000 people across our retail stores in Hong Kong. User feedback showed improvement in their bodily conditions, including neurodegenerative symptoms such as headaches, tinnitus, hair loss, hand tremors, nocturia, etc., with unanimous reports of improved sleep quality after treatment. Both this programme and academic research have proven the remarkable effect of eefit far infrared technology in the fields of brain health, sub-health of the middle-aged and elderly, and auxiliary treatment of complex diseases.

Multidimensional Breakthrough in Managing Sub-Health in the Middle-Aged and Elderly​

Based on this technology, eefit has already developed a variety of products, building an all-encompassing “Prevention + Maintenance + Adjustment” health management system, meeting the diverse needs of the middle-aged and elderly population from disease prevention to daily health management:

  • Alzheimer’s disease prevention: Reduces Aβ deposits and abnormal tau proteins, reducing the risk of disease.
  • Brain health: Relieves neurological problems such as effects of stroke, and enhances brain vitality.
  • Chronic pain care: Relieves pains such as neck/shoulder/lower back/leg pain, and rheumatoid arthritis, etc.
  • Digestive system regulation: Optimizes gut microbiota and enhances nutrient absorption.

The issuer is solely responsible for the content of this announcement.

About eefit

Based in Hong Kong, eefit has services available throughout the city. With leading service coverage and an innovative product matrix, we provide customers with convenient and efficient health management solutions. This Alzheimer’s disease pathology improvement study further verifies that eefit far infrared technology can put scientific research into practice in daily life. eefit is committed to ongoing investment in technological R&D to propel the advancement and innovation in health technology.

Contact email: De*****@***it.com

Company website:

Facebook page: Facebook.com/eefit

Advertisement

Media OutReach

Middle East Coffee Shops Earn Spots in The World’s 100 Best Coffee Shops 2026 List

Published

on

This year’s edition sees six coffee shops from the region secure placements in the Top 100 List

SINGAPORE – Media OutReach Newswire – 23 February 2026 – The second edition of THE WORLD’S 100 BEST COFFEE SHOPS 2026 with DaVinci Gourmet announced its global ranking at CoffeeFest Madrid 2026 on 16 February 2026. This year marks a breakthrough moment for the Middle East. The United Arab Emirates secured two placements in the global Top 100, reinforcing its position as a fast-growing specialty coffee hub. In addition, Qatar and Oman achieved their first-ever entries in the global ranking, and Turkey’s Meet Lab Coffee returned to the list, underscoring the region’s growing presence on the world coffee stage.

2026 Top 100 Winners

The list confirms the emergence of new global capitals of quality coffee, as well as the consolidation of an increasingly diverse and innovative international coffee community that includes The United States, which leads the ranking with nine selected coffee shops, South America, Europe, Asia Pacific, Africa and Middle East.
Middle East coffee shops that made the Top 100 Ranking:
  • Benchmark Coffee, UAE
  • Harvest Coffee, Qatar
  • Meet Lab Coffee, Turkey
  • Azura – The Coffee Company, Oman
  • Cypher Urban Roastery, UAE
  • Flat White Specialty Coffee, Qatar

“Congratulations to all 100 ranked coffee shops. The World’s 100 Best Coffee Shops 2026 with DaVinci Gourmet is the global benchmark celebrating the cafés shaping the future of coffee, and as a leading beverage solutions brand, DaVinci Gourmet is proud to stand alongside it as the global title partner,” said Eloise Dubuisson, General Manager, Food Service Brands, Kerry Asia Pacific, Middle East & Africa.

RECOGNISING EXCELLENCE IN COFFEE

The ranking combines the evaluation of more than 800 professional judges from all continents with public voting, which exceeded 350,000 votes in this edition. In total, more than 15,000 coffee shops worldwide were analysed.

A benchmark for the industry and professionals, The World’s 100 Best Coffee Shops is the first global ranking recognising excellence in coffee and aims to highlight coffee shops that not only serve exceptional coffee but also create unique coffee experiences.

