Media OutReach
HGC and Cisco Launch Secured Broadband 2.0 Redefines Next-Generation Connectivity with Security Seamlessly Embedded
Empowering Enterprises with AI-Driven, Built-In Security and Unmatched Flexibility
HONG KONG SAR – Media OutReach Newswire – 10 December 2025 – As digitalization accelerates, Hong Kong enterprises of all sizes are confronting an increasingly challenging cyberattack landscape, where system vulnerabilities, phishing, and ransomware are becoming more prevalent, jeopardizing operational continuity and corporate cybersecurity. Addressing these challenges, HGC Global Communications (“HGC”), a fully-fledged ICT service provider and network operator with extensive global coverage, and Cisco jointly launched Secured Broadband 2.0 (“SBB 2.0”) — a next generation solution that redefines connectivity by embedding cybersecurity directly into network connectivity. Build on “SecurityFirst” design philosophy, SBB 2.0 ensures network-based cybersecurity protection, creating a secure foundation that empowers businesses of all sizes to thrive. With its four key attributes — simple, hassle-free, robust and sustainable evergreen technology development — this upgrade delivers enterprise-grade security without complexity or compromise.
The “2025 Cisco Cybersecurity Readiness Index”[1] revealed a critical disconnect in cybersecurity. Despite 49% of global organizations were hit by a cyberattack within the last year and 71% anticipating a disruptive cybersecurity incident, most remain critically underprepared with readiness levels stagnating over the past 12 months. Secured Broadband has successfully blocked more than 4,000,000 cyberattacks since its launch, underscoring this “preparedness gap”. To address this critical need, HGC and Cisco introduce SBB 2.0, an advanced solution that moves beyond conventional security add-on solutions. Rather than adding external devices in your network, it embeds comprehensive, enterprise-grade protection directly into the broadband network. This “security-from-the-foundation” approach ensures enterprises are protected from the moment they are connected, seamlessly and effortlessly elevating their readiness towards cyber threats.
Andrew Kwok, Chief Executive Officer of HGC, said, “The introduction of SBB 2.0 is a strategic leap forward in our commitment to driving Hong Kong’s digital transformation. We are not only improving our ICT solutions, but also redefining the industry benchmark for business broadband. By combining Cisco’s advanced technology with HGC’s unparalleled ICT network infrastructure and solutions, we are building a future-ready foundation for businesses’ cybersecurity, allowing them to safely navigate the complex and rapidly shifting digital landscape with truly secure connectivity.”
Robust Connectivity Enhanced with Built-in Security
On top of the robust HGC’s broadband connectivity foundation, SBB 2.0 leverages a uniquely customized Cisco SASE solution. This integration revolutionizes business broadband by weaving security directly into the service. Key features of SBB 2.0 include:
- “CPE-less” network-based security feature: SBB 2.0 embedded protection into our core network and offer integrated cybersecurity without CPE. This reduces installation hassles and extent the protection to non-company devices, allowing enterprises to extend cybersecurity protection to all members who work with their own devices including contractors.
- Cloud Application & DNS Layer Protection: Cloud Application offers secure access to cloud applications via a Cloud Access Security Broker (CASB), which effectively prevents data leaks and unauthorized usage. DNS Layer Protection safeguards devices, ensuring they remain secure even when accessing resources outside the corporate network.
- AI-Powered, Proactive Threat Intelligence: The solution harnesses the power of AI to proactively detect and block a diverse array of cyber threats. By addressing these threats before they can affect users or systems, it ensures continuous protection.
- Zero Trust Principles: SBB2.0 implements a Zero Trust Network Access (ZTNA) framework to ensure that only trusted and verified users, devices, and applications can access critical business resources — whether in the office or remote work environments.
- Simplified, Fully Managed Service: HGC’s security experts fully manage the service, and provide 24/7 hotline support. Businesses could gain clear visibility into their security status through easy-to-understand reports, reducing the burden of closely managing network security.
