Media OutReach
Hong Kong and Kuwait: Partnering for Success

Regional links enhanced and 24 bilateral accords reached
HONG KONG SAR – Media OutReach Newswire – 15 May 2025 – A delegation of more than 50 business leaders from Hong Kong and Mainland China, led by Chief Executive of the Hong Kong Special Administrative Region (HKSAR) John Lee, concluded a fruitful visit to Kuwait yesterday (May 14), reaching a raft of bilateral accords and paving the way for closer links between Hong Kong and Middle East.
“We are here to better understand the opportunities of Kuwaiti business and investment. To explore how Hong Kong, Mainland China and Kuwait, working together, can create long-term mutual opportunities,” Mr Lee told nearly 300 local business leaders attending a luncheon themed “Partnering for Success – Hong Kong as a ‘Super Connector’ and ‘Super Value-Adder'”.
At the luncheon, government departments, enterprises, and organisations from Hong Kong, Mainland China, and Kuwait exchanged and announced 24 memoranda of understanding (MOUs) and co-operation agreements, covering areas such as economy and trade, investment, financial services, technology, legal co-operation, cargo clearance and flow, aviation, post-secondary education and sports. These include a new MOU signed between the Airport Authority Hong Kong and Kuwait Airways, aimed at enhancing aviation connectivity between the two regions.
Mr Lee further announced that, from today (May 15) the United Arab Emirates will grant Hong Kong 30-day visa-free access, while Oman will extend its visa-free period from 10 to 14 days.
Hong Kong is exploring closer ties with the Gulf Cooperation Council (GCC), which includes Kuwait currently holding presidency. Mr Lee said the country wields significant influence in the region’s development.
“Hong Kong’s trade with the GCC last year reached nearly US$20 billion, up 53 per cent over the past four years. And that robust growth is underpinned by our mutual will to advance trade ties,” Mr Lee said. “Indeed, our burgeoning trade and investment co-operation, I believe, could well add momentum to the possibility of a free trade agreement between Hong Kong and the GCC.”
Earlier, (May 13) Mr Lee met with the Amir of the State of Kuwait, His Highness Sheikh Meshal Al-Ahmad Al-Jaber Al-Sabah, Crown Prince His Highness Sheikh Sabah Al-Khaled Al-Hamad Al-Mubarak Al-Sabah, and Acting Prime Minister His Excellency Sheikh Fahad Yousuf Saud Al-Sabah, to exchange views on strengthening co-operation between Hong Kong and Kuwait including areas such as finance, trade, and innovation and technology.

Mr Lee highlighted that Hong Kong enjoys the advantage of connecting China with the world under the “one country, two systems” principle. He welcomed the Kuwaiti Government and enterprises to utilise Hong Kong’s role as a “super connector” and “super value-adder” to explore new opportunities under the Belt and Road Initiative for mutual benefit.
The Chief Executive led delegation members on several company visits in Kuwait. These included Bukhamseen Group Holding Company, where he introduced Hong Kong’s development opportunities and its highly internationalised and market-oriented business environment with its pool of professional services talent.
Mr Lee and the delegation also visited Zain Group, a major mobile telecommunications company, to learn about its business in innovative technologies and digital communications, and exchange views on topics such as drones, AI, and smart city development.

On the cultural front, Mr Lee toured the Sheikh Abdullah Al Salem Cultural Centre to learn about Kuwait’s arts and culture projects and developments. He noted that both Hong Kong and Kuwait place importance on arts and culture development, and he said he looks forward to further deepening connections and co-operation in cultural exchanges between the two places.
Hashtag: #hongkong #brandhongkong #asiasworldcity #collaboration #partnering #Kuwait #beltandroad
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The issuer is solely responsible for the content of this announcement.
Media OutReach
After Four Months Under Wraps, F.F.O Sets to Unveil New MV《大丈夫》from Japan Ski Trip

Just two months after their debut, F.F.O was invited to Japan to collaborate with renowned ski brand Ski Addicts as ambassadors for a special ski campaign. The members went to Echigo-Yuzawa for a 6-day skiing trip. Not only did they enjoy the snow scene to the fullest, the group also surprised fans by shooting a brand-new music video《大丈夫》. With a tight schedule and nonstop energy, F.F.O showed remarkable dedication and professionalism.
The 《大丈夫》 MV is styled as a travel diary with a carefully written story behind it, capturing the group’s most authentic moments. Fans will see the members handing out their group logo stickers in Akihabara, bravely introducing themselves to locals while having their most genuine reaction captured by cameras. Of course, their snow-filled adventures also made it into the MV—featuring playful snowball fights, GoPro-filmed moments, and even ice cream in the freezing cold. The result is a heartfelt visual journey that feels like a personal postcard from F.F.O to their fans.
The MV was entirely shot in Japan. It captures the romantic encounter between F.F.O and the snow, and the highlights and memories of the Journey. “This MV is like a snapshot of our trip, full of fun and challenges. Stay tuned!” the members shared. The MV shoot spanned both Tokyo and Niigata, meaning that the F.F.O members had to rush between locations day and night. Not only did they finish the MV shooting in Akihabara and Echigo-Yuzawa, they even squeezed in a final shoot at Ueno Park for social media content just a day before they returned to Taiwan. Despite the intense schedule and freezing temperatures, they still gave it their all and showed impeccable professionalism to deliver the best possible visuals to their dedicated fans.
Now, several months after the shoot, F.F.O is thrilled to finally share《大丈夫》with fans. More behind the scenes footage and details will be revealed soon, so fans are encouraged to pay close attention to F.F.O’s official social media accounts to witness the exciting results of their very first trip since debut!
Hashtag: #F.F.O
The issuer is solely responsible for the content of this announcement.
Media OutReach
Bee Choo Origin Celebrates 25th Anniversary with CEO Succession and Mascot Reveal