As Global and Title Partner of the 2026 edition, and together with initiatives like the DaVinci Gourmet Barista Craft Championship, DaVinci Gourmet remains committed to championing global beverage artistry and café culture.

Hashtag: #TheWorlds100BestCoffeeShop #DaVinciGourmet

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

Middle East Coffee Shops Earn Spots in The World’s 100 Best Coffee Shops 2026 List

Published

on

This year’s edition sees six coffee shops from the region secure placements in the Top 100 List

SINGAPORE – Media OutReach Newswire – 23 February 2026 – The second edition of THE WORLD’S 100 BEST COFFEE SHOPS 2026 with DaVinci Gourmet announced its global ranking at CoffeeFest Madrid 2026 on 16 February 2026. This year marks a breakthrough moment for the Middle East. The United Arab Emirates secured two placements in the global Top 100, reinforcing its position as a fast-growing specialty coffee hub. In addition, Qatar and Oman achieved their first-ever entries in the global ranking, and Turkey’s Meet Lab Coffee returned to the list, underscoring the region’s growing presence on the world coffee stage.

2026 Top 100 Winners

The list confirms the emergence of new global capitals of quality coffee, as well as the consolidation of an increasingly diverse and innovative international coffee community that includes The United States, which leads the ranking with nine selected coffee shops, South America, Europe, Asia Pacific, Africa and Middle East.
Middle East coffee shops that made the Top 100 Ranking:
  • Benchmark Coffee, UAE
  • Harvest Coffee, Qatar
  • Meet Lab Coffee, Turkey
  • Azura – The Coffee Company, Oman
  • Cypher Urban Roastery, UAE
  • Flat White Specialty Coffee, Qatar

“Congratulations to all 100 ranked coffee shops. The World’s 100 Best Coffee Shops 2026 with DaVinci Gourmet is the global benchmark celebrating the cafés shaping the future of coffee, and as a leading beverage solutions brand, DaVinci Gourmet is proud to stand alongside it as the global title partner,” said Eloise Dubuisson, General Manager, Food Service Brands, Kerry Asia Pacific, Middle East & Africa.

RECOGNISING EXCELLENCE IN COFFEE

The ranking combines the evaluation of more than 800 professional judges from all continents with public voting, which exceeded 350,000 votes in this edition. In total, more than 15,000 coffee shops worldwide were analysed.

A benchmark for the industry and professionals, The World’s 100 Best Coffee Shops is the first global ranking recognising excellence in coffee and aims to highlight coffee shops that not only serve exceptional coffee but also create unique coffee experiences.

As Global and Title Partner of the 2026 edition, and together with initiatives like the DaVinci Gourmet Barista Craft Championship, DaVinci Gourmet remains committed to championing global beverage artistry and café culture.

Hashtag: #TheWorlds100BestCoffeeShop #DaVinciGourmet

The issuer is solely responsible for the content of this announcement.

Continue Reading

Media OutReach

Vinfast Middle East Signs MoU with PlusX Electric to Strengthen EV Ownership Experience in the UAE

Published

on

DUBAI, UAE – Media OutReach Newswire – 23 February 2026 – VinFast today announced the signing of a Memorandum of Understanding (MoU) with PlusX Electric, a DEWA-approved EV charging and electric mobility solutions provider in the United Arab Emirates (UAE). The collaboration aims to enhance charging accessibility and strengthen customer support services, reinforcing the overall EV ownership experience for VinFast customers in the UAE.

Ms. Đỗ Hoài Linh, CEO of VinFast Middle East (right), and Mr. Chintan Sareen, Founder and CEO of PlusX Electric, at the signing ceremony of the Memorandum of Understanding between the two parties.

The partnership is designed to provide greater confidence throughout the EV ownership journey—ensuring that premium electric vehicles are supported by reliable charging solutions, responsive roadside assistance, and integrated digital services. By combining VinFast’s expanding EV presence in the UAE with PlusX Electric’s on-demand charging capabilities and infrastructure expertise, the two parties will work together to deliver a seamless, convenience-led, and assurance-driven experience for VinFast drivers.