- Unique Subscription Payment Model: As the only provider in Hong Kong with a straightforward unique subscription payment model, we offer businesses of all sizes enterprise-grade security that is accessible, predictable, and scalable.
Argon Ho, Chief Commercial Officer – Group ICT Business of HGC, said, “In Hong Kong’s next wave of digital growth, secure connectivity must be inborn, not bolted on. With SBB 2.0, we’re redefining the foundation of business broadband by embedding security at the network core. This approach empowers enterprises and SMEs to operate with confidence — less complexity, greater resilience, and the freedom to grow in a fast‑changing digital world.”
Iris Feng, General Manager of Cisco Hong Kong, Macau and South China, said, “At Cisco, we believe that security must be at the heart of every digital experience. Together with HGC, we are raising the bar for business connectivity in Hong Kong and the Greater Bay Area by integrating powerful, AI-driven security directly into the broadband network. Secured Broadband 2.0 empowers organizations of every size to confidently embrace digital transformation, knowing their operations are protected from evolving cyber threats the moment they connect. This partnership reflects our commitment to helping enterprises build a secure, resilient, and future-ready digital foundation.”
To learn more about HGC cybersecurity solutions and services, please visit: https://www.hgcbiz.com
Hashtag: #HGC
The issuer is solely responsible for the content of this announcement.
About HGC Global Communications Limited
HGC Global Communications Limited (HGC) is a leading Hong Kong and international telecom operator and ICT solution provider. The company owns an extensive network and infrastructure in Hong Kong and overseas and provides various kinds of services. HGC has 20 global offices and staff presence in 31 cities worldwide. It provides telecom infrastructure service to other operators and serves as a service provider to corporate and households. The company provides full-fledged telecom, data centre services, ICT solutions and broadband services for local, overseas, corporate, SME and mass markets. HGC owns and operates an extensive fibre-optic network, five cross-border telecom routes integrated into tier-one telecom operators in mainland China and connects with hundreds of world-class international telecom operators. The company is committed to further investing and enriching its current infrastructure and, in parallel, adding on top the latest technologies and developing its infrastructure services and solutions. In 2019, HGC Group completed the acquisition of Macroview Telecom Limited (Macroview), a leading digital technology solution and managed services provider. The addition of Macroview further accelerates HGC Group’s digital transformation path and positioning as a pioneering ICT and digital services leader. HGC is a portfolio company of I Squared Capital, an independent global infrastructure investment manager focusing on energy, utilities, transport, social infrastructure, digital infrastructure, and environmental infrastructure in North America, Europe, Latin America and Asia.
To learn more, please visit HGC’s website at:
https://www.hgc.com.hk/
About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all. Discover more on
The Newsroom and follow us on X at
@Cisco.
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Asian Smart Medical Online Exhibition 2026: Connecting Smart Medical Suppliers with Global Buyers
Organized by AsianNet and TradeAsia (www.e-tradeasia.com), Medical Asia has been successfully facilitating international medical trade since its launch in 2024 , earning a strong reputation for high-quality participation and tangible business outcomes. In 2026, Medical Asia extends its exhibition period to strategically align with major global healthcare and medical industry events, including Medical Design & Manufacturing West, Arab Health, HIMSS Global Health Conference & Exhibition, MEDICAL JAPAN [Osaka], and Hospitalar Sao Paulo. This extended timeline enables international buyers to engage with multiple key events simultaneously, creating a more efficient and streamlined sourcing experience.
By participating in Medical Asia 2026, exhibitors can expect enhanced global exposure, broader networking opportunities, and increased potential for sustainable business growth, all while reaching a larger and more diverse international buyer base through a flexible and cost-effective hybrid exhibition model.
Medical Asia 2026 features a robust lineup of respected Taiwanese manufacturers, including industry leaders such as Perfect Medical and many more. These companies will present thousands of the latest smart medical industry products and technologies, covering a wide array of sectors crucial to modern manufacturing and production.
