Media OutReach
Hong Kong Kicks Off One-Year Countdown to the XXVIII ANOC General Assembly 2026
Preparation for Prestigious International Meeting Accelerates
HONG KONG SAR – Media OutReach Newswire – 10 December 2025 – The Steering Committee for the XXVIII Association of National Olympic Committees (ANOC) General Assembly today hosted a one-year countdown kick-off press conference at the Royal Hong Kong Yacht Club, signalling a significant milestone in the preparations for this prestigious international event. Supported by the Government of the Hong Kong Special Administrative Region, the event is marking its inaugural staging in Hong Kong.
The XXVIII ANOC General Assembly is scheduled to take place in Hong Kong, China, from 7 to 10 December 2026 at AsiaWorld Expo. This landmark gathering is anticipated to welcome over 1,200 sports leaders, dignitaries, and representatives from 206 National Olympic Committees, the International Olympic Committee, International Federations, and Organising Committees of the Olympic Games. The Assembly’s agenda will also feature thematic seminars and diverse exchange events. A key highlight will be the prestigious ANOC AWARDS 2026. This anticipated event will acknowledge the outstanding achievements of athletes and members of the sports community during the Olympic Winter Games Milano Cortina 2026.
The press conference was hosted by distinguished guests, including Mrs Gunilla LINDBERG, ANOC Secretary General, International Olympic Committee Member; Mr Kenneth FOK, Chairperson of XXVIII ANOC GA HK, China, 2026 Steering Committee cum Vice President of SF&OC; and Mr Edgar YANG, Vice Chairperson of XXVIII ANOC GA HK, China, 2026 Steering Committee cum Hon. Secretary General of SF&OC.
Miss Rosanna LAW, Secretary for Culture, Sports and Tourism, said in the opening video, “In just one year, Hong Kong will have the honour of hosting the 2026 ANOC General Assembly—one of the most important conferences in the world of sports. We are so excited to welcome you and showcase the very best of our city: from our world-class venues and cutting-edge infrastructure to our vibrant culture and, most importantly, our famous Hong Kong hospitality. We can’t wait to see you here in Hong Kong next year!”
Mrs Gunilla LINDBERG, ANOC Secretary General, International Olympic Committee Member, said, “We’re delighted with how preparations are progressing. The close cooperation with the Sports Federation & Olympic Committee of Hong Kong, China, the Steering Committee of the XXVIII ANOC General Assembly Hong Kong, China, 2026 and local authorities is excellent. Along with the other key stakeholders, we are working as one team. This gives us great confidence that this will be an excellent General Assembly, which showcases the solidarity among NOCs and addresses the challenges and opportunities the Olympic Movement will face in the coming years.”
Mr Kenneth FOK, Chairperson of XXVIII ANOC GA HK, China, 2026 Steering Committee cum Vice President of SF&OC, added, “One year from today, Hong Kong, renowned as Asia’s mega-event capital and a dynamic bridge between East and West, will host the XXVIII ANOC General Assembly 2026. This event, made possible by the unwavering support of the Government of the HKSAR, is set to transform our city into an unparalleled international platform. Our goal is to collaboratively forge a global blueprint for sport’s future, generating profound economic, social, and sporting impact on a global scale.”
Both ANOC and the Steering Committee reaffirm their commitment to close collaboration, ensuring the smooth and successful delivery of the General Assembly. This event powerfully underscores Hong Kong’s role as Asia’s mega-event capital and a world-class MICE destination, reinforcing its influential global sports standing and capacity for major international collaboration. This strategic positioning enables the city to actively promote the sports industry and deepen international exchanges and cooperation, uniquely connecting the Hong Kong, China and the world.
Hashtag: #XXVIIIANOC
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About the Association of National Olympic Committees (ANOC)
Established in June 1979, the Association of National Olympic Committees (ANOC) is the umbrella organisation responsible for protecting and advancing the interests of the world’s National Olympic Committees (NOC), and for supporting their mission to promote the Olympic Values worldwide.
ANOC’s vision is to connect and empower the voice of the NOCs of the world and promote the wellbeing of their athletes. It aims to achieve this through collaboration, development, representation and events, providing the best possible support to its NOCs and ensuring that their interests are protected and advanced on the global stage.
