Media OutReach
Everlasting City: Kaifeng’s Cultural Renaissance Thrilled SCO Partners
The summit, themed “Upholding the ‘Shanghai Spirit’ to Build a More Beautiful Home”, designated Kaifeng as a key destination for foreign guests from its inception.
Located in China’s heartland along the Yellow River, Kaifeng boasts a history of over 4,100 years as a settled urban center and served as the capital of eight dynasties. Most notably, during the Northern Song Dynasty (960–1127), it thrived for 168 years as both a political hub and one of the world’s most bustling metropolises.
The renowned British historian Arnold Joseph Toynbee once said, “Given the choice, I would choose to live in China’s Song Dynasty.” In his eyes, the Song Dynasty, with its economic prosperity, cultural brilliance, and social openness, was “the finest age for human life”.
A glimpse of Kaifeng past lingers in Along the River During Qingming Festival, the timeless masterpiece by Northern Song painter Zhang Zeduan: along the Bian River, shops pressed close in a lively cluster, boats and carriages thronged the waters and roads, and crowds bustled with life. Thanks to an open society and abundant resources, ordinary life in the Northern Song Dynasty began to bloom with extraordinary richness and vitality. History was no longer solely the grand tale of emperors and nobles; in the bustle of markets and the warmth of daily toil, it etched its most touching stories.
Though dynasties fade, the pulse of daily life endures. Modern Kaifeng integrates Song Dynasty aesthetics into ordinary existence, embedding ancient elegance within morning bells, evening drums, and the rhythm of daily necessities.
Strolling through Kaifeng’s streets resembles stepping into a classical Chinese scroll. Waterways crisscross the city, linking ancient buildings with gray tiles and red walls. On imposing city gates, vivid yet time-honored woodblock New Year paintings burst with life. The fragrance of tea drifts through the lanes, and the melodies of Yuju opera curl endlessly along the Bian River. In classrooms, children recite Song poems with ease. Around every corner, unexpected treasures await: Kaifeng Prefecture, Daxiangguo Temple, Longting, Daliang Gate, and the Ruins of Zhouqiao Bridge. Every inch of the city whispers: History has never left but lives in Kaifeng people’s daily routines and flows through the city’s very essence.
The Millennium City Park (Qingming Riverside Landscape Garden) was a highlight of the guests’ visit. This Song culture-themed park recreates scenes from Along the River During Qingming Festival. Over 200 Song-style structures, including government offices, taverns, and tea houses, stand in orderly rows. More than 800 performers in Song-era costumes wander through, staging over 100 distinctive shows. Here, over 20 intangible cultural heritages are on display, featuring Bian embroidery, the “Four Arts of Song Dynasty”, woodblock New Year paintings, and Northern Song official porcelain. This 600-mu (98.8-acre) “living museum” does more than replicate the painting’s scenes. Through its innovative integration of scene restoration, cultural performances, and tech-driven interaction, visitors gain a firsthand sense of the “bustle of crowds and buzz of markets” that characterized life in the Northern Song Dynasty.
“This is my first visit to Kaifeng. Its beauty transports me through time to the Northern Song Dynasty’s glorious heyday,” remarked Nikita Kornev, Executive Director of the Center for China and Asia-Pacific Studies, Ural Federal University, Russia.
If an unbroken cultural legacy and the enduring pulse of daily life define the soul of a cherished home, then humanity’s indomitable spirit forms the very core that builds it.
For millennia, the Yellow River’s roaring floods, thick with silt, have repeatedly devastated Kaifeng. Yet, with unwavering resilience, the people here have rebuilt their homes time and again.
Today, this timeless resilience finds perfect expression in the paulownia trees that tower toward the sky.
On the same day, other guests visited Lankao County. They were deeply moved by the story of Jiao Yulu, who, over 60 years ago, led Lankao’s people in fighting sandstorms and planting paulownias to restore the ecosystem. Ahmed Hassan Ahmed Mohamed Moustafa, Owner and Director of the Asia Center for Studies and Translation, noted that he was profoundly impressed by China’s achievements in poverty alleviation. He further observed that Lankao’s remarkable development, driven by afforestation and other efforts, offers valuable insights that could be adopted in his own nation.
Today, the paulownias planted to tame desertification have grown into towering giants. Locals discovered that paulownia wood makes an exceptional material for traditional musical instruments, as it resists warping and offers excellent breathability and acoustic properties. Today, the traditional instrument industry has become one of Lankao’s pillar economic sectors. Guzheng zithers, pipa lutes, and other instruments crafted from local paulownia not only sell well across China but also reach markets in numerous countries and regions.
In Kaifeng, a city where ancient charm weaves with modern vitality and economy thrives alongside culture, this confidence finds expression in melodies unbroken through generations, diverse elements advancing in harmony, exchanges that deepen mutual understanding, and differences cherished amid shared brilliance.
Hashtag: #Kaifeng
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Media OutReach
Successful debut of International Symposium on Emergency Response and Aeromedical Services in Hong Kong
With participants from places including Hong Kong, the Chinese Mainland, Australia, the United Kingdom, Austria, Indonesia, Singapore and Thailand, the event aimed to foster closer co-operation in emergency linkage, resource sharing, and professional training among different regions.
