Media OutReach
From Traditional to Transformational: Stellar Ace Outlines 2025 Evolution
One year later, the entity announced that out of seven proposals from four tenderers for the LTA, Stellar Experience, a subsidiary of public transport operator SMRT, had come out on top.
LTA said the proposals were evaluated on their quality, whether tenderers were able to maintain the bus and taxi shelters per LTA’s requirements, as well as their ability to generate non-fare revenue from these road assets.
Stellar Experience, more commonly known within the adland ecosystem as Stellar Ace, was touted to have the strongest overall proposal.
Under the leadership of Tony Heng, president of Stellar Lifestyle, and managing director of Stellar Ace and Stellar Ace Outdoor, the team is actively looking to transform Singapore’s transit network into a vibrant advertising and retail hub.
The corporation’s vision is to advance the Lifestyle 360 concept, and seamlessly blend offline and online activations to create a holistic experience for the millions of commuters who journey with SMRT daily.
Guided by SMRT’s vision—”Moving people, enhancing lifestyles”—Heng is dedicated to transforming Stellar Ace’s advertising ecosystem into an interactive brand experience through integration with retail spaces, event areas, and machine distribution points, along with versatile short, medium, and long-term spaces for retail promotions.
The team is accelerating asset digitalisation by installing cutting-edge anamorphic digital screens at high-traffic MRT stations like Raffles Place, City Hall, and Orchard, offering dynamic, real-time advertising opportunities.
“It’s no longer just about placing static ads in high-traffic areas, but enhancing the commuter experience,” said Heng.
As such, the team is embracing out-of-the-box thinking. A prime example of digitalisation is Stellar Ace’s 3D Ad Crown, featuring creative executions on the roofs of bus shelters. The exciting innovation elevates traditional static panels by incorporating dynamic 3D elements in a conventional bus shelter.
This format captivates and engages commuters in new ways, providing brands with a unique and attention-grabbing platform while transforming a daily commuting journey into an immersive and interactive experience.
“We are continuously working towards ensuring the content reaches the right demographics, and in turn, creates maximum value and impact for advertisers,” he said.
Transforming Stellar Ace’s spaces into lifestyle destinations isn’t without challenges. With users saturated by digital interactions, Heng’s team is rethinking advertising through sensory authenticity and online-offline integration.
As consumers increasingly interact with brands across physical and digital channels, Lifestyle 360 aims to align with how consumers live, travel, shop, and play.
“This allows advertisers to engage their audience at multiple touch-points—whether through an immersive experience at a bus shelter, an interactive event at an MRT station, or a digital ad on a commuter’s smartphone via apps such as WINK+,” said Heng.
Embracing the digital revolution for marketers
Not one to be left behind the digital revolution, the team is also harnessing data-driven insights through AI and machine learning to enhance audience targeting and ROI measurement.
This comes as many marketers investing in OOH advertising say they struggle to ensure their campaigns are targeted and relevant to the right audience. Traditional OOH, marketers say, lacks precise audience insights and engagement metrics.
“By shifting from traditional static formats to dynamic, interactive digital experiences, we’re adapting to the evolving OOH advertising landscape, where engagement is fuelled by technology and personalisation,” Heng said, addressing the challenge faced by marketers.
Endorsing his statement is Tjhin Poi Chung, deputy managing director of Stellar Ace and Stellar Ace Outdoor, who leads the company’s digital transformation and media solutions expansion.
Since joining SMRT in 2022, Tjhin has leveraged his expertise in engineering, AI technology, and business leadership, honed at previous jobs in ST Engineering and the government sector, to drive innovation and enhance operations and the customer experience.
Under his leadership, Stellar Ace is advancing towards a tech-driven, integrated approach to OOH advertising, using latest ridership and footfall data and interactive, multi-touch-point experiences, to deliver success for brands.
“We are leveraging digital data to enhance ROI measurement for marketers,” Tjhin says. By utilising AI and analytics, Stellar Ace can now provide precise audience targeting and real-time campaign tracking.
“Marketers gain actionable insights into audience behaviour, foot traffic, and engagement, ensuring campaigns reach the right people and deliver measurable results.”
Addressing the challenges marketers face, he shares the team is constantly brainstorming ways to help marketers tackle issues. “When it comes to creating targeted advertising, we use our ability to analyse ridership patterns and foot traffic data across the transit network, and our digital team uses this data to target the right audience at the right time, maximising campaign reach,” he added.
Stellar Ace also caters to commuters who prefer engaging with content via their smartphones through its widely recognised WINK+ app, which enhances the physical OOH experience by providing a mobile-first platform for advertisers.
It allows brands to reach commuters through digital formats while offering insights into campaign performance on mobile devices. This creates a more interactive and personalised experience, extending connections beyond traditional OOH.
