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Happitat redefines a new paradigm to become a new destination of happiness, bringing people, nature, and imagination together in one place — the first prototype of Destination Creation on Bangna-Trad Road.
- Happitat is strategically located in the heart of Bangna’s new economic center, offering both joy and opportunity. Spanning over 200,000 sq.m., it harmoniously blends nature, technology, and unique experiences, and is gearing up for its grand celebration in April 2026.
- Reinforcing its strength as Bangna’s new economic hub, the project has received strong interest from partners and aims for an 85% retail occupancy rate in its first year of operation.
- Introducing “The Magical Destination of Happiness,” a one-of-a-kind concept never seen before. The project showcases a multi-layered happiness experience and invests in a Phygital Experience to deliver seamless engagement across both the physical and digital worlds.
- For the first time in Thailand, a Happiness Index will be implemented using AI Camera technology to measure customer happiness and satisfaction.
BANGKOK, THAILAND – Media OutReach Newswire – 1 October 2025 – Happitat, the magical destination of happiness and the new landmark of Bangna, is a project under Axtra Happitat Co., Ltd. Built on the pioneering concept of the “New Destination Paradigm”, Happitat seamlessly integrates people, nature, and imagination into a singular space of learning, leisure, creativity, and celebration. Envisioned as a hub for family activities and premium office spaces, Happitat will be Thailand’s first true destination of its kind—set to attract both domestic and international visitors, drive economic growth in business, lifestyle, and real estate, and strategically connect to the country’s major economic centers.
Mr. Sompong Rungnirattisai, Group Chief Retail Business Officer and Group Chief Mall & Property Office CP Axtra Public Company Limited said, “Today, Bangna is emerging as one of Bangkok’s most promising districts, home to over 1.19 million residents and supported by comprehensive infrastructure—expressways, skytrain, and industrial zones. This makes Bangna not only a residential center but also an essential economic hub. Happitat stems from our vision to create a true Destination of Happiness for Thailand. As the pioneer of The Magical Destination of Happiness, it will become a new hub for families and communities in Bangna, a district of immense potential and a gateway to the Eastern Economic Corridor. We believe that a great destination not only attracts people, but also connects the economy, society, culture, and quality of life—just like world-class urban developments. We are confident that Thailand, especially Bangkok and the Bangna district, is moving along the same path.”
“With our long-standing experience in the retail business, we aim to go further—not merely selling products but creating a new S-curve for the retail industry. Through the Happitat project, our goal is to bring a new dimension of happiness to the community, positioning it as a Smart & Happy Community Center and shaping it into a Destination of the Future—one that fulfills people’s lives through happiness, relationships, and connection with nature, ultimately fostering lasting well-being. In addition, we will leverage our expertise as the country’s leading hypermarket operator to curate only the finest products for consumers, while preparing to launch a new concept marketplace that brings together high-quality goods carefully sourced from leading producers both in Thailand and abroad.
Happitat is also driven by a team of experts in Destination Creation and Experiential Marketing, dedicated to designing and delivering unique and distinctive experiences. We are confident that Happitat will become a powerful economic engine for the Bangna district, reinforcing its growth as a major hub.” Mr. Sompong Added
Mr. Visit Udomkitchote, Executive Vice President of Happitat, said, “The highlight of Happitat is its Destination of Happiness, comprising 3 buildings with distinct concepts that are harmoniously interconnected. Inspired by nature, the architecture and interior design bring this vision to life, offering visitors experiences that are both close to nature and enriched with imagination. For the architectural and building design, We have engaged Foster + Partners, one of the world’s leading design firms, in collaboration with F&P (Thailand) Co., Ltd., to serve as design, master planning, and architectural consultants for the project. Their expertise ensures that our buildings embody cutting-edge standards while aligning with principles of sustainability. On the interior, visitors will experience spaces inspired by the beauty of nature, with each floor offering a unique design. This vision has been masterfully crafted in collaboration with BUG Studio, creating a truly seamless blend of creativity and wonder.
