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Green SM Wins Double Honors at the HR Asia Awards 2026
The HR Asia Awards are among Asia’s most prestigious annual human resources awards, recognizing organizations that demonstrate excellence in workplace culture and sustainable people development. Winners are evaluated using the TEAM (Total Engagement Assessment Model), which measures employee engagement, organizational trust, and workplace experience, drawing on benchmarking data from more than 2.5 million employees across 20,000 organizations throughout the region.
According to the independent assessment conducted for the HR Asia Awards 2026, Green SM significantly outperformed market benchmarks in the “Best Companies to Work for in Asia” category, achieving outstanding scores across several key dimensions, including technology enablement in the workplace (4.8/5), workplace sustainability (4.71/5), and diversity, equity, and inclusion (4.72/5).
A defining element of Green SM’s workplace culture is its unwavering commitment to the principle that “Every Voice Counts.” This commitment is embedded through comprehensive employee engagement initiatives, including regular internal surveys, 360-degree performance evaluations, and multiple feedback channels that transform employee insights into tangible improvements in policies, workplace practices, and operational excellence.
At Green SM, talent development is viewed not merely as an HR function but as a strategic driver of service excellence. The Company continues to invest comprehensively in recruitment, professional training, operational standardization, workplace culture, and structured career development pathways for its Green Drivers. In parallel, Green SM delivers continuous capability-building programs for managers and employees, combining practical learning with digital learning platforms to strengthen leadership and management capabilities and organizational agility in an evolving business environment.
Alongside its investment in people, Green SM has been progressively building a unified organizational culture across its international markets. Rooted in values established in Vietnam while embracing the diversity of local cultures and communities, the Company fosters an environment that encourages collaboration, continuous learning, and empowerment. This enables teams across different countries to uphold consistent service standards while remaining responsive to the unique needs of local customers and communities.
Green SM also received the Technology Empowerment Awards in recognition of its continued digital transformation in human resource management. Through the digitalization of HR processes, the development of competency frameworks, the expansion of digital learning ecosystems, and the integration of data-driven people management, the Company has streamlined repetitive administrative tasks, enhanced decision-making efficiency, and enabled employees to devote greater focus to innovation, customer experience, and superior service delivery.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of Green SM, said: “Our people have always been the cornerstone of Green SM’s sustainable growth. We believe that when individuals are empowered by technology and united by shared values, our teams across every market can deliver exceptional experiences for our customers. These two awards affirm the direction we have taken and further strengthen our commitment to building a truly multinational organization with its roots in Vietnam.”
In 2026, Green SM aims to expand its global workforce and partner network to approximately 400,000 people worldwide. As the Company continues to accelerate its international expansion, it will further invest in talent development and technology-driven people management to build a highly capable global workforce, maintain consistent service excellence across markets, and advance its vision of becoming the world’s leading green mobility platform.
Hashtag: #GreenSM
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A Smarter Green Future: A New Era of GreenTech Enabled by AI Government, Business and Research Leaders in Dialogue on AI-empowered Green Technology
HONG KONG SAR – Media OutReach Newswire – 10 July 2026 – In light of the global net-zero transition, AI and green technology continue to serve as vital engines driving economic growth and industrial advancement. The TVB Green Summit 2026, organised by Television Broadcasts Limited (“TVB”), was successfully held today under the theme “A Smarter Green Future: A New Era of GreenTech Enabled by AI”. The Summit brought together representatives from the government, business, technology and professional sectors to jointly explore how AI accelerates the green transition, drives sustainable economic development, and creates new momentum for the green future of Hong Kong and the Greater Bay Area (GBA). The TVB Green Summit continues to connect different sectors, foster knowledge exchange and cross-sector collaboration, and work towards a smarter, greener and more sustainable future for Hong Kong.
This year’s Summit examined AI, innovation and technology, low-carbon development, sustainable supply chains, and building decarbonisation from multiple perspectives, promoting cross-sector exchange and collaboration. The Summit was honored to have officiating guests Prof. SUN Dong, JP, Secretary for Innovation, Technology and Industry; Mr. Jeffrey LAM, GBM, GBS, JP, Executive Council Member, HKSAR, Chairperson of the Board of Directors, Hung Shui Kiu Industry Park Company Limited; Dr. Hoey Simon LEE, MH, JP, Member of the Committee for the Basic Law of HKSAR, Legislative Council of the HKSAR; Mr. Bryan PENG, Executive Director, Office for Attracting Strategic Enterprises; and Mr. Sai Wo SIU, General Manager (Business Operations), Television Broadcasts Limited. The Summit also introduced the Environmental, Social and Governance Awards 2026 (TVB ESG Awards 2026) and the judging panel.
