The new Animate Hong Kong is situated on the fourth floor of T.O.P, directly connected to Mong Kok MTR Station for convenience. Since Mong Kok is a gathering place for local trend culture and young consumers, it was chosen as the location for Hong Kong’s first direct-operated store.

Introduced Direct Operation Model from Japan for More Comprehensive New Products
The Hong Kong store operates under a direct management model from the Japanese headquarters, significantly upgrading product supply, including:

• Faster availability of Japan’s latest anime peripherals, manga, and audiovisual products.
• Many products can be launched simultaneously with Japanese stores.
• A more stable supply of limited items and store exclusive bonuses.

The Animate direct-operated store can considerably shorten the time difference in launching new products, offering a shopping experience closer to that of Japanese stores.

Launching Limited-Time Offers and Activities for Opening
To celebrate the opening, Animate Hong Kong is offering several locally exclusive shopping privileges and opening events, including:

• Commemorative opening limited offers.
• Elegant gifts based on spending amounts.
• Thematic exhibitions of selected works.
• Limited-time collaborative projects.

More information about the activities will be announced on the official X, Facebook, and Instagram accounts.

The brand hopes that the new store can become a communication hub for Hong Kong anime fans and attract more local and overseas visitors.

【Store Information】

• Store Name: Animate Hong Kong
• Opening Date: December 23, 2025
• Address: Shop 409A / 409B / 411, 4th Floor, T.O.P This is Our Place, 700 Nathan Road, Mong Kok, Kowloon
• Business Hours:
  1. Monday to Thursday: 12:00–21:30
  2. Friday to Sunday and Public Holidays: 11:00–22:00
• Official X: https://x.com/animate_HK
• Official Facebook: https://www.facebook.com/animatehongkong
• Official Instagram: https://www.instagram.com/animate_hk/

Hashtag: #Animate

The issuer is solely responsible for the content of this announcement.

Under the leadership of Dr. Nalikatibhag Sangsnit, President of DAD, the multi-year redevelopment program reimagines state-owned land, one that treats public land not as a bureaucratic perimeter, but as shared civic infrastructure that prioritizes people, health, and nature.

“For decades, government districts in Thailand were designed to manage paperwork, not people,” Nalikatibhag said. “We wanted to reverse that logic. A city, especially a city owned by the state, must first work for human life: how people walk, how they rest, how they breathe, and how they coexist with nature in their daily routines.”

From Bureaucratic Grey to Green Living

The centrepiece of the initiative is the newly opened 5.1-rai landscaped connector between Buildings B and C, a site that once functioned primarily as a traffic corridor and noise buffer. The area has been transformed into a pedestrian-friendly green passage linking offices, transit access points and communal spaces within the Government Complex.

Designed as urban infrastructure, a climate buffer reduces heat, improves water absorption and supports daily movement across the site. It also opens previously restricted government land to wider public use, blurring the boundary between administrative space and the city around it.

The project aligns with Thailand’s broader sustainability frameworks, including environmental, social and governance (ESG) principles and the government’s bio-circular-green (BCG) economic model. Design features focus on expanding tree canopy, increasing permeable surfaces and creating flexible areas that can support exercise, informal gatherings and community activity.

A Scalable Blueprint for State-Led Urban Transformation

Over the past six years, DAD has increased green spaces within the Government Complex by more than 47 rai, and when combined with adjacent landscaped zones, the total reaches over 138 rai, creating one of northern Bangkok’s largest continuous public green areas.

Nalikatibhag describes the City of Green Lifestyles concept not as a one-off redevelopment, but as a template for future public-sector land use, particularly in rapidly urbanising Asian cities where governments remain among the largest landowners.

“This is about proving that sustainability is not an added cost or a branding exercise,” he said. “When green infrastructure is designed as part of the system, when it improves health, reduces stress, lowers energy demand and invites public use, it becomes economically rational and socially inevitable. The role of the state is not only to regulate cities, but to set an example of how cities should be lived in.”

Global Recognition for Innovation

DAD’s sustainability efforts have earned international acclaim. In 2025, the company became the only public-sector organisation to win the Asia-level International Innovation Awards for two consecutive years, recognising its Government Complex Smart City initiative and the GCC Super Application, a digital platform integrating transport, navigation, and public services within the complex.

The awards, selected from more than 160 entries across 30 countries, underscore Thailand’s growing leadership in sustainable and technology-driven public sector transformation.

Redefining the Role of the State in City-Making

Unlike large-scale urban megaprojects, the Government Complex Bangkok initiative relies on system-based, incremental transformation, repurposing existing assets instead of acquiring new land. Urban policy analysts note that this approach provides a scalable blueprint for other governments managing extensive real estate portfolios.

“A government city should not feel separate from everyday life,” Dr. Nalikatibhag said. “If public space eases the intensity of daily life, improves health and restores a sense of balance between people and nature, then governance itself becomes more humane.”

Hashtag: #CityofGreenLifestyles #GovernmentComplexBangkok #Nalikatibhag #Thailand

https://www.dad.co.th
https://www.facebook.com/DhanarakAssetDevelopment/

The issuer is solely responsible for the content of this announcement.

Dhanarak Asset Development Co., Ltd.

Dhanarak Asset Development Co., Ltd. is a state-owned enterprise under Thailand’s Ministry of Finance, responsible for managing and developing the Government Complex and related assets. DAD is committed to advancing sustainable, human-centered urban development and creating models for environmentally and socially responsible government infrastructure.