Media OutReach
From Traditional to Transformational: Stellar Ace Outlines 2025 Evolution
One year later, the entity announced that out of seven proposals from four tenderers for the LTA, Stellar Experience, a subsidiary of public transport operator SMRT, had come out on top.
LTA said the proposals were evaluated on their quality, whether tenderers were able to maintain the bus and taxi shelters per LTA’s requirements, as well as their ability to generate non-fare revenue from these road assets.
Stellar Experience, more commonly known within the adland ecosystem as Stellar Ace, was touted to have the strongest overall proposal.
Under the leadership of Tony Heng, president of Stellar Lifestyle, and managing director of Stellar Ace and Stellar Ace Outdoor, the team is actively looking to transform Singapore’s transit network into a vibrant advertising and retail hub.
The corporation’s vision is to advance the Lifestyle 360 concept, and seamlessly blend offline and online activations to create a holistic experience for the millions of commuters who journey with SMRT daily.
Guided by SMRT’s vision—”Moving people, enhancing lifestyles”—Heng is dedicated to transforming Stellar Ace’s advertising ecosystem into an interactive brand experience through integration with retail spaces, event areas, and machine distribution points, along with versatile short, medium, and long-term spaces for retail promotions.
The team is accelerating asset digitalisation by installing cutting-edge anamorphic digital screens at high-traffic MRT stations like Raffles Place, City Hall, and Orchard, offering dynamic, real-time advertising opportunities.
“It’s no longer just about placing static ads in high-traffic areas, but enhancing the commuter experience,” said Heng.
As such, the team is embracing out-of-the-box thinking. A prime example of digitalisation is Stellar Ace’s 3D Ad Crown, featuring creative executions on the roofs of bus shelters. The exciting innovation elevates traditional static panels by incorporating dynamic 3D elements in a conventional bus shelter.
This format captivates and engages commuters in new ways, providing brands with a unique and attention-grabbing platform while transforming a daily commuting journey into an immersive and interactive experience.
“We are continuously working towards ensuring the content reaches the right demographics, and in turn, creates maximum value and impact for advertisers,” he said.
Transforming Stellar Ace’s spaces into lifestyle destinations isn’t without challenges. With users saturated by digital interactions, Heng’s team is rethinking advertising through sensory authenticity and online-offline integration.
As consumers increasingly interact with brands across physical and digital channels, Lifestyle 360 aims to align with how consumers live, travel, shop, and play.
“This allows advertisers to engage their audience at multiple touch-points—whether through an immersive experience at a bus shelter, an interactive event at an MRT station, or a digital ad on a commuter’s smartphone via apps such as WINK+,” said Heng.
Embracing the digital revolution for marketers
Not one to be left behind the digital revolution, the team is also harnessing data-driven insights through AI and machine learning to enhance audience targeting and ROI measurement.
This comes as many marketers investing in OOH advertising say they struggle to ensure their campaigns are targeted and relevant to the right audience. Traditional OOH, marketers say, lacks precise audience insights and engagement metrics.
“By shifting from traditional static formats to dynamic, interactive digital experiences, we’re adapting to the evolving OOH advertising landscape, where engagement is fuelled by technology and personalisation,” Heng said, addressing the challenge faced by marketers.
Endorsing his statement is Tjhin Poi Chung, deputy managing director of Stellar Ace and Stellar Ace Outdoor, who leads the company’s digital transformation and media solutions expansion.
Since joining SMRT in 2022, Tjhin has leveraged his expertise in engineering, AI technology, and business leadership, honed at previous jobs in ST Engineering and the government sector, to drive innovation and enhance operations and the customer experience.
Under his leadership, Stellar Ace is advancing towards a tech-driven, integrated approach to OOH advertising, using latest ridership and footfall data and interactive, multi-touch-point experiences, to deliver success for brands.
“We are leveraging digital data to enhance ROI measurement for marketers,” Tjhin says. By utilising AI and analytics, Stellar Ace can now provide precise audience targeting and real-time campaign tracking.
“Marketers gain actionable insights into audience behaviour, foot traffic, and engagement, ensuring campaigns reach the right people and deliver measurable results.”
