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Experts: Vinhomes Green Paradise Is One of the World’s Rarest Branded Real Estate Assets
A “One-of-a-Kind” Branded Asset on the Global Map
Speaking at the seminar “Advancing to the Sea with ESG++ Mega-Cities: A Strategy for Sustainable Investment,” Dr. Le Xuan Sang, Deputy Director of the Vietnam Institute of Economics and World Economy, emphasized that for investors, a “branded real estate asset” must meet four criteria: An unmatched location, elevated development standards, limited supply, and a compelling story recognized by global markets. “Vinhomes Green Paradise meets all four,” Sang shared.
He highlighted the integrated ecosystem of the Vinhomes Green Paradise urban development, where affluent residents can enjoy a full spectrum of experiences within one cohesive environment, from work, leisure, wellness, and recreation to business trips and retirement living. When every component reaches a premium standard, the project’s merits speak for themselves.
In Southeast Asia, he noted, it is exceptionally difficult to find a coastal megacity of comparable scale that not only aligns with ESG++ benchmarks but is also connected to high-speed infrastructure and backed by a powerhouse metropolis like Ho Chi Minh City.
“It is entirely justified to call this a rare, hard-to-find branded real estate asset,” he said.
Supporting this viewpoint, Associate Professor Dr. Architect Hoang Manh Nguyen, Chairman of the Institute for Green Urban Science & Technology, highlighted Can Gio’s unparalleled ecological advantage, “backed by forest, facing the sea”, a combination almost impossible to replicate globally and one that carries immense economic value.
He further underscored the “expensive” and “highly complex” nature of ESG++ coastal reclamation cities. Vinhomes Green Paradise being recognized by New7Wonders as the first official participant for the “7 Wonders of Future Cities” title is, in his view, strong evidence that it represents a new global benchmark in urban innovation.
“This places Vinhomes Green Paradise among the world’s truly ‘singular’ real estate assets, naturally becoming a prime target for elite residents and discerning investors,” he stated.
From a legal and institutional perspective, Associate Professor Dr. Nguyen Quang Tuyen, Vice Chairman of the University Council and Head of the Faculty of Economic Law at Hanoi Law University, noted that the distinction of “branded real estate” lies in clear legal frameworks, stable planning, and professional operations, attributes that can withstand the test of time and policy shifts. These are precisely the strengths of Vinhomes Green Paradise, further reinforced by the credibility of the Vingroup brand.
ESG++ Assets: A Long-Term “Safe Harbor” with 25–30% Appreciation Potential
Discussing the issue in greater depth, Associate Professor Dr. Hoang Manh Nguyen asserted that urban livability is the key determinant of real estate value. Locations with cleaner air, lower noise levels, better mobility, richer landscapes, and more refined amenities will always command higher prices and more sustainable appreciation. ESG++ urban models elevate quality of life to a new tier, not only “green” in terms of vegetation and water bodies but green in energy, operations, and lifestyle.
“With these advantages, Vinhomes Green Paradise is not only a pioneer in the development of green coastal cities but also has tremendous potential to preserve and grow value over time,” he noted.
Vinhomes Green Paradise has been described as a “precious gem”, a unique asset on the global real estate map.
Aligning with this view, Dr. Le Xuan Sang added that globally, capital is shifting clearly toward asset classes that deliver growth, sustainability, and climate resilience. Beyond ESG++, the added layers of regeneration and climate adaptation make qualifying assets exceedingly rare.
The demand for ESG++ coastal cities will grow strongly, while supply will remain extremely limited, representing less than 1% of global inventory over the next 10-20 years. This scarcity ensures enduring value and makes speculative fears, such as panic buying or price collapse, highly unlikely.
“When supply is extraordinarily low while demand from the global middle and upper class continues to surge, ESG assets naturally become a ‘blue-chip’ category, scarce, highly valued, and exceptionally defensive across economic cycles,” he explained.
“Today, this elite and exceptionally scarce asset may appear expensive relative to average incomes. But securing a property like the one in Can Gio will be an extraordinary challenge in five to ten years, as the economy expands and incomes rise,” Nguyen Quang Tuyen said.
He added that in OECD countries, urban areas meeting ESG standards are often the focus of state investment in core infrastructure, public services, and high-quality social amenities, creating a robust value foundation. Once this foundation stabilizes, real estate values in these areas tend to rise steadily, often outpacing comparable non-ESG locations.
Multiple international reports show that ESG cities typically achieve 25-30% appreciation, sometimes at a rate 1.5-2 times faster than neighboring districts. Consequently, securing a position in Vinhomes Green Paradise at this stage offers investors a primary-market advantage, akin to sourcing raw value directly from the origin before it reaches the broader retail market.
Hashtag: #Vinhomes
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Notes:
* Source: The latest provisional statistics of the Insurance Authority on Hong Kong long-term insurance business from January to September 2025.
** Based on statistics from Insurance Authority released since 2014 – Provisional statistics of the Insurance Authority on Hong Kong long-term insurance business.
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All nominations will undergo a rigorous screening and evaluation process conducted by the VinFuture Pre-Screening Committee and the Prize Council, which comprise leading scientists from around the world, including laureates of prestigious international awards such as the Nobel Prize, the Turing Award, and the Millennium Technology Prize.
The evaluation process is scheduled to be completed by September 2026, with the 6th VinFuture Prize Award Ceremony slated for early December 2026. Nominations submitted after April 17, 2026 will automatically be considered for the 2027 season.
