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Happitat redefines a new paradigm to become a new destination of happiness, bringing people, nature, and imagination together in one place — the first prototype of Destination Creation on Bangna-Trad Road.
- Happitat is strategically located in the heart of Bangna’s new economic center, offering both joy and opportunity. Spanning over 200,000 sq.m., it harmoniously blends nature, technology, and unique experiences, and is gearing up for its grand celebration in April 2026.
- Reinforcing its strength as Bangna’s new economic hub, the project has received strong interest from partners and aims for an 85% retail occupancy rate in its first year of operation.
- Introducing “The Magical Destination of Happiness,” a one-of-a-kind concept never seen before. The project showcases a multi-layered happiness experience and invests in a Phygital Experience to deliver seamless engagement across both the physical and digital worlds.
- For the first time in Thailand, a Happiness Index will be implemented using AI Camera technology to measure customer happiness and satisfaction.
BANGKOK, THAILAND – Media OutReach Newswire – 1 October 2025 – Happitat, the magical destination of happiness and the new landmark of Bangna, is a project under Axtra Happitat Co., Ltd. Built on the pioneering concept of the “New Destination Paradigm”, Happitat seamlessly integrates people, nature, and imagination into a singular space of learning, leisure, creativity, and celebration. Envisioned as a hub for family activities and premium office spaces, Happitat will be Thailand’s first true destination of its kind—set to attract both domestic and international visitors, drive economic growth in business, lifestyle, and real estate, and strategically connect to the country’s major economic centers.
Mr. Sompong Rungnirattisai, Group Chief Retail Business Officer and Group Chief Mall & Property Office CP Axtra Public Company Limited said, “Today, Bangna is emerging as one of Bangkok’s most promising districts, home to over 1.19 million residents and supported by comprehensive infrastructure—expressways, skytrain, and industrial zones. This makes Bangna not only a residential center but also an essential economic hub. Happitat stems from our vision to create a true Destination of Happiness for Thailand. As the pioneer of The Magical Destination of Happiness, it will become a new hub for families and communities in Bangna, a district of immense potential and a gateway to the Eastern Economic Corridor. We believe that a great destination not only attracts people, but also connects the economy, society, culture, and quality of life—just like world-class urban developments. We are confident that Thailand, especially Bangkok and the Bangna district, is moving along the same path.”
“With our long-standing experience in the retail business, we aim to go further—not merely selling products but creating a new S-curve for the retail industry. Through the Happitat project, our goal is to bring a new dimension of happiness to the community, positioning it as a Smart & Happy Community Center and shaping it into a Destination of the Future—one that fulfills people’s lives through happiness, relationships, and connection with nature, ultimately fostering lasting well-being. In addition, we will leverage our expertise as the country’s leading hypermarket operator to curate only the finest products for consumers, while preparing to launch a new concept marketplace that brings together high-quality goods carefully sourced from leading producers both in Thailand and abroad.
Happitat is also driven by a team of experts in Destination Creation and Experiential Marketing, dedicated to designing and delivering unique and distinctive experiences. We are confident that Happitat will become a powerful economic engine for the Bangna district, reinforcing its growth as a major hub.” Mr. Sompong Added
Mr. Visit Udomkitchote, Executive Vice President of Happitat, said, “The highlight of Happitat is its Destination of Happiness, comprising 3 buildings with distinct concepts that are harmoniously interconnected. Inspired by nature, the architecture and interior design bring this vision to life, offering visitors experiences that are both close to nature and enriched with imagination. For the architectural and building design, We have engaged Foster + Partners, one of the world’s leading design firms, in collaboration with F&P (Thailand) Co., Ltd., to serve as design, master planning, and architectural consultants for the project. Their expertise ensures that our buildings embody cutting-edge standards while aligning with principles of sustainability. On the interior, visitors will experience spaces inspired by the beauty of nature, with each floor offering a unique design. This vision has been masterfully crafted in collaboration with BUG Studio, creating a truly seamless blend of creativity and wonder.
Another defining feature of Happitat is its Journey & Experience Design, developed together with Mr. Bill Coan, the visionary behind world-renowned theme park planning. As Happitat’s Journey Designer, he ensures that every part of Happitat truly delivers happiness to everyone. From the moment visitors arrive, they will encounter an atmosphere and vibe unlike anywhere else. At opening, we target 85% rental occupancy rate in its first year of operation, with the official launch scheduled for April 2026. With its prime location and unique offerings, Happitat expects to welcome no fewer than 19 million visitors annually comprising 60% families, 30% working professionals, and 10% active young-old (YOLD).” Mr. Visit added.