The event will feature an extensive selection from top manufacturers, covering categories such as Medical Devices & Clinical Equipment, Medical Supplies & Nursing Consumables, Healthcare Facility Furniture & Logistics Equipment, Emergency & Clinical Patient Monitoring Equipment, Rehabilitation & Physiotherapy Equipment / Consumables, Pharmaceutical Manufacturing, Packaging & Inspection Machinery, Medical-grade Wearables & Remote Patient Monitoring (RPM) Devices, Clinical Laboratory & IVD Analyzers, Medical-grade Materials & Components (Plastics / Rubber / Silicone, etc.), and Home Health Care Products. With thousands of the latest products, accessories, and equipment on display, the exhibition promises to be both comprehensive and highly professional. Attendees will gain valuable insights into the latest innovations and developments across the smart medical industry.
Visit the Online Exhibition:
https://www.etradeasia.com/online-show/42/Asian-Smart-Medical-Online-Exhibition-2026.html
In today’s rapidly evolving global environment, online platforms play a crucial role in breaking geographical barriers and extending marketing reach. In response to this growing demand, Medical Asia 2026 offers a comprehensive suite of innovative digital exhibition solutions, including dedicated exhibitor pages, electronic catalogs, and virtual exhibition halls. These digital tools are seamlessly integrated with TradeAsia, enabling international buyers worldwide to effortlessly discover exhibitors and explore products in depth. Through the platform, buyers can visit individual manufacturer pages, review detailed product information, submit inquiries, and communicate with exhibitors via real-time messaging. This highly interactive and user-friendly experience facilitates smooth communication, enhances buyer engagement, and fosters meaningful business connections between exhibitors and global buyers, ultimately creating valuable commercial opportunities.
TradeAsia (www.e-tradeasia.com) has been providing comprehensive B2B international trade services for buyers and sellers worldwide since 1997. With nearly three decades of industry experience, TradeAsia is recognized as one of the most established and professional global trade platforms. Today, the platform serves millions of members worldwide, featuring more than 600,000 verified suppliers and millions of up-to-date product listings across diverse industries. Every day, thousands of professional buyers from around the world use TradeAsia to source products, connect with suppliers, and explore new business opportunities. As a leading trade promotion channel in Asia, TradeAsia continues to facilitate efficient cross border trade and foster long term partnerships between global buyers and suppliers.
TradeAsia also collaborates with hundreds of trading organizations around the world to exchange marketing and promotional opportunities. As a result, suppliers who showcase their products on TradeAsia gain the chance to be featured across the publicity channels of multiple trade platforms and exhibition organizers worldwide, greatly enhancing their international visibility and marketing reach. In addition, during the period of Medical Asia 2026, promotional messages will be broadcast globally, further amplifying exposure for participating suppliers and connecting them with a wider international audience.
Hashtag: #TradeAsia
The issuer is solely responsible for the content of this announcement.
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Carbyne Fitness and IFPA Singapore Publish Study Revealing the Gender Gap Between Personal Training and Home Gyms
The findings, based on Carbyne Fitness’ customer data and an online database of personal training enquiries compiled by IFPA Singapore’s personal trainers, point to two fundamentally different approaches to exercise motivation and engagement between men and women.
A Tale of Two Fitness Journeys
The data suggests that men overwhelmingly prefer self-directed fitness, buying equipment such as adjustable dumbbells, benches, and racks for home use. Women, on the other hand, are more inclined toward guided training experiences led by certified professionals.
According to Brian Chang, founder of Carbyne Fitness and IFPA Singapore, this split reveals not just gender preferences, but deeper social and psychological factors shaping how Singaporeans exercise.
“Men often see fitness as something they should be able to handle on their own, like asking for help somehow means they’re not strong enough,” said Chang. “That’s why many men would rather train themselves than work with a coach. Ladies, on the other hand, are usually more open to learning and getting guidance. They see working with a coach not as weakness, but as a smart way to improve safely and effectively.”
