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Five Talent Shifts Redefining Hiring in Hong Kong: PERSOL Unveils 2025 Workforce Insights

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PERSOL’s latest Industry Insight Report reveals how digitalisation, sustainability and shifting worker expectations are transforming recruitment and retention across Asia Pacific.

HONG KONG SAR – Media OutReach Newswire – 15 December 2025 – PERSOL has released its Industry Insight Report 2025, revealing an urgent need for employers across Asia Pacific to adapt to a fast-changing talent landscape. With hybrid digital and ESG-related skills in short supply, the study finds that employee expectations for flexibility, purpose and growth now outweigh pay, reshaping talent attraction and retention across the region.

2025 talent trends and hiring priorities

In Hong Kong, hiring remains selective, with steady demand for digital sales talent, bilingual professionals and frontline leaders. Employers are also facing rising wage pressure and waning youth interest in frontline roles, prompting businesses to rethink how they attract and engage talent. To fill critical service and customer-facing roles, companies are increasingly widening their talent search across the broader region to address persistent shortages.

Based on findings from 12 markets and four core sectors – Manufacturing, Consumer, Professional Services and Supply Chain – the report offers a regional view of how work and workforce priorities are evolving.

APAC’s Workforce in Flux

PERSOL’s Industry Insights Report 2025 finds that automation, sustainability regulation and demographic change are reshaping labour markets across the region.

Employers continue to face widespread skills shortages, with demand for digital, analytical and hybrid capabilities outpacing supply in most major markets. ESG awareness and compliance literacy are also becoming essential hiring criteria as organisations respond to growing sustainability expectations.

The report highlights that Generation Z and millennial professionals are reshaping what they value at work, prioritising flexibility, purpose and development opportunities over pay alone. According to the International Labour Organization (ILO), Asia and the Pacific remains the world’s fastest-growing employment region, underscoring the need for businesses to evolve workforce strategies in line with these shifting expectations.[1]

Elvin Tan, Regional Director and Head of Operations APAC said, “The region’s talent economy is at a crossroads. Workforce gaps are no longer just about headcount. They are about adaptability. Employers who balance technology investment with cultural intelligence and purpose-led hiring will emerge stronger in the next cycle.”

The Five Talent Shifts Defining the Future of Work

The report identifies five interconnected shifts reshaping how employers hire, engage and compete for talent across Asia Pacific.

  • At the heart of this transformation is the rise of hybrid skills, where digital fluency and human capability increasingly go hand in hand. These capabilities are especially important in digital sales and customer-facing roles, where employers look for talent who can combine technical proficiency with strong communication skills.
  • Closely linked to this is the growing importance of sustainability and compliance literacy. As ESG expectations become more deeply embedded in business strategy, roles once limited to sustainability teams are now expanding across finance, operations and supply chain functions.
  • The study also points to a major shift in the employer–employee dynamic, with candidates behaving more like consumers. Jobseekers expect transparency, mobile-first communication and a sense of purpose from the hiring process itself. This trend is evident locally, where bilingual candidates increasingly evaluate organisations on culture, stability and clear growth pathways.
  • These evolving expectations are most visible among younger professionals, particularly Gen Z and millennials, who prioritise flexibility, belonging and personal growth. For many, meaningful work and supportive leadership now matter more than salary alone.
  • The report also highlights a growing need for stronger collaboration between businesses, educators and government to keep skills development aligned with evolving workforce demands. In Hong Kong, this coordinated approach is becoming increasingly important as industries adapt to rapid digitalisation, rising service expectations and ongoing talent shortages.

Zen Loh, Managing Director & Strategic Business Group Head said, “This report reflects PERSOL’s commitment to equipping our clients with data-driven insights that translate into real workforce strategies. We’re helping businesses and jobseekers prepare for what’s next by understanding the skills, mindsets and motivations shaping the future of work.”

Empowering Organisations for What’s Next

PERSOL believes that insight is only powerful when it drives action. Across Asia Pacific, the company works alongside organisations to turn workforce intelligence into real progress, helping them attract, develop and retain the people who will shape the next generation of work.

Download the PERSOL Industry Insight Report 2025 at www.persolapac.com/industry-insights-2025 to explore the trends transforming how Asia Pacific works, hires and grows.


[1] International Labour Organization (ILO), World Employment and Social Outlook 2025: Asia and the Pacific – May Update. Published May 2025.

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About PERSOL in APAC

PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 140 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.

We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.

In 2025, we came together under the PERSOL name – reflecting our bold vision for the future of work and our Group’s Vision: ‘Work and Smile’. Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.

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CUKTECH Officially Launches Its Online Store in Indonesia, Expanding Charging Technology Presence in Southeast Asia

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JARKATA, INDONESIA – Media OutReach Newswire – 28 February 2026 – CUKTECH, a consumer electronics brand specializing in charging technologies, has officially launched its online store in Indonesia, further advancing its expansion strategy across Southeast Asia. The launch provides Indonesian consumers with a dedicated official channel to access CUKTECH’s charging products and related technical information.

