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Etiqa Insurance Singapore Launches “Live Ready With You” Brand Campaign that brings Readiness to Life in Uncertain Times

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Etiqa reaffirms its commitment to being there for Singaporeans during life’s unexpected moments, inspired by real-life experiences and emotional stories

SINGAPORE – Media OutReach Newswire – 15 September 2025 – Etiqa Insurance Singapore today unveiled ‘Live Ready With You’, a new brand campaign that explores the moments when life takes an unexpected turn and one is left unprepared.

Etiqa’s New Brand Campaign “Live Ready With You”

‘Live Ready With You’ builds on Etiqa’s long-standing ‘With You’ narrative that shifts the focus to how preparation, protection, and partnership can empower people move forward with resilience and confidence through life’s uncertainties.

With life bringing rapid changes and uncertainty through unexpected circumstances, there is a growing need for reassurance and trusted support. ‘Live Ready With You’ speaks directly to this need, reinforcing perceptions that Etiqa is more than just an insurer, but a partner that empowers individuals to face the future with greater confidence. It also reflects Etiqa’s ongoing commitment to making insurance more personal by standing by customers, offering peace of mind, and providing support when it matters most.

At the heart of the campaign are emotive stories that capture life’s unexpected turns, such as a sudden health scare, a surprise proposal, and a father torn between work and family, to a grandmother passing down her legacy and a traveller who loses his way. These moments are captured in a cinematic brand film comprising five vignettes, each illustrating that while life does not always go to plan, the right support can help individuals live ready for whatever comes next.

“Singaporeans are more financially aware than ever, yet there is still a sense of uncertainty about the future,” said Raymond Ong, CEO of Etiqa Insurance Singapore. “Readiness is not about having all the answers, but about having a trusted partner who gives you the confidence to move forward. Live Ready with You is our commitment to stand by our customers through life’s unexpected moments.”

The “Live Ready With You” campaign will roll out progressively across media channels starting 15 September onwards. Over a span of 12 weeks, the campaign will run across a mix of platforms including:

  • Digital channels: Including online videos, display and social platforms.
  • Out-of-home: Large-scale bus and Comfort taxi placements with exterior wraps and in-taxi screens, MRT stations, alongside premium digital sites such as Dhoby Ghaut and Bugis MRT, HarbourFront Twist, Downtown Aura pillars, Somerset 313 parapet, Beauty World Belle and bus shelter digital screens.
  • Owned channels: www.etiqa.com.sg/liveready and other customer touchpoints.

Campaign tagline: #LiveReadyWithYou

For more information, visit www.etiqa.com.sg/liveready

Hashtag: #EtiqaInsuranceSingapore #LiveReadyWithYou

The issuer is solely responsible for the content of this announcement.

Etiqa Insurance Pte. Ltd. (Etiqa Insurance Singapore)

Etiqa Insurance Pte. Ltd. (EIPL) is a life and general insurance company licensed and regulated by the Monetary Authority of Singapore and governed by the Insurance Act 1966. Having protected customers in Singapore since 1961 under the name United General Insurance Co. Sdn. Bhd., the company transitioned into the Singapore branch of Etiqa Insurance Berhad in 2009. Today, EIPL in Singapore stands as the pivotal operating entity of Etiqa Insurance Group, a leading insurance and takaful provider in ASEAN.

EIPL offers a comprehensive range of life and general insurance products accessible through its diverse distribution channels, including bancassurance, agents, brokers, financial advisers, partnerships, direct and online sales via Tiq by Etiqa. Etiqa is rated ‘A’ by credit rating agency Fitch for the group’s ‘Favorable’ business profile. EIPL is owned by Maybank Ageas Holdings Berhad, a joint venture combining local market expertise with international insurance knowledge, with 69% ownership by Maybank, the fourth largest banking group in Southeast Asia, and 31% by Ageas, an international insurance group operating across 13 countries.

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Celebrate, Rest, and Recharge This Raya With XIXILI’s Sleepwear Collection

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 March 2026 – Comfort is set to be a defining theme for Raya 2026, and it extends well beyond the festive outfit. XIXILI is bringing that same ease into the downtime between celebrations, with sleepwear designed for the hours when women can finally catch their breath, rest, and simply be.

The Reality of the Raya Rush

The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.

XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.

“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.

Comfort That Carries Through the Season

Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.

“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”

Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.

Made to Be Worn, Not Just Owned

Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.

The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI





The issuer is solely responsible for the content of this announcement.

About XIXILI

A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.

XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.

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Vingroup Introduces Special Program to Support Customers Amid Rising Fuel Costs

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HANOI, VIETNAM – Media OutReach Newswire – 10 March 2026 – Amid volatility in global fuel prices, Vingroup has announced the launch of a special “Trade Gas for Electric” program in Vietnam, India, Indonesia, and the Philippines. The program offers an additional 3% discount on VinFast cars and 5% discount on VinFast electric scooters for customers switching from old gasoline vehicles. At the same time, fares for Xanh SM services will be reduced by 10% from March 11 to March 31, 2026, depending on each market.

Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.

Fares for Xanh SM services will be reduced by 10% from March 11 to March 31, 2026

In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.

The program may be extended depending on international developments and future fuel price movements.

Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”

The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.

Hashtag: #Vingroup

The issuer is solely responsible for the content of this announcement.

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Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing

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New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.

CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.

Guests and partners at the launch event of the Success Academy in Chongqing. (From L-R: Dr Yap Meen Sheng, Assistant Provost, SUSS; Mr Lennon Tan, President, Singapore Manufacturing Federation; Mr Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce; Prof Tan Tai Yong, President, SUSS; Mr Samuel Ng, Executive Chairman, Raffles Young Academy; Associate Professor Justina Tan, Vice President, Strategic & Partnership Engagement)

The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.

Success Academy to connect partners from Singapore and China

Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.

RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.

Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.

Extending engagement into Northeast China with Shenyang satellite office

To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:

  • Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
  • North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.

Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”

Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”

The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.

For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS




The issuer is solely responsible for the content of this announcement.

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