Prof. SUN Dong, JP, Secretary for Innovation, Technology and Industry, stated in his keynote speech, “The Government is actively enhancing Hong Kong’s innovation and technology (I&T) ecosystem, promoting the development of a comprehensive I&T ecological chain encompassing the upstream, midstream and downstream sectors. The Government is providing more favourable conditions for development of green technology. The Innovation and Technology Fund has supported approximately 160 green technology-related R&D projects. The newly established third InnoHK research cluster, ‘SEAM@InnoHK’, focuses on advanced manufacturing, materials, energy, and sustainable development. These initiatives provide support to nurturing of world-class green technology R&D outcomes in Hong Kong, while responding to the nation’s strategic direction in developing emerging industries including new energy and energy conservation.”
Industry Leaders Share Sustainability Practices, Driving Green Transition with Innovative Thinking
Following the opening, industry leaders took to the stage at the Leadership Insights Sessions and the Green Innovation Forum to share how innovative thinking and practical experience drive sustainable development, offering forward-looking inspiration for enterprises. The three Leadership Insights Sessions featured Mr. James TAM, Co-Chairman of EcoCeres; and Ms. Brenda HOU, CFA, Senior Head of Asia-Pacific Global Partnerships and Client Solutions at CFA Institute, as respective speakers. Mr. James TAM shared the application of sustainable aviation fuel (SAF) and the building of a regional circular supply chain based in the GBA to drive the aviation industry’s green transition; Ms. Brenda HOU elaborated that AI is a key driver of green transformation — helping to identify transition risks and optimise capital allocation. Hong Kong can leverage its strengths as an international financial centre to support green and transition finance across the Asia-Pacific region.
Mr. Jeffrey LAM, GBM, GBS, JP, Executive Council Member, HKSAR, Chairperson of the Board of Directors, Hung Shui Kiu Industry Park Company Limited, presented at the Leadership Insights Session titled “Qianhai and Northern Metropolis Interconnection: Building a New Pattern for Green and Low-Carbon Development”, noted that Hung Shui Kiu Industry Park will leverage the deep interconnectivity between Qianhai and the Northern Metropolis to forge a new green and low-carbon development model for the GBA. By setting ESG targets, developing high value-added green industries, building green infrastructure and offering one-stop, high value-added support services, the Park will drive low-carbon transition and cross-boundary collaboration — achieving a win-win of economic prosperity and sustainability, and contributing to GBA’s high-quality development.
Furthermore, the Green Innovation Forum, themed “From Hong Kong to the World: Building a Global Future through AI and GreenTech”, featured Mr. Bryan PENG, Executive Director, Office for Attracting Strategic Enterprises, as the keynote speaker. He noted that OASES has successfully attracted 124 strategic enterprises to Hong Kong, including Tencent Cloud and Tianqi Lithium, both of which also participated as speakers at the forum. These enterprises will collectively invest a total of $73 billion and create 25,000 job opportunities in Hong Kong, further advancing the city’s development into an International Innovation and Technology Centre. OASES will soon announce its seventh batch of strategic enterprises and continue to attract more leading green energy and green technology companies to Hong Kong. This was followed by a panel discussion moderated by Dr. Hoey Simon LEE, MH, JP, Member of the Committee for the Basic Law of HKSAR, Legislative Council of the HKSAR. Focusing on how enterprises can seize low-carbon development opportunities across the GBA and global markets, Mr. Mark WANG, Vice President of Tencent Cloud; and Ms. Doris KWOK, Deputy General Manager of Tianqi Lithium Corporation, sharing how enterprises can leverage green data centres and smart energy to balance AI computing demands with carbon reduction, while advancing battery recycling and the utilisation of new energy materials.
In the Industry Insights Session, themed “Guide to Sustainability: The Sustainable Transition of the Textile Industry”, Mr. YEUNG Fan, BBS, Chairman, HK General Chamber of Textiles, introduced that the textile and apparel industry faces shifting market dynamics and evolving consumer shopping habits, enterprises should embrace the philosophy of “governing the enterprise for the greater good”. This drives sustainable development through stronger governance, supply chains and carbon footprint analysis. Mr. Howard LEE, Associate Director, Green Tech, HKSTP, then moderated a discussion with Ms. Anne CHOW, Marketing & Business Development Manager, Consinee Group Co. Limited, exploring new directions and opportunities for sustainability in the textile industry, such as low-carbon cashmere, green technology applications and smart factories.
