Media OutReach
Hong Kong Design Centre Presented ‘Play, Pose & Pixel’ Digital Fashion Exhibition
An East-meets-West digital fashion experience — uniting Paris Fashion Week insights with local talent in a fun, future-forward showcase for all ages, driving Hong Kong’s digital economy From 22 November – 2 December 2025 at AIRSIDE Gate33 Gallery
HONG KONG SAR – Media OutReach Newswire – 4 December 2025 – Organised by the Hong Kong Design Centre (HKDC), curated by digital fashion innovator FabriX, and sponsored by the Cultural and Creative Industries Development Agency, ‘Play, Pose & Pixel’ was a flagship programme of the Hong Kong Fashion Fest 2025. The exhibition took place from 22 November to 2 December @AIRSIDE’s Gate33 Gallery. As a strategic partner of the HKSAR Government, Hong Kong Design Centre is dedicated to promoting Hong Kong as the design excellence capital in Asia. This exhibition, in partnership with the Fédération de la Haute Couture et de la Mode (FHCM), evolved from the ‘Tomorrow Was _____’ showcase at Paris Fashion Week, exploring the intersections of fashion, technology and imagination – turning digital couture into an accessible, everyday experience.
Aligned with the HKSAR Government’s 2025 policy, the Hong Kong Fashion Fest promotes digital and sustainable fashion, fosters global collaborations, strengthens IP protection for digital assets, and builds a supportive ecosystem, positioning Hong Kong as a leading East-meets-West hub for digital fashion and the creative economy.
An officiating ceremony took place on 25 November with the presence of Guest of Honours including Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism, Mr Joseph Lo, Chairman of Hong Kong Design Centre, Ms Christile Drulhe, Consul General of France in Hong Kong and Macau, and Mr Serge Carreira, Director of Emerging Brands Initiative chez Fédération de la Haute Couture et de la Mode, to officially unveil the exhibition, with guests in attendance witnessing this remarkable occasion.
Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism stated: ‘I am delighted that the Hong Kong Design Centre is presenting this “Play, Pose & Pixel” Digital Fashion Exhibition in partnership with the prestigious Fédération de la Haute Couture et de la Mode, the organiser of the Paris Fashion Week. This exhibition explores pioneering fashion technology and showcases the boundless possibilities of digital fashion. In fact, it stands as one of the most anticipated highlights of this year’s Hong Kong Fashion Fest.’
Mr Joseph Lo, Chairman of Hong Kong Design Centre said, ‘Hong Kong Design Centre has always been committed to promoting broader and more strategic use of design and design thinking across society, and to supporting the growth of local designers. We are excited to bring the international perspective of Paris Fashion Week together with the creativity of Hong Kong’s emerging fashion designers and visual artists, creating a space where East meets West. Presented in the most fun and friendly way, this exhibition is designed to be truly inclusive, welcoming people of all ages and generations to enjoy, understand, and participate.’
From Dress-up Dolls to Digital Avatars: A Journey of Self-Expression
Fashion has always been a creative playground. From dressing dolls to designing digital avatars, ‘Play, Pose & Pixel’ highlighted how imagination empowered generations to express identity through style in a fun, friendly and future-forward way, inviting visitors of all ages to cross boundaries between the physical and the virtual.
Zone 1 — The Doll House: Where Style Begins
Stepped into the origins of style with more than 40 vintage collectible dolls, ranging from classic Barbie icons to rare designer collaborations with Christian Dior, Givenchy, Yves Saint Laurent, and Christian Louboutin. Ning Lau presented over 20 handcrafted dolls, each infused with her creative flair, bringing a Hong Kong perspective to this nostalgic fashion journey.
Zone 2 — Enter the Avatar Era: Redefine Your Identity
Stepped into the vibrant world of global Avatar culture. Inspired by platforms like Roblox, this immersive installation turned reflection into reinvention as visitors passed through a kaleidoscopic mirrored tunnel. Each reflection spawned a mini-you’ — a hyper-Instagrammable moment that celebrated infinite identity and creativity.
