Media OutReach
eefit Far Infrared Technology Scientifically Verified by Renowned Hong Kong University: Improves Two Major Symptoms of Alzheimer’s Disease, Bringing New Hope to Brain Health Protection
In 2025, the collaboration between the research team of that leading university in Hong Kong and Prof. Nick Wang, Founder and Head of R&D at eefit has led to a critical breakthrough. They discovered that eefit far infrared technology can simultaneously suppress β-amyloid (Aβ) deposition and tau protein hyperphosphorylation, creating an innovative solution for preventing Alzheimer’s disease. The results were published in NeuroMolecular Medicine (Volume 27, Article 34, 2025).
First Study with Evidence of Simultaneous Dual-Pathology Improvement Mechanism in Transgenic Mouse Model
To address the future need for Alzheimer’s disease prevention and treatment in Hong Kong, the research team explored non-pharmacological physical therapies. Using a TgCRND8 transgenic mouse model, they conducted a 28-day irradiation experiment with eefit far infrared light (FIR, wavelength range of 4-20μm) to evaluate its effectiveness in improving disease pathology. The study found:
- Improved cognitive function: The FIR-treated mice group showed significant improvement in cognitive function and memory during the Morris Water Maze Test (MWMT).
- Aβ deposition suppression: Decreased Aβ42/Aβ40 ratio in the cortex, reduced plaque deposits, and increased Aβ clearance.
- Tau protein hyperphosphorylation inhibition: Significantly reduced tau protein phosphorylation levels at different sites, such as Thr205, Ser36, etc., and reduced the formation of neurofibrillary tangles.
- Dual-pathway mechanism: Suppression of neuroinflammatory pathways (reduced IL-1β, TNF-α and increased IL-4) and activation of antioxidant pathways (enhanced Nrf2/HO-1 pathway), achieving dual-pathway protection.
Using a transgenic mouse model, this study confirms for the first time that eefit far infrared technology can simultaneously reduce Aβ deposition and tau protein hyperphosphorylation through physical intervention. Previous studies have only focused on single-pathology interventions, making the significance of this study on the dual-pathway improvement effect groundbreaking.
The Dean of the Faculty of Chinese Medicine at a renowned Hong Kong university said, “As a non-invasive treatment option, far infrared therapy has the potential to delay the disease progression of patients with mild cognitive impairment for several years, thereby reducing the burden on overall medical resources and providing significant assistance to families and caregivers.”
This groundbreaking discovery also provides solid scientific evidence to support the industrial application of eefit far infrared technology.
International R&D Team Drives Industrialisation Capability
To promote the transformation of far infrared technology from scientific research results to industrial applications, eefit has built a global R&D system with scientific research as its core driving force, first collaborating with the “State Key Laboratory of Quality Research in Chinese Medicine” at the Macau University of Science and Technology (M.U.S.T.) to launch the “eefit Biomedical Research Project” in the early years. In 2021, eefit further expanded its global collaboration network by partnering with “Dr. Neher’s Biophysics Laboratory for Innovative Drug Discovery”, founded by Dr. Erwin Neher, Nobel Prize Laureate in Physiology or Medicine, strengthening its R&D capability.
In recent years, multiple international journal articles have confirmed that eefit far infrared technology is effective in the fields of intestinal microecology, rheumatoid arthritis, cerebral stroke, neuroinflammation, and immunomodulation.
Market Response and Social Responsibility Are Equally Important
In tandem with advancing scientific research, eefit is also dedicated to upholding our social responsibilities. In 2024, eefit launched the “eBrain Movement”, which provided brain health services to 212,000 people across our retail stores in Hong Kong. User feedback showed improvement in their bodily conditions, including neurodegenerative symptoms such as headaches, tinnitus, hair loss, hand tremors, nocturia, etc., with unanimous reports of improved sleep quality after treatment. Both this programme and academic research have proven the remarkable effect of eefit far infrared technology in the fields of brain health, sub-health of the middle-aged and elderly, and auxiliary treatment of complex diseases.
Multidimensional Breakthrough in Managing Sub-Health in the Middle-Aged and Elderly
Based on this technology, eefit has already developed a variety of products, building an all-encompassing “Prevention + Maintenance + Adjustment” health management system, meeting the diverse needs of the middle-aged and elderly population from disease prevention to daily health management:
- Alzheimer’s disease prevention: Reduces Aβ deposits and abnormal tau proteins, reducing the risk of disease.
