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Flyer King Becomes 4As Member: From Street Promotions to Professional Marketing Power

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10 months ago

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HONG KONG SAR – Media OutReach Newswire – 22 October 2025 – Starting from street promotions in 2013, Flyer King has gradually evolved into a full-service marketing company under the leadership of founder Chloe Yeung. Recently, the company officially became an associate member of the Hong Kong Association of Advertising Agencies (4As), marking a new milestone for the brand as it enters a professional platform, further solidifying its position in the local promotional market.

From Street-Level Practice to Comprehensive Planning
Flyer King initially focused on the “flyer distribution” model, directly entering streets, residential and commercial buildings to deliver messages to potential customers. This hands-on experience was not only recognized by businesses but also laid a solid foundation for the company, allowing the team to deeply understand front-line promotional rhythms and consumer behaviors.
As market demands evolved, Flyer King gradually expanded into areas such as event planning, exhibition design, cross-brand collaborations, and outdoor advertising, providing clients with more immersive and creative solutions. From traditional flyer distribution to one-stop promotional planning, the brand successfully established an image of being “flexible on the ground and results-oriented.”
Becoming a 4As Member: Opening New Opportunities for Professional and Cross-Border Growth
Since joining 4As on September 1, 2025, Flyer King has had the opportunity to engage with more industry partners, learn new insights, and explore new possibilities in digital advertising, social media, and cross-border promotions. The company aims to leverage this platform to enhance its professional standards and industry recognition, driving its development in digitalization and cross-border markets, while creating more value and exposure opportunities for clients.
This milestone symbolizes that Flyer King is not only strong in execution but also recognized by the industry. Moving forward, the company will actively participate in 4As seminars and training to absorb global market trends and creative insights, bringing local promotional strategies in line with global advertising standards.
A Team Built for Success
Flyer King’s team comes from backgrounds in design, advertising, public relations, and social media, allowing them to respond flexibly to challenges across various industries. Whether it’s mall promotions, exhibition events, or online conversions, the team always adheres to the principle of “practical results,” ensuring that every project is converted into tangible outcomes. The company also actively nurtures young creative talent, emphasizing both strategy and execution to ensure that promotional campaigns not only achieve exposure but also drive brand growth.+
The New Landscape of Marketing
With the changing market environment, there has been a growing demand for “online + offline” integrated solutions. Leveraging years of street-level experience, Flyer King combines content marketing and cross-border strategies to help brands establish a consistent and powerful market voice across different media.
After becoming a 4As member, the company’s involvement and influence in the professional field have significantly increased, symbolizing the brand’s transition from street-level practice to a more international perspective. Flyer King will continue to embrace the philosophy of “blending tradition with innovation,” maintaining its hands-on spirit, and using professional strategies to elevate brands, injecting more creativity and vitality into Hong Kong’s promotional industry.

Hashtag: #Flyerking #Business #Marketing #Advertising #4As

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About Flyer King

Flyer King Limited, founded in 2013 and led by Chloe Yeung, focuses on market strategies and promotional solutions to help businesses accurately position their brands and enhance their competitiveness. The company has served over 1,000 businesses across 21 industries, including real estate, retail, F&B, healthcare, technology, and finance. The team excels at combining traditional promotional methods with digital innovation, offering one-stop solutions such as event planning, outdoor promotion, mobile advertising vehicles, cross-border promotions, and customized plans, dedicated to providing the most effective marketing services.

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Paymentology Powers GoTyme Bank’s Apple Pay Launch in the Philippines

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16 hours ago

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18/08/2026

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GoTyme Bank becomes the first digital bank in the Philippines to enable Apple Pay, expanding secure and seamless digital payments for 10 million customers

MANILA, PHILIPPINES – Media OutReach Newswire – 18 August 2026 – Paymentology, the leading global issuer processor, today announced the successful launch of Apple Pay for GoTyme Bank in the Philippines. Through this launch, GoTyme becomes one of the first issuers in the Philippine market to enable Apple Pay, giving 10 million customers an easy, secure and private way to pay using their Apple devices.

As one of the country’s fastest-growing digital banks, GoTyme continues to accelerate its digital payments strategy by expanding secure, seamless and convenient payment experiences for Filipino consumers. Customers can now securely add their GoTyme debit card to Apple Wallet and make contactless payments in stores, within apps and online wherever Apple Pay is accepted.

Apple Pay uses industry-leading tokenisation technology, meaning card numbers are never stored on devices or shared with merchants. Instead, a unique Device Account Number is assigned, with every transaction authenticated through Face ID, Touch ID or a device passcode, providing an additional layer of security while delivering a fast, frictionless checkout experience.

Nate Clark, President and CEO at GoTyme Bank commented: “At GoTyme Bank, we’re constantly looking for ways to make banking simpler, safer and more rewarding for our customers. Bringing Apple Pay to GoTyme Bank customers in the Philippines gives them an easy and secure way to pay wherever they shop while continuing to earn rewards points on all their transactions. This is another step in our commitment to making everyday banking more beautiful and convenient for our customers.