Under the MoU, VinFast and PlusX Electric will collaborate across a structured set of initiatives focused on charging availability, ownership support, and infrastructure enablement across key use cases, including home, workplace, fleet, and on-road assistance.

Specifically, the two parties aim to deploy Portable EV Charging Pods to meet customers’ flexible charging needs during vehicle usage, while enabling access to On-Demand Mobile Charging services designed to assist in time-sensitive situations. The partnership will also explore EV Roadside Assistance (RSA) – Emergency Charging services, helping reduce range anxiety and vehicle downtime while strengthening customer assurance through clearly defined service workflows and operational readiness.

In addition, PlusX Electric may become a preferred partner for the supply, installation, and aftersales support of Home & Office Chargers for VinFast customers in the UAE, in alignment with applicable UAE compliance requirements. For commercial and fleet segments, the two parties will explore scalable solutions such as DC Fast Charger Leasing and dedicated mobile charging support, ensuring operational continuity and efficiency for B2B and fleet customers.

As part of the collaboration, VinFast and PlusX Electric will further explore digital integration initiatives to streamline how customers access charging services, manage bookings, and receive service updates through partner platforms. The two parties will also assess potential integration of EV insurance offerings via the PlusX App and explore co-branding opportunities, including VinFast branding on PlusX Power Pods, with the objective of delivering a cohesive and fully integrated EV ecosystem experience.

VinFast VF 8 model in UAE
VinFast VF 8 model in UAE

Ms. Do Hoai Linh, CEO of VinFast Middle East, shared: “VinFast is committed to building a long-term and comprehensive EV ecosystem in the UAEone that gives customers confidence not only in the quality and performance of our electric vehicles, but also in the reliability and accessibility of the supporting infrastructure. Through this MoU with PlusX Electric, we are strengthening the support layer around EV adoption by expanding access to flexible charging solutions, emergency assistance services, and integrated digital touchpoints. By working with a DEWA-approved partner that understands local regulatory requirements and operational realities, we aim to make EV ownership simpler, more dependable, and better aligned with the expectations of customers in the Middle East.”

Chintan Sareen – Founder and CEO of PlusX Electric added: “EV adoption accelerates when customers trust that charging and support are always within reach. Our collaboration with VinFast reflects a shared commitment to strengthening the EV ownership ecosystem in the UAE through dependable infrastructure, responsive roadside services, and customer-centric digital solutions. As a DEWA-approved provider, PlusX Electric brings localized expertise in charger supply and installation, mobile charging operations, and fleet enablement. Together with VinFast, we look forward to delivering practical, scalable solutions that enhance service reliability, reduce range anxiety, and support the continued growth of sustainable mobility in the region.”

Across the Middle East, VinFast continues to expand its presence through strategic partnerships, strengthened aftersales capabilities, and the development of EV-supporting infrastructure. The collaboration with PlusX Electric underscores VinFast’s long-term commitment to supporting customers throughout their ownership journey and contributing to the UAE’s transition toward sustainable and future-ready mobility solutions.

Hashtag: #Vinfast

The issuer is solely responsible for the content of this announcement.

About VinFast

VinFast (NASDAQ: VFS), a subsidiary of Vingroup JSC — one of Vietnam’s largest private conglomerates — is a pure electric vehicle (EV) manufacturer with a mission to make EVs more accessible to all. Its current product lineup includes a range of electric SUVs, e-scooters, e-bikes, and electric buses.

VinFast is entering its next phase of global growth by rapidly expanding its distribution and dealership network, strengthening manufacturing capabilities, and focusing on key markets in North America, Europe, and Asia.

Learn more about VinFast:

About PlusX Electric

PlusX Electric is a DEWA-approved EV charging and electric mobility solutions company in the UAE, offering end-to-end charging services including charger supply and installation, mobile charging solutions, EV roadside assistance, and fleet charging partnerships. PlusX Electric is committed to making EV charging more accessible, reliable, and convenient for both individual and commercial customers across the UAE.

Continue Reading

Trending