Media OutReach
Hong Kong Design Centre Presented ‘Play, Pose & Pixel’ Digital Fashion Exhibition
An East-meets-West digital fashion experience — uniting Paris Fashion Week insights with local talent in a fun, future-forward showcase for all ages, driving Hong Kong’s digital economy From 22 November – 2 December 2025 at AIRSIDE Gate33 Gallery
HONG KONG SAR – Media OutReach Newswire – 4 December 2025 – Organised by the Hong Kong Design Centre (HKDC), curated by digital fashion innovator FabriX, and sponsored by the Cultural and Creative Industries Development Agency, ‘Play, Pose & Pixel’ was a flagship programme of the Hong Kong Fashion Fest 2025. The exhibition took place from 22 November to 2 December @AIRSIDE’s Gate33 Gallery. As a strategic partner of the HKSAR Government, Hong Kong Design Centre is dedicated to promoting Hong Kong as the design excellence capital in Asia. This exhibition, in partnership with the Fédération de la Haute Couture et de la Mode (FHCM), evolved from the ‘Tomorrow Was _____’ showcase at Paris Fashion Week, exploring the intersections of fashion, technology and imagination – turning digital couture into an accessible, everyday experience.
Aligned with the HKSAR Government’s 2025 policy, the Hong Kong Fashion Fest promotes digital and sustainable fashion, fosters global collaborations, strengthens IP protection for digital assets, and builds a supportive ecosystem, positioning Hong Kong as a leading East-meets-West hub for digital fashion and the creative economy.
An officiating ceremony took place on 25 November with the presence of Guest of Honours including Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism, Mr Joseph Lo, Chairman of Hong Kong Design Centre, Ms Christile Drulhe, Consul General of France in Hong Kong and Macau, and Mr Serge Carreira, Director of Emerging Brands Initiative chez Fédération de la Haute Couture et de la Mode, to officially unveil the exhibition, with guests in attendance witnessing this remarkable occasion.
Miss Rosanna Law Shuk-pui, JP, Secretary for Culture, Sports and Tourism stated: ‘I am delighted that the Hong Kong Design Centre is presenting this “Play, Pose & Pixel” Digital Fashion Exhibition in partnership with the prestigious Fédération de la Haute Couture et de la Mode, the organiser of the Paris Fashion Week. This exhibition explores pioneering fashion technology and showcases the boundless possibilities of digital fashion. In fact, it stands as one of the most anticipated highlights of this year’s Hong Kong Fashion Fest.’
Mr Joseph Lo, Chairman of Hong Kong Design Centre said, ‘Hong Kong Design Centre has always been committed to promoting broader and more strategic use of design and design thinking across society, and to supporting the growth of local designers. We are excited to bring the international perspective of Paris Fashion Week together with the creativity of Hong Kong’s emerging fashion designers and visual artists, creating a space where East meets West. Presented in the most fun and friendly way, this exhibition is designed to be truly inclusive, welcoming people of all ages and generations to enjoy, understand, and participate.’
From Dress-up Dolls to Digital Avatars: A Journey of Self-Expression
Fashion has always been a creative playground. From dressing dolls to designing digital avatars, ‘Play, Pose & Pixel’ highlighted how imagination empowered generations to express identity through style in a fun, friendly and future-forward way, inviting visitors of all ages to cross boundaries between the physical and the virtual.
Zone 1 — The Doll House: Where Style Begins
Stepped into the origins of style with more than 40 vintage collectible dolls, ranging from classic Barbie icons to rare designer collaborations with Christian Dior, Givenchy, Yves Saint Laurent, and Christian Louboutin. Ning Lau presented over 20 handcrafted dolls, each infused with her creative flair, bringing a Hong Kong perspective to this nostalgic fashion journey.
Zone 2 — Enter the Avatar Era: Redefine Your Identity
Stepped into the vibrant world of global Avatar culture. Inspired by platforms like Roblox, this immersive installation turned reflection into reinvention as visitors passed through a kaleidoscopic mirrored tunnel. Each reflection spawned a mini-you’ — a hyper-Instagrammable moment that celebrated infinite identity and creativity.
Zone 3: From Paris to Hong Kong: Defining the Future of Fashion
Try now, buy later – fashion that moved at pixel speed
FabriX’s signature AR try-ons Kiosk brought next-gen fashion experiences to life, spotlighting Paris Fashion Week designers and Hong Kong’s rising talents. 2025 LVMH Prize finalist Alain Paul, Caroline Hu, the inaugural winner of the BoF China Prize, Didu, known for designing BLACKPINK’s ‘Deadline’ World Tour costumes, and Kevin Germanier, acclaimed for his designs at the Paris 2024 Olympic Closing Ceremony joined by three local Hong Kong fashion talents. They were Derek Chan, DEMO from Fashion Incubation Programme (FIP) and Design Incubation Programme (DIP), Brun Chan, röyksopp gakkai from DFA Hong Kong Young Design Talent Award (YDTA) and Design Incubation Programme (DIP), and Tiger Chung, Tigerstrolling from The Hong Kong Young Fashion Designers’ Contest (YDC). Together, they showcased their collections through FabriX’s virtual try-ons via augmented reality, merging local creativity with global innovation.