A New Chapter: CEO Succession Ceremony
One of the most emotional and memorable moments of the 25th anniversary celebration was the CEO succession ceremony, a heartfelt passing of the torch from one generation to the next. Founder and outgoing CEO, Mdm Cheah Bee Chew, officially entrusted the future of Bee Choo Origin to her daughter, Estee Lim Xue Ting, who now assumes the role of Chief Executive Officer.
Estee’s journey with the brand is a testament to perseverance and purpose. A qualified optometrist by training, Estee initially pursued a career in the primary eye care sector before deciding to join her mother in managing the growing herbal hair care business. In 2024, she further deepened her expertise by becoming a certified trichologist, earning her accreditation from the International Association of Trichologists.
Over the past nine years, Estee has played an instrumental role in driving the evolution of Bee Choo Origin, spearheading digital transformation, introducing innovative product lines, refreshing the brand identity, and expanding its presence both online and across international markets.
In a deeply moving speech, Mdm Cheah shared, “At 65, I’ve come to realise that the greatest legacy is not in leaving behind an empire, but in raising a successor who surpasses you.” Her words captured the spirit of the evening, one filled with pride, gratitude, and hope for the future. The ceremonial handover included a symbolic gold key, brought on stage by the company’s newly introduced mascot, Manny, a figure inspired by the Ginseng herb, known for strength and resilience.
Estee’s appointment as CEO at the 25th anniversary dinner marks a significant milestone in the company’s 25-year journey. It reflects the brand’s confidence in her vision and commitment to continuous growth while remaining grounded in its founding values of integrity, care, and natural wellness. With Estee at the helm, Bee Choo Origin is poised to usher in a new chapter, one that blends tradition with innovation and heritage with forward-thinking leadership.
A Glimpse Into the Future: New Product Announcement
In line with the celebratory theme of innovation and growth, Bee Choo Origin also unveiled a new addition to its product lineup during the gala dinner—The Finest Dead Sea Mud Scalp Mask. This in-store treatment combines the mineral-rich properties of Dead Sea mud with the Bee Choo Essence, the brand’s signature blend of herbal actives, to offer deep-cleansing and revitalising benefits.
Slated to launch later this year exclusively as a professional in-store treatment, the scalp mask is designed to work synergistically with Bee Choo Essence to enhance scalp detoxification, encourage healthy circulation, and help maintain overall scalp balance. Developed as a natural, chemical-free solution, it reflects the brand’s continued focus on providing a holistic and elevated treatment experience for customers.
“This new scalp mask reflects our dedication to continuous innovation while staying true to our herbal roots,” Estee shared. “By combining the therapeutic properties of Dead Sea mud with our trusted Bee Choo Essence, we’re offering a treatment that is not only indulgent but deeply effective.”
Introducing the Bee Choo Origin Mascot Family
To further commemorate its 25th anniversary, Bee Choo Origin unveiled its delightful new mascot series, each representing a key ingredient used in its signature herbal hair treatments. The mascots — Manny (Ginseng), Ling Zy (Ling Zhi), Hei (He Shou Wu), and Dango (Dang Gui) — bring warmth, character, and a playful spirit to the brand.
“These mascots are more than just adorable figures,” Estee shared. “They symbolise who we are, natural, full of life, and deeply rooted in heritage. This new direction helps us stay relatable and build stronger emotional bonds with our customers.” The mascots will feature prominently in marketing campaigns, social media, merchandise, and educational materials.
As Bee Choo Origin celebrates its 25th anniversary, it reaffirms its commitment to holistic, herbal-based hair solutions while looking boldly ahead. With Estee as the CEO and the mascot family as its new brand ambassadors, the company is poised to soar to new heights.
Hashtag: #BeeChooOrigin
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https://www.instagram.com/beechooorigin/
The issuer is solely responsible for the content of this announcement.
About Bee Choo Origin
Founded with a mission to restore scalp health naturally, Bee Choo Origin has grown into Asia Pacific’s leading herbal hair and scalp care brand. With humble beginnings rooted in a commitment to safe, effective, and natural treatments, the brand now operates an estimated 180 outlets across around 10 territories in the Asia-Pacific region. This includes 7 directly owned stores and 14 distributor-managed outlets in Singapore, around 40 in Malaysia, and the remainder through a network of distributors in key regional markets. Specialising in the treatment of hair loss, dandruff, oily or itchy scalp treatments, and other common hair concerns, Bee Choo Origin is consistently recognised as one of the top natural
hair loss treatment salons in the region. Combining traditional wisdom with modern care, Bee Choo Origin continues to serve individuals seeking a holistic, chemical-free solution to hair and scalp issues, offering visible results, authentic care, and peace of mind with every visit.
Media OutReach
Correcting and Replacing: Visa unveils Flex Credential in Vietnam, ushering in a new era of payment flexibility and financial empowerment for consumers

