Media OutReach
Hong Kong-Rooted Adbrownies Group Strides Toward 25th Anniversary
Achieving More Than Fourfold Billed Revenue Growth in 2024
HONG KONG SAR – Media OutReach Newswire – 23 October 2025 – Adbrownies Group, a trailblazing creative consultancy, has shattered expectations with an impressive 430% increase in billed revenue for 2024, defying economic uncertainties. Founded in 2001 with just two visionary founders, Adbrownies Group has blossomed into a powerhouse of over 100 dynamic professionals. As it strides towards its 25th anniversary next year, the full-service engagement juggernaut is thrilled to unveil its growth story and strategies for thriving in the local market.
The startup landscape in Hong Kong has demonstrated remarkable resilience. According to findings from InvestHK’s Startup Survey, the total number of startups surged to 4,694 in 2024—a record high that highlights the vitality of the ecosystem. However, the data also reveals a significantly high failure rate, with only 10% of entrepreneurs achieving long-term success. In spite of ongoing challenges, such as marketing saturation and evolving client demands, Adbrownies Group has not only adapted but thrived, continuously evolving to meet the demands of an ever-changing landscape and consistently delivering award-winning campaigns that resonate with audiences.
This enduring success stems from a unique blend of technology, customized strategies, and creative solutions, coupled with the Lion Rock “can-do” spirit that sets the company apart from its competitors. Guided by a philosophy of delivering “more than what you imagine,” Adbrownies Group has cemented its reputation as a major creative force in the industry, crafting campaigns that drive meaningful social change and engagement.
“Since our humble beginnings, we have positioned ourselves as a unique consultancy offering innovative full-house services. We firmly believe that the future is sculpted by the twin forces of creativity and technology, which is why we blend traditional experiences with cutting-edge technology to create impactful campaigns for our clients. Our growth has been propelled by our exceptional team of audacious marketing, design, strategy, and analytics specialists who bring unparalleled collective expertise through our comprehensive suite of services,” said Samantha Wong, Founder and Head of Client Services. “Our mission is to push boundaries of creativity by delivering groundbreaking solutions that engage, inspire, and resonate with diverse audiences.”
Adbrownies Group has crafted a multitude of award-winning campaigns for government organizations, including the West Kowloon Cultural District, Brand Hong Kong, the Environment and Ecology Bureau, and the Hong Kong Monetary Authority. The creative powerhouse is also behind acclaimed high-profile campaigns for prominent brands such as Disney and Maxim’s Caterers Limited.
Leveraging Advanced Technology for Immersive Campaigns
Beyond conventional marketing services, Adbrownies Group is at the forefront of technological advancements, seamlessly integrating multimedia, interactive, and physical exhibitions into its services for clients. Through its AiBrownies unit, the agency leverages advanced technologies like Unreal Engine, AI, VR, and game development to create experiences that are both captivating and educational. In 2023, Adbrownies Group produced a metaverse game to promote the launch of the Carbon Neutrality Publicity Campaign by the Environmental Campaign Committee (ECC). The game leveraged immersive technology to foster engagement by allowing users to customize avatars and virtual spaces while rewarding participation. The campaign’s creative storytelling within metaverse experiences struck a chord with audiences, raising awareness about climate change, promoting collective action for reducing carbon emissions through energy savings, green transport, and waste reduction.
Redefining Public Engagement: Bridging Conservation and Urban Development
Adbrownies Group actively champions several industry initiatives and programs that resonate with its unwavering commitment to sustainability and community engagement. The agency prioritizes environmentally friendly practices and recycling efforts within the industries it supports, encouraging clients to adopt sustainable methods in their operations. Last year, Adbrownies Group crafted an exceptional exhibition for the Civil Engineering and Development Department (CEDD) in the Lok Ma Chau Loop to promote awareness and highlight local wildlife conservation efforts, and demonstrate the innovative technologies used in infrastructure planning. The immersive experience featured dazzling LED screens, a mesmerizing projection wall with ecological animations, and interactive sand table visualizations, successfully highlighting the seamless integration of Hong Kong and China while striking a harmonious balance between development and ecological preservation.