Zone 3: From Paris to Hong Kong: Defining the Future of Fashion
Try now, buy later – fashion that moved at pixel speed
FabriX’s signature AR try-ons Kiosk brought next-gen fashion experiences to life, spotlighting Paris Fashion Week designers and Hong Kong’s rising talents. 2025 LVMH Prize finalist Alain Paul, Caroline Hu, the inaugural winner of the BoF China Prize, Didu, known for designing BLACKPINK’s ‘Deadline’ World Tour costumes, and Kevin Germanier, acclaimed for his designs at the Paris 2024 Olympic Closing Ceremony joined by three local Hong Kong fashion talents. They were Derek Chan, DEMO from Fashion Incubation Programme (FIP) and Design Incubation Programme (DIP), Brun Chan, röyksopp gakkai from DFA Hong Kong Young Design Talent Award (YDTA) and Design Incubation Programme (DIP), and Tiger Chung, Tigerstrolling from The Hong Kong Young Fashion Designers’ Contest (YDC). Together, they showcased their collections through FabriX’s virtual try-ons via augmented reality, merging local creativity with global innovation.
Visitors would also encounter digital couture powered by 4D.ai technology, conceptualised by James Cao and team, featuring intricate digital works by Kevin Germanier, the designer behind Björk’s iconic Cannes performance look.
For the first time, visitors could explore 360° digital garments like never before– spin, rotate and zoom into recorded 3D ‘moving images’ that redefined how future lookbooks were experienced. The Future lookbook of fashion showcased a new perspective where style was viewed, tested and transformed before it even existed in the real world.
Zone 4: The Digital Afterparty: Reveal Your ‘Virtual Me‘
Strike a pose. Snap the moment
As a grand finale, Zone 4 unlocked each visitor’s own blind box avatar — ‘Virtual Me’. A fast scan transformed one into a digital fashion star — styled in one of six futuristic looks and showcased on a dynamic LED wall. With a nostalgic 80s Cantopop silent disco fueling the vibe, the digital afterparty culminated in a next-level fashion playground celebrating Hong Kong’s creative pulse.
Play, Pose & Pixel‘ Digital Fashion Exhibition reminded visitors that style has always been a powerful form of self-expression— and at its heart, fashion is about play. It invited audiences of all ages to merge creativity with technology, exploring a fashion playground tailored for the new generation. From children dress-up dolls to teens creating Roblox avatars, and adults intrigued by wearable tech, this exhibition promised a future where fashion was seen, played, and experienced by all.
‘Play, Pose & Pixel’ Digital Fashion Exhibition was organised by Hong Kong Design Centre and sponsored by the Cultural and Creative Industries Development Agency as a programme of the Hong Kong Fashion Fest which is presented by the Government of the Hong Kong Special Administrative Region.
Hashtag: #PlayPosePixelHKDC #HKDesignCentre #FabriXworld #hkfashionfest #HongKongFashionFest #CSTB #CCIDAHK #FashionMeetsFuture #DigitalFashion
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About Hong Kong Fashion Fest
Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, ‘Hong Kong Fashion Fest’ will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and boosts Hong Kong’s position as a prime destination for hosting mega cultural and creative events. The second edition of Hong Kong Fashion Fest will be held from 22 November and 7 December 2025 at various cultural landmarks and iconic design and fashion locations in Hong Kong. The event will promote digital fashion and sustainable fashion in collaboration with Paris Fashion Week and Milan Fashion Week; attract fashion design industry players from all over the world to participate in Hong Kong; foster collaboration, innovation and business opportunities; establish platform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s position as the East-meets-West centre for international cultural exchange.