The Male Home Gym Boom
The pandemic sparked a surge in home gym investments, and Carbyne Fitness has been at the forefront of this trend. Its adjustable dumbbells and adjustable kettlebells have become popular among working professionals looking to save time and train efficiently at home.
Carbyne Fitness’ customer data revealed that four in five customers are male. “The home gym trend among men is here to stay,” Chang explained. “They appreciate the convenience, privacy, and long-term savings. For many, it’s not just fitness equipment, it’s a personal investment in staying strong and independent as they age.”
However, with about 58% of Carbyne Fitness customers living in HDB flats, 26% in condominiums, and 16% in landed properties, many still hold the misconception that home workouts, especially in smaller HDB or condo spaces, aren’t practical or effective. Landed property owners make up less than 5% of Singapore’s dwellings, yet account for 16% of Carbyne Fitness’ customers.
| Dwelling Type | National Share (SingStat) | Carbyne Customer Share | Index (Representation) |
| HDB (Public Housing) | 72.0% | 58.5% | 0.81 (Under-indexed) |
| Condominiums | 23.3% | 25.6% | 1.10 (Over-indexed) |
| Landed Properties | 4.7% | 15.9% | 3.38 (Heavily Over-indexed) |
“One of the most common reasons people give for not buying home gym equipment is that they ‘don’t have the space,'” said Chang. “But in reality, a proper home setup doesn’t need much room; a good pair of adjustable dumbbells and a bench can fit comfortably within just one square meter if you choose the right equipment.”
Why Women Seek Trainers
In contrast, IFPA Singapore’s training enquiries show that a majority of personal training clients are female. Of the 392 Singapore-based individuals who sought personal training, 63% were women, even though men still represent the majority of gym members nationwide.
| Category | Male % | Female % | Dominant Characteristic |
| Home Gym Buyers (Carbyne) | 80% | 20% | High Autonomy |
| PT Seekers (IFPA) | 37% | 63% | Guidance Seeking |
| Population (DOS 2025) | 49.3% | 50.7% | Balanced |
“This reflects a growing confidence among women to take charge of their fitness journey,” said Chang. “But it also shows that women tend to prioritize safety and proper form. They are more willing to invest in expert guidance rather than risk injury from unguided workouts.”
Many female clients, Chang adds, have goals that extend beyond appearance: postnatal recovery, strength for caregiving, or functional fitness for daily life.
“It’s not just about aesthetics anymore,” he said. “Women are recognizing that strength training builds long-term resilience, both physically and mentally.”
Implications for Singapore’s Fitness Industry
The gender divide uncovered by Carbyne Fitness and IFPA Singapore also points to structural gaps in how Singapore’s fitness ecosystem is organized, particularly the limited avenues for personal trainers to operate independently.
Most commercial gyms and public facilities, including ActiveSG gyms, do not permit outside personal trainers to conduct sessions within their premises. Trainers who are not employed directly by these gyms are often barred from coaching clients on-site, regardless of their certification or insurance coverage.
This restriction limits both consumer choice and career opportunities within the industry. For clients, especially women who prefer guided training but may not want to commit to an expensive gym membership, the policy creates a barrier to accessing affordable, flexible coaching. For freelance trainers, it restricts their ability to build a sustainable practice or serve niche communities such as seniors, postnatal women, or first-time exercisers.
“Many independent trainers tell us their biggest challenge isn’t finding clients; it’s finding space,” said Chang. “There’s a clear demand for affordable, accessible training environments, but the system hasn’t caught up yet.”
As a result, more trainers have turned to parks, void decks, or private studios, and a growing number of clients are exploring home-based personal training, sometimes with only a pair of resistance bands. This shift reflects broader lifestyle preferences: Singaporeans want convenience, privacy, and trust, not just a gym membership.
The study suggests that expanding access to personal training across shared and public fitness spaces could help Singapore move toward a more inclusive, community-driven fitness culture, one that empowers both male and female participants to train safely, confidently, and sustainably at every stage of life.