“I am profoundly grateful for the trust our clients place in us, particularly in our enduring partnerships with public sector clients,” said Karin Wong, Founder and Head of Creative Services. “Our strategic alignment with Hong Kong’s policies has been a game-changer in fostering these relationships, allowing us to flourish alongside the city. Being an integrated solutions provider, we ensure that our creative strategies are cohesive, impactful, and tailored to meet the precise needs of our clients. With our 25th anniversary approaching next year, I am filled with excitement to continue our extraordinary journey of crafting campaigns that are not only immersive but also drive positive change within Hong Kong society.”
Pushing Creative Boundaries for the Future
By fostering collaboration with clients and contributing to industry advancement, Adbrownies Group aims to elevate the standards of marketing, ensuring that the marketplace remains vibrant and forward-thinking in the new digital era. As Adbrownies Group continues to deliver “more than what you imagine,” the agency ensures its solutions are always innovative, integrated, and designed to create lasting impact for clients and the communities they serve.
Hashtag: #AdbrowniesGroup
The issuer is solely responsible for the content of this announcement.
About Adbrownies Group
Founded in 2001, Adbrownies Group is a leading creative consultancy renowned for its commitment to social impact and innovative solutions. We specialize in a wide range of core services, including integrated marketing strategies, creative development, video production, event and media relations management, print design, immersive experiences, multimedia solutions, and agile execution.
Our company is composed of three business units: Adbrownies Advertising, which focuses on creative development and execution; HOPTER, which specializes in strategic planning and brand consultation; and Happyface, which excels in digital and social media marketing. In 2024, we expanded our offerings with the launch of two specialist units: AiBrownies and RGB. These new units enable us to deliver cutting-edge immersive experiences and adaptable design solutions, ensuring that we meet the diverse and evolving needs of our clients.
The Founders
Samantha Wong
Samantha Wong, a dynamic entrepreneur and visionary leader, has transformed Adbrownies Group from a humble start-up into a leading full-service public engagement consultancy over the past two decades. Through her strategic thinking, creative flair, and exceptional leadership, Samantha has spearheaded the development of award-winning marketing solutions, advertising campaigns, and PR strategies that create meaningful brand value and resonate with diverse audiences.
Samantha’s expertise extends beyond innovation and strategy—she is renowned for her exceptional account servicing and client relationship management. Her ability to build lasting partnerships and deliver tailored, results-driven solutions has earned her the trust and loyalty of clients across various industries.
As the head of Adbrownies Group, Samantha drives the strategic direction of the company while managing asset investments, overseeing acquisitions, and expanding into new markets. By seamlessly blending traditional marketing approaches with cutting-edge technologies such as AI, VR, and multimedia tools, she has fostered a dynamic team of specialists, consistently delivering impactful campaigns that inspire engagement and action. Samantha’s visionary leadership continues to position Adbrownies Group at the forefront of the industry, ensuring sustainable growth and long-term success.
Karin Wong
Karin Wong is the powerhouse behind Adbrownies Group, bringing over 20 years of regional experience in creative advertising, film production, and public engagement. As a co-founder of the agency in 2001, Karin’s visionary leadership, combined with her keen eye for unique executions and ability to seamlessly blend left-brain strategy with right-brain creativity, has transformed fresh, disruptive ideas into solid, impactful marketing campaigns that engage audiences and transcend the limitations of platforms and channels.
With her extensive expertise as a TV Producer, Creative Director, and Public Engagement Consultant, Karin has spearheaded numerous high-profile campaigns, including the Big Waster Campaign, Brand Hong Kong International promotion, and the revolutionary OPark immersive multimedia education center.
In the past decade, Karin has led and participated in numerous 360-degree social engagement campaigns, including the creation of government mascots Big Waster and Lazy Lion, HKMA Digital Key, Climate Action Plan 2050, and the Enough Plastic Campaign. These initiatives have successfully inspired behavioral change and fostered awareness on key societal issues such as waste reduction, sustainability, and anti-drug efforts.
Karin’s ability to integrate strategic planning with bold creativity has made her a visionary force in the industry. Her leadership continues to inspire audiences and push the boundaries of what public engagement and marketing can achieve.
Media OutReach
Sun Group debuts at SITF 2026 with exclusive Phu Quoc flight deals and a fresh vision for Vietnam tourism
A special highlight is Sun Group’s unveiling of its new development vision for Phu Quoc in the lead‑up to APEC 2027, presented directly to Korean partners and visitors.