ANOC develops initiatives and services that provide solutions to common challenges and maximise value for NOCs across their day-to-day operations. By facilitating the sharing of best practices between NOCs and developing connections with International Federations and Olympic stakeholders, ANOC enables the collective development of the entire NOC family.
About the ANOC General Assembly
The ANOC General Assembly is the supreme decision-making body of ANOC and brings the world’s NOC’s together to share ideas, discuss priorities and plan for the future. The General Assembly has been hosted all around the world. Recent host cities include: Cascais, Portugal (2024), Seoul, Republic of Korea (2022).
ANOC’s member NOCs are entitled to participate in the General Assembly, represented by their delegates, in addition to the members of the Executive Council of ANOC. Representatives from the International Olympic Committee (IOC), International Federations (IFs), Organising Committees of Olympic Games (OCOGs) and other Olympic stakeholders are also invited to attend the General Assembly. Apart from the General Assembly, ANOC also invites partners and exhibitors (from the business field) to explore commercial interests and opportunities.
Every four years the General Assembly elects the President, the Senior Vice-President, and other members of the Executive Council. At the upcoming XXVIII ANOC General Assembly Hong Kong, China, 2026, elections will be conducted.
Media OutReach
FikaGO Debuts in SoHo, Blending Pet Stroller with Modern Lifestyle Design
The Taiwan-born pet mobility brand opens its first SoHo pop-up inside Flying Solo, bringing its Nordic-designed pet stroller collection to the heart of New York City.
NEW YORK, USA – Media OutReach Newswire – 02 April 2026 – FikaGO, the design-led pet mobility brand recognized across Asia and Europe, has opened its first New York City pop-up store inside Flying Solo in SoHo. The opening marks a deliberate move for a pet brand into one of the world’s most competitive retail districts.
Since entering the online American market in 2025, FikaGO has built a growing community of pet parents who see their animals as a central part of everyday life. Positioned as lifestyle essentials rather than conventional pet gear, FikaGO’s range of products is designed for people who want the best for their fur babies.
“We’ve always believed that pet products should not only be functional, but also beautifully integrated into everyday life.” — Eric Guu, Co-founder, FikaGO
SoHo was a considered choice: Flying Solo, with locations in New York and Paris, is known for championing independent design with a distinctly global sensibility.
The pop-up showcases FikaGO’s auto-folding Free To Go 2 in Sandy Beige, the brand’s bestselling product. All FikaGO’s products are manufactured using eco-friendly fabrics made from recycled materials, reflecting a commitment to sustainability. This includes their large-capacity Agile 2 pet strollers to their airline-approved Truffle carriers and the heavy-duty Kross pet wagon.
“Launching in SoHo is a meaningful milestone for us; it allows customers to truly experience the quality, design, and intention behind every FikaGO product.” — Eric Guu, Co-founder, FikaGO
As pet ownership rises globally, particularly among urban millennials and Gen Zs, demand for products that combine functionality, design, and lifestyle integration continues to grow. FikaGO was built for precisely this moment, and SoHo is precisely where that moment lives.
Visit the FikaGO pop-up at Flying Solo, 419 Broome Street, New York, or explore the full collection at https://us.fikago.com/.
Hashtag: #FikaGO #petmobilitybrand #petstroller #petcarrier #petwagon #petkennel #petbiketrailer
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About FikaGO
FikaGO is a pet mobility brand founded in Taiwan, dedicated to crafting products that blend functionality, comfort, and modern aesthetics. With a presence across Asia and growing reach in Europe and the U.S, FikaGO is redefining everyday experiences between pets and their humans.
Media OutReach
Lee Kum Kee Celebrates Culinary Excellence at the Historic Hong Kong Debut of Asia’s 50 Best Restaurants 2026
From 23-25 March, Lee Kum Kee brought together top chefs, diverse cultures and industry communities through a range of thoughtfully curated experiences, bringing authentic Asian flavours to the global stage. As well as reaffirming the brand’s Asian roots and international perspective, its involvement reflected an enduring commitment to preserving culinary heritage and driving gastronomic innovation.
