In 2026, the Hong Kong Gifts & Premium Fair will spotlight four key focuses – personalisation, sustainability, health & wellness, and culture & creativity – guiding buyers to discover products that reflect the latest market trends and consumer preferences.

The fair will once again feature the highly acclaimed Hall of Fine Designs, a convergence point of reputed brands. First time exhibitors include Alpha Art Gifts LLC (United Arab Emirates), known for its unique and high-quality gift solutions; Crown Decor Pvt Ltd (India), a leading manufacturer for premium laminates. And the distinguished Hong Kong brands Camel and RedA will continue showcase their products at the fair. In addition, the Shanxi Pavilion will make its debut at the Hong Kong Gifts & Premium Fair 2026. This year, the Zhejiang Pavilion, for the first time led by the Department of Commerce of Zhejiang Province, will bring a large number of exhibitors. Meanwhile, the Korea Pavilion and Busan Pavilion will return with even greater presence.

Furthermore, the Hong Kong Exporters’ Association will assemble Hong Kong companies to form a pavilion, showcasing the design skills and branding excellence of Hong Kong’s product designers. The Smart Design Global, organised by Hong Kong Exporters’ Association, will also showcase shortlisted entries and signature products from its participating companies at the Gifts & Premium Fair, leveraging the fair as a platform to promote Hong Kong original designs to international markets.

Running concurrently, Home InStyle will focus on new materials, culture & creativity, and gerontechnology for silver‑age living, aligning with emerging lifestyle and consumer trends. The fair completes the sourcing journey by fostering meaningful connections and spark fresh inspiration across the design and lifestyle community.

A key highlight remains the signature Cultural and Creative Avenue, which will showcase distinguished designs from around the world and welcome international brands that blend unique design concepts with cultural heritage. The fair’s collaboration with Pantone will be elevated, with the Colour of the Year 2026 “Cloud Dancer” prominently featured in this zone. Through trend-focused displays and real-life applications, visitors will see the colour brought to life, helping buyers and exhibitors visualise its use in contemporary home and lifestyle products.

Furthermore, funded by the Innovation and Technology Commission, Home InStyle will launch the Gerontech and Innovative Material Pavilion, where nearly 20 local enterprises will present a wide range of innovative technology products and solutions designed for senior living, while highlighting the application of new materials in home spaces.

“Adding to the fair’s design-led highlights, the 2nd MOTIFX – Embracing the Beauty of Chinese Culture exhibition, organised by the Hong Kong Design Institute (HKDI) under the Vocational Training Council (VTC) and sponsored by the Cultural and Creative Industries Development Agency (CCIDA), invites emerging designers to reinterpret traditional Chinese elements for contemporary contexts. The project seamlessly integrating historical components into modern objects, interiors, and lifestyle products while deepening new generations’ engagement with their cultural heritage.”

Home InStyle will also host a selection of international brands known for their craftsmanship and creativity. Highlights include vibrant hand-blown Bohemian glassware, handmade baskets and bags woven from wild grapevines alongside classic bamboo steamers, and licensed DC Comics illuminated signs.

Throughout the fairs, a series of seminars and forums will bring together leading industry experts to share forward-looking insights on key trends and future developments, from creative thinking and the silver economy to sustainability and beyond. These sessions are crafted to foster meaningful dialogue and equip attendees with the latest market intelligence. As a comprehensive one-stop sourcing platform, the fairs unlock exciting business opportunities and deliver a diverse, world-class selection of lifestyle products and services tailored to every buyer’s needs.

Digital platform creates efficient exhibition experience
Under the EXHIBITION+ model, the fairs integrate offline and online elements. Buyers can continue searching for products and services on the hktdc.com Sourcing platform and network through the Click2Match smart business-matching platform. During the physical fair, buyers can use the Scan2Match function of the HKTDC Marketplace App to scan exhibitors’ exclusive QR codes, bookmark favourite suppliers, browse product information and continue discussions with exhibitors online during or after the show.

