Media OutReach
Graphisoft Strengthens Presence in Southeast Asia Amid BIM Demand Surge
Hungarian-based technology leader underscores its commitment to education, sustainability, and innovation
SINGAPORE – Media OutReach Newswire – 23 December 2024 – Graphisoft, a global leader in Building Information Modeling (BIM) software for the architecture, engineering, and construction (AEC) industry, is poised to deepen its impact in Southeast Asia, driven by surging demand for advanced digital tools amid the region’s rapid development and growing focus on sustainable construction practices.
Graphisoft’s Chief Executive Officer (CEO), Daniel Csillag emphasized the importance of the Southeast Asia market to the company’s global growth during his recent visit to Kuala Lumpur with key executives, including Chief Product Officer, Márton Kiss, and Chief Customer Success Officer, Gergely Kmethy.
“Southeast Asia is a growth powerhouse for the construction industry and is poised to be one of the most dynamic regions in the next 20 years. While Japan is experiencing rapid growth, Southeast Asia remains a key focus for us, with its significant potential and opportunities,” said Csillag. “We are excited about the opportunities here and remain committed to strengthen our presence.”
Established in 1982 by Hungarian architects and mathematicians, Graphisoft has grown into a global powerhouse, often called the ancestor of BIM, with over 200,000 users worldwide and 25 offices across 14 countries. At the heart of Graphisoft’s success is its flagship product, Archicad, the world’s leading 3D architectural design software. Archicad was recently honored as BIM Product of the Year 2024 at the prestigious Construction Computing Awards (The Hammers), marking its 14th consecutive win in the category.
Archicad offers an intuitive interface and powerful tools that streamline design documentation, one-click publishing, photo-realistic rendering, and advanced analysis, allowing architects to focus on creativity. Key features include an automated Keynotes system for consistent documentation, enhanced Rhino-Grasshopper integration for faster parametric design, and a cloud-based AI Visualizer for instant, high-quality rendering. It also supports sustainable design with lifecycle assessment tools integrated with One Click LCA and improves renovation workflows with advanced Point Cloud capabilities.
Graphisoft’s confidence in Southeast Asia is bolstered by its strong positioning and recent success stories, including its role in the iconic Merdeka 118 skyscraper – the world’s second-tallest building –– standing as a testament to Archicad’s capabilities. The project exemplifies how Graphisoft’s innovative solutions empower architects and engineers to deliver groundbreaking designs while preserving cultural significance and meeting stringent sustainability goals.
The global AEC industry’s rapid adoption of BIM technologies further underscores Graphisoft’s optimism. The global BIM market, valued at US$8.6 billion in 2023, is projected to grow at a robust CAGR of 16.3%, reaching US$24.8 billion by 2030. In the Asia-Pacific region, the construction market is experiencing a remarkable upward trend, driven by substantial government investments in infrastructure development. Southeast Asia, in particular, is expected to grow at a CAGR of 6.2% between 2024 and 2028, underscoring the region’s pivotal role in the industry’s transformation. Initiatives like Malaysia’s Public Works Department (JKR) Strategic Plan 2021-2025, which targets 90% BIM adoption for projects exceeding RM10 million, exemplify the region’s commitment to digital transformation in construction.
Graphisoft’s growth plan in Southeast Asia is supported by a robust network of partnerships designed to meet the unique needs of the local market:
- Industry Collaborations: Partnerships with IME Technology and ACAD Singapore enable Graphisoft to provide localized solutions and training while ensuring compliance with regulatory standards.
- Academic Integration: Collaborations with institutions like Universiti Malaya, Universiti Kebangsaan Malaysia (UKM), and HELP University embed Archicad into architecture and engineering curricula, preparing the next generation of professionals with critical BIM skills.
- Professional Development: Graphisoft works with organizations such as Pertubuhan Akitek Malaysia (PAM) to drive BIM adoption through workshops, conferences, and CPD programs.
“Education is key to growing our reach in Southeast Asia. Planting the seed early by shaping the mindset of students and future users is critical. Advocacy plays a huge role, as professional software adoption often hinges on success stories from architects using our tools. Their achievement is our proof point, and it helps magnify a strong local community and user base,” Kiss shared.