“Asian Flavour Duet“: A Culinary Journey Through Heritage and Innovation
Helping to build momentums for this year’s awards, Lee Kum Kee collaborated with Vicky Cheng, the acclaimed Executive Chef and owner of WING, to co-create the “Asian Flavour Duet”, a Hong Kong-style late-night supper party on 24 March. Hosted at two Hong Kong culinary landmarks, the experience unfolded in two chapters – “Paying Tribute to Heritage” and “Innovative Fusion” – and invited guests to explore the limitless possibilities of Asian flavour.
The evening began at the century-old Lin Heung Lau teahouse, a space filled with nostalgia and memories for generations of Hong Kongers. Chef Vicky reinterpreted classic Hong Kong late-night dishes using signature Lee Kum Kee sauces, while guests were immersed in the warmth of the historic venue.

The celebration then moved to Medora, Chef Vicky’s Western dining space, where an “Innovative Fusion” was revealed. He showcased his modern culinary philosophy by incorporating Lee Kum Kee sauces with contemporary techniques to create bold, unexpected dishes. Guests also enjoyed specially crafted cocktails infused with Lee Kum Kee sauces, alongside a delightful yet refined sauce-inspired gelato, demonstrating a harmonious interweaving of savoury, umami, sweetness and spice.
The multisensory journey seamlessly blended tradition with innovation, exploring the future of cuisine while highlighting Lee Kum Kee’s role as a global gateway to Asian culinary culture.
At the event, Dodie Hung, Executive Vice President – Corporate Affairs at Lee Kum Kee, commented, “Tonight, we are honoured to celebrate Hong Kong’s late‑night food culture with Chef Vicky and the global culinary community. From the legacy of Lin Heung Lau to the forward‑looking spirit of Medora, we are proud to be part of the creative journey and help showcase the depth of Asian flavours on the world stage.”
Celebrating a Gastronomic Brilliance with the Highest Climber Award Sponsored by Lee Kum Kee
During the awards ceremony on 25 March, Lee Kum Kee’s booth showcased a range of the brand’s acclaimed classic sauces and innovative products. Guests sampled specially crafted bites featuring Lee Kum Kee sauces, engaging directly with the flavours and techniques that have made the brand a trusted partner in both home and professional kitchens worldwide.

As part of the evening’s celebration of the region’s most exceptional culinary talents, the Highest Climber Award sponsored by Lee Kum Kee was presented to Lamdre in Beijing by Chef Park from Atomix (No.1 in North America’s 50 Best Restaurants 2025). Lambre was applauded for its pioneering plant-based dining space that promotes healthy, sustainable living while honouring Chinese biodiversity in its menus.

In addition, WING, led by Chef Vicky, achieved an impressive second place in 2026 Asia’s 50 Best Restaurants list. The restaurant had also previously ranked No. 11 on The World’s 50 Best Restaurants list in 2025, underscoring its continued international acclaim.
Building the Future Together: Deepening Global Partnerships
With the success of this prestigious awards ceremony in Hong Kong, China, Lee Kum Kee looks forward to deepening its collaboration with leading talents in the global culinary community. By continuing to champion Asian flavours and foster meaningful dialogue and exchange, the brand will continue to bring the spirit of Asian cuisine to kitchens and dining tables around the world.
Hashtag: #LeeKumKee #LKK
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About Lee Kum Kee
Lee Kum Kee is the global gateway to Asian culinary culture, dedicated to promoting Chinese culinary culture worldwide. Since 1888, it has brought people together over joyful reunions, shared traditions and memorable meals. Beloved by consumers and chefs alike, Lee Kum Kee’s range of more than 300 sauces and condiments sparks creativity in kitchens everywhere, inspiring professional and home chefs to experiment, create and delight. Headquartered in Hong Kong, China and serving over 100 countries and regions, Lee Kum Kee’s rich heritage, unwavering commitment to quality, sustainable practices and “Constant Entrepreneurship” combine to enable superior experiences through Asian cuisine for people worldwide. For more information, please visit www.LKK.com.