The future of OOH
At the end of the day, technology is transforming the OOH advertising industry, with digitalisation at the forefront. AI is pivotal in this shift, enabling not just timely messaging, but also the analysis and prediction of consumer behaviour. By leveraging ridership patterns and foot traffic data, advertisers can effectively reach their target audience, resulting in more targeted campaigns and better ROI.
“The integration of more screens and digital platforms into public spaces enables dynamic, real-time content delivery and allows advertisers to tailor messages based on factors such as time of day, weather, location, or audience demographics,” Tjhin said.
As such, marketers must embrace these advancements, including digital screens and AI-driven insights, to stay competitive. Platforms such as its WINK+ app extend reach beyond traditional billboards, offering a mobile-first experience for commuters and engaging audiences on the go.
“Embracing these digital tools is essential for thriving in the evolving OOH landscape,” he added.
Hashtag: #LTA
The issuer is solely responsible for the content of this announcement.
About Stellar Lifestyle
Stellar Lifestyle, a business arm of SMRT Corporation Limited, transforms spaces in and around MRT stations into vibrant lifestyle destinations, enhancing the daily journey for commuters. We innovate to benefit the community by reimagining the use of existing spaces and leveraging the extensive train network to introduce new business models and foster community engagement. As the largest managing agent of retail and advertising spaces in Singapore’s rail network, we bring expertise in property and retail management, media, and digital advertising solutions.
Committed to addressing the difficulties regarding people’s livelihood through the rule of law, Pi Jianlong, a lawyer and a national political advisor, has spent years going deep into factories, workshops, law firms and juvenile probation and rehabilitation centers, making sure that his proposals, grounded in rigorous field research, are precise, practical and responsive to real needs.
Noting the predicament faced by food delivery riders, including the lack of contracts, social security and basic protection, he proposed targeted suggestions such as innovating social security models and strengthening platform responsibilities. In 2025, platforms such as JD.com and Meituan successively introduced social security plans, providing full social insurance coverage for full-time riders and accident and medical insurance for part-time riders.
Awarded for his outstanding performance in 2025 by the Chinese People’s Political Consultative Conference (CPPCC) National Committee recently, Pi exemplifies the commitment of thousands of CPPCC members to serving the people through high-quality duty fulfillment, underscoring the CPPCC’s role as a major vehicle through which people’s democracy is practiced.
On Wednesday afternoon, China’s top political advisory body, the CPPCC National Committee, kicked off its annual session in Beijing. Chinese President Xi Jinping, together with other leaders, attended the opening meeting of the fourth session of the 14th CPPCC National Committee.
99.9% proposals handled
Acting as a dedicated consultative body, the CPPCC has pooled extensive consensus and strength to support the successful conclusion of the 14th Five-Year Plan and a solid start to the 15th Five-Year Plan over the past year, injecting strong vitality into the practice of whole-process people’s democracy – a key concept put forward by Xi himself to advance China’s political landscape.
Over the years, China has made all-around progress in improving the institutions, standards and procedures of socialist democracy and advanced socialist consultative democracy by way of extensive participation.
According to a work report delivered at the opening meeting, in 2025, the CPPCC National Committee received 5,992 proposals from its members, of which 5,061 were accepted for processing. The response rate for the accepted proposals stood at 99.9%.
The CPPCC National Committee members carried out 6,778 activities to serve the people, along with 11,115 outreach activities engaging people from relevant sectors. These efforts benefited more than 4 million people.
By innovating consultative and deliberative methods, improving consultative democracy institutions, and fostering a culture of consultation, the CPPCC has further strengthened its role in promoting democracy and offering policy advice while building consensus.
Over the past year, the CPPCC National Committee held 98 consultative and deliberative events, ranging from promoting the country’s green and low-carbon transition for the 15th Five-Year Plan and developing the silver economy to improving and innovating social governance. These efforts demonstrate that consultative democracy is grounded in reality and responsive to public needs, pooling support, consensus, wisdom and strength to advance Chinese modernization.
Securing a strong start to the 15th Five-Year Plan
Supporting the formulation of the 15th Five-Year Plan serves as a key task of the CPPCC in 2025, representing a vivid practice of whole-process people’s democracy.
From May 20 to June 20 last year, China launched an online public consultation to gather opinions for its next five-year plan. The initiative drew over 3.11 million valid submissions, yielding more than 1,500 constructive suggestions across 27 topics.
A summary of these findings was submitted to the Party leadership, ensuring that the people’s voices were heard at the highest level. By September, a total of 2,112 suggestions had been collected from various regions, departments and sectors, resulting in 218 revisions to the document.