To meet the industry’s evolving needs, Graphisoft is driving innovation through its robust product development roadmap. Central to this effort is the Technology Preview Program which engages over 3,000 beta testers to identify issues and suggest improvements. This collaboration resolved over 100 undetected bugs, ensuring a polished user experience before public release. Building on this foundation, the 2024 BIM solutions update focuses on improving collaboration, streamlining workflows, and strengthening environmental design. Features include real-time and AI-powered visualization tools that enable teams and clients to make faster, more informed decisions.
Looking ahead, Graphisoft is set to introduce AI-powered tools that go beyond design inspiration. “While AI-assisted visualization is great for engaging clients early, the true productivity lies in eliminating repetitive tasks and accelerating documentation,” added Kiss.
Csillag also emphasizes that sustainability is no longer optional in the construction industry. He said, “With 57% of global carbon emissions linked to construction, and 20% of materials wasted due to poor planning, adopting lifecycle analysis and other advanced tools is critical. These solutions not only help minimize waste but also empower architects to propose more sustainable and resilient designs to their clients.”
Csillag remains optimistic about its growth trajectory in the region. “We are closely following the market and working with different geographies. In the next one to two years, we aim to aggregate more staff to support our partners and drive more powerful use of Graphisoft’s solutions in Southeast Asia,” he explained.
As one of the fastest-growing software companies, consistently outperforming the average global design market growth rate of 8% per year, Graphisoft is well-positioned to lead the charge in advancing Malaysia’s architectural and engineering capabilities, shaping a future of smarter, greener, and more ambitious feats.
Hashtag: #Graphisoft #Archicad #BIM
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About Graphisoft
Graphisoft® empowers teams to design great buildings through award-winning software solutions, learning programs, and professional services for the AEC industry. Our award-winning products and solutions support OPEN BIM for workflow transparency, longevity, and data accessibility for built assets. Archicad®, the architects’ BIM software of choice, offers a complete end-to-end design and documentation workflow for architectural and integrated architectural and engineering practices of any size. BIMx®, the most popular mobile and web BIM app, extends the BIM experience to include all stakeholders in the building design, delivery, and operations lifecycle. BIMcloud®, the AEC industry’s first and most advanced cloud-based team collaboration solution, makes real-time collaboration possible across the globe regardless of the size of the project and the speed or quality of the team members’ network connection. DDScad solutions support users with intelligent Mechanical, Electrical, and Plumbing (MEP) design tools, integrated calculations, and comprehensive documentation of all building system disciplines. Graphisoft is part of the Nemetschek Group. To learn more, visit graphisoft.com.
Central to these accolades are organizations that have seamlessly woven environmental responsibility and forward-thinking strategies into their core values. CGS International Securities Pte. Ltd. (CGS International) exemplifies this fusion of innovation and sustainability. With a presence across 15 countries, this financial services firm’s comprehensive offerings—from equities trading to Shariah-compliant financing—have led to a remarkable 169% increase in net profits between 2018 and 2022. More than just numbers, CGS International’s growth is propelled by its careful market expansion, tailored client solutions, and robust CSR initiatives that push the boundaries of Asia’s financial sector toward a greener future.
Another standout is dsm-firmenich, formed through the 2023 merger of Dutch DSM and Swiss Firmenich. Recognized with both “Asia’s Most Inspiring Executives” and “Top Sustainability Advocates in Asia” awards, the global leader in health, nutrition, and beauty has placed sustainability at the heart of its mission. Committed to achieving net-zero greenhouse gas emissions by 2045, dsm-firmenich channels innovation into impactful solutions like Bovaer®, reducing methane emissions in cattle, and supports global nutrition initiatives with partners such as the UN World Food Programme. This holistic approach to sustainability—encompassing environmental stewardship and social well-being—sets a new benchmark for responsible industry leadership.
Individual leadership prowess also shone brightly at the awards. Robert Le Busque, Regional Vice President, Asia Pacific at Verizon Business Group, earned recognition as one of Asia’s Outstanding Leaders for guiding his 1,000-strong team across 11 countries. Under his stewardship, Verizon’s business in the region has rapidly grown, especially in cybersecurity solutions, demonstrating that strategic vision and resilience can drive technological advancement, even amid challenging times.
