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Hello Ello launches with AI care camera built for the region’s growing caregiving crisis
Built for caregivers, Vision One combines intelligent detection, plain-language alerts, and daily summaries to help families know when Mum or Dad needs attention, without constant checking
SINGAPORE / KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 8 June 2026 – Hello Ello, a Singapore-based AI caregiving technology company has launched ELLO’s Vision One care camera for families in Singapore and Malaysia to help families care for ageing parents at home without relying on constant calls, manual check-ins, or noisy security camera alerts.
Designed for adult children balancing work, family, and caregiving responsibilities, ELLO combines the Vision One 3K WiFi Camera with the ELLO App to detect critical events such as falls, fainting, wandering, smoke, and signs of distress, sending caregivers a clear, plain-language alert within 60 seconds when something needs attention. Its Daily Summary feature also gives families a simple overview of their loved one’s day, helping them stay connected while preserving a calmer, less intrusive approach to home care.
The launch comes as Singapore and Malaysia face a growing ageing and caregiving challenge. In Singapore, citizens aged 65 and above made up 20.7 per cent of the citizen population in 2025 and are expected to reach around one in four citizens by 2030. In Malaysia, the population aged 65 and above rose to 8.0 per cent in 2025, up from 7.6 per cent in 2024, with 12 states already classified as ageing.
“Most families do not need another camera that creates more work for them. They need something that understands when something is wrong and tells them clearly, so they can act,” said Ivan Mun, Founder of Hello Ello. “With ELLO, we wanted to build care technology that works quietly in the background, respects the dignity of ageing parents, and gives families the reassurance that someone is always paying attention to what matters.”
Vision One is built around the realities of care at home. The camera offers 3K clarity, a 135-degree wide view, night vision, two-way talk, and context-aware alerts that distinguish between motion and meaning. Through the ELLO App, families can receive alerts for falls, fainting, wandering, smoke, and distress detection, as well as a short daily summary every evening to understand how their loved one’s day went.
For many families, this demographic shift is already being felt at home. Adult children are increasingly balancing work, parenting, and the responsibility of checking in on ageing parents, especially those who live alone, live with a helper, or require support due to memory loss, frailty, or changing routines. Hello Ello’s core users are not necessarily the elderly themselves, but the “sandwich generation” of caregivers, particularly those in their 40s to 60s who are caring for parents in their 80s and 90s while also managing their own families.
Unlike regular security cameras that record footage and require users to review what happened after the fact, ELLO is designed to watch for caregivers. It learns daily routines, identifies unusual activity, and alerts families only when something appears wrong. Through the app, caregivers can receive critical event notifications, check live streams, review key moments, and ask plain-language questions such as “Where’s Dad?” or “Has Mum been up today?” without having to scroll through hours of video footage.
The need for this is especially clear in homes where traditional monitoring tools fall short. Wearables require seniors to remember to charge or wear them, while emergency buttons only work if the person is able to press them. ELLO removes that burden by working quietly in the background, with no bracelet, button, or watch required.
Privacy and dignity are also central to the product. According to Hello Ello, only invited family members or caregivers can access alerts and daily summaries, and users can choose between cloud storage or local microSD storage. The company also states that it does not sell user data, share it with advertisers, or use what happens inside a parent’s home to train other AI models.
“Ageing at home should not mean families are left to worry in silence, and care should not feel like surveillance,” added Ivan. “The goal is not to watch parents all day. The goal is to help families know when to step in, while allowing Mum or Dad to continue living with independence and dignity.”
Vision One is priced at SGD$89 for the camera, with the ELLO Family plan at S$29.90 per month. The plan includes fall and faint detection, wandering alerts, smoke detection, distress detection, Daily Summary, family sharing, Ask ELLO conversational AI, 30-day cloud storage, one detection zone, and support for up to three cameras. The first month is free, with no contract or lock-in.
Hashtag: #HelloEllo
The issuer is solely responsible for the content of this announcement.