To contribute to the 15th Five-Year Plan, the CPPCC, over the past year, held a special standing committee meeting and carried out 54 special studies, yielding a series of high-quality outcomes. Meanwhile, it launched a special research column, publishing 55 issues to provide evidence-based references for policy-making.
This broad-based participation highlights that national development strategies are rooted in public will, gathering strong momentum for Chinese modernization.
According to the work report, in 2026, the CPPCC will conduct in-depth research and thorough consultations on major tasks and strategic measures of the 15th Five-Year Plan and carry out cross-committee, cross-sector and cross-disciplinary studies, aiming to put forward forward-looking, targeted and operable policy suggestions, according to the report.
Focusing on key issues in areas such as economic development, technological innovation, reform and opening up, social development, and people’s livelihood, the CPPCC will truthfully reflect public opinions based on facts and implement the CPPCC National Committee’s democratic oversight work plan during the 15th Five-Year Plan period.
For more information, please click:
https://news.cgtn.com/news/2026-03-04/How-China-builds-consensus-boosts-growth-via-consultative-democracy-1LeSOfZLbk4/p.html
Hashtag: #CGTN
The issuer is solely responsible for the content of this announcement.
Media OutReach
Kiztopia celebrates grand opening of its newest family edutainment centre at Toppen Shopping Mall, Johor Bahru
Kiztopia brings its award-winning “Play to Learn, Learn through Play” concept to Southern Malaysia, marking its 3rd outlet in Malaysia and 22nd across APAC
JOHOR BAHRU, MALAYSIA – Media OutReach Newswire – 7 March 2026 – Kiztopia, Singapore’s leading family edutainment brand, officially celebrated the grand opening of its newest outlet at Toppen Shopping Centre, Johor Bahru on February 26, 2026. This milestone marks Kiztopia’s third outlet in Malaysia since 2024 and its 22nd family edutainment centre across the Asia-Pacific region.
Founded in Singapore in 2019 with its flagship outlet at Marina Square, Kiztopia was awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Today, the brand operates across Singapore, Hong Kong, Thailand, Indonesia and Malaysia, with sub-brands including Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure — a sports and adventure concept designed for teens, adults and thrill-seekers.
The Johor Bahru outlet represents Kiztopia’s continued commitment to expanding its footprint in Malaysia, bringing innovative and immersive family experiences to the southern region.
Speaking at the grand opening ceremony, Ms. Heidi Tian, Founder and CEO of Kiztopia, said:
“A very warm welcome to our grand opening ceremony at Toppen Shopping Centre today. This marks our third outlet opened in Malaysia since 2024 and our 22nd outlet in the APAC region. We are honoured to collaborate with Ikano Group and delighted to bring memorable experiences and timeless fun to all families in Johor and across Malaysia.
We are fully committed to Malaysia’s market development and hope to bring more innovative and creative concepts and experiences to Malaysian families.”
Ms. Su Wei, General Manager of Kiztopia Malaysia, added:
“This expansion reflects how much we value families in the South. Beyond the play zones, our team is here to create lasting memories — and we can’t wait to see the smiles begin at Toppen.”
Mr. Sergey Aristarkhov, Centre Manager of Toppen Mall, shared: “Toppen is not just a shopping mall; it is a place that creates meaningful experiences for families and children. This is what we believe in. We are proud to welcome Kiztopia as part of our experiential offerings, strengthening Toppen’s position as a destination for family bonding and interactive play.”
A world of imaginative play and active learning
Kiztopia is built around its core philosophy of “Play to Learn, Learn through Play.” The Johor Bahru outlet features vibrant thematic play zones inspired by Kiztopia’s eight unique IP-registered characters, each designed to stimulate creativity, physical activity, and social development.
Children can explore large-scale interactive playground structures, role-play zones that spark imagination, obstacle courses that encourage physical agility, and immersive activity areas that nurture teamwork and problem-solving skills.
Designed as a safe, engaging and enriching environment, the centre allows children to build confidence while strengthening family bonds through shared experiences.
Beyond daily play sessions, Kiztopia also offers curated birthday party packages and school visit programmes, providing customised, guided experiences that combine fun, education and memorable celebrations for children of all ages.
Strengthening Malaysia’s family entertainment landscape
The launch at Toppen Shopping Centre reinforces Kiztopia’s long-term commitment to Malaysia as a key growth market in Southeast Asia. By collaborating with Ikano Group and Toppen Mall, Kiztopia aims to deliver not just entertainment, but holistic family experiences that blend education, physical play and emotional connection.
With Malaysia’s growing demand for premium indoor family attractions, Kiztopia continues to innovate with new concepts, seasonal events and cross-brand experiences such as Jumptopia™ and Splashtopia — signature inflatable event experiences that have delighted families across the region.