Another defining feature of Happitat is its Journey & Experience Design, developed together with Mr. Bill Coan, the visionary behind world-renowned theme park planning. As Happitat’s Journey Designer, he ensures that every part of Happitat truly delivers happiness to everyone. From the moment visitors arrive, they will encounter an atmosphere and vibe unlike anywhere else. At opening, we target 85% rental occupancy rate in its first year of operation, with the official launch scheduled for April 2026. With its prime location and unique offerings, Happitat expects to welcome no fewer than 19 million visitors annually comprising 60% families, 30% working professionals, and 10% active young-old (YOLD).” Mr. Visit added.
Happitat is a landmark project under Axtra Happitat Co., Ltd., covering more than 200,000 sq.m., the development features 3 iconic buildings.
1. Bloominas – A premium community of lifestyle, destination of happiness, featuring unique retail and dining concepts, along with a new marketplace of quality products carefully sourced from leading producers in Thailand and abroad.
- Fashion & Lifestyle / Dining & Cafe: From Pocket Gardens to Rooftop Restaurants.
- Health & Wellness: Introducing Wellbe Fitness, an international fitness and wellness brand debuting in Thailand, with an all-new holistic wellness concept designed for the entire family.
- Grand Stairs Digital Screen: A world-class immersive digital landmark showcasing global content on a spectacular scale.
2. Wonderwild – Places for Families, envisioned as a “ultimate destination for family activities”, combining educational play spaces for children, creative workshops, premium office space, and a vibrant Lotus’s Eatery. Key highlights include:
- Whimsical Market: A fantasy landmark of happiness, highlighted by a three-story-tall tree, illuminated with light, color, and sound, and adorned with moving sculptures that feel alive, evoking the wonder of a theme park.
- Daily Delicious: A Michelin-level food hall featuring curated restaurants that cater to all generations.
- Family Play Time: A sky-high playground and creative activity space for joyful family moments.
- Edutainment Zone: The largest and most advanced edutainment center in Bangna, offering workshops, skill-enhancement programs, and interactive learning activities for both children and adults, in classrooms and outdoor natural spaces.
- The Hilltop Offices – The Premium Office with Nature View: A 10-floor office tower (floors 6–15) designed to global standards, balancing workplace well-being with natural surroundings, certified to LEED Gold and WELL Gold standards.
3. Festie Town – Happening Space for All, a center of celebration and entertainment, offering year-round events, live performances, exhibitions, and showcases, ensuring every day feels like a festival of happiness. The semi-outdoor design welcomes natural light and features Duplex and Triplex flagship stores that highlight each brand’s unique identity. Highlights include:
- Lumis Theater Hall: A performance hall with a capacity of up to 400 people, designed for theatrical productions, live shows, events, conferences, seminars, exhibitions, and special celebrations.
- Signature Retail Concepts: Including bookstores, floral shops, cafes, dining venues ranging from quick dine-in options to a Rooftop Urban Farm.
- Lotus’s Prive’ Lifestyle Supermarket alongside a 7-11 convenience store.
- Pet Destination: A comprehensive premium pet hub offering healthcare services, wellness, and lifestyle products for beloved companions.
“Beyond being The Magical Destination of Happiness, where every element is purposefully designed to create experiences for people of all ages, the activities at Happitat are envisioned as ‘Together Activities’—moments that families can truly enjoy side by side. Moreover, the fun and excitement are not limited to the physical layer alone. Happitat integrates a Multi-Layer of Happiness, offering visitors new discoveries across both the real and virtual worlds through phygital gamification, including Augmented Reality, Virtual Reality, and AI Assistance.
Happitat is also the first project in Thailand to adopt happiness as its KPI. Here, happiness is not viewed as an abstract idea, but as something tangible. Using AI Camera technology, we apply a Happiness Index that measures visitors’ smiles as indicators of emotion, satisfaction, and feedback. These insights are then analyzed and transformed into meaningful data to benefit our partners and customers, helping us continuously enhance our services and elevate Happitat into a destination that delivers greater joy and unforgettable experiences. At Happitat, the magic of happiness comes to life every day.” Mr. Visit concluded.
For more information, please visit https://www.happitatthailand.com/th For leasing inquiries from tenants, retailers, or organizations, please contact: [email protected]
Hashtag: #Happitat
The issuer is solely responsible for the content of this announcement.