www.hongkongfashionfest.comAbout Hong Kong Design Centre
Hong Kong Design Centre is a strategic partner of the HKSAR Government, harnessing the city’s distinctive East-meets-West position to create value through design. To achieve our goals we:
- Cultivate a culture of design
- Bridge stakeholders to opportunities that unleash the power of design
- Promote excellence in various design disciplines
About Cultural and Creative Industries Development Agency
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia‘s creative capital and fostering a creative atmosphere in the community to implement Hong Kong‘s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to some of HKDC’s activities/projects only, and does not otherwise take part in such funded activities/projects. Any opinions, findings, conclusions or recommendations expressed in this publication and relevant materials/events (or by members of the project teams) are those of HKDC only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Airalo and Compax have extended their partnership for another five years, ensuring Airalo continues to run on the powerful Compax backend platform. This technology allows Airalo to quickly launch and manage data plans across more than 200 destinations. By using the Compax real-time charging system, Airalo can accurately track data usage and set custom pricing independently, without having to rely on the technical systems of local phone carriers. This total control ensures that Airalo can offer its 20 million users the most flexible and competitive travel eSIM rates on the market.
Compax is proud to support Airalo as it continues to launch new products and services, ensuring its 20M+ customers can stay connected seamlessly across more than 200 destinations, regardless of their travel plans.
“At Airalo, our goal is to provide our customers with reliable connectivity and a seamless experience. Extending our partnership with Compax MVNE for another five years ensures we have the technical foundation to keep that promise,” explained Peter Nussbaumer, VP of Networks at Airalo. “Compax MVNE’s platform gives us the independence to launch new products and manage complex global data plans in real-time, allowing us to stay agile and focus on what matters most: keeping our 20 million users connected, no matter where their journey takes them.”
“The Airalo team set out to transform the way travelers enjoy connectivity abroad forever and they are not falling short on their goal. It’s an absolute pleasure for us to be a part of their journey and assist them on their mission. Connectivity is at the heart of everything we do in our modern ways of life and the Airalo offering is perfectly tuned to that beat.” said Werner Kohl, CEO of Compax.
Hashtag: #CompaxMVNE
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About Compax
Compax is a leading BSS/OSS software provider for the telecommunications industry. Its business software suite covers the full spectrum required to cover areas such as DSL, FTTH, MVNO and related industries: Apps and portals for customer orders and selfcare, convergent product catalog, CPQ, order management, CRM, contact center, billing, accounting, payments, online charging, and retail management. Compax enables operators to bring new services, offers, and brands to market with a quick turnaround and covering B2B, B2C, and B2B2X scenarios. Relying on proven agile methodology, Compax successfully serves top brands around the globe.
About Airalo
Airalo, founded in 2019, is the world’s largest travel eSIM platform. Trusted by over 20 million travelers, Airalo offers eSIM packages in 200+ destinations, empowering users to connect to mobile networks worldwide instantly. With a remote team of over 300 people, spanning more than 50 countries, Airalo is committed to making mobile connectivity on the move easier, more affordable, and accessible to all.
Over 120 event days in first year of operation
HONG KONG SAR – Media OutReach Newswire – 2 March 2026 – Hong Kong’s Kai Tak Sports Park (KTSP) celebrated its milestone first anniversary on Sunday (1 March), successfully hosting nearly 50 major events and delivering over 120 international and local sports and entertainment days since its grand opening.
KTSP has established a unique identity as the city’s new “Home Venue” for major sports and entertainment events. Highlights have included the Hong Kong Sevens (rugby), the Hong Kong Football Festival featuring top teams such as Liverpool, AC Milan, Arsenal and Tottenham Hotspur, as well as concerts by British rock band Coldplay, Mandopop rock band Mayday, singer Jay Chou and global pop icons BLACKPINK.
Sports activities at the Park have welcomed more than 840,000 participants so far. In terms of sports activities, the three major facilities—Kai Tak Stadium, Kai Tak Arena and Kai Tak Youth Sports Ground—together with the bowling centre, outdoor sports facilities and open spaces in the precinct, are expected to surpass 200 event days from the Park’s opening through to the end of March 2026.
In the past year, the utilisation rates of the Kai Tak Stadium and Kai Tak Arena have reached close to 90%. Kai Tak Stadium has already attracted over 1.8 million attendees, rapidly becoming a powerful new driving force in advancing Hong Kong’s sports industry, events economy, and tourism development.
