Media OutReach
Etiqa Insurance Singapore Brings Everyday Readiness to Public Spaces through “When Life Spins, Stay Ready” Campaign
Interactive out-of-home activation across Mind, Body and Money aims to generate more than 10,000 readiness responses from Singaporeans
SINGAPORE – Media OutReach Newswire – 11 June 2026 – Etiqa Insurance Singapore is bringing the conversation on everyday readiness into public spaces with ‘When Life Spins, Stay Ready’, an interactive out-of-home activation that invites Singaporeans to reflect on their sense of readiness across three everyday dimensions: Mind, Body and Money, while challenging the notion that being prepared is not solely reserved for moments of crisis, but built in small, everyday choices we make.
This light-hearted and reflective activation encourages Singaporeans to consider everyday preparedness in a new light. It aims to kickstart conversations around readiness in life while reinforcing Etiqa’s commitment to helping customers navigate life with greater confidence and support.
Rolling out across selected high-traffic locations from June 2026, ‘When Life Spins, Stay Ready’ is designed to make readiness simple, engaging and relatable. Participants can register onsite, answer a short set of quiz questions, and stand a chance to win exciting prizes through a prize-wheel spin.
Across 42 activation days, participants will answer six questions across three readiness pillars: Mind, Body and Money, with at least four correct answers required to stand a chance at winning a spin-and-win prize. Up to 4,000 prizes will be available for redemption, subject to qualifying criteria, campaign terms and verification.
The quiz questions are mapped to practical everyday behaviours. The Mind pillar explores how Singaporeans manage stress and prioritise rest, the oft-overlooked foundations of mental resilience. Body examines the small physical habits that sustain us, from how much we move to whether we stay adequately hydrated. Money spotlights the budgeting instincts and saving behaviours that determine how well-prepared we are when life takes an unexpected turn.
By exploring these themes, Etiqa aims to help Singaporeans see readiness not as something reserved for major life events or moments of crisis, but as something shaped by the choices they make every day.
“Readiness is only about preparing for the unexpected but is also about the everyday habits and decisions that help people feel more confident about what lies ahead,” said Claudia Soh, Acting CEO of Etiqa Insurance Singapore. “Through When Life Spins, Stay Ready, we hope to inspire Singaporeans to adopt readiness as a lifelong mindset — one that empowers them to face life with greater assurance and resilience.”
The initiative builds on Etiqa’s broader brand platform, Live Ready With You, which reflects our commitment to helping customers navigate life with greater confidence and support. The activation also sets the stage for the upcoming Etiqa Life Preparedness Survey, released in the second half of 2026. The research, conducted by Kantar, will offer a deeper look into how Singaporeans approach preparedness across financial security, physical wellbeing and mental resilience.
For the latest activation details, follow Etiqa Singapore on Instagram and TikTok at @etiqasg, or visit www.etiqa.com.sg/stayready.
Activation Locations and Dates
The activation will run for a total of 6 weeks, starting with City Hall MRT on 11 June 2026. For details on other locations, pls visit https://www.etiqa.com.sg/stayready/
Hashtag: #Etiqa #WhenLifeSpinsStayReady
The issuer is solely responsible for the content of this announcement.
About Etiqa Insurance Pte. Ltd (Etiqa Insurance Singapore)
Protecting customers since 1961, Etiqa Insurance Singapore is a licensed life and general insurance company regulated by the Monetary Authority of Singapore (MAS) and governed by the Insurance Act 1966. The local insurer is the Singapore operating entity of Etiqa Insurance Group – a leading insurance and Takaful business in ASEAN offering life and general insurance and family and general Takaful products through its agents, branches, offices and bancassurance network in the region. Etiqa Insurance Singapore is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile and ‘Very Strong’ capitalisation.
Etiqa Insurance Singapore is owned by Maybank Ageas Holdings Berhad, a joint venture company that combines local market knowledge with international insurance expertise. The company is 69% owned by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group with footprints across 13 countries and a heritage that spans over 190 years.
Media OutReach
Engineering His Future: Vietnamese Scholar Vo Xuan Dat Makes His Mark at CUHK
Strategic Selection: A Global Education Hub
For students planning to study abroad, choosing a university often means balancing academic reputation with a curriculum that aligns with current industry needs and global trends. Hong Kong’s blend of Eastern and Western cultures, strong academic institutions, and global career pathways makes it a natural draw. Through CUHK’s Scholarship Nomination Programme for Vietnamese students, Dat identified a programme that stood apart. “CUHK quickly became my top and only choice because of its strong reputation, supportive community, and the unique major I was passionate about,” he shared.
Bridging Technical Rigour and Holistic Education
Since joining the Faculty of Engineering, Dat’s academic experience reflects a broader transformation in engineering education. The SEEM curriculum continuously challenges students to think critically and solve complex operational problems. Its unique blend of engineering principles and economic theory equips students to tackle real-world business challenges. Dat has especially valued courses that combine quantitative problem-solving with practical business applications.
Beyond his major, CUHK’s University General Education courses has allowed Dat to explore interdisciplinary fields beyond engineering, reinforcing a holistic perspective that is increasingly valued by global employers.
A Vibrant Campus Environment and Cross-Cultural Connection
Outside the lecture hall, Dat has built a rich university life. He participates in cultural exchange workshops, joins language exchanges with international students, volunteers at campus events, and explores Hong Kong through hiking trips.