Volunteering for the Silver Generation
Both Carbyne Fitness and IFPA Singapore are working to build a more inclusive fitness culture through the Silver Strength volunteer program, which runs weekly strength sessions for seniors using resistance bands, adjustable dumbbells, and other small equipment at Active Ageing Centers across Singapore.
The initiative, funded by the National Youth Council, empowers older adults to stay strong, mobile, and independent, while giving volunteers the chance to make a direct impact in their communities.
“Silver Strength is more than fitness. It is about bridging intergenerational gaps and helping seniors live confidently and age with strength,” said Chang.
To sign up as a volunteer, visit getcertifiedpt.com/silver-strength.
About the Study
The gender distribution insights were derived from:
- Carbyne Fitness customer data, representing over 1,000 unique customer interactions across Singapore between January 2024 and September 2025.
- IFPA Singapore’s independent observation of 392 prospective client profiles compiled between October 2025 and December 2025.
While the sample sizes differ, both data sets converge on a clear narrative: Singapore’s home gym market is predominantly male, while personal training demand is female-driven.
The full research can be accessed on https://carbyne.sg/blogs/articles/revealing-the-gender-gap-between-personal-training-and-home-gyms.
Hashtag: #CarbyneFitness
The issuer is solely responsible for the content of this announcement.
About Carbyne Fitness
Carbyne Fitness is a Singapore-based fitness equipment company focused on delivering space-efficient, performance-driven home gym solutions for modern lifestyles. Best known for its space-saving gym equipment such as adjustable dumbbells and foldable treadmills, Carbyne helps professionals, families, and seniors train effectively at home without compromising on quality or safety.
Learn more at: https://carbyne.sg
About IFPA Singapore
IFPA Singapore, operated by Get Certified PT, is the official Singapore operator of the International Fitness Professionals Association (IFPA), delivering internationally accredited personal training education and professional development. IFPA Singapore focuses on producing industry-ready practitioners through competency-based, real-world training.
Learn more at: https://getcertifiedpt.com
Media OutReach
Luyuan Group Participates in Key Event Celebrating the 50th Anniversary of China–Thailand Diplomatic Relations, Promoting Youth Exchange
As part of the program, Luyuan Group co-launched the “Ride with Panda, Toward the Future Together” China–Thailand Youth Friendship Ride. Young participants from both countries rode Luyuan motorbike featuring the panda mascot “A Pu” through iconic Bangkok landmarks, symbolizing the vitality and enduring friendship between China and Thailand.
As an invited corporate representative, Luyuan Group donated a panda-themed motorbike to Dhurakij Pundit University, encouraging youth to document cultural and exchange stories through action. This appearance highlighted Luyuan’s commitment to social responsibility and cultural influence, while also showcasing the Group’s progress in accelerating global expansion through its brand LYVA. Currently, Luyuan’s business footprint spans over 80 countries and regions.
Looking ahead, Luyuan Group will continue to collaborate with global partners to explore new paths in green mobility and contribute to sustainable development worldwide.
In addition, the event also featured the “Gifts from China” exhibition, themed around the 50th anniversary of China–Thailand friendship. Organized with the support of the China National Arts and Crafts Society’s Pattern R&D Center, the Pattern Museum, and Qilin Co-creation, the exhibition brought together numerous Chinese heritage brands, attracting significant interest from young attendees from both countries.
Among the highlights was the debut of the “The Eight Horses of Contemporary Prosperitye” — a horse-themed pattern co-created by the Pattern Museum and artist ZHENG CHONG in celebration of the Year of the Horse — adding rich cultural depth to the event. Contemporary artworks by Xu Shanxun from Mogu Gallery, along with leading Chinese brands such as GELASIGE, Beyond Home Textiles, and Youji Jewelry, further embodied the vibrant reach of Chinese culture abroad.
Hashtag: #LuyuanGroup
The issuer is solely responsible for the content of this announcement.
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