- Vietnam leads Southeast Asia in financial confidence and readiness for major purchases, Visa survey
- With Visa Flex Credential, consumers can seamlessly choose how they pay, via credit, debit, and more, all on a single credential, redefining the future of payments
HCMC, VIETNAM – Media OutReach Newswire – 17 June 2025 – Visa (NYSE: V), a global leader in digital payments, announced the launch of Visa Flex Credential, offering new ways for consumers to manage and spend their money, with Asia Commercial Joint Stock Bank (ACB) becoming the first bank in Vietnam – and Southeast Asia – to offer this feature. Starting today, ACB Visa cardholders can seamlessly switch between debit and credit cards via the ACB One app. By the end of 2025, additional issuers will expand Visa Flex Credential to more Vietnamese consumers, enabling expanded use-cases.
According to Visa’s latest Green Shoots Radar survey[1], Vietnamese consumers, especially Gen Z and Millennials, lead Southeast Asia in financial confidence and ambition. Today’s young Vietnamese are prioritising investments in education (66%), healthcare (65%), electronics (63%), and travel (61%), showing a readiness to make big-ticket purchases and take control of their financial futures.
Visa Flex Credential is reimagining the credential for the next generation, designed to put the power of choice directly in consumers’ hands at every transaction – enabling them to opt for debit on daily purchases, credit for larger expenses, or even redeeming loyalty points when checking out, whether it’s for everyday essentials or a dream vacation.
“Visa is committed to empowering consumers with innovative solutions that put them in control of their financial future. Flex Credential is Visa’s breakthrough solution that enables the integration of multiple funding sources through a single card credential, providing cardholders with maximum flexibility to efficiently manage and utilize their payment forms. In specific markets such as the U.S. and UAE, Visa Flex Credential allows cardholders to choose to pay now or pay over time directly from the app, as well as access multiple currency accounts through a single credential – making cross-border payments simple and seamless. We are proud to bring this solution to Vietnam, making digital payments more accessible and contributing to Vietnam’s digital and financial inclusion and overall economic growth,” said Ms. Dung Dang, Visa Country Manager for Vietnam & Laos.
Mr. Nguyen Tam Khoa, Deputy Head of Consumer Division at ACB, shared: “The Visa Flex Credential truly speaks for itself, elevating the customer experience to a new level. While there are quite a few similar solutions in the market, the Visa Flex Credential stands out by meeting all customer needs, such as flexible payment source selection, a variety of transaction methods from offline to online, and the ability to choose from a wide range of suitable offers, all while ensuring independent, clear, and transparent spending management for each card.”
Visa first launched Flex Credential in partnership with Sumitomo Mitsui Banking Corporation (SMBC) and Sumitomo Mitsui Card Company (SMCC), known as Olive, two years ago in Japan. Today, more than 5 million Olive account holders are benefitting from the Visa Flex Credential. The Olive card continues to outperform, with cardholder transactions averaging 40% higher than the national average in Japan over the past year. Visa and SMCC have expanded the Visa Flex Credential to support small businesses with the flexibility to switch between business and personal accounts using the same Olive card, enhancing access to credit and cash flow management.
Key features of Visa Flex Credential:
- Customisable payment options: Switch effortlessly between payment modes, such as debit, credit, prepaid, loyalty points etc. to suit different spending needs and having one credential for life.
- Advanced security protocols: Benefit from Visa’s latest security technologies to stay protected against fraud.
- Personalised insights and control: Use AI-driven insights to better manage your finances and spending habits.
- Unified payment experience: Manage all your financial transactions through a single, easy-to-use platform.
Visa and ACB are proud partners of Cashless Day 2025, demonstrating their commitment to promoting digital payment solutions in Vietnam. This collaboration further highlights their shared vision of fostering economic empowerment through innovative technology.
Hashtag: #Visa #VisaFlexCredential #DigitalEconomy #AsiaCommercialJointStockBank(ACB) #ACBOneApp
The issuer is solely responsible for the content of this announcement.
About Visa
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
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