One memory stands out in particular: celebrating the Mid-Autumn Festival on campus with close Vietnamese friends. “Sharing these special cultural moments made me feel truly at home and gave me more confidence adapting to university life,” he noted. For Dat, CUHK is defined by the balance of academic rigour and inspiring community.
CUHK’s Systems Engineering and Engineering Management Programme
The SEEM programme prepares graduates to manage complex, data-driven systems across modern industries by integrating engineering technology with management. Key highlights include:
- Specialised Streams: Offers focused specialisation streams in Business Information Systems and Decision Analytics.
- Analytical Toolkit: Trains students in advanced mathematical tools including optimisation, stochastic modelling, and computer simulation.
- Technology at the Core: Infuses core engineering studies with cutting-edge expertise in machine learning, big data analytics, and artificial intelligence.
- Global Career Paths: Equips competitive graduates for prominent positions in asset management, information technology consulting, and e-commerce supply chain management.
For more information about CUHK’s undergraduate programmes, visit https://admission.cuhk.edu.hk/.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
Media OutReach
#legend Celebrates 10+ Years with Major Digital Milestone as Chairman Bruce Rockowitz Highlights Next Growth Chapter
Founded in Hong Kong, #legend has developed into a recognized destination for readers seeking curated coverage at the intersection of luxury, culture, and contemporary lifestyle. The platform’s editorial scope spans fashion, watch and jewellery, beauty, music, art and design, dining, travel, tech, motors, and wellness, with a focus on the people and ideas shaping modern culture.
“The new readership milestone signals more than audience growth. It marks a broader phase of momentum for the brand as #legend increases editorial investment across its core Culture, Watch and Jewellery, Fashion, Beauty, and Lifestyle verticals while continuing to deepen relationships with luxury advertisers and collaborators,” said Bruce Rockowitz, Chairman of #legend. The print and digital publication currently works with 150+ brand partners, reflecting sustained market confidence in its editorial positioning and audience relevance.
Over the past 10+ years, #legend has published more than 100 cover stories featuring influential figures and culturally significant voices. That editorial body of work has helped define the brand’s identity in Hong Kong’s media space, where readers increasingly seek quality over volume and distinct perspective over generic content. As print and digital media becomes more fragmented, #legend’s growth points to continued demand for trusted storytelling with a clear cultural lens.
“Reaching more than 500,000 monthly readers on our digital platforms is an important moment for us, especially as we look back on over a decade of building #legend,” said Steve Rockowitz, CEO & Publisher of #legend. “It reflects the strength of our editorial direction, the loyalty of our audience, and the value of creating stories that connect culture with lifestyle in a way that feels relevant to Hong Kong and the region.”
As part of its next stage of development, #legend is placing greater emphasis on the categories that have shaped its readership base and brand identity. That includes continued focus on premium storytelling in culture, watch and jewellery, fashion, beauty, and lifestyle, along with expanded collaboration across its creative and commercial network. The company said these priorities are intended to strengthen both audience engagement and long-term partnership value.
The milestone also highlights the publication’s role in a changing luxury media environment, where advertisers are increasingly selective about context, audience alignment, and editorial quality. By combining scale with a distinct local voice and premium subject matter, #legend continues to position itself as a strong print and digital platform for both readers and brand partners in Hong Kong.
Bruce Rockowitz and the business of media growth
Bruce Rockowitz has recently spoken about the practical role of innovation and technology in building stronger businesses across media and other consumer-facing sectors. In reported commentary, he has emphasized the value of tools that improve personalization, audience engagement, operational efficiency, and subscription retention, while maintaining that creativity, judgment, and human connection remain central to brand building. That perspective aligns with broader industry shifts as digital publishers look for sustainable ways to grow audience loyalty and commercial relevance.
With its latest audience milestone, #legend is entering its next chapter from a position of measurable traction. The company’s 10+ year track record, 500K+ monthly readership, 100+ cover stories, and 150+ brand partners together reflect a publication that is not only established, but still building.
Hashtag: #legend
The issuer is solely responsible for the content of this announcement.
About #legend
#legend is Hong Kong’s premier digital destination for fashion, beauty, culture, and the extraordinary lives of the city’s most influential figures. Founded in Hong Kong, #legend has grown from a local publication into an influential voice in Asian luxury lifestyle media. The platform covers Culture, Watches & Jewellery, Fashion, Travel, Wellness, Design, Beauty, and related verticals, through print, digital, social media, and event experiences, with a mission to celebrate creativity, innovation, and the pursuit of excellence, connects influential audiences with the people, brands, and ideas shaping the future of luxury living.
For more information, visit: https://hashtaglegend.com/about
Media OutReach
5.096 Million Units Exported in Six Months: Beyond the Headline Figure, China is Reshaping Global Automotive Rules
The Chery Fulwin T7 (marketed overseas as the LEPAS L6) serves as a flagship model representing this transformation. Designed as a “born-global” vehicle, it adopts a reverse roll-out strategy—debuting in international markets prior to initiating domestic pre-sales.
Industry observers note that the significance of Chinese automakers participating in the formulation of global standards far outweighs mere export volume. Traditional automotive powerhouses are now poised to face increasingly formidable competitors.
The issuer is solely responsible for the content of this announcement.


