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HeyMax Acquires Hong Kong’s krip to Accelerate Regional Expansion into Loyalty and Rewards Market

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HeyMax’s first acquisition fast-tracks its regional expansion, bringing over 6,000 credit card deals offered by over 3,000 merchants, and personalized loyalty experiences to consumers in Hong Kong and travelers visiting the city.

SINGAPORE and HONG KONG SAR – Media OutReach Newswire – 23 July 2025 – HeyMax, a leading loyalty and travel rewards platform based in Singapore, today announced that it has acquired krip, Hong Kong’s leading fintech platform delivering the city’s first integrated platform for credit card benefits. The move accelerates HeyMax’s entry into Hong Kong’s loyalty and rewards market as part of its regional expansion.

“This is a strategic step forward in our mission to make travel more accessible through everyday spending. The krip team brings deep domain expertise in Hong Kong’s loyalty and rewards space, along with strong local relationships and B2B insights that are critical as we expand across the region. With Hong Kong and Singapore as core markets, this acquisition accelerates our presence in a key financial and travel hub, and sets the foundation for new global partnerships that bring even more value to consumers across Asia,” said Joe Lu, CEO and cofounder of HeyMax.

Launched in 2022, krip set out to help consumers spend smarter by simplifying how they discover and access credit card rewards and benefits. To date, the platform has aggregated over 6,000 credit card deals offered by more than 3,000 retail merchants, providing a personalized experience for users to manage all their cards in one place. krip enables financial institutions to build greater customer loyalty, supporting an estimated US$7.4 billion in additional annual card spending. With clients including livi Bank, Grantit, and other financial institutions and retail partners, krip has reimagined how customers interact with their credit cards to deliver greater engagement and loyalty.

“At krip, our mission has always been to empower consumers to spend smarter. By helping consumers realize more value from their everyday spend, we have unlocked new ways of how financial institutions, retail merchants and consumers can better interact with each other to maximize engagement and loyalty in the digital age. Joining forces with HeyMax opens up exciting opportunities for us to deliver on our mission and to realize our mutual vision to bring greater value to consumers at scale,” said David B. Wang, former CEO and founder of krip.

As part of the acquisition, Wang will transition to the Global Head of Loyalty Partnerships and General Manager of Hong Kong at HeyMax, where he will lead local market strategy and support global partnerships growth. Benjamin Quinlan has also been appointed as Senior Advisor of Financial Services Partnerships. As CEO & Managing Partner of Quinlan & Associates, Quinlan joins HeyMax from his role as Chairman of krip, bringing his extensive experience in the financial services and fintech sector across Asia to HeyMax.

The krip brand will be retired following the acquisition, with key team members integrated into the broader organization. Existing krip users will be invited to register as HeyMax users and receive free Max Miles, giving them immediate access to the platform’s expanding ecosystem of travel and rewards partners.

The acquisition also reflects the strength of Hong Kong’s fintech innovation pipeline. Backed by Cyberport’s Incubation Programme, krip received funding, access to student talent, and connections to key partners that supported its growth and expansion into overseas markets.

The acquisition lays the groundwork for HeyMax’s official launch in Hong Kong in the coming months, where both local users and travelers visiting the city will be able to access the platform’s growing network of rewards.

With a strengthened local presence and leadership team, HeyMax is well-positioned to accelerate partnerships with banks, fintechs, and consumer brands across the market. HeyMax has launched a waitlist for users in Hong Kong. Early sign-ups will receive priority access and exclusive rewards upon launch. Interested users can join the waitlist at https://hk.heymax.ai/waitlist.

Hashtag: #HeyMax


. To be among the first to experience HeyMax in Hong Kong, join the waitlist at.

About krip

krip is Hong Kong’s most comprehensive, personalized and centralized credit card deals and offers platform, empowering consumers to spend smarter with innovative technology and information transparency. With over 6,000 credit card deals and offers, 3,000 merchants and 500 credit and debit cards listed, krip is the go-to place for consumers looking to get the most out of their cards. krip is backed by the Cyberport Incubation Programme and was recognized by the Hong Kong SAR Government in ICT Awards 2023, achieving Award of the Year and Fintech Grand Award, being the first fintech company to win the overall award since its inception.

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Celebrate, Rest, and Recharge This Raya With XIXILI’s Sleepwear Collection

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KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 11 March 2026 – Comfort is set to be a defining theme for Raya 2026, and it extends well beyond the festive outfit. XIXILI is bringing that same ease into the downtime between celebrations, with sleepwear designed for the hours when women can finally catch their breath, rest, and simply be.

The Reality of the Raya Rush

The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.

XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.

“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.

Comfort That Carries Through the Season

Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.

“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”

Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.

Made to Be Worn, Not Just Owned

Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.

The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI





The issuer is solely responsible for the content of this announcement.

About XIXILI

A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.

XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.

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Vingroup Introduces Special Program to Support Customers Amid Rising Fuel Costs

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HANOI, VIETNAM – Media OutReach Newswire – 10 March 2026 – Amid volatility in global fuel prices, Vingroup has announced the launch of a special “Trade Gas for Electric” program in Vietnam, India, Indonesia, and the Philippines. The program offers an additional 3% discount on VinFast cars and 5% discount on VinFast electric scooters for customers switching from old gasoline vehicles. At the same time, fares for Xanh SM services will be reduced by 10% from March 11 to March 31, 2026, depending on each market.

Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.

Fares for Xanh SM services will be reduced by 10% from March 11 to March 31, 2026

In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.

The program may be extended depending on international developments and future fuel price movements.

Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”

The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.

Hashtag: #Vingroup

The issuer is solely responsible for the content of this announcement.

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Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing

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New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.

CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.

Guests and partners at the launch event of the Success Academy in Chongqing. (From L-R: Dr Yap Meen Sheng, Assistant Provost, SUSS; Mr Lennon Tan, President, Singapore Manufacturing Federation; Mr Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce; Prof Tan Tai Yong, President, SUSS; Mr Samuel Ng, Executive Chairman, Raffles Young Academy; Associate Professor Justina Tan, Vice President, Strategic & Partnership Engagement)

The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.

Success Academy to connect partners from Singapore and China

Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.

RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.

Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.

Extending engagement into Northeast China with Shenyang satellite office

To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:

  • Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
  • North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.

Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”

Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”

The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.

For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS




The issuer is solely responsible for the content of this announcement.

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