The symposium featured a series of plenary sessions, panel discussions, technical visits, and live demonstrations jointly conducted by the GFS and various government emergency units. A number of memoranda of understanding were signed during the event, to deepen collaboration between the GFS and the Chinese Mainland as well as domestic and international emergency, aviation, and medical institutions.
Speaking at the opening ceremony, the Under Secretary for Security, Michael Cheuk, said that the challenges of emergency response as a result of the realities of climate change are evolving at an unprecedented pace.
“A shift to proactive prevention, continuous enhancement of international and cross-regional collaboration, and enhanced experience and insight sharing among stakeholders are key to rising to new and complex challenges,” Mr Cheuk said, adding that the collaborative spirit of ISERAS will forge stronger partnerships, further strengthen emergency response capabilities, and secure a safer future for communities.
The Director General of the Rescue and Salvage Bureau of the Ministry of Transport of the People’s Republic of China (CRS), Wang Lei, also attended the symposium and delivered a keynote presentation on air rescue capabilities and strategic development in the South China Sea.
The symposium concluded with an interdepartmental counter-terrorism drill and exchange session, with the participation of the GFS, the Hong Kong Police Force and the Hong Kong Fire Services Department, showcasing Hong Kong’s professional capabilities in responding to terrorist attacks.
The Controller of the GFS, Captain Eddie Liu, said that the GFS has always played an important role in emergency response and rescue. “In addition to assisting in search and rescue, providing air ambulance and other emergency aeromedical services, the GFS also shoulders the responsibility of maintaining internal security of the HKSAR,” he said.
“In emergencies such as terrorist attacks, the GFS would make rapid deployment to assist the disciplined services in conducting air assault, offering all-round support to the HKSAR Government’s overall counter-terrorism efforts.”
Since its establishment in 1993, the GFS has served at the forefront of round-the-clock search-and-rescue and emergency aeromedical operations, while the ISERAS aims to collectively build a truly transnational pool of professional expertise, thereby underscoring Hong Kong’s status as an aviation hub for emergency response in Asia.
Hashtag: #HongKong #BrandHongKong #GFS #Emergency #Response #Aeromedical #Symposium
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Media OutReach
Swire Coca-Cola HK Refreshes the 2026 Sun Life Hong Kong International Dragon Boat Festival with Giant Festive Installation at the Avenue of Stars
Deeply rooted in the city for over six decades, Swire Coca-Cola HK is driven by its brand purpose “to deliver refreshment to the communities we call home” and has proudly been part of many of Hong Kong’s defining moments. From local festivities and cultural events to large-scale sports and tourism experiences, the brand has long connected with the community, dedicated to supporting Hong Kong’s vibrant mega-event economy. Serving as the Official Beverage Sponsor of the event this year represents another milestone in its mission to share joy and create unforgettable summer memories.
Festive Photo Spot: Two-Metre Giant Coca-Cola® Bottle on the Avenue of Stars
To amplify the festive spirit, a giant, two-metre-tall Coca-Cola® bottle, accompanied by a dragon boat-themed installation, will land on the Avenue of Stars. Set against the dazzling backdrop of Victoria Harbour, this striking display will be available from 19 June to 1 July, offering the compelling photo spot for the public to capture memorable moments while enjoying the thrilling races.
Festive-Themed Combo Meals: Redeem Limited-Edition Mystery Gifts
Echoing the culinary excitement of the event’s special “Dragon Boat Food Lane”, Swire Coca-Cola HK is partnering with designated kiosks and stalls along the Avenue of Stars to launch festive-themed combo meals. During the race days on 27 and 28 June, consumers who purchase a designated meal set featuring Swire Coca-Cola HK products, or buy two or more selected Swire Coca-Cola HK products, will receive a redemption voucher. This voucher can be used to redeem the brand’s mystery gift at the redemption counter at specified timeslots, available on a first-come, first-served basis.
Boosting Energy and Keeping Paddlers Hydrated
Given the intense physical demands of dragon boat racing, the brand is also throwing its full support behind the local and international paddlers. Multiple bonaqua® water stations will be set up across the event venue to ensure over 4,500 athletes stay hydrated. Additionally, electrolytes replenishment drink Aquarius® will be provided to offer a vital energy boost, helping paddlers power through to the finish line.
Paddling Towards a Greener Future
Beyond the excitement of the races, Swire Coca-Cola HK also brings sustainable practices to the celebration. In collaboration with local social enterprise V Cycle, the brand will set up multiple plastic bottle recycling stations during the race days on 27 and 28 June. Collected bottles will be transported to New Life Plastics, Hong Kong’s largest food-grade-ready plastic bottle recycling facility. The recyclables will be processed into recycled PET (rPET) materials and reintroduced into the supply chain to create new bottles. This “bottle-to-bottle” initiative highlights a successful circular economy model by giving recycled plastic a second life, making environmental stewardship a core part of the event experience.
As the “2026 Sun Life Hong Kong International Dragon Boat Festival” unfolds, Swire Coca-Cola HK is excited to celebrate this summer spectacular with the locals and tourists. Through refreshing drinks, interactive fun, and recycling actions, the brand hopes to create lasting memories for all.
Hashtag: #SwireCoca-ColaHK #Dragonboat
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Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
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About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
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