Happitat is a landmark project under Axtra Happitat Co., Ltd., covering more than 200,000 sq.m., the development features 3 iconic buildings.
1. Bloominas – A premium community of lifestyle, destination of happiness, featuring unique retail and dining concepts, along with a new marketplace of quality products carefully sourced from leading producers in Thailand and abroad.
- Fashion & Lifestyle / Dining & Cafe: From Pocket Gardens to Rooftop Restaurants.
- Health & Wellness: Introducing Wellbe Fitness, an international fitness and wellness brand debuting in Thailand, with an all-new holistic wellness concept designed for the entire family.
- Grand Stairs Digital Screen: A world-class immersive digital landmark showcasing global content on a spectacular scale.
2. Wonderwild – Places for Families, envisioned as a “ultimate destination for family activities”, combining educational play spaces for children, creative workshops, premium office space, and a vibrant Lotus’s Eatery. Key highlights include:
- Whimsical Market: A fantasy landmark of happiness, highlighted by a three-story-tall tree, illuminated with light, color, and sound, and adorned with moving sculptures that feel alive, evoking the wonder of a theme park.
- Daily Delicious: A Michelin-level food hall featuring curated restaurants that cater to all generations.
- Family Play Time: A sky-high playground and creative activity space for joyful family moments.
- Edutainment Zone: The largest and most advanced edutainment center in Bangna, offering workshops, skill-enhancement programs, and interactive learning activities for both children and adults, in classrooms and outdoor natural spaces.
- The Hilltop Offices – The Premium Office with Nature View: A 10-floor office tower (floors 6–15) designed to global standards, balancing workplace well-being with natural surroundings, certified to LEED Gold and WELL Gold standards.
3. Festie Town – Happening Space for All, a center of celebration and entertainment, offering year-round events, live performances, exhibitions, and showcases, ensuring every day feels like a festival of happiness. The semi-outdoor design welcomes natural light and features Duplex and Triplex flagship stores that highlight each brand’s unique identity. Highlights include:
- Lumis Theater Hall: A performance hall with a capacity of up to 400 people, designed for theatrical productions, live shows, events, conferences, seminars, exhibitions, and special celebrations.
- Signature Retail Concepts: Including bookstores, floral shops, cafes, dining venues ranging from quick dine-in options to a Rooftop Urban Farm.
- Lotus’s Prive’ Lifestyle Supermarket alongside a 7-11 convenience store.
- Pet Destination: A comprehensive premium pet hub offering healthcare services, wellness, and lifestyle products for beloved companions.
“Beyond being The Magical Destination of Happiness, where every element is purposefully designed to create experiences for people of all ages, the activities at Happitat are envisioned as ‘Together Activities’—moments that families can truly enjoy side by side. Moreover, the fun and excitement are not limited to the physical layer alone. Happitat integrates a Multi-Layer of Happiness, offering visitors new discoveries across both the real and virtual worlds through phygital gamification, including Augmented Reality, Virtual Reality, and AI Assistance.
Happitat is also the first project in Thailand to adopt happiness as its KPI. Here, happiness is not viewed as an abstract idea, but as something tangible. Using AI Camera technology, we apply a Happiness Index that measures visitors’ smiles as indicators of emotion, satisfaction, and feedback. These insights are then analyzed and transformed into meaningful data to benefit our partners and customers, helping us continuously enhance our services and elevate Happitat into a destination that delivers greater joy and unforgettable experiences. At Happitat, the magic of happiness comes to life every day.” Mr. Visit concluded.
For more information, please visit https://www.happitatthailand.com/th For leasing inquiries from tenants, retailers, or organizations, please contact: co*****@**************nd.com
Hashtag: #Happitat
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Investment by leading industry institute supports Tracr’s evolution to becoming an independent, industry-wide platform for natural diamond provenance
LAS VEGAS, US – Media OutReach Newswire – 9 June 2026 – De Beers Group and GIA (Gemological Institute of America) today announced the signing of a definitive agreement for GIA to acquire a 30 per cent shareholding in Tracr, the De Beers Group-backed company behind the development of the pioneering diamond provenance blockchain-driven platform.
The agreement marks a significant milestone in Tracr’s evolution towards independence and reflects GIA’s confidence in the platform’s role as an industry-wide infrastructure to advance natural diamond provenance and traceability at scale.
GIA’s investment – which builds on a 2023 initiative to include diamond provenance information registered on Tracr’s platform on eligible GIA diamond grading reports – represents a significant step in this transition, reinforcing Tracr’s long-term credibility across the diamond value chain.