The launch comes as digital payments continue to reshape the Philippine economy. According to the Bangko Sentral ng Pilipinas (BSP), digital payments now account for more than half of all retail payment transactions, as consumers increasingly embrace mobile-first banking and contactless payments. Meanwhile, smartphone penetration continues to rise, supporting growing demand for digital wallets and tokenised payment experiences. As digital commerce accelerates, enabling secure mobile payments through services such as Apple Pay is becoming an increasingly important differentiator for financial institutions.

Minh-Ha Truong, Head of Growth, APAC at Paymentology, added: “As a long-standing partner to GoTyme, we’re proud to support another significant milestone in its growth journey. Bringing Apple Pay to market demonstrates how modern, cloud-native issuer processing enables digital banks to rapidly deliver innovative payment experiences while maintaining the highest standards of security, scalability and performance. Together, we’re helping shape the future of digital payments in the Philippines.”

The launch further strengthens GoTyme’s position as one of Southeast Asia’s leading digital banks and highlights the value of Paymentology’s cloud-native issuer processing platform in helping banks and fintechs rapidly introduce innovative payment capabilities that meet evolving customer expectations.

Hashtag: #Paymentology



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New Documentary Under the Hakka Liugdui Sun From Discovery to Debut on August 20 in Southeast Asia

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16 hours ago

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18/08/2026

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SINGAPORE – Media OutReach Newswire – 18 August 2026 – Under the Hakka Liugdui Sun, a brand-new three-part documentary by Discovery produced in partnership with the Hakka Affairs Council in Taiwan, takes audiences deep into Liugdui, a historic Hakka settlement region in southern Taiwan that has been home to Hakka communities for more than 300 years. Through stories of water stewardship, agricultural innovation, and food traditions, the documentary reveals how one community continues to adapt, thrive, and pass on its cultural heritage across generations.

Set against the sun-drenched landscapes of southern Taiwan, Under the Hakka Liugdui Sun highlights how the people of Liugdui have thrived alongside the land for over 300 years. Following local scholars, farmers, and artisans, the documentary explores how this community adapts its deep-rooted traditions—from water stewardship to food heritage—in response to environmental and economic change, offering vital modern insights on sustainability, rural revitalization, and cultural continuity.

Across three episodes—Water, agriculture, and food—the documentary explores how the people of Liugdui blend tradition with modern innovation. Viewers meet groundwater experts, farmers pioneering sustainable crops, and artisans repurposing local materials like betel nut, alongside culinary practitioners who preserve Hakka identity through ancestral rituals, communal feasts, and family traditions that unite generations.

Audiences will discover a community that views tradition not as something fixed in the past, but as a living legacy that continues to evolve. From innovative groundwater management and botanical dyeing to ritual feasts and modern interpretations of Hakka cuisine – the documentary celebrates the creativity, resilience, and values that have sustained Liugdui for centuries.

Under the Hakka Liugdui Sun premieres in Southeast Asia on Discovery Channel, Thursday, August 20 at 7:10pm; TLC Channel, Monday, August 24 at 7:10pm; and Discovery Asia, Tuesday, August 25 at 9:25pm.

Hashtag: #Discovery

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About Discovery Channel

Across every platform, Discovery Channel is dedicated to connecting audiences who have a passion for adventure and crave a connection to the world around them. Popular series including Deadliest Catch, Expedition Unknown and Gold Rush, along with Shark Week, the annual tentpole programming event, serve as trusted portals that transport viewers directly into thrilling, real, high stakes moments. Through smart, authentic characters whose stories inform and inspire, Discovery celebrates the men and women who will stop at nothing to explore new spaces and achieve their dreams. For more information, please visit

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2026 Taiwan Four-Season Springs Travel Campaign Officially Launches

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1 day ago

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17/08/2026

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TAIPEI, TAIWAN – Media OutReach Newswire – 17 August 2026 – The Tri-Mountain National Scenic Area Headquarters , Tourism Administration, MOTC Aug.13 announced the launch of the 2026–2027 “Greetings from Taiwan Springs” campaign. Highlighting “Four-Season Springs Travel” and “Taiwanese Healing Wellness,” the initiative connects 19 unique spring destinations across Taiwan, integrating culinary experiences, cultural tours, and distinctive accommodations to establish hot spring travel as a year-round attraction.

Edward Lee and Andrew Chau Serve as Hot Spring Travel Guides, Exploring Local Terroir and Regional Specialties across Taiwan

The launch press conference broke away from tradition with a vibrant runway show featuring celebrity “Hot Spring Travel Navigators,” including acclaimed chef Edward Lee from Netflix’s Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. Together with local businesses, they showcased regional agriculture, specialties, and lifestyle products.

The official launch celebration kicks off on September 4 at Guguan Park in Taichung, featuring a themed parade with over 500 participants and the lighting ceremony for the Lishan–Guguan Light Art Festival, which stars a massive eight-meter “OhBear” light installation. The festivities continue on September 5 with a guided tribal trekking tour in Guguan, offering participants an exclusive NT$500 accommodation discount.

To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions also include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Furthermore, cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products to enrich the travel experience.Hashtag: #TaiwanFourSeasonSprings

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