In order to provide comprehensive information and strengthen engagement with its global network of nomination partners, the VinFuture Foundation will host two international webinars in the first quarter of 2026, featuring insights and perspectives from representatives of the Prize Council, the Pre-Screening Committee, and VinFuture Laureates. The first webinar will take place at 8:00 AM on January 26, 2026 (Hanoi time).
In 2026, the VinFuture Prize will continue the implementation of its Top Nominators Recognition Program, formally acknowledging the exceptional contributions of scientists whose discernment and scholarly leadership are instrumental in identifying and nominating scientific and technological achievements of transformative significance for humanity.
Having completed five successive and highly successful award cycles, the VinFuture Prize has established itself as a globally respected distinction within the international science and technology community. To date, it has received a cumulative total of 6,132 nominations from nearly 110 countries and territories and has recognized 48 outstanding scientists whose pioneering work has delivered profound, enduring, and far-reaching benefits to humanity.
Many of the achievements recognized by the VinFuture Prize are closely aligned with major milestones in human progress, ranging from global networking technologies, PERC solar cells, lithium-ion battery energy storage, and artificial intelligence to essential fields such as sustainable agriculture, healthcare, and environmental protection. Reflecting its expanding international reach, VinFuture’s global nomination partner network now includes nearly 15,000 scientists worldwide.
Dr. Thai-Ha Le, Managing Director of the VinFuture Foundation, stated: “After five years of establishment and development, VinFuture Prize has steadily affirmed its position as one of the world’s leading global science prizes, where outstanding scientific excellence is honored in parallel with social responsibility and the long-term interests of humanity. As we enter the 2026 season, we anticipate that nominations will continue to demonstrate the pivotal role of science and technology in addressing global challenges in a comprehensive manner, thereby advancing breakthrough solutions with strong applicability and the capacity to generate positive and sustainable impacts on a global scale.”
With its established international stature and credibility, VinFuture has contributed meaningfully to positioning Viet Nam as an emerging hub for global knowledge exchange and scientific collaboration. Numerous VinFuture partners have traveled to Viet Nam to engage in academic exchanges, share professional expertise, and strengthen ties with the domestic scientific community. Notable participants include Professor Aldo Steinfeld of the Swiss Federal Institute of Technology Zurich (ETH Zurich), recipient of the 2024 SolarPACES Lifetime Achievement Award; Professor Kurt Kremer, Honorary Director of the Max Planck Institute for Polymer Research (Germany); and Professor Chuanbin Mao of The Chinese University of Hong Kong (China), ranked among the world’s top 2% most-cited scientists in biomedical engineering…
Through VinFuture, many Vietnamese scientists have likewise gained access to, and established collaborations with, leading global researchers, actively engaging with the international scientific community to help shape a sustainable future for Vietnam and for humanity at large.
Hashtag: #VinFuture
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Through this collaboration, FED Fitness and the Houston Rockets aim to bridge professional training standards with the at-home fitness experience, encouraging consistent movement and healthy routines for people of all ages and fitness levels.
FED Fitness offers a wide range of high-quality home exercise equipment, competitive pricing, and a free training app—aligning seamlessly with the Rockets’ performance-driven mindset and community-focused approach to sport and wellness.
Notably, this marks the Houston Rockets’ first partnership with a dedicated home gym solutions brand, reflecting the growing importance of home-based training within the evolving sports and fitness landscape. The partnership also reinforces FED Fitness’s expertise, product quality, and long-term strategic vision, as elite sports organizations increasingly align with innovative home fitness brands.
At the heart of the partnership is a shared commitment to health, discipline, and long-term fitness habits—whether training at home or competing at the highest level on the court.
Extending Professional Training into the Home
FED Fitness operates with the belief that fitness should be accessible, enjoyable, and sustainable, providing solutions designed to support users at different stages of their home fitness journey.
FED Fitness Home Gym Solutions
Its home gym solutions are defined by several core characteristics:
- Professionalgrade equipment
- Home training content system
- Spacefriendly designs
- Scenariodriven content
- Sustainable training system
FED Fitness is more than just equipment treadmills, ellipticals, strength machines, and lightweight accessories. Instead, it goes above and beyond by providing an entire home fitness ecosystem that includes training and health data.
Partnership Benefits for Consumers and Fans
The partnership between FED Fitness and the Houston Rockets is built on a shared focus on training, health, and fitness, as well as a mutual commitment to creating engaging, family-friendly experiences around the game.
Designed to benefit both organizations, the collaboration also delivers added value for Rockets fans through a variety of interactive activations and promotions. These include a sweepstakes for a VIP game experience, home training content featuring FED Fitness products and Houston Rockets personnel, and opportunities for co-branded merchandise offerings. Fans can also follow FED Fitness on social media to access exclusive, fans-only discounts.
About FED Fitness: Brand vision and global health mission
FED Fitness is a global home gym solution brand focused on delivering professional-grade equipment and digital training tools for home use.
Trusted by more than 12 million households worldwide, the brand is committed to helping individuals and families build sustainable fitness habits through accessible, high-quality solutions.
The partnership with the Houston Rockets further reinforces FED Fitness’s long-term vision of integrating professional training standards into home-based fitness and everyday life.
For more information, visit www.fedfitness.com
Hashtag: #FEDFitness
The issuer is solely responsible for the content of this announcement.
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