One stop registration for HKTDC trade fairs:
https://tinyurl.com/yc8jvdpp

Hashtag: #HKTDC #GiftsFair #HongKong #TradeFair #Innovation #sustainable

https://www.hktdc.com/event/hkgiftspremiumfair/en

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The Department of Trade and Industry of the Philippines, together with the Foreign, Commonwealth and Development Office, the British Council and the ASEAN Secretariat, convened over 270 leaders, policymakers, creatives, and investors from ASEAN and the United Kingdom in Manila for the ASEAN–UK Creative Economy Symposium 2026, reinforcing the region’s push to harness the creative economy as a key driver of growth, innovation, and cultural identity.

Deputy Secretary-General of ASEAN for ASEAN Economic Community (AEC), Satvinder Singh, said:
“ASEAN is well-positioned to harness the full potential of the creative economy. Six out of eleven ASEAN Member States now rank among the top 70 globally in the WIPO Global Innovation Index’s creative outputs dimension. ASEAN recognises that intangible assets, such as intellectual property, brands, and design as the currencies of modern creative economy. The ideas, expressions, and innovations our creators produce must be protected, valued, and commercialised.”

UK Ambassador to ASEAN, Helen Fazey, said:
“The UK and ASEAN are advancing together through trust, cooperation, and shared priorities. This partnership reflects a strong and growing relationship built on mutual respect and a shared ambition to support sustainable economic growth, innovation, and opportunity across the region. Through initiatives like the ASEAN–UK Advancing Creative Economy programme, we are deepening collaboration, strengthening people-to-people links, and supporting the development of vibrant and resilient creative sectors.”

ASEAN-focused research highlights pathways for growth in the creative economy
New research under the ASEAN–UK Advancing Creative Economy initiative is providing critical insights into the evolution and economic potential of cultural industries across the region.

Arts and Technologies in ASEAN: Interconnected Parts, commissioned by the British Council, examines the fast-growing creative technology landscape across ASEAN. Drawing on more than 60 interviews and case studies, the report explores how artists are using digital tools—from AI to immersive media—while also analysing the regulatory environments shaping innovation. It highlights both the dynamism of the sector and the need for stronger support systems to sustain growth.

Complementing this, the Regional Perception Poll on the ASEAN Creative Economy offers a comprehensive view of how the sector is understood across the region. Based on insights from over 4,000 respondents, including both producers and audiences, the study highlights the interconnected nature of creative ecosystems and the relationships between artists, industries, policymakers, and communities. Its findings underscore the need for tailored, context-specific strategies and stronger regional collaboration to unlock further growth.

Together, these research outputs provide valuable evidence to inform policy, guide investment, and strengthen UK–ASEAN partnerships.Building on this work, a new ASEAN festival research and mapping initiative is underway, expanding earlier studies to provide a more comprehensive understanding of the region’s diverse festival landscape and identify opportunities for future collaboration.

Country Director Indonesia and Director South East Asia, Summer Xia, said:
“Through the ASEAN–UK Advancing Creative Economy initiative, we are investing in the research, skills, and partnerships needed to support long-term growth in the creative sector. The symposium in Manila was an important opportunity to share these resources and ensure they are shaped by and for the region. By working closely with the Foreign, Commonwealth and Development Office and the ASEAN Secretariat, we are helping to build a stronger, more connected creative economy across ASEAN countries.”

Underscoring the broader vision of the initiative, Deputy Secretary-General of ASEAN for ASEAN Socio-Cultural Community (ASCC) San Lwin has reaffirmed, in separate engagements, that the ASEAN-UK Advancing Creative Economy programme maximises the region’s creative potential to fuel socio-economic growth and cultural exchange. He reiterated the shared commitment to leveraging innovation and creativity as key connectors to drive prosperity, deepen cultural unity, advance social equity, and promote sustainable, inclusive development in order to forge an “ASEAN Community of Opportunities for All.”

Learn more at: ASEAN Creative Economy Initiative
Hashtag: #BritishCouncil

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About the British Council

The British Council is the UK’s international culture and education organisation. We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide. We do this through our work in arts and culture, education and the English language. We work with people in over 200 countries and territories. In 2024–25, we reached 600 million people.
www.britishcouncil.org