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Midea Hiconics Teams Up with MIA Group to Bring New Solar Tech to Pakistan
Hardware Built for Local Conditions
The company isn’t just showing off standard gear; they’ve brought systems specifically designed to handle the challenges of the local energy landscape.
- PowerX1 Hybrid Inverters: Intelligent energy management, seamlessly switching between solar, battery, and grid for stable, uninterrupted power. Supports multi-source integration and rapid power transition.
- Powerinfi All-in-one ESS: ISO 13849 PL-d and IEC 62443 certified for functional safety and cybersecurity. Features a multi-layer battery safety system within a compact design.
- Advanced Solar & System Protection: Incorporates N-type HOT3.0 solar cell technology for enhanced low-light performance. The system boasts an IP66 rating for superior dust and water resistance.
A New Partnership with MIA Group
The big news from the show floor is the new Annual Channel Distribution Strategic Partnership with MIA Group. MIA Group is already a household name in Pakistan for HVAC and energy, and this deal means they’ll be the main bridge for Midea Hiconics’ tech to reach the local market.
“We’re excited to get to work with MIA Group,” a Midea Hiconics spokesperson said. “They have the reach and the local knowledge we need. By putting our hardware in their hands, we’re making it much easier for people here to switch to reliable, clean energy without the usual headaches.”
Media Contact:
Midea Hiconics Press Office
Website: https://www.hiconics-global.com/
Location: Solar Pakistan 2026, Booth A-3-8
Hashtag: #MideaHiconics
The issuer is solely responsible for the content of this announcement.
About Midea Hiconics
Midea Hiconics (SHE: 300048) has been around since 2003 and joined the Midea Group in 2020. They focus on green energy, home storage, and industrial tech, building smart tools that help people take control of their own power.
Check out https://www.hiconics-global.com/ for more info.
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Green SM And Umoney Partner To Build An Integrated Mobility And Digital Finance Ecosystem In Laos
Under the agreement, Umoney will be integrated as a direct payment method within the Green SM app. The two parties will also implement an embedded integration model enabling Umoney users to seamlessly access Green SM’s mobility services directly within the Umoney platform.
For the first time in Laos, customers will experience a fully seamless ride-hailing journey with fares processed instantly via the Umoney e-wallet upon trip completion, replacing the previously common manual bank transfer method. Users simply link their Umoney wallet to the Green SM app for fast, convenient, and fully cashless transactions. Additionally, customers using partner banking applications can pay drivers through Umoney’s QR system, delivering a flexible, fast, and secure payment experience that enhances user convenience and broadens customer reach across both platforms.
As part of the collaboration, Green SM Laos will provide comprehensive mobility solutions for Umoney’s enterprise partners and individual customers, including Green SM Car electric ride-hailing, Green SM Limo, Green SM Airport transfer services, as well as corporate travel packages and flexible, customized mobility plans. Umoney, in turn, will collaborate with Green SM to develop digital financial and payment solutions tailored for drivers within the Green SM ecosystem, encompassing e-wallet services, direct income disbursement, operational expense payments, and cash flow management tools. This synergy is designed to optimize operational efficiency while enhancing the experience for businesses, drivers, and end-users alike.
Beyond mobility and payment solutions, both parties plan to expand their shared digital services ecosystem by integrating Umoney and Unitel’s telecommunications and digital utilities into the Green SM platform, including SIM card registration, mobile top-ups, data package purchases, and other digital services, thereby enhancing the value proposition for users across both platforms.
The two companies will also jointly roll out customer benefit programs targeting Umoney users in Laos, with a particular focus on airports, transaction points, and key high-traffic locations. Through integrated service offerings and incentives promoting electric mobility, Green SM and Umoney aim to foster environmentally responsible travel habits while delivering greater value to customers within their shared ecosystem.
Mr. Ha Chien Thang, Director of Star Fintech Sole Co., Ltd, shared:”Our partnership with Green SM marks a significant milestone in Umoney’s strategy to develop a comprehensive digital finance ecosystem in Laos. The integration of payment capabilities and digital services not only enhances user convenience but also contributes to the advancement of cashless payments and the broader digital transformation of the economy.”