From the first day of the fair, Sun Group’s booth has welcomed a steady stream of visitors. Throughout the four-day event, the booth has organized B2B and B2C networking activities, customer consultations, and introductions to tourism, resort, and aviation products. Interactive programs, including mini-games, souvenir giveaways, and tailored offers for the Korean market, have kept the atmosphere lively for hours, with a continuous flow of engaged visitors.
During SITF (June 4–7), travelers have the opportunity to receive a 20% discount on the base fare when booking Sun PhuQuoc Airways tickets via the airline’s website or app. The offer applies to the Korean market for one‑way or round‑trip journeys from Korea to Phu Quoc. Limited to 200 Economy Class discount codes, it is valid for flights from June 15 to October 24, 2026 (excluding peak periods as defined by the airline).
Visitors also have the chance to win attractive prizes through booth activities, including free round‑trip air tickets on the Seoul–Phu Quoc route (ICN–PQC) and resort vouchers at hotels within Sun Group’s ecosystem.
By combining destination promotion with airline incentives, Sun Group aims to further encourage South Korean tourists to choose Vietnam for their upcoming holidays, especially Phu Quoc, which is entering a new era of large‑scale investments in projects, products, and experiences all aimed at APEC 2027.
Hashtag: #SunGroup
The issuer is solely responsible for the content of this announcement.
About Sun Group
Vietnam’s leading private economic group, Sun Group operates an integrated ecosystem spanning tourism, entertainment, hospitality, real estate, infrastructure, and aviation. Guided by the mission “Enhancing the beauty of the lands,” the Group shapes iconic destinations nationwide through its Sun World entertainment brand. In the aviation sector, Sun Group develops a hub-and-spoke model anchored by Phu Quoc, driven by strategic airport investments and Sun PhuQuoc Airways.
Media OutReach
Technology + Scenario + Supply Chain = A New Benchmark for Regional Zero-Carbon Smart Transportation
Wing Kai New Energy X QIJI Energy X C&D Hi-Tech
HONG KONG SAR – Media OutReach Newswire – 5 June 2026 – The 19th (2026) International Photovoltaic Power Generation and Smart Energy Exhibition & Conference (SNEC 2026) was grandly held from June 3 to 5, 2026, at the National Exhibition and Convention Center (Shanghai). Attracting over 3,000 exhibitors from 95 countries worldwide, the event stands as the largest and most influential professional grand gathering for the photovoltaic and energy storage sectors across Asia and globally.
During the exhibition, Mr. Yiu Wang Lee, Chairman of the Board of Wing Lee Development Construction Holdings Limited (“Wing Lee” or the “Group”, stock code: 9639.HK); Mr. Cai Huihui, General Manager of Wing Kai New Energy Technology Co., Limited (“Wing Kai New Energy”); Mr. Wang Yi, Key Account Manager of QIJI Energy; Mr. Xu Jun, Overseas Energy Storage Commercial Director of Contemporary Amperex Technology Co., Limited (CATL); and Mr. You Yuxian, ASEAN Regional Energy Storage Sales Director of CATL, jointly visited the exhibition booth of C&D Hi-Tech. The delegation engaged in in-depth discussions with the team led by General Manager Mr. Zhan Shengli, focusing on battery swapping station projects in Hong Kong and Southeast Asia. By integrating multi-party resources, the teams successfully finalized and signed a Strategic Cooperation Agreement.
Through this signing, the three parties will join forces to address and resolve the industry pain points of overseas markets regarding regulatory compliance, engineering infrastructure, and supply chain coordination. The collaboration represents a deep integration of QIJI Energy’s cutting-edge battery swapping solutions, Wing Kai New Energy’s localized infrastructure and operational capabilities across Hong Kong and Shenzhen, and C&D Hi-Tech’s robust global resource allocation strengths. Moving from single-project development to an ecosystem of mutual win-win, this partnership will significantly enhance the delivery efficiency of green energy across Hong Kong, Macau, and the Southeast Asian region, setting a brand-new benchmark for regional zero-carbon smart transportation.
As a subsidiary of Wing Lee, Wing Kai New Energy has been rooted in Hong Kong since its inception while radiating its presence globally, deeply cultivating sustainable clean energy solutions. Addressing the acute pain points in the Greater Bay Area and Southeast Asian markets, where rapid fluctuations in energy prices have led to surging cost pressures for logistics distribution enterprises, Wing Kai New Energy will focus on urban distribution logistics battery swapping businesses in the future. The company plans to integrate site resources, infrastructure, and operations to fill the gap in regional infrastructure. We firmly believe that this cooperation will effectively bridge the cross-border green energy eco-link, accelerate the construction of a green energy service network, and contribute solidly to the realization of the “dual carbon” goals. Meanwhile, we sincerely invite more partners to join the Zero-Carbon Smart Alliance to jointly advance sustainable development.