- Brain health: Relieves neurological problems such as effects of stroke, and enhances brain vitality.
- Chronic pain care: Relieves pains such as neck/shoulder/lower back/leg pain, and rheumatoid arthritis, etc.
- Digestive system regulation: Optimizes gut microbiota and enhances nutrient absorption.
The issuer is solely responsible for the content of this announcement.
About eefit
Based in Hong Kong, eefit has services available throughout the city. With leading service coverage and an innovative product matrix, we provide customers with convenient and efficient health management solutions. This Alzheimer’s disease pathology improvement study further verifies that eefit far infrared technology can put scientific research into practice in daily life. eefit is committed to ongoing investment in technological R&D to propel the advancement and innovation in health technology.
Contact email: [email protected]
Company website:
https://bit.ly/45UoKSG
Facebook page: Facebook.com/eefit
Media OutReach
Watchbook Singapore Opens Second Boutique At Far East Plaza
New boutique separates luxury brand collections across two dedicated spaces, giving collectors a more focused buying experience
SINGAPORE – Media OutReach Newswire – 12 May 2026 – Watchbook Singapore has opened a second boutique at Far East Plaza, separating its curated collections across two dedicated spaces on the same floor to give collectors a more focused buying experience.
The expansion allows Watchbook to organise its inventory by brand family. The main boutique at #03-139 focuses on Rolex, Patek Philippe, Audemars Piguet and Cartier. The new boutique at #03-55 features contemporary luxury watches including Tudor, Omega, Hublot and other brands.
“By giving each collection its own dedicated space, we can offer collectors a sharper, more personalised experience,” said Anson Toh, chief executive officer at Watchbook Singapore. “This expansion reflects the growing interest in both neo-vintage and modern luxury watches, and our commitment to serving collectors at every level.”
Watchbook enters this next phase as Singapore’s second-highest-reviewed watch dealer, with more than 2,400 verified Google reviews reflecting thousands of successful transactions. Both boutiques are backed by the company’s end-to-end model: in-house authentication, a dedicated service centre staffed by certified watchmakers, and curated inventory under one roof.
Far East Plaza is well-established as a destination for watch enthusiasts and luxury retailers in Singapore. The opening of a second boutique on the same floor reinforces Watchbook’s position at the centre of that community.
Boutique Details
Main boutique
14 Scotts Road,
#03-139 Far East Plaza,
Singapore 228213.
New boutique
14 Scotts Road,
#03-55 Far East Plaza,
Singapore 228213.
Hashtag: #watchbook #fareastplaza
https://watchbook.sg/
https://www.linkedin.com/company/watchbook-singapore/
https://www.facebook.com/watchbooksg/
https://www.instagram.com/watchbooksg/
The issuer is solely responsible for the content of this announcement.
Watchbook Singapore
Watchbook is Singapore’s Neo-Vintage Rolex Specialist and a trusted destination for authenticated pre-owned luxury watches. The company offers one of Singapore’s deepest curated selections of certified neo-vintage Rolex timepieces from the 1980s to 2000s, alongside a broader portfolio including Patek Philippe, Audemars Piguet, Cartier, Omega and more.
As an independent luxury watch dealer, Watchbook operates a fully in-house service centre staffed by certified watchmakers, delivering complete authentication, servicing and warranty support. Recognised as Singapore’s second-highest-reviewed watch dealer, Watchbook serves collectors and enthusiasts who value heritage, character and certified quality.
Media OutReach
SIM Academy showcases Part-Time Upskilling Options for Working Adults in Singapore
Short Courses Structured for Busy Professionals
For working adults who want targeted upskilling, SIM Academy’s course listing includes instructor-led programmes that are typically offered in short formats. The 1-day or 2-day course structure may appeal to professionals seeking to build capability while balancing work and personal commitments.
The topics covered reflect a mix of core workplace capabilities and emerging skill areas, including communication skills, cognitive skills, systems leadership, sustainability, as well as broader organisational and leadership competencies. Such short-format training has become a common feature within Singapore’s continuing education landscape, particularly among working adults seeking to remain competitive in a changing job market.