Al Cook, CEO of De Beers Group, said: “Consumers deserve to know where their diamonds come from and they should feel more confident in their understanding of each diamond’s source. At De Beers we have been providing provenance data on diamonds through Tracr for several years and we believe that delivering provenance should become an industry standard. Following our promise to open Tracr up to broad ownership, we are proud to be partnering with GIA as Tracr evolves into an independent, industry-wide platform. We will work alongside GIA to advance provenance transparency for the entire diamond sector.”
Pritesh Patel, President and CEO of GIA, said: “At GIA, our mission has always been rooted in trust, integrity, and consumer confidence. Our collaboration with Tracr over the past several years reinforced our belief that combining source-based blockchain provenance with GIA’s independent grading and identification expertise can help unlock a new level of transparency for the diamond industry. As Tracr continues to scale globally, we see a tremendous opportunity to deliver meaningful, verifiable provenance information from the source to the consumer. We are proud to deepen our commitment through this investment and help shape the next evolution of transparency, traceability, and trust across our industry.”
Jillian Wolk, CEO of Tracr, said: “The start of Tracr’s evolution into an independent platform, as a result of GIA’s investment, creates a strong foundation for the future. I am excited to continue scaling the platform and bringing more producers on board, which will support Tracr in enabling the individual journey of every registered diamond to come to life. Each stone carries its own narrative, defined by its source and the craftsmanship that has shaped it, and as Tracr continues to grow we have a fantastic opportunity to help reveal those unique stories.”
Today, more than five million rough diamonds have been registered on Tracr at source, representing around two-thirds of De Beers’rough diamond production by value. Since January 2025, single country of origin for De Beers diamonds has been available on Tracr, with all newly sourced De Beers rough diamonds of one carat and above being registered on the platform.
Hashtag: #NaturalDiamonds #Diamonds #DeBeersGroup #GIA #Tracr
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About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal opportunities for all. De Beers Group is a member of the Anglo-American plc group. For further information, visit www.debeersgroup.com.
About GIA
An independent nonprofit organization, GIA (Gemological Institute of America), established in 1931, is recognized as the world’s foremost authority in gemology. GIA invented the famous 4Cs of Color, Clarity, Cut and Carat Weight and, in 1953, created the International Diamond Grading System™ which is recognized around the world as the standard for diamond quality.
Through research, education, gemological laboratory services and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science and professionalism.
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Smart Design Global 2026 Awards Presentation Ceremony Proudly Unveils 52 Original Award-Winning Designs International Tour Highlights Hong Kong’s Creative Design Power
Set to Appear at Bangkok Mega Show and Paris Maison&Objet
HONG KONG SAR –
About The Hong Kong Exporters’ Association
Founded in 1955, The Hong Kong Exporters’ Association (The HKEA) is a non-profit making trade association registered under the Hong Kong Companies Ordinance as a company limited by guarantee. The HKEA is committed to creating new business opportunities and enhancing market value for Hong Kong exporters, aiming to position Hong Kong as a premier trading hub. The HKEA focuses on serving the industry and taking export trade as its core value, helping members expand their business by closely liaising with the government, initiating different projects, and organising seminars, business gatherings, business delegation trips and exhibitions. The HKEA also disseminate the latest local and international trade information and provides online product display and search services for additional publicity, to further promote Hong Kong’s export trade and enhance market competitiveness.
The HKEA website:
About Cultural and Creative Industries Development Agency
The Cultural and Creative Industries Development Agency (CCIDA), formerly known as Create Hong Kong (CreateHK) since 2009, was established in June 2024. CCIDA is a dedicated office under the Culture, Sports and Tourism Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR Government) to provide one-stop services and support to the cultural and creative sectors with a mission to foster a conducive environment in Hong Kong to facilitate development of the arts, culture and creative sectors as industries. CCIDA’s strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and multi-disciplinary collaboration, promoting industrialisation of the arts, culture and creative sectors under the industry-oriented principle, and fostering a creative atmosphere in the community, thereby reinforcing Hong Kong as Asia’s creative capital and our positioning as the East-meets-West centre for international cultural exchange.
CCIDA’s website: www.ccidahk.gov.hk
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
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Disney Garden of Wonder blooms to life again at Singapore’s Gardens by the Bay with all-new character topiaries
SINGAPORE – Media OutReach Newswire – 8 June 2026 – Disney magic blooms anew at Singapore’s premier horticultural destination Gardens by the Bay as the second edition of Disney Garden of Wonder, opens today. Featuring 23 vibrant topiaries inspired by beloved Disney and Pixar characters, the enchanting showcase transforms Floral Fantasy into a world of floral artistry and imagination through 14 March 2027.