About Hello Ello
Hello Ello is a Singapore-based AI caregiving technology company founded by Ivan Mun. Its flagship care solution, ELLO, combines the Vision One 3K WiFi Camera with the ELLO App to help families look after ageing parents at home. Designed for caregivers, ELLO detects critical events such as falls, fainting, wandering, smoke, and signs of distress, while providing plain-language alerts, daily summaries, family sharing, and conversational AI support through the app. Hello Ello is built around a simple belief: care technology should provide clarity and reassurance without adding noise, anxiety, or unnecessary complexity to family life. For more information please visit: https://www.helloello.co/
The decision was announced during the discussion “Competition Development in Global Grain Trade: Joint Efforts of BRICS Countries”, organized by the BRICS Competition Law and Policy Centre on the sidelines of the 23rd Session of the UNCTAD Intergovernmental Group of Experts on Competition Law and Policy in Geneva.
The event included a closed meeting of BRICS competition authorities and a public panel featuring researchers, academics and representatives of international organizations.
Discussions focused on competition in global grain markets, the growing influence of financialization and digitalization across agricultural value chains, and policy tools to improve market transparency. Participants also reviewed the findings of a joint report prepared by the BRICS Competition Centre and UNCTAD (link: https://www.bricscompetition.org/ru/grainreport) , first presented at the 9th BRICS International Competition Conference in Cape Town in 2025.
A coordinated market study
The central outcome of the meeting was the establishment of a BRICS task force that will coordinate a joint sector inquiry into global grain trade within the framework of the BRICS Working Group on Food Markets.
The task force will be co-chaired by Diogo Thomson, President of Brazil’s Administrative Council for Economic Defense (CADE), and Mahmoud Momtaz, Chairperson of the Egyptian Competition Authority (ECA).
Thomson welcomed the initiative and proposed making competition in global grain trade a key topic at the next BRICS International Competition Conference, scheduled to take place in Brazil in 2027.
“Brazil is the only jurisdiction that has launched an investigation into digital grain trading platforms such as Covantis. I therefore strongly welcome this sector inquiry, which will help us better understand the impact of digitalization across grain supply chains and the risks it may create for competition. I also support using the BRICS Competition Centre as the coordination platform for this work,” he said.
Momtaz said one of the main conclusions of the BRICS-UNCTAD report was the significant role speculative activity plays in global grain markets.
“One of the key findings of the report presented by the BRICS Competition Centre is the extent to which speculative factors influence global grain trade. The most effective response is greater market transparency. We should not accept a situation where farmers receive only a small share of the value they create while consumers in Egypt pay excessively high prices for bread. Where does this margin accumulate, and who ultimately benefits from it? These are the questions our sector inquiry should answer,” he said.
He also proposed that the task force develop a common AI-powered price monitoring tool covering BRICS grain markets.
“Such a tool would provide the information needed for market analysis and become an important complement to the joint sector inquiry,” Momtaz added.
From analysis to policy recommendations
Hardin Ratshisusu, Deputy Commissioner of the Competition Commission of South Africa, said the study should contribute to the implementation of the BRICS Grain Exchange initiative endorsed by BRICS leaders in the Kazan Declaration (2024) and the Rio de Janeiro Declaration (2025).
“The proposal to establish a BRICS Grain Exchange should become one of the key recommendations of the sector inquiry as an innovative mechanism for restoring competition in global grain trade. Our objective is not merely to identify market problems but to develop practical recommendations that can ultimately be submitted to the leaders of our countries,” he said.
Alexey Ivanov, Director of the BRICS Competition Law and Policy Centre, said competition authorities should play a central role in designing the institutional framework of the future exchange.
“The BRICS Grain Exchange should not become another formal institution. It must serve as a practical mechanism for improving competition and market transparency. Competition authorities are uniquely positioned to identify the institutional features that will allow the exchange to achieve these objectives,” he said.
Growing international role
Frédéric Jenny, Chairmanof the OECD Competition Committee, said the initiative demonstrated the growing international role of BRICS competition authorities.