Aviation fuel provider China Aviation Oil (Singapore) Corporation Ltd (CAO) stood out with the Green Innovative Award. By embedding sustainability into its core operations—advancing sustainable aviation fuel (SAF), optimizing supply chains, and reducing emissions—CAO illustrates how an industry often associated with environmental challenges can pivot toward responsible, climate-focused solutions.
Similarly, Gain City Best-Electric Pte Ltd, celebrated as one of Asia’s Most Influential Companies, has carved out a niche that intertwines operational efficiency, digital innovation, and eco-conscious practices. Having integrated retail, wholesale, logistics, and fabrication, Gain City ensures a seamless customer experience while simultaneously championing e-waste recycling, renewable energy collaborations, and sustainable regional expansion.
Technology-driven transformation took center stage with Certis, named one of the Innovative Tech Companies of the Year. Once a traditional security provider, Certis has reinvented itself through its Mozart platform, which orchestrates AI, machine learning, and IoT technologies. This modernization has yielded a 66% improvement in incident response times and a 20% reduction in manpower, setting new standards for operational excellence, safety, and service delivery.
Visionary leadership in sustainability was further exemplified by Dr. Victor Tay, Group CEO of Global Catalyst Advisory. Honored as one of Asia’s Most Inspiring Executives, Dr. Tay’s “people-planet-profit” philosophy ensures that reducing carbon footprints becomes a catalyst for business growth. Under his direction, projects have cut emissions by up to 35% and influenced sustainability dialogues in forums as prestigious as COP28.
Rounding out this constellation of achievers is China Life Insurance (Singapore) Pte. Ltd., winner of Asia’s Leading SMEs Award. By integrating cutting-edge digital tools such as the OneLife core system and Robotic Process Automation into its operations, and by cultivating meaningful partnerships and community initiatives, China Life Singapore exemplifies how innovation and social responsibility can coexist and strengthen one another.
The 2024 ACES Awards shine a spotlight on a region—and a nation—evolving rapidly toward a sustainable, inclusive, and technologically advanced future. From robust financial services and cutting-edge corporate transformations to nutrition solutions that feed both people and the planet, Singapore’s prominent showing among the 250 finalists reaffirms its role as a beacon of progress in Asia. As these honorees chart the path forward, they collectively underscore a simple truth: leadership in the 21st century demands not only profitability and growth, but also a steadfast commitment to bettering the world we all share.
Hashtag: #ACESAwards2024 #RegionalRecognition #leadershipexcellence #Sustainability #SustainableCompanies #responsibleleaders #outstandingentrepreneurs
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About ACES Awards
The ACES Awards, organized by MORS Group, recognize and celebrate the region’s most exemplary leaders, companies, and initiatives. By spotlighting transformative approaches to leadership and corporate excellence, the awards inspire continued innovation, promote sustainable practices, and encourage inclusive growth throughout Asia’s diverse and dynamic business ecosystem.
Media OutReach
Fushi Technology to Launch AI Agent Industry Vertical Applications, Accelerating Southeast Asia Market Expansion
Fushi Technology is an investment of Hong Kong-listed company Yeahka Limited (9923.HK). In 2024, Fushi already expanded its client base in Southeast Asia, including over 200 global and regional brands such as Starbucks, MUJI, Pizza Hut, New Balance, Levi’s, KOI, and Mr. Coconut, covering markets in Singapore, Indonesia, Vietnam, and Malaysia, with over 20,000 stores in total.
Fushi’s achievements can be attributed to two key drivers: The first driver is the synergies created by its partnership with Yeahka. Leveraging the payment technology, service expertise, and applied artificial intelligence (AI) technologies that are already validated in China, Fushi provides more attractive business empowerment solutions for merchants across the Asia-Pacific region.
The second key driver is that Fushi itself places great importance on the localization of its SaaS product development and operations functionalities. By continually harnessing the market attributes and customer preferences in different vertical industries overseas, Fushi has enriched its in-house product portfolio and greatly improved service efficiency, enhancing the breadth and depth of its business empowerment capabilities for clients, while also increasing customer retention. The launch of Fushi’s AI Agent industry vertical application is also driven by the needs of those overseas clients outside of China.