Organised in collaboration with Disney and supported by the Singapore Tourism Board, Disney Garden of Wonder is inspired by Disney and Pixar stories that have charmed generations of fans around the world, inviting people of all ages to re-discover their favourite stories of courage, kindness, friendship and love through the beauty of plants. Following the success of its debut at Gardens by the Bay in 2024, the enthralling floral showcase returns in an even more special second edition.
Visitors can look forward to five themed areas:
- Frozen, in which topiary versions of Anna, Elsa and Olaf preside over an enchanting snowy landscape, brought to life through themed lighting that imagines a frost-kissed world of wonder. Inspired by Elsa’s Ice Palace, visitors can step on a floor where magical snowflakes dance and respond to movement.
- Disney princesses, where Rapunzel appears alongside her best friend Pascal the chameleon; Belle is with the Beast and their enchanted companions; and Jasmine is accompanied by her loyal tiger Rajah.
- Hundred Acre Wood, where Winnie the Pooh, Eeyore, Piglet and Tigger gather in a cheerful party scene. Tigger bounces up and down while Piglet twirls, and visitors can picture themselves joining everyone at the table!
- Toy Story 5, where Woody, Jessie and Buzz Lightyear appear as topiaries in a playful setting inspired by Bonnie’s Room, alongside displays of new characters Lilypad and Smarty Pants.
- Go Local, a Singaporean-themed zone where Disney characters are reimagined in familiar local settings. Chip ‘n Dale perch atop a giant ice cream sandwich; Minnie Mouse and Daisy Duck share the spicy rice noodle dish laksa; and Mickey Mouse makes the traditional beverage teh tarik with Donald Duck.
Outside Floral Fantasy, a 4m-tall Sorcerer’s Apprentice Mickey marks the entrance and welcomes visitors to Gardens by the Bay.
The hand-assembled topiaries are crafted from more than 40 species of preserved and dried floral materials, which took more than 16,000 man hours.
Each material was selected for its colour, texture and form, helping to reflect each character’s features. Plenty of flowers are used for the Disney princesses for example, while Rapunzel’s hair is crafted from Stipa, a perennial grass that has fluffy or oat-like flowerheads.
The surrounding landscapes also use plant palettes that reflect the mood of each zone — sunflowers and marigolds reflect the honey-toned meadow setting of Winnie the Pooh, while lilies and roses bring out the romantic and jewel-toned settings of Disney Princess stories. Hydrangeas and dusty miller evoke the icy blues, whites and silvers of Frozen.
Throughout the duration of Garden of Wonder, visitors can enjoy select weekend Meet and Greet sessions with Mickey Mouse and Minnie Mouse in outfits inspired by Singapore’s national flower, the Vanda Miss Joaquim. Donald Duck and Daisy Duck will also join the experience on select weekends, dressed for a sunny getaway on our tropical island. Meet and Greet dates are available at www.gardensbythebay.com.sg/disneygardenofwonder.
Visitors can round off their experience with shopping at the gift shop, which carries items launching exclusively at Disney Garden of Wonder.
Hashtag: #DisneyGardenofWonder #FloralFantasy #GardensbytheBay
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Gardens by the Bay
An integral part of Singapore’s “City in Nature” vision, Gardens by the Bay is a national garden and premier horticultural attraction that showcases the best of garden and floral artistry for all to enjoy. Spanning 101 hectares in the heart of Singapore’s downtown Marina Bay, it comprises three waterfront gardens – Bay South, Bay East, and Bay Central. Bay South, the largest at 54 hectares, officially opened on 29 June 2012.
Guided by the vision to be a world of gardens for all to own, enjoy and cherish, the Gardens’ extensive plant collection, ever-changing floral displays, and myriad of engaging programmes have captured the imagination of many, while its Gift of Gardens community initiative, with Mr Tharman Shanmugaratnam, President of the Republic of Singapore as Patron, reaches out to people from all walks of life.
Since opening, Gardens by the Bay has welcomed more than 115 million visitors and garnered numerous international accolades including the third Top Attraction in the World in Tripadvisor Travelers’ Choice Awards Best of the Best 2026, Outstanding Achievement in Sustainability at the Singapore Tourism Awards 2024, Best Theme Attraction at TTG Travel Awards 2022 and 2023, and Best Attraction Experience at the Singapore Tourism Awards 2019. The Gardens continues to refresh and refine its offerings, to be a place that everyone can enjoy – a garden where wonder blooms.
For more information, visit www.gardensbythebay.com.sg.
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