“This project illustrates how BRICS competition authorities are becoming drivers of the global competition agenda. In the past, they largely followed the lead of developed jurisdictions. That is no longer the case. There are very few examples worldwide of such close cooperation between competition authorities. This applies not only to joint market studies, but also to enforcement cooperation and competition advocacy. Rather than acting individually, you have found both the mechanisms and the political will to work together,” Jenny said.
The task force will now begin developing the methodology and work plan for the joint inquiry. Its findings are expected to provide policy recommendations aimed at strengthening competition, improving transparency in global grain trade, and supporting future BRICS initiatives in agricultural markets.
Hashtag: #BRICSCompetition
The issuer is solely responsible for the content of this announcement.
Today’s premium SUVs are expected to do more than ever before. For EVs, that expectation increasingly extends beyond the drive itself to the ownership experience that comes with it.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 17 July 2026 – There’s a reason premium SUVs remain the vehicle of choice across much of the Middle East. People here spend a lot of time in their cars, commuting between cities, shuttling between meetings, while thinking nothing of driving hundreds of kilometers over a long weekend.
A vehicle is where conference calls are taken between appointments, where children fall asleep in the back seat on the drive home, and where many of the ordinary moments of daily life quietly unfold. That is also why buyers in the region tend to value both performance and convenience, rather than simply paying for horsepower or a premium badge.
Electric vehicles have made those decisions even more nuanced. Not long ago, conversations about EVs were largely centered on battery size, driving range and charging times. Those questions still matter, but increasingly, buyers also demand a clear picture of their post-delivery ownership experience, specifically requiring convenient charging, straightforward servicing, and long-term support.
Viewed through that lens, perhaps the most interesting thing about the VinFast VF 8 isn’t any single specification. Rather, it is the way the company has approached the ownership experience around it.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines premium styling with everyday practicality. With up to 493 km of NEDC driving range and up to 402 horsepower through its dual-motor AWD system, the VF 8 is equally at home navigating city traffic or tackling longer journeys across the region. Its spacious cabin, Level 2 driver assistance technologies and 15.6-inch infotainment display are designed with comfort in mind, whether the journey lasts twenty minutes or two hours.
In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These benefits strike at the heart of the EV ownership experience, especially for first-time buyers. Running low on charge before an important meeting or worrying about finding support on a long drive are precisely the kinds of concerns that can make consumers hesitate about making the switch.
Globally, VinFast has been investing heavily in the ecosystem surrounding its vehicles. Earlier this year, the company signed agreements with 29 international aftersales partners as part of its plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East and Asia during 2026. The initiative includes globally standardized technician training alongside software updates, battery inspections and technical support throughout the ownership journey.
In the UAE, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. Earlier this year, the company also signed an MoU with PlusX Electric, a DEWA-approved charging provider, to complement its charging ecosystem with portable charging pods, on-demand mobile charging and emergency roadside charging services.
In many ways, the Middle East’s EV market is still writing its next chapter. Buyers have more choices than ever before, but expectations are rising just as quickly. Developing a competitive electric SUV addresses only part of the equation; ensuring a seamless ownership experience may ultimately prove equally decisive.
Hashtag: #VinFast
https://me.vinfast.com/enThe issuer is solely responsible for the content of this announcement.
Media OutReach
Alpro Launches Subsidised RM1 Ferritin Checks to Help Women Understand, Prepare and Live Well Through the Transition to Menopause
Before Menopause, Many Women Are Already Struggling in Silence
While menopause is becoming more widely discussed, the years leading up to it often receive far less attention. During perimenopause, women may experience changes in their menstrual cycle, energy levels, concentration, sleep, mood and overall well-being. These changes may begin several years before menopause and can gradually affect a woman’s daily life, work and family responsibilities.
The fatigue women are expected to live with
Women in their late thirties, forties, and early fifties often carry multiple responsibilities at home, at work, and within their communities. Persistent exhaustion or difficulty concentrating may therefore be dismissed as stress, lack of sleep, ageing or simply part of having a busy life.
Representing the Faculty of Pharmacy, UiTM, Associate Professor Dr Mahmathi Karuppannan said:
Hashtag: #Alpro
The issuer is solely responsible for the content of this announcement.
About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