Hashtag: #WingLee
The issuer is solely responsible for the content of this announcement.
About Wing Lee Development Construction Holdings Limited
Deeply rooted in Hong Kong, Wing Lee is an established contractor engaged in civil engineering, electrical and mechanical engineering, and new energy businesses, and has participated in various large-scale landmark projects in Hong Kong. The Group’s civil engineering business specialized in site formation waterworks as well as road and drainage works, while its electrical and mechanical engineering business specializes in power system-related projects and emergency maintenance works. In recent years, the Group has actively expanded into the new energy sector, undertaking solar photovoltaic projects, distributing various electric commercial vehicles and electric construction machinery, and engaging in the construction and subsequent maintenance of charging piles, battery swapping, recycling, and energy storage businesses. In 2025, Wing Lee Construction, together with SANY Group Co., Ltd. and CATL, among other industry giants, founded the “Zero-Carbon Smart Alliance” to develop full-industry-chain solutions for photovoltaics, energy storage, charging and battery swapping, and smart applications in green transportation.
The delegation of over 70 business and institutional leaders from Hong Kong and the Chinese Mainland is the largest and most diverse overseas mission led by the current term of the HKSAR Government so far.
Speaking to the media in Uzbekistan yesterday (June 4), Mr Lee set out the three main objectives of the visit: further explore emerging markets and lay the foundation for long-term economic and trade development; strengthen government-to-government (G2G) relationships and promote closer bilateral co-operation; and build a “hub-to-hub” model of co-operation.
He said the visit had been successful, yielding achievements in eight areas, including:
- Establishing high-level contacts and ties between the HKSAR Government and the Governments of Kazakhstan and Uzbekistan, and reaching consensus on co-operation in multiple areas;
- A total of 96 co-operation agreements and memoranda of understanding (MoUs) were reached during the visit (61 with Kazakhstan, 35 with Uzbekistan), involving specific amounts exceeding US$1.65 billion in total;
- The governments agreed to commence bilateral discussions on agreements in various areas;
- Deepening project matching and research collaboration between Hong Kong and Central Asian region in areas including finance, innovation and technology (I&T), and aviation;
- Demonstrating Hong Kong’s effective role as a platform for going global and achieving substantial results, with Hong Kong and Mainland enterprises joining forces in tapping new markets and bringing synergistic advantages into full play;
- Facilitating more convenient people-to-people exchanges by promoting direct flights, aviation and transport co-operation, and extensions to the mutual visa-free period;
- Promoting exchanges in education, talent and culture to further deepen people-to-people bonds; and
- Advancing a hub-to-hub co-operation model to open up broader room for co-operation between Hong Kong and the Central Asian region.
While in Tashkent (June 3-5), Mr Lee met with local leaders, government officials and business representatives to deepen co-operation between Hong Kong and Uzbekistan in areas including trade, investment, finance, I&T, and people-to-people exchanges.
Mr Lee held meetings with the President of Uzbekistan, Shavkat Miromonovich Mirziyoyev, his Advisor on Strategic Development, Sardor Umurzakov, the Prime Minister, Abdulla Nigmatovich Aripov, as well as the Deputy Prime Minister, Jamshid Khodjayev, to exchange views on furthering mutual co-operation.
Mr Lee highlighted that under the “one country, two systems” principle, Hong Kong enjoys both the China advantage and the global advantage. He said that Hong Kong would continue to play its roles as a “super connector” and a “super value-adder” to further deepen co-operation and exchanges with Uzbekistan on various fronts in line with Uzbekistan’s goal of achieving high-quality development.
Earlier (June 3), Mr Lee met with the Minister of Foreign Affairs of Uzbekistan, Bakhtiyor Saidov, after which they jointly witnessed an exchange of notes between the two places on a mutual visa-free arrangement, which would allow a visa-free period of 30 days for visitors from both sides.
“Moreover, we are glad to have initialed the Air Services Agreement with Uzbekistan, and look forward to launching direct passenger flights between the two places soon,” Mr Lee said