Ms. Tran Hanh An, Director of Mobility Services Sales at Green SM Vietnam & Laos, stated: “The partnership between Umoney and Green SM reflects a shared commitment to connecting the essential infrastructures of modern urban life, from digital finance and telecommunications to a green mobility ecosystem. Through this collaboration, we aim to expand benefits for our customers and driver community while driving meaningful green transformation that is firmly grounded in everyday mobility and consumption needs.”
Furthermore, Green SM and Umoney will collaborate on multi-channel communications initiatives to strengthen brand awareness and expand their combined customer base. Planned activities include co-branded campaigns, promotional programs for new users, digital platform communications, and on-ground experiential activations in key markets.
The partnership between Green SM and Umoney marks a significant convergence of two leading ecosystems in green mobility and digital finance in Laos, united in their pursuit of integrated service solutions that meet the increasingly diverse demands of modern urban life. This collaboration also represents a pivotal step toward fostering innovation, elevating the user experience, and contributing to the sustainable growth of the digital economy in Laos.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
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HKUST and Times Higher Education Co-Host Asia Universities Summit 2026
Global Leaders Converge to Shape the Future of Higher Education in Asia
HONG KONG SAR – Media OutReach Newswire – 24 April 2026 – The Hong Kong University of Science and Technology (HKUST) and Times Higher Education (THE) co-hosted the Asia Universities Summit 2026 from April 22 to 24. Under the theme “Igniting Global Transformation: Asia’s Leadership,” the three-day premier event explores Asia’s pivotal role in reshaping global innovation and addressing pressing societal challenges through higher education.
The Summit holds particular significance as it coincides with HKUST’s 35th anniversary and marks a decade of partnership between the University and THE since the inaugural summit. This year’s event has attracted over 600 university presidents, policymakers, and industry titans from 25 countries and regions, underscoring a collective commitment to advancing the academic landscape across the continent.
The Summit officially commenced on April 22 at HKUST’s Shaw Auditorium, with the opening ceremony officiated by Dr. SZE Chun-Fai, Jeff, Acting Secretary for Education of the Hong Kong Special Administrative Region (HKSAR) Government; Prof. Nancy IP, President of HKUST; Phil BATY, Chief Global Affairs Officer, and Mei Mei LIM, President, Asia Pacific, from THE.
In her opening remarks, President Ip underscored the need for cross-border collaboration and the evolving role of universities in a rapidly changing world. She said, “As HKUST celebrates its anniversary and a decade of partnership with Times Higher Education, we gather at a defining moment for our region. Asia is increasingly shaping the direction of global innovation, talent development, and societal transformation. In this era of rapid technological advancement and constant change—from artificial intelligence to climate resilience—the challenge of progress lies in anticipating needs and shaping solutions, which calls for a fundamental rethinking of how universities lead. At HKUST, we firmly believe that no single institution can address these global challenges alone; progress will come through openness, partnership, and shared responsibility.
Hong Kong is unique in being the only city in the world with five universities ranked among the global top 100, underscoring its role as a leading international hub for exchange and innovation. Building on this strength, HKUST has initiated dialogues with the world’s leading universities and invited them to Hong Kong to explore opportunities for a university town. This Summit reflects our long‑standing commitment to bringing institutions together to exchange ideas, build meaningful collaborations, and take collective action. By convening leaders from across Asia and beyond, we aim to turn thoughtful dialogue into real impact for our communities and for society at large.”
Dr. SZE Chun-Fai, Jeff, highlighted Hong Kong’s unique position as an international education hub, stating, “Universities today are not only centers of knowledge creation but also powerful drivers of innovation, resilience, and societal impact. In an era of rapid technological advancement, higher education must translate cutting-edge research into real-world solutions that address global challenges. HKUST exemplifies this excellence and achieves remarkable rankings, with its entrepreneurial story equally unmatched, demonstrating the worldwide impact of its research discoveries. Hong Kong has long served as the world’s super-connector and super-value adder, bridging East and West. Our highly internationalized and diversified post-secondary education system positions us ideally to facilitate this convergence between global academic networks and the opportunities of the Chinese Mainland and the wider region. Education, technology, and talent form a foundational triad for success. By fostering talent attraction, interdisciplinary education, industry-academic partnerships, and research collaborations with our counterparts elsewhere, we are building a vibrant ecosystem that strengthens Hong Kong’s innovation edge, contributing to Asia as well as national development.”