Spotlighting GBA Innovation, Property Decarbonisation, and ESG Women’s Empowerment — Diverse Perspectives to Unlock Green Opportunities
Mr. Joseph CHAN, JP, Under Secretary for Financial Services & the Treasury, stated in his keynote speech, “Hong Kong’s green debt market has grown at a remarkable pace. Total green and sustainable debt instruments issued in Hong Kong exceeded USD76 billion in 2025, with bonds arranged locally reaching approximately USD38 billion, representing over half of Asia’s market share. As of end-June 2026, the Pilot Green and Sustainable Finance Capacity Building Support Scheme has approved subsidies for over 700 green and sustainable debt instruments issued in Hong Kong, which involves debt issuance amount of over HKD1.5 trillion. We will support the exploration with the Mainland and international multilateral financial institutions of the establishment of a Hong Kong-based Green Technology Projects Accelerator. The Accelerator will provide incubation, acceleration, and empowerment services for green technology projects in the Belt and Road Regions.”
The afternoon session featured a GBA Green Innovation Roundtable, themed “Qianhai Shenzhen–Hong Kong Hub – Accelerating Cross‑Border Collaboration with AI‑Enabled Green Technologies”, moderated by Mr. Ivan LAU, General Manager of Operations (Shenzhen-Hong Kong Nexus). The session engaged Mr. Yee LOCKE, General Manager, South China Region, 51WORLD, in an in-depth exchange on low-carbon transition, AI, and the application of green technology. The discussion explored how enterprises can leverage institutional advantages including flow of capital, data, personnel, and goods, showcasing the immense potential of synergistic development between Qianhai and Hong Kong in advancing green innovation and new quality productive forces.
Thematic Session I, “Advancing ESG Women’s Empowerment for a Sustainable Economy”, was moderated by Ms. Loretta FONG, Sustainability Assurance Leader, PwC Hong Kong. She engaged with Ms. Jennifer TAN, Partner, 01F Group, Senior Advisor, Ant Digital Technologies; and Ms. Yvonne YEUNG, Chief Executive, HKYWCA, in exploring how digital transformation, business collaboration and corporate governance can empower women, sharing relevant success stories and translating ESG vision into concrete action to advance women’s participation in socio-economic development.
At the closing session “SME Transformation in the Supply Chain: Advancing Green and Technology in Parallel”, Dr. Keith CHOY, General Manager of the Green Living and Innovation Division of HKPC, served as moderator, delivering a conclusion on insights across the Summit’s sessions and leading a panel with four guests, namely Mr. Henry HO, Senior Manager – Sustainability, China State Construction Engineering (Hong Kong) Limited; Prof. Edwin TSO, Associate Dean (Internationalisation and Outreach), Chair Professor of Energy and Sustainability, School of Energy and Environment, City University of Hong Kong; Ms. Oliver SUM, Network Representative for Greater China and the ASEAN, amfori; and Mr. David LO, Head of Environmental Intelligence and Excellence, Green Living and Innovation Division, HKPC, in a discussion on how SMEs with relatively limited resources can leverage AI and data-driven management to achieve carbon reduction in the most cost-effective way, enhance supply chain transparency, and seize market opportunities arising from green building development and international ESG requirements.
Thematic Session II, “How the real estate industry can use technology to reduce carbon emissions”, was moderated by Mr. Alkan AU, Head of Value and Risk Advisory, JLL. Three speakers includes Mr. Elvis LI, CEO, isBIM Limited; Ms. Melanie KWOK, Deputy General Manager, Sustainability and Innovation, Sino Group; and Mr. Marvin WU, Director, Value and Risk Advisory, JLL. They discussed how the construction and real estate industries can adopt the ESG framework to drive low-carbon operations, introducing solutions such as high-quality data utilisation, automated valuation tools and smart monitoring systems, to strengthen risk management and audit tracking, while capitalising on sustainable planning opportunities arising from new development zones.
TVB ESG Awards 2026 Recognises Outstanding Practices of Enterprises in Hong Kong and Macau
The Summit also introduced the landmark “TVB ESG Awards 2026” and its judging panel. The Awards encompass categories including the “Outstanding ESG Award”, “Best in ESG Practices”, “Best in ESG Report”, “ESG Environmental Innovative Technology Award”, and “ESG Social Innovative Technology Award”, recognising the achievements of enterprises of all sizes across multiple dimensions including ESG practices, reporting, and innovative development.