Visitors would also encounter digital couture powered by 4D.ai technology, conceptualised by James Cao and team, featuring intricate digital works by Kevin Germanier, the designer behind Björk’s iconic Cannes performance look.
For the first time, visitors could explore 360° digital garments like never before– spin, rotate and zoom into recorded 3D ‘moving images’ that redefined how future lookbooks were experienced. The Future lookbook of fashion showcased a new perspective where style was viewed, tested and transformed before it even existed in the real world.
Zone 4: The Digital Afterparty: Reveal Your ‘Virtual Me‘
Strike a pose. Snap the moment
As a grand finale, Zone 4 unlocked each visitor’s own blind box avatar — ‘Virtual Me’. A fast scan transformed one into a digital fashion star — styled in one of six futuristic looks and showcased on a dynamic LED wall. With a nostalgic 80s Cantopop silent disco fueling the vibe, the digital afterparty culminated in a next-level fashion playground celebrating Hong Kong’s creative pulse.
Play, Pose & Pixel‘ Digital Fashion Exhibition reminded visitors that style has always been a powerful form of self-expression— and at its heart, fashion is about play. It invited audiences of all ages to merge creativity with technology, exploring a fashion playground tailored for the new generation. From children dress-up dolls to teens creating Roblox avatars, and adults intrigued by wearable tech, this exhibition promised a future where fashion was seen, played, and experienced by all.
‘Play, Pose & Pixel’ Digital Fashion Exhibition was organised by Hong Kong Design Centre and sponsored by the Cultural and Creative Industries Development Agency as a programme of the Hong Kong Fashion Fest which is presented by the Government of the Hong Kong Special Administrative Region.
Hashtag: #PlayPosePixelHKDC #HKDesignCentre #FabriXworld #hkfashionfest #HongKongFashionFest #CSTB #CCIDAHK #FashionMeetsFuture #DigitalFashion
The issuer is solely responsible for the content of this announcement.
About Hong Kong Fashion Fest
Announced by the Hong Kong Special Administrative Region Chief Executive in the 2023 Policy Address, ‘Hong Kong Fashion Fest’ will be organised to develop Hong Kong into a fashion design hub in Asia. Through consolidating various fashion design events and introducing innovative elements and affiliate activities annually, the Hong Kong Fashion Fest promotes Hong Kong’s fashion and textile design brands and boosts Hong Kong’s position as a prime destination for hosting mega cultural and creative events. The second edition of Hong Kong Fashion Fest will be held from 22 November and 7 December 2025 at various cultural landmarks and iconic design and fashion locations in Hong Kong. The event will promote digital fashion and sustainable fashion in collaboration with Paris Fashion Week and Milan Fashion Week; attract fashion design industry players from all over the world to participate in Hong Kong; foster collaboration, innovation and business opportunities; establish platform for local and international fashion designers and brands and connect with different sectors in the fashion design industry of Hong Kong, the Chinese Mainland and overseas, thereby consolidating Hong Kong’s position as the East-meets-West centre for international cultural exchange.
www.hongkongfashionfest.comAbout Hong Kong Design Centre
Hong Kong Design Centre is a strategic partner of the HKSAR Government, harnessing the city’s distinctive East-meets-West position to create value through design. To achieve our goals we:
- Cultivate a culture of design
- Bridge stakeholders to opportunities that unleash the power of design
- Promote excellence in various design disciplines
About Cultural and Creative Industries Development Agency
The Cultural and Creative Industries Development Agency (CCIDA) established in June 2024, formerly known as Create Hong Kong (CreateHK), is a dedicated office set up by the Government of the Hong Kong Special Administrative Region under the Culture, Sports and Tourism Bureau to provide one-stop services and support to the cultural and creative industries with a mission to foster a conducive environment in Hong Kong to facilitate the development of arts, culture and creative sectors as industries. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, promoting cross-sectoral and cross-genre collaboration, promoting the development of arts, culture and creative sectors as industries under the industry-oriented principle, and promoting Hong Kong as Asia‘s creative capital and fostering a creative atmosphere in the community to implement Hong Kong‘s positioning as the East-meets-West centre for international cultural exchange under the National 14th Five-Year Plan.
Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to some of HKDC’s activities/projects only, and does not otherwise take part in such funded activities/projects. Any opinions, findings, conclusions or recommendations expressed in this publication and relevant materials/events (or by members of the project teams) are those of HKDC only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.
Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
The issuer is solely responsible for the content of this announcement.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit 
www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
From Orientation to a Continuous Student Journey
Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.
Building Bonds Through Shared Experiences
Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.
Learning Beyond the Classroom
The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.
A Diverse and Global Learning Environment
With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.
Connecting Student Experience to Career Outcomes
The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.
Redefining the University Experience
As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.
Reference:
- Project 1095 – https://project1095.simge.edu.sg/
- Singapore Institute of Management – https://www.sim.edu.sg
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
Media OutReach
Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
The issuer is solely responsible for the content of this announcement.
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