CUKTECH focuses on the development of power and charging solutions, with a product portfolio that includes power banks, charging cables, wall chargers, and car chargers. Product development emphasizes charging efficiency, safety standards, and long-term reliability, addressing everyday usage scenarios involving smartphones, tablets, laptops, and other connected devices. The brand’s solutions are designed to support increasingly common multi-device lifestyles, including mobile work and frequent travel.

Prior to the launch of the official online store, CUKTECH operated in Indonesia mainly through third-party distribution channels, resulting in limited product availability. With the establishment of an official channel, the company is gradually introducing a more complete product lineup to the Indonesian market, aligning local availability with that of other Southeast Asian markets such as Vietnam, Malaysia, and the Philippines.

According to the company, the official online store serves as a centralized platform for presenting product specifications, technical features, and launch updates in a consistent manner. This approach is intended to improve transparency and accessibility for consumers while supporting a more structured, long-term market strategy in Indonesia.

Looking ahead, CUKTECH plans to continue expanding its product portfolio in Indonesia, introducing additional products to address evolving local usage needs. Future launches will focus on scenarios such as multi-device charging, mobile productivity, and daily commuting, reflecting changing consumer behavior.

This market-oriented approach aligns with CUKTECH’s brand philosophy, “In somewhere, For somewhere,” which emphasizes adapting products and solutions to the specific needs of each market rather than applying a uniform global model.

Updates on product launches, brand developments, and the official online store can be found through CUKTECH’s official social media channels on Instagram and TikTok:cuktech_id

https://www.tokopedia.com/cuktech-official-store

https://shopee.co.id/shop/1748675224

Hashtag: #CUKTECH

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Green SM Launches All-Electric Taxi Service in Bali with Taksi Komotra

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DENPASAR, BALI – Media OutReach Newswire – 27 February 2026 – Green SM has launched its operations in Bali through a strategic partnership with Taksi Komotra, introducing an all-electric taxi service to support the island’s sustainable tourism and urban mobility agenda. To celebrate the 238th anniversary of Denpasar City, Green SM is offering a limited-time 25 percent fare promotion, with discounts of up to IDR 238,000 per trip.

Green SM’s professional drivers are ready to provide high-quality, safe, and eco-friendly service.

Under the partnership structure, Green SM provides the technology platform, all-electric vehicle fleet, operational standards, and driver development system, while Taksi Komotra contributes its established local expertise and network across Bali. The collaboration integrates electric mobility technology with on-the-ground operational capabilities to deliver a scalable, governance-driven transportation model.

Operations in Bali are implemented under Green SM’s “5 Green Promises” service commitment framework. Established as a foundational operating standard since the company’s inception, the framework ensures that each ride delivers an excellent customer experience, professional drivers, high-quality and safe vehicles, fair and transparent pricing, and a meaningful contribution to environmental sustainability.

The service operates an all-electric fleet that produces no exhaust emissions or fuel combustion. All vehicles are maintained under strict technical and safety protocols to ensure consistent service performance while contributing to cleaner air and quieter urban environments.

A central pillar of the launch is the Green SM Driver ecosystem. Drivers are positioned as professional green mobility ambassadors guided by five core values: Respect, Professionalism, Dedication, Discipline, and Competitive Income with Stable Career Pathways. Structured training, transparent earnings mechanisms, and disciplined service governance aim to elevate driving into a respected profession while maintaining safety and reliability as foundational standards. This framework aligns income stability with environmental responsibility, reinforcing the role of drivers in supporting Bali’s sustainable tourism trajectory.

The launch comes amid rising mobility demand driven by tourism growth and daily transportation needs across the island. The Indonesia Tourism Outlook 2025 report notes a sustained shift toward environmentally responsible travel, underscoring the relevance of electric mobility in long-term development planning. According to projections from Indonesia’s National Development Planning Agency (Bappenas), green employment nationwide is expected to reach 4.8-5.3 million by 2029, reflecting the broader economic potential of sustainable industries.

Mr. Deny Tjia - Green SM Indonesia Managing Director (third from left), Mr H. Hasbi - Chairman of Komotra Taxi Bali (second from left), along with representatives from government agencies at the launch ceremony.
Mr. Deny Tjia – Green SM Indonesia Managing Director (third from left), Mr H. Hasbi – Chairman of Komotra Taxi Bali (second from left), along with representatives from government agencies at the launch ceremony.

Mr. Deny Tjia, Managing Director of Green SM Indonesia, said: “The partnership with Taksi Komotra reflects our long-term commitment to building a high-quality, well-governed mobility ecosystem in Indonesia. By combining electric vehicles with professional driver development and clear operational standards, we aim to support Bali’s sustainable tourism ambitions while delivering safe, reliable, and comfortable rides for the community.”

H. Hasbi, Chairman of Koperasi Komotra, said: “We are proud to partner with Green SM to introduce electric taxis in Bali. Electric mobility will become part of the new standard for tourism and daily transportation on the island, and this collaboration helps us better serve local residents and visitors while preparing for the future of sustainable transport.”