To further advance TVB ESG’s mission as a local platform for sustainable development exchange, TVB has once again partnered with the Hong Kong Productivity Council’s “ESG One” to launch the “SME ESG Excellence Award”, covering five categories: “Business Decarbonisation”, “Employee Care”, “Supply Chain Partnership”, “Sustainable Governance” and “ESG Tech Enhancement Excellence”. — aiming to comprehensively recognise SMEs that demonstrate outstanding performance in sustainable development. Registration for the TVB ESG Awards 2026 is now open, with the submission deadline of 5pm on 7 August 2026. For further details about the TVB ESG Awards, please visit: https://www.tvbesg.com.hk/latest-awards/esg-awards-2026
High resolution photos HERE
Photo captions:
Photo 1: The “TVB Green Summit 2026” was held today at the Hong Kong Convention and Exhibition Centre. The Summit was officiated by Prof. SUN Dong, JP, Secretary for Innovation, Technology and Industry (centre); Mr. Jeffrey LAM, GBM, GBS, JP, Executive Council Member, HKSAR, Chairperson of the Board of Directors, Hung Shui Kiu Industry Park Company Limited (2nd right); Dr. Hoey Simon LEE, MH, JP, Member of the Committee for the Basic Law of HKSAR, Legislative Council of the HKSAR (1st left); Mr. Bryan PENG, Executive Director, Office for Attracting Strategic Enterprises (1st right); and Mr. Sai Wo SIU, General Manager (Business Operations), Television Broadcasts Limited (2nd left).
Photo 2: Prof. SUN Dong, JP, Secretary for Innovation, Technology and Industry, delivered the keynote address.
Photo 3: Mr. Jeffrey LAM, GBM, GBS, JP, Executive Council Member, HKSAR, Chairperson of the Board of Directors, Hung Shui Kiu Industry Park Company Limited, shared at the Leadership Insights Session III — “Qianhai and Northern Metropolis Interconnection: Building a New Pattern for Green and Low-Carbon Development”.
Photo 4: Mr. Joseph CHAN, JP, Under Secretary for Financial Services & the Treasury, delivered the keynote address.
Photo 5: Leadership Insights Session I — “From Table to Sky: New Pathways for Advancing Sustainable Aviation Fuel and Green Transition”.
Photo 6: Leadership Insights Session II — “From Risk Management to Growth Engine: How AI, Energy and Investment Accelerate Sustainable Development”.
Photo 7: Mr. Bryan PENG, Executive Director, Office for Attracting Strategic Enterprises, delivered the keynote address at the Green Innovation Forum.
Photo 8: Green Innovation Forum — “From Hong Kong to the World: Building a Global Future through AI and GreenTech”.
Photo 9: Mr. YEUNG Fan, BBS, Chairman, HK General Chamber of Textiles, delivered a speech at Industry Insights Session — “Guide to Sustainability: The Sustainable Transition of the Textile Industry”.
Photo 10: Industry Insights Session — “Guide to Sustainability: The Sustainable Transition of the Textile Industry”.
Photo 11: Greater Bay Area Green Innovation Roundtable — “Qianhai Shenzhen–Hong Kong Hub – Accelerating Cross‑Border Collaboration with AI‑Enabled Green Technologies”.
Photo 12: Thematic Session I — “Advancing ESG Women’s Empowerment for a Sustainable Economy”.
Photo 13: Closing Session — “SME Transformation in the Supply Chain: Advancing Green and Technology in Parallel”.
Photo 14: Thematic Session II — “How the real estate industry can use technology to reduce carbon emissions”.
Hashtag: #TVBGreenSummit #ESGAwards
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Other top government officials attending the opening ceremony included Professor Sun Dong, Secretary for Innovation, Technology and Industry of the HKSARG and Abdullah Alswaha, Minister of Communications and Information Technology of Saudi Arabia.
The event underscored the deepening partnership between Hong Kong and Saudi Arabia, and highlighted Hong Kong’s role as a unique gateway connecting the Chinese Mainland with the world.
“Hong Kong is perhaps the only city in the world that connects seamlessly to both the Chinese Mainland and the rest of the world at the same time,” Mr Chan said. “Working under the common law system, we have robust protection for intellectual property. As a free port, capital, goods, talent and data freely flow in and out of this city. Simple, low tax is a standing feature of our regime. And we are one of the safest, most stable cities anywhere in the world. These are the foundations on which businesses, talent and creativity thrive.”
Mr Chan invited Saudi and Gulf enterprises to use Hong Kong as an international fundraising and risk-management platform, and expressed the HKSAR’s commitment to further strengthening co-operation with Saudi Arabia in innovation, infrastructure, green technology, healthcare, advanced manufacturing and professional services.
“Innovation needs capital, and Hong Kong is where capital and ideas meet. This is the heart of our ‘Finance+’ strategy – using finance as a powerful enabler to drive the real economy,” Mr Chan said.