Addressing the challenges marketers face, he shares the team is constantly brainstorming ways to help marketers tackle issues. “When it comes to creating targeted advertising, we use our ability to analyse ridership patterns and foot traffic data across the transit network, and our digital team uses this data to target the right audience at the right time, maximising campaign reach,” he added.
Stellar Ace also caters to commuters who prefer engaging with content via their smartphones through its widely recognised WINK+ app, which enhances the physical OOH experience by providing a mobile-first platform for advertisers.
It allows brands to reach commuters through digital formats while offering insights into campaign performance on mobile devices. This creates a more interactive and personalised experience, extending connections beyond traditional OOH.
The future of OOH
At the end of the day, technology is transforming the OOH advertising industry, with digitalisation at the forefront. AI is pivotal in this shift, enabling not just timely messaging, but also the analysis and prediction of consumer behaviour. By leveraging ridership patterns and foot traffic data, advertisers can effectively reach their target audience, resulting in more targeted campaigns and better ROI.
“The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and allows advertisers to tailor messages based on factors such as time of day, weather, location, or audience demographics,” Tjhin said.
As such, marketers must embrace these advancements, including digital screens and AI-driven insights, to stay competitive. Platforms such as its WINK+ app extend reach beyond traditional billboards, offering a mobile-first experience for commuters and engaging audiences on the go.
“Embracing these digital tools is essential for thriving in the evolving OOH landscape,” he added.
Hashtag: #LTA
The issuer is solely responsible for the content of this announcement.
About Stellar Lifestyle
Stellar Lifestyle, a business arm of SMRT Corporation Limited, transforms spaces in and around MRT stations into vibrant lifestyle destinations, enhancing the daily journey for commuters. We innovate to benefit the community by reimagining the use of existing spaces and leveraging the extensive train network to introduce new business models and foster community engagement. As the largest managing agent of retail and advertising spaces in Singapore’s rail network, we bring expertise in property and retail management, media, and digital advertising solutions.
Today’s biggest stars express individuality and confidence with natural diamonds
LOS ANGELES, US – Media OutReach Newswire – 6 February 2026 – At this year’s GRAMMY Awards, the Red Carpet sparkled with natural diamonds punctuating the looks of today’s most celebrated music artists.
Leading artists, performers and presenters showed up for music’s biggest night in diamond jewelry looks that spoke to creativity, individuality, glamour and power. From nominees Olivia Dean and Sabrina Carpenter to presenter Keltie Knight’s choices, natural diamonds expressed not only the timeless glamour and brilliance they’re known for, but their ability to amplify personal style. Natural diamonds were spotted in a range of tones from icy whites to deep whiskeys, and in settings from platinum to rose gold. Just as Hollywood stars are hitting the Red Carpet this year in Desert diamonds, the biggest new trend in natural diamonds, musical artists are experimenting with a bolder diamond palette, creating a more personality-driven red carpet.
Desert diamonds
Desert diamonds, ranging from warm whites to deep whiskeys, were spotted everywhere, including on presenter Keltie Knight, who opted for unique diamond and yellow gold hoops by RENNA, as well as a smattering of yellow gold, fancy-shaped diamond solitaire rings from the brand. Highlights also included power player J Balvin who chose a clean and classic tuxedo paired with a large cushion cut yellow diamond ring that added a nice balance to the traditionally masculine look.
Simple Drops
Simple drop earrings emerged as a quiet standout at the GRAMMYs, proving that restraint can be just as impactful as large statement pieces. Addison Rae and Madison Beer leaned into effortless glamour, choosing sleek diamond drops that framed the face with subtle movement and modern elegance. Billie Eilish brought her signature edge, using pared-back diamond drops to balance her bold black and white suiting. Kelsea Ballerini elevated the look in Sabyasachi, where refined diamond drops added softness and romance, while Reba McEntire turned to Martin Katz for timeless brilliance, opting for classic diamond drops that were sure to catch the eye.
Diamond Hoops for Men
Men are increasingly embracing minimalist yet impactful diamond hoop earrings as a refined accessory choice. Bad Bunny paired his sharp Schiaparelli tuxedo with a single diamond hoop earring, bringing a subtle but polished sparkle to his look that perfectly balanced his experimental sartorial vibe. Kaytranada’s red carpet presence and inclination for understated yet stylish accessories suggest that simple diamond hoops align naturally with his fashion-forward aesthetic. This trend points to a broader moment in men’s red carpet jewelry: pared-back diamond hoops that provide polished shine without overpowering the rest of the ensemble, signaling a move toward jewelry that feels personal, versatile, and modern.