The Bali launch marks another strategic milestone in Green SM’s expansion in Indonesia, following earlier operations in key markets including Jakarta, Makassar, Bekasi, and Surabaya. In these cities, the service has been positively received by local residents and international visitors alike, who value its clean electric fleet, professional drivers, and structured safety standards that enhance travel confidence.

With its growing presence across the country, Green SM continues to build a scalable electric mobility ecosystem that balances environmental responsibility, service excellence, and inclusive economic growth.

Hashtag: #GreenSM

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About GSM and Green SM

GSM (Green Smart Mobility) is the world’s first company to operate a fully electric ride-hailing service across multiple platforms. As a pioneer in sustainable transportation, GSM has laid the foundation for a cleaner, smarter, and more responsible mobility model powered entirely by VinFast electric vehicles. Founded by Vingroup Chairman Pham Nhat Vuong, GSM is committed to building a future-ready mobility ecosystem while promoting more environmentally conscious lifestyles in markets that are rapidly embracing sustainability.

Green SM is GSM’s official global brand, representing the company’s vision and values in every market it serves. In Southeast Asia, the brand operates as Green SM in Indonesia, Xanh SM in Vietnam and Laos, and Green GSM in the Philippines. Across all markets, the service consistently delivers a modern travel experience through VinFast electric vehicles, professional drivers, and a service culture that prioritizes safety and passenger comfort.

Green SM symbolizes progress toward a future where technology, people, and the environment move forward in harmony. Beyond providing zero-emission transportation, the brand is also committed to fostering environmentally aware communities in every market where it operates.

About Taxi Komotra
Taksi Komotra Bali is part of the Koperasi Mobil Transport Bali, which was established in 1993 under its original name, KOMITRA Bali. In 1996, the cooperative officially changed its name to KOMOTRA Bali and has continued to grow as one of Bali’s local transportation operators.

Today, Taksi Komotra Bali manages two core transportation services: rural bus services and taxi operations. For more than three decades, Komotra Bali has remained committed to providing safe and reliable transportation while supporting local mobility and the tourism sector across the Island of the Gods.

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Wuxi, the Newest UNESCO City of Music, Charms Europe with 2026 Folk Tour

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VIENNA, AUSTRIA – Media OutReach Newswire – 27 February 2026 – A high-level cultural delegation from Wuxi, China’s renowned “Home of Erhu,” has completed a landmark two-week musical tour across Belgium, Germany, Austria, and Hungary. Featuring an over 80-member ensemble from the Wuxi Cultural Exchange Group, the tour represents the city’s most significant international outreach since it was designated a UNESCO Creative City of Music in 2025.

Caption: A standing ovation for the Wuxi Cultural Exchange Group at the Elbphilharmonie Hamburg.

Launched on February 14, the “Chinese Folk Music Odyssey” featured seven major concerts alongside a series of academic and grassroots cultural exchanges. The tour served as a high-level dialogue between the traditional heritage of China’s Jiangnan region and the classical musical heartlands of Europe.

The tour opened at the Centre for Fine Arts in Brussels, where a capacity crowd of 2,000 experienced the vibrant Spring Festival Overture. The ensemble presented a “Chinese Music Feast,” using traditional instruments to paint an auditory “Jiangnan Scroll” of southern Chinese life. In a poignant finale, Chinese fiddles joined forces with local keyed violins to perform the classic Horse Racing. The fusion of Eastern and Western strings brought tears to the eyes of the Chinese diaspora and earned standing ovations from local attendees.

“The melodies possess both natural charm and profound cultural heritage,” noted Belgian music critic Philippe, following six curtain calls. “It is a truly borderless musical exchange.”

Beyond the concert halls, the group engaged with European pop culture in the heart of Brussels’ Comic Strip district. A “flash mob” titled Tintin’s Encounter with Jiangnan Music saw musicians performing alongside iconic murals of Tintin, engaging local youth and residents through social media-friendly cultural interaction.

Caption: Local residents experienced traditional Chinese instruments at the street event.
Caption: Local residents experienced traditional Chinese instruments at the street event.

The journey continued through Germany’s elite venues, including Hamburg’s Elbphilharmonie and the Tonhalle Düsseldorf, showcasing the technical precision of Chinese folk orchestration. In the Austrian Tyrol, the tour took an improvisational turn as Wuxi musicians performed alongside local artists against the backdrop of the Alps, a live demonstration of the “beauty without borders”.

The tour concluded on February 26 in Vienna, where the ensemble hosted the “Dreamy Jiangnan” cultural salon at the Wiener Konzerthaus. The event paired musical performances with an interactive exhibition of Wuxi’s intangible cultural heritage, featuring traditional embroidery and clay figurines. The delegation also visited the University of Music and Performing Arts Vienna for the “Jiangnan Charm, Harmonious Resonance” China-Austria Music Exchange event. Through a series of academic dialogues with faculty and students, both sides engaged in a meaningful cultural encounter. These interactions went beyond simple performances, significantly deepening mutual understanding and strengthening the musical ties between East and West.

By integrating the “Voice of China” into the “World Symphony,” the Wuxi Cultural Exchange Group has opened a new chapter in Wuxi’s enduring musical engagement with the world.
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