SkillsFuture Funded Training Courses
A number of SIM Academy’s professional development courses are eligible for SkillsFuture Credit and related funding schemes. These funding mechanisms are part of national efforts to encourage lifelong learning and support workforce transformation. The availability of funding-supported courses may lower barriers to participation for individuals and employers, particularly for those pursuing incremental skills upgrading.
Career Switch for mid‑career professionals
SIM Academy offers programmes under the SkillsFuture Career Transition Programme (SCTP). These programmes are designed for individuals considering a shift into new roles or sectors and typically run over 5-6 months. Programme structures may include a combination of classroom learning, practical projects and career support elements such as guidance on job search and career planning.
This reflects a broader trend in Singapore’s training ecosystem, where structured transition programmes are increasingly used to support workforce mobility and adaptation to new job roles.
Flexible Delivery Formats
SIM Academy’s programmes are delivered through a mix of in-person, online and blended learning formats. This allows participants to select learning modes that align with their schedules and professional commitments. Short courses are conducted throughout the year, primarily at SIM Management House, alongside digital learning options that support greater accessibility. Flexible delivery has become an increasingly important feature of professional education, particularly for working adults balancing training with full-time employment.
Part of a Broader Continuing Education Landscape
As industries continue to evolve, demand for continuous skills development remains a key focus within Singapore’s workforce strategy. Short courses, modular training and structured transition programmes are among the approaches adopted by training providers to meet these needs.
SIM Academy’s range of offerings includes shorter, skills-focused workshops and longer-duration programmes designed to support career transitions.
References
- SIM Academy: https://www.sim.edu.sg/professional-development/overview
- Courses offered by SIM Academy: https://www.sim.edu.sg/professional-development/courses/course-listing
- SkillsFuture Courses offered at SIM: https://www.sim.edu.sg/professional-development/courses/skillsfuture-courses
- SkillsFuture Career Transition Programme (SCTP): https://sctp.pd.sim.edu.sg
Hashtag: #SIMAcademy #SIMA
The issuer is solely responsible for the content of this announcement.
About SIM Academy
SIM Academy provides leading-edge professional development and enterprise solutions. SIM Academy offers over 300 executive and business programmes that help almost 10,000 professionals annually on average hone their competencies to drive business value and achieve peak personal and enterprise performance.
Our programmes encompass a comprehensive range of lifelong learning opportunities designed to empower professionals with the knowledge, skills, and competencies necessary to become effective change-makers and leaders in today’s volatile and uncertain business landscape.
For more information on SIM Academy, visit sim.edu.sg
Media OutReach
Patented Ingredients Help Malaysian Supplement Brands Stand Out as Wel-Bloom Bio-Tech Expands Market Presence
According to IMARC Group, the Malaysian dietary supplements sector is projected to grow at a CAGR of 4.68% through 2034.Amidst this expansion, Wel-Bloom Bio-Tech emphasizes the importance of leveraging high-barrier patented ingredients. For the beauty and wellness sector, the exclusive ingredient Wel-ROS6® utilizes the “Black Crystal Roselle,” a variety developed over nine years. Through a triple-patented micro-grinding technology, the total anthocyanin content reaches up to 17.7 times that of conventional roselle extracts.
To address the aging population’s needs, Wel-Bloom Bio-Tech also introduces Wel-EGT®, a high-purity ergothioneine extracted through a patented process. This ingredient serves as a core component for cognitive health supplements, offering 5 times the BCAA content of standard chicken essence to support anti-aging and neurological health.
Beyond ingredient innovation, Wel-Bloom’s patented Functional Jelly technology enables preservative-free supplements that maintain 97.8% active ingredient integrity. As an international CDMO and health supplement manufacturer certified under NSF-GMP and HALAL, Wel-Bloom Bio-Tech provides integrated services from R&D to production, empowering Malaysian partners to achieve differentiated positioning in the evolving wellness market.
Hashtag: #Welbloom
The issuer is solely responsible for the content of this announcement.
About Wel-Bloom Bio-Tech
Wel-Bloom is a globally recognized CDMO expert in the health food industry, dedicated to delivering innovative, one-stop solutions. Guided by forward-looking market insights and supported by robust R&D capabilities, Wel-Bloom empowers clients to develop highly competitive, differentiated health food products.
For partnership opportunities and functional ingredient solutions, visit https://welbloom.com/ or search for Wel-Bloom online.
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