“Our first anniversary is not only a major milestone for Kai Tak Sports Park, but also a moment of pride for Hong Kong. Over the past year, we witnessed athletes’ determination, outstanding performances from artists, and the unforgettable energy of cheering audiences. Each event has touched and inspired us.
“As Hong Kong’s largest integrated sports, leisure and entertainment landmark, we are committed to bringing the community together while strengthening Hong Kong’s connection with the Greater Bay Area and the international stage,” said a spokesperson for KTSP.
The centerpiece 50,000-seat Kai Tak Stadium was ranked third in the world and top in Asia for total ticket sales in 2025 just nine months after its debut, according to Pollstar’s 2025 year-end stadium charts (published mid-December 2025). Pollstar also ranked Kai Tak Stadium No.5 worldwide and No.1 in Asia for total gross revenue (1.25 million passes worth US$191.34 million). Meanwhile, the 10,000-seat Kai Tak Arena, was ranked Asia’s No. 8 in terms of total gross revenue.
“Seeing the Park evolve over the past year into a major sports destination for Hong Kong has been incredibly inspiring,” said Hong Kong, China karatedo team former representative, Lee Chun Ho. “Every time I walk in, I can feel the energy. The professional facilities not only support large-scale events but also make it easier for the public to access different sports, whether they’re beginners or experienced enthusiasts.”
With an expanding line‑up of exciting events, enhanced visitor experiences and an increasingly compelling programme of global attractions, KTSP will further advance the integration of culture, sports and tourism, ushering in an even brighter and more vibrant chapter for Hong Kong.
Hashtag: #HongKong #BrandHongKong #KTSP #Sports #Entertainment #Landmark #MegaEvents
https://www.brandhk.gov.hk/
https://www.linkedin.com/company/brand-hong-kong/
https://x.com/Brand_HK/
https://www.facebook.com/brandhk.isd
https://www.instagram.com/brandhongkong
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Award recipients are evaluated entirely based on independent performance data, including key indicators such as downloads, monthly active users (MAU), growth rates, in-app purchase revenue, and user engagement. These metrics reflect sustained operational effectiveness and performance over time. Green SM’s recognition not only marks a breakthrough for the brand but also demonstrates consistent growth and sufficient operational stability to be recognized at a regional level.
According to the published results, Green SM achieved 114.4% year-on-year MAU growth in 2025 and ranked No. 1 in downloads among EV-focused carpooling platforms in the region. This performance reflects steady expansion across the company’s operating markets, including Vietnam, Laos, Indonesia, and the Philippines.
Behind these growth figures lies a systematically built operational foundation. Green SM maintains that growth is only sustainable when accompanied by the ability to deliver consistent service quality across all operating markets. Scaling its electric fleet while ensuring a uniform and reliable user experience has remained a central priority throughout the company’s development.
This operational stability benefits both sides of the platform. Passengers experience transparent, dependable services, while the Green Driver community operates within a clearly structured, long-term-oriented work environment. For Green SM, growth and quality control are pursued in parallel as two core pillars of sustainable development.
Mr. Nguyen Van Thanh – Global CEO of Green SM stated: “Recognition through an independent data evaluation system affirms that the fully electric mobility model we are pursuing is on the right track. More important than growth speed is the trust we earn from users in every market where we operate. That trust motivates us to continuously refine our fully electric mobility model, ensuring stable operations, structured technology deployment, and sustainable long-term development.”
In the context of an increasingly competitive mobile application landscape, recognition grounded in independent performance data demonstrates that Green SM’s growth is built on a structured, scalable operational platform. The ability of an electric mobility model to achieve strong regional growth while maintaining consistent service quality confirms that this is no longer an experimental alternative, but a practical direction for modern urban transportation.
Previously, Green SM was also honored at the VnExpress Tech Awards 2025 with the titles “Outstanding Ride-Hailing App” and “Vietnamese Tech Brand of the Year,” and received the “CXP Best Customer Experience Award,” which recognized its implementation capabilities and consistent operational standards across the system.
Hashtag: #GreenSM
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