Phil Baty reaffirmed THE’s enduring partnership of trust with HKUST and celebrated Asia’s rising global influence, stating, “A decade ago, right here on this stunning campus, THE launched its first-ever Asia Universities Summit. Today, we are witnessing a tilt in the balance of power in global higher education and research from the West to the East. This extraordinary trajectory is driven by Asia’s booming research productivity and global ambitions. Hong Kong, with five universities now ranked among the world’s top 100, stands at the heart of this transformation—a city which we believe will remain the flagship atop the rising tide across Asia, cementing its position as a world-leading powerhouse. New knowledge creation is not a zero-sum game, as we all gain from the leapfrogging Asian university sector. This Summit is a celebration of your excellence and the glorious diversity of our academic community.”
Following the opening ceremony, President Ip joined Prof. Martin O. BERGÖ, Vice-President of Karolinska Institutet, in a keynote fireside chat on longevity science. The discussion explored how advances in biomedicine, neuroscience, and translational research can extend both lifespan and healthspan, while contributing to resilient and equitable societies. President Ip shared insights from her pioneering neuroscience research, including the University’s efforts to decode the biological basis of healthy aging. She said, “Healthy aging is not just about adding years to life, but adding life to our years. We need a paradigm shift from reactive to proactive care. At HKUST, we are focused on monitoring risks for any diseases early and implementing preventive measures. Longevity science is about extending the ‘healthspan’ and as a university, we have much to offer through our research and collaborations. We are uniquely positioned to contribute to this field.”
A spotlight on the first day was a fireside chat between Prof. Harry SHUM, Chairman of the HKUST Council, and Judson ALTHOFF, CEO of Microsoft’s Commercial Business. The dialogue delved into the transformative power of AI across both industry and academia, discussing how universities can collaborate with global technology leaders to prepare students for an AI‑pervasive world. Emphasis was placed not only on technological capability, but also on trust, critical thinking and mindset change within institutions.
Prof. Shum underscored the importance of embracing AI across disciplines, “For our university, at this time, the number one priority is really a mindset change—to focus on AI for science, engineering, business, humanities, and medicine. AI is already here. We do not have to be afraid of this technology. It is a powerful new tool for us and a wonderful thing that we must learn and master to drive growth and innovation.”
Throughout the Summit, President Ip participated in two leadership meetings with over 15 university presidents and senior leaders from institutions across Asia, engaging in candid, strategy‑focused exchanges on shared regional challenges. One session examined how Asia’s emerging innovation corridors—from the Greater Bay Area to other fast‑growing technology belts—can redefine global technology leadership, with discussions centered on governance models and cross‑border collaboration. Another session focused on shaping next‑generation cities, exploring how universities can align research, talent development and policy engagement to support sustainable urban transformation amid rapid technological and societal change. These high-level dialogues emphasized the need for strategic alignment between academic research and regional development, reinforcing the Summit’s mission to leverage Asian leadership for global transformation through collaborative institutional design and shared expertise.
Across a series of high‑level sessions, HKUST senior leadership played an active role in shaping discussions on inclusive leadership, trusted AI in higher education, research commercialization, climate resilience, and global research collaboration. The sessions examined how universities can strengthen governance frameworks to ensure the responsible and ethical use of AI, while cultivating innovation ecosystems that translate research outcomes into socio-economic impact.
The dialogue also addressed strategies for nurturing entrepreneurship, climate‑proofing rapidly growing cities through interdisciplinary engineering approaches, and sustaining borderless research collaboration amid rising geopolitical and regulatory pressures. Collectively, these contributions highlighted HKUST’s commitment to advancing responsible innovation, international partnership, and university leadership attuned to Asia’s evolving challenges and global responsibilities.
The three-day event concluded with a closing ceremony, cementing new strategic partnerships and a shared vision for the future of higher education in the region.
Download photos here: https://hkust.edu.hk/news/hkust-and-times-higher-education-co-host-asia-universities-summit-2026
Hashtag: #HKUST
The issuer is solely responsible for the content of this announcement.
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