About Asia’s 50 Best Restaurants
Launched in 2013, Asia’s 50 Best Restaurants aims to showcase the outstanding achievements and diverse culinary landscape of the region. The list is determined by the Asia’s 50 Best Restaurants Academy, a panel of over 350 culinary experts from across Asia who vote independently based on their specialised knowledge of the local dining scene. The Asia’s 50 Best Restaurants series includes the awards ceremony and list announcement, creating a premier networking platform for restaurateurs, media, seasoned travelers and culinary connoisseurs to celebrate the exceptional service, passion and talent in the dining industry.
Media OutReach
DHL Express appoints new commercial lead for Asia Pacific
- Herbert Vongpusanachai takes on the role of Senior Vice President for Commercial for the region, effective April 1, 2026
SINGAPORE – Media OutReach Newswire – 2 April 2026 – DHL Express, the world’s leading international express service provider, has appointed Herbert Vongpusanachai as Senior Vice President, Commercial for Asia Pacific, effective April 1, 2026. Herbert, who currently serves as Managing Director for DHL Express Thailand & Indochina, will be based in Singapore for his new role.
Herbert brings more than two decades of leadership experience within DHL Express, having successfully helmed multiple key markets across the region. He first joined the company in 2003 as Managing Director for Thailand & Indochina, later taking on leadership of Singapore in 2008, followed by Hong Kong & Macau in 2016. Since returning to lead Thailand & Indochina in 2020, he has driven sustained year‑on‑year profitable growth, transforming the cluster into one of the region’s key engines of expansion.
“Herbert has an exceptional track record of delivering strong business results while nurturing highly engaged teams across diverse markets. His deep understanding of our customers, collaborative leadership style, and ability to unearth opportunities in complex environments make him the ideal leader to drive our commercial agenda for Asia Pacific. I am confident that under his guidance, we will continue to accelerate sustainable growth across the region,” said Ken Lee, CEO for Asia Pacific, DHL Express.
In his new regional role, Herbert will shape and accelerate the commercial strategy for DHL Express across Asia Pacific by working with other functions to assess new sectors, routes and trade lanes with high potential for growth. He will focus on deepening customer engagement and supporting their expansion, while driving sustainable volume growth and advancing the adoption of new technologies to enhance commercial execution across markets. With his extensive country expertise and people‑first leadership style, Herbert is well‑positioned to support both regional and country teams in raising commercial performance to new levels.
“Asia Pacific remains an important anchor in global trade as seen in the latest DHL Global Connectedness Report, and this indicates the unwavering role of logistics to facilitate the flow of goods. With the newly introduced Heavyweight Express solution, which enables customers to ship heavyweight shipments with speed, certainty and reliability, I look forward to working alongside our talented teams to contribute to shaping the next chapter of DHL Express’s commercial success,” said Herbert Vongpusanachai, Senior Vice President – Commercial for Asia Pacific, DHL Express.
The latest DHL Global Connectedness Report shows that the region remains a major anchor of global commerce, with multiple economies rising in global connectedness rankings and Southeast Asia firmly establishing itself as a fast‑growing trade corridor. This also mirrors one of DHL Group’s strategies to better support 20 markets globally to accelerate growth; eight of them rest in Asia Pacific – underscoring the region’s critical role in DHL’s global network. As trade flows diversify and intra‑Asia integration deepens, this leadership appointment further strengthens DHL Express’s position in Asia Pacific.
Hashtag: #DHL
https://group.dhl.com/en.html
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DHL – The logistics company for the world
DHL is the leading global brand in the logistics industry. Our DHL divisions offer an unrivalled portfolio of logistics services ranging from national and international parcel delivery, e-commerce shipping and fulfillment solutions, international express, road, air and ocean transport to industrial supply chain management. With approximately 389,000 employees in more than 220 countries and territories worldwide, DHL connects people and businesses securely and reliably, enabling global sustainable trade flows. With specialized solutions for growth markets and industries including technology, life sciences and healthcare, engineering, manufacturing & energy, auto-mobility and retail, DHL is decisively positioned as “The logistics company for the world”.
DHL is part of DHL Group. The Group generated revenues of approximately 82.9 billion euros in 2025. With sustainable business practices and a commitment to society and the environment, the Group makes a positive contribution to the world. DHL Group aims to achieve net-zero emissions logistics by 2050.
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