Rings
Rings at the GRAMMYs reflected a dual trend of bold expression and refined delicacy, underscoring natural diamonds’ versatility. Sabrina Carpenter complimented her look in Chopard, opting for diamond rings that delivered impact without overpowering her look, while Sombr also made a striking impression with a diamond ring that was perfect high-jewelry shine to go with his existing sequined ensemble. In contrast, Olivia Dean showcased a more delicate approach in Cartier High Jewelry, layering elegant diamond rings that emphasized timeless sophistication perfectly echoing her Chanel gown. Miley Cyrus made perhaps the boldest ring statement of the night with several diamond rings stacked and worn over leather gloves.
Necklaces
Necklaces at the GRAMMYs showcased how natural diamonds can define both quiet refinement and bold presence on the red carpet. On the delicate end of the spectrum, Charlotte Lawrence in Messika exemplified understated luxury with a finely crafted diamond necklace that traced the neckline proving that less is more. In contrast, Hailey and Justin Bieber turned heads with matching Lorraine Schwartz statement diamond neck pieces that anchored their looks. Tate McRae also grabbed attention with a 50 carat Lorraine Schwartz necklace, while Pharrell Williams elevated his ensemble with a striking diamond necklace that blended artistry and scale. Together, these moments underscored a versatile necklace trend: from minimalist diamonds that whispered elegance to oversized, expressive pieces that commanded attention. Natural diamonds continue to serve as dynamic anchors in personal style storytelling.
Hashtag: #ADiamondisForever #NaturalDiamonds #diamonds #GRAMMYS
https://www.debeersgroup.com/
https://www.linkedin.com/company/debeersgroup/posts/?feedView=all
https://www.facebook.com/DeBeersGroupOfCompanies
https://www.instagram.com/debeersgroup/
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services.
De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are
discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
Media OutReach
ICONSIAM Drives Its Destination Marketing Strategy to Elevate Bangkok as a Global Chinese New Year Destination
Featuring Renowned Actor Wang Zhuo Cheng and T-Pop Sensation BUS to Boost Thai–Chinese Tourism Economy
BANGKOK, THAILAND – Media OutReach Newswire – 5 February 2026 – ICONSIAM, the global landmark on the banks of the Chao Phraya River, announces a major collaboration with leading public and private partners—including the Ministry of Culture (Thailand), the Tourism Authority of Thailand (TAT), KASIKORNBANK, CP AXTRA “Makro – Lotus”, Alipay +, and Tiger Balm—to host a world-class Chinese New Year celebration. Reinforcing its Destination Marketing strategy, ICONSIAM aims to position itself as one of the world’s premier Chinese New Year destinations through festivities that blend Thailand’s cultural heritage with revered Chinese traditions. A key highlight is ICONSIAM’s spiritually significant location, known as the “Dragon’s Belly,” a powerful symbol of prosperity along the most beautiful curve of the Chao Phraya River. To honor the Year of the Horse, a sacred statue of Guan Yu—the deity of honesty, loyalty, and righteousness, will be enshrined. The celebration will feature world-class entertainment led by renowned Chinese actor Wang Zhuo Cheng and T-Pop Sensation BUS, alongside dragon and lion dances, festive street food, shopping, and cultural experiences. ICONSIAM is confident that foot traffic and spending within the destination will grow by more than 10%, helping to stimulate overall economic activity and tourism in the first quarter. The event will take place from 12–17 February 2026 at River Park, ICONSIAM.
Mrs. Suma Wongphan, Executive Vice President of ICONSIAM Co., Ltd. said “This event reaffirms ICONSIAM’s role as a Global Experiential Destination that captivates visitors worldwide. Our ambition is not only to elevate Thailand’s tourism experience, but also to celebrate the deep-rooted ties between Thailand and China. We have curated a landmark festival that seamlessly blends traditional beliefs with contemporary artistry, creating a special experience to attract global audiences to witness the most magnificent Chinese New Year celebration along the Chao Phraya River. Alongside the cultural aspects, ICONSIAM enhances the festive experience through its ‘Lucky Angpao Mega Campaign’, offering over 8,300 prizes, with expectations of driving more than 10% growth in visitor traffic and 10% increase in consumer spending during the campaign period.”