Visit Kiztopia at Toppen Shopping Centre
Families in Johor Bahru and surrounding areas are invited to experience Kiztopia’s newest outlet at Toppen Shopping Centre and discover a dynamic space where imagination, learning and fun come together.
For more information, please visit:
Website: https://kiztopia.com.my/
Facebook: https://www.facebook.com/kiztopiamy
Instagram: https://www.instagram.com/kiztopiamy
Media Assets: https://drive.google.com/drive/folders/1cA9ojcjEx2vOqVwoccUblUwR1UDLX4Y6?usp=sharing
Marketing: Rachel – 014-7196961
Hashtag: #KiztopiaToppen #Edutainment #ToppenShoppingMallJB #JohorBahru
https://kiztopia.com.my/
https://www.facebook.com/kiztopiamy
https://www.instagram.com/kiztopiamy
The issuer is solely responsible for the content of this announcement.
Kiztopia
Founded in 2019 with its flagship outlet at Marina Square, Kiztopia is Singapore’s leading family edutainment brand, awarded “Best Attraction Experience” at the Singapore Tourism Awards in 2021. Featuring eight unique IP-registered characters, Kiztopia offers a range of programs and activities where children can “Play to Learn, Learn through Play.” Today, Kiztopia operates 22 family edutainment centres (FECs) across Asia, including Singapore, Hong Kong, Thailand, Indonesia, Malaysia, and Taiwan, with sub-brands such as Kiztopia Club, Bouncetopia, SkyPark, Kiztopia Prestige, and Xventure, a sports and adventure concept for teens, adults, and thrill-seekers. In 2024, Kiztopia secured its first round of private equity funding to support regional growth and expansion. Beyond its FECs, our signature bouncy castle event, Jumptopia™ and Splashtopia, has delighted families across the region, alongside co-organized events like the Children’s Festival and TriFactor Kids Run, family staycation collaborations, and a kids’ travel product line with American Tourister. For more information, visit http://www.kiztopia.com.my/.
The Secret to a Decade of Loyalty
A decade of consistent customer trust speaks for itself. XIXILI’s seamless panties have earned a loyal following of women who return to the same style, year after year.
Whether it’s a breathable cotton panty for everyday basics or a sleek seamless style for fitted outfits, comfort remains the priority. The appeal comes down to the essentials: no visible panty lines, no adjusting throughout the day, and lightweight comfort that holds up from morning to night. For women juggling busy schedules, that kind of reliability makes all the difference.
“Our customers tell us these are the panties they don’t have to think about,” says Tara Tan, spokesperson for XIXILI. “They just work. That’s why women keep coming back.”
Designed for Every Body, Built to Last
The Full Coverage Mid-Rise Knitted Boyleg Panty delivers moderate coverage with a relaxed fit, suited for those who want fuss-free comfort. The High-Waist Knitted Boyleg Panty sits higher on the waist with gentle tummy smoothing, a go-to for wearing beneath tailored pieces and fitted silhouettes.
The Lightweight Seamless Microfiber Panty remains the star of the range. Its soft microfiber construction sits flat against the skin, creating an invisible finish under any outfit. A bestseller for ten consecutive years, this fan-favourite now comes in new colours, giving loyal fans a reason to refresh their collection.
The Foundation of Every Outfit
What sits beneath an outfit often sets the tone for the entire day. It’s the layer no one sees but everyone feels, allowing women to move through their routines with confidence, whether at work, running errands, or out with friends.
XIXILI’s decade-long bestseller continues to deliver on that promise. With new colours now available, updating the essentials is as effortless as the panties themselves.
To discover the full panties collection, visit XIXILI’s website to shop online with delivery to Singapore, or find your nearest XIXILI boutique across Malaysia.
Hashtag: #XIXILI #SGLingerie
https://www.xixili-intimates.com/sg/
https://www.facebook.com/XIXILI.OfficialFanPage/
https://www.instagram.com/xixili_intima/
https://www.tiktok.com/@xixili_intima?
https://www.youtube.com/user/xixilipage
The issuer is solely responsible for the content of this announcement.
About XIXILI
A proudly Malaysian brand, XIXILI offers fashion lingerie and shapewear that combines elegance with all-day comfort. With one of the most inclusive sizing ranges between A to I cups and 65 to 110cm band sizes, XIXILI designs for every body type. The brand is known for its expert fitters, premium materials, and dedication to helping women feel confident and supported.
XIXILI is also the first Malaysian lingerie brand to launch a 3D Avatar Try-On Tool, enabling women to virtually try on lingerie tailored to their unique body type and measurements. From everyday basics to occasion-ready pieces, XIXILI celebrates the beauty of real bodies, every day.
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