Currently, Fushi’s AI Agent primarily targets the food and beverage industry. Customers can use conversational natural language, either through voice or text, on the brand’s official app or website to inquire about various information related to restaurants and food, as well as place orders and make payments. This will significantly enhance the customer experience and improve order conversion rates. In the future, Fushi will also collaborate with Ascentis, a leading CRM company in Singapore that Fushi recently acquired, to develop a marketing AI agent, allowing businesses to automatically plan and execute marketing campaigns and manage customer relationships through natural language.
AI Agents are intelligent entities based on large language models (LLMs) that can autonomously understand, plan, make decisions, and perform complex tasks. Unlike traditional large models, AI Agents not only tell you “how to do” something, but also help you “do it.” According to Deloitte, AI Agents are reshaping industries in unprecedented ways. They not only expand the application scope of generative AI but also enhance AI capabilities through multi-agent AI systems.
For example, after launching the AI-driven AXON2.0 advertising marketing engine, Applovin saw an increase in advertising monetization rates, with third-quarter revenue rising by 39% year-on-year and net profit growing by 300% year-on-year. As of December 20th, Applovin’s stock price has increased by over 700% this year.
With AI Agents reshaping traditional industries and technologies, more industry disruptors are expected to emerge. Jared, a partner at Y Combinator and a senior investor, recently analyzed the market, predicting that vertical AI Agents could become a new market that is 10 times larger than SaaS, potentially creating technology giants with market values exceeding $300 billion each. With China’s expansion into overseas markets, Fushi is poised to seize new market opportunities, thanks to its long-standing experience in serving merchants in combination with the addition of proprietary AI Agents.
Hashtag: #AI
The issuer is solely responsible for the content of this announcement.
Organised in collaboration with the Hong Kong Economic and Trade Office in Dubai (Dubai ETO), the exhibition is part of the ISD’s promotional campaign to showcase the city’s new attractions, advantages and opportunities. Themed “Hong Kong – Where the World Looks Ahead”, it invites visitors to explore Hong Kong’s potential for tourism, business and investment.
The Director of Information Services, Mrs Apollonia Liu, said Hong Kong efforts to deepen overseas networks, including closer ties with the Middle East.
“The Chief Executive and principal officials have led delegations since last year to strengthen connections with the Middle East. We hope this exhibition showcase Hong Kong’s unique potential,” Mrs Liu said.
The exhibition features six immersive zones, each highlighting Hong Kong’s world-class strengths:
- Financial Bridgehead: Discover Hong Kong’s leading role as a global financial hub
- I&T Brain Bank: Experience the city’s cutting-edge innovation and technology
- Blossoming Creativity: Delve into Hong Kong’s thriving arts and culture scene
- Diversity and Greenery: Explore greenery and sustainability out of the metropolis Hong Kong
- Buzzing Sports Action: Get a sneak peek of Kai Tak Sports Park, a premier sports and entertainment complex
- Messy Desk x Brand Hong Kong photo corner: Discover local elements from the creative illustration of the Hong Kong skyline
With state-of-the-art displays, naked-eye 3D installations and interactive exhibits, visitors can immerse themselves in the multi-faceted brilliance of Hong Kong.
Join the ‘Snap a Cool Shot @Immersive Hong Kong’ contest! Win a grand prize of two round-trip Cathay Pacific business class tickets to Hong Kong, or secure second prize with two round-trip economy tickets from Dubai.
Enjoy live entertainment From December 20 to 22, including a high-energy street dance show by Move Beyond and a pop concert by SENZA A Cappella, bringing Hong Kong’s dynamic culture to Dubai.
Open daily with free admission, the exhibition runs until January 5, 2025, and offers complimentary souvenirs. Come to discover Hong Kong’s unparalleled blend of innovation, creativity and opportunity.
To learn more, visit https://www.brandhk.gov.hk/en/campaign/hkpromotion-middle-east as well as www.hketodubai.gov.hk/en/index.html.
Hashtag: #ImmersiveHongKong
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Wechat: Wechat: 香港 亚洲国际都会
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