The 2026 Chinese New Year season is expected to generate significant economic impact across Thailand’s tourism sector, aligning closely with the Tourism Authority of Thailand’s strategy in setting the target of attracting 6.7 million Chinese visitors under ongoing visa-free measures. ICONSIAM is confident that the scale and creativity of this celebration will serve as a powerful catalyst in advancing Thailand’s tourism and retail sectors to global prominence.
The ICONSIAM A Prosperous Chinese New Year 2026 key highlights include:
- Landmark of Blessing: Visitors are invited to experience profound spiritual power at The Auspicious Guan Yu Shrine, featuring the enshrinement of five sacred manifestations of Guan Yu, brought directly from the People’s Republic of China for the first time in Thailand. Enhancing the experience is the Interactive Blessing Pavilion, showcasing the “Eight Auspicious Horses” through cutting-edge interactive technology that breathes new life into ancient mythology.
- Prosperous Celebration: The riverside comes alive with a world-class cultural spectacle led by the appearance of globally renowned Chinese actor Wang Zhuo Cheng, who joins the grand procession of the legendary ‘Long Ma’ (Dragon Horse), a mythical creature stretching over 32 metres in length, symbolising success and progress. The celebration is further energised by a breathtaking performance of the dragon-horse dance by Thailand’s leading T-POP sensation BUS (Because of You I Shine), creating a powerful fusion of tradition and contemporary pop culture.
- The Miracle of Fountain: At ICONSIAM’s iconic river curve — regarded as the most beautiful bend of the Chao Phraya, visitors will witness the mesmerising “Chao Phraya River Dragon Multimedia Water Feature,” the longest of its kind in Southeast Asia, featuring a choreographed spectacle of dancing fountains, light, and sound.
More than a celebration, ICONSIAM A PROSPEROUS CHINESE NEW YEAR 2026 is a cultural phenomenon that positions Bangkok as one of the world’s most compelling festive destinations. Be part of this extraordinary celebration from February 12–17, 2026, at River Park, ICONSIAM. Discover upcoming events and the latest updates via ICONSIAM’s Facebook at www.facebook.com/ICONSIAM or call 1338 for more information.
Hashtag: #ICONSIAMCNY2026 #ICONSIAMaProsperousChineseNewYear2026 #ICONSIAM
The issuer is solely responsible for the content of this announcement.
Media OutReach
DFI Retail Group to Announce 2025 Full Year Financial Results and Host Analyst Presentation Live Webcast
Time: 09:30-10:30 am (Hong Kong Time)
Hashtag: #DFIRetailGroup #Mannings #Guardian #7-Eleven #Wellcome #MarketPlace #IKEA #yuu
The issuer is solely responsible for the content of this announcement.
About DFI Retail Group
DFI Retail Group (the ‘Group’) is a leading Asian retailer, driven by its purpose to “Sustainably Serve Asia for Generations with Everyday Moments”.
At 1 December 2025, the Group and its associates operated over 7,400 outlets, and employed over 81,000 people across 12 markets.
The Group is dedicated to delivering quality, value and service to Asian consumers through a compelling retail experience, supported by an extensive store network and highly efficient supply chains.
The Group and its associates, operates a portfolio of well-known brands across five key divisions: health and beauty, convenience, food, home furnishings and restaurants.
-
Feature/OPED6 years agoDavos was Different this year
-
Travel/Tourism9 years ago
Lagos Seals Western Lodge Hotel In Ikorodu
-
Showbiz3 years agoEstranged Lover Releases Videos of Empress Njamah Bathing
-
Banking8 years agoSort Codes of GTBank Branches in Nigeria
-
Economy3 years agoSubsidy Removal: CNG at N130 Per Litre Cheaper Than Petrol—IPMAN
-
Banking3 years agoSort Codes of UBA Branches in Nigeria
-
Banking3 years agoFirst Bank Announces Planned Downtime
-
Sports3 years agoHighest Paid Nigerian Footballer – How Much Do Nigerian Footballers Earn