Professor Sun noted that the HKSARG’s efforts in promoting innovation and technology (I&T) are bearing fruit. He said the number of start-ups in Hong Kong has surged by 40% since 2021, reaching 5,200 in 2025. The Shenzhen-Hong Kong-Guangzhou innovation cluster was ranked first globally in the Global Innovation Index 2025 and Hong Kong ranked fourth globally in the World Digital Competitiveness Ranking 2025, and second globally in the World Competitiveness Yearbook 2026.
Hong Kong also topped the world in IPO (initial public offering) in 2025, with 119 listings raising some US$35 billion, including many world tech champions.
Professor Sun also met with Mr Alswaha to exchange views on I&T collaborations between Hong Kong and Saudi Arabia.
“This international gathering reflects the rising global I&T momentum, and Hong Kong is proud to serve as a ‘super connector’ and ‘super value-adder’ for international exchanges,” Professor Sun said.
Meanwhile, Mr Chan revealed that he plans to lead a Hong Kong delegation to Saudi Arabia later this year, bringing leading companies in infrastructure, green tech, healthcare and advanced manufacturing, plus professionals in the finance, investment and professional services sector, to explore concrete projects and further partnership.
Hashtag: #hongkong #brandhongkong #asiasworldcity #LEAPEast #I&T #innovation
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Vision & Value Thought Leadership Campaign – In 2025, Cushman & Wakefield launched the Vision & Value thought leadership campaign in Greater China. By conducting a range of marketing activities through multiple channels, including online social platforms and offline events, this initiative deepened Cushman & Wakefield’s ties and value proposition with clients and communities, significantly enhancing brand impact and demonstrating the firm’s market-leading position.
Earth Day Every Day ESG Marketing Campaign – To celebrate the 56th Earth Day, Cushman & Wakefield launched the Earth Day Every Day 21-Day Low-Carbon Challenge campaign, running from April 22 to May 13, in conjunction with Bottloop, a pioneer in recycling and environmental conservation. Centered on carbon-reduction check-ins via the WeChat mini-program, the campaign paired with promotion on social media channels including WeChat, Weibo, Zhihu and LinkedIn. It recorded 300+ check-ins, with reduced carbon emissions of 366.5 kg, and achieved more than 43,900 views across social media, reflecting an innovative initiative in ESG marketing.
Cushman & Wakefield Client Interview Video Series – The Cushman & Wakefield Client Interview video series is a refined interview program launched via the Cushman & Wakefield WeChat Channel. With a format that blends expert dialogue with insights into real estate industry insights, the series targets key players in commercial real estate, property investment, urban renewal and associated fields. The series delivers a “talk show” for Cushman & Wakefield colleagues and clients, sharing industry trends through engaging conversation. The video series has reached more than 370,000 views, generating significant buzz in the industry and reinforcing our strong corporate branding.
KK Chiu, Chief Executive, Greater China, Cushman & Wakefield, said, “We are honored to receive such high recognition for our performance at the 12th Phoenix Tree Marketing Awards. This achievement reflects trust and respect from our clients, media, and the real estate community, and marks an important milestone in the growth of our marketing capabilities across Greater China. We will continue to deliver innovative and integrated marketing initiatives to strengthen our brand positioning and elevate our industry presence. Because at Cushman & Wakefield, better never settles.”
Founded in 2015 at the inaugural WMMS Global Mobile Marketing Summit, the Phoenix Tree Awards form part of the industry’s premier recognition for mobile marketing excellence. Judged by an independent panel of senior experts, the awards evaluate criteria including innovation, strategy, execution and impact, celebrating companies that set new standards in brand marketing. Over the years, they have evolved into a symbol of professionalism and prestige, renowned for honoring high-quality case studies that drive industry advancement.
Hashtag: #Cushman&Wakefield
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About Cushman & Wakefield
Cushman & Wakefield (NYSE: CWK) is a leading global commercial real estate services firm for property owners and occupiers with approximately 53,000 employees in nearly 350 offices and 60 countries. In Greater China, a network of 23 offices serves local markets across the region. In 2025, the firm reported revenue of $10.3 billion across its core services of Valuation, Consulting, Project & Development Services, Capital Markets, Project & Occupier Services, Industrial & Logistics, Retail, and others. Built around the belief that Better never settles, the firm receives numerous industry and business accolades for its award-winning culture. For additional information, visit www.cushmanwakefield.com.hk or follow us on LinkedIn (https://www.linkedin.com/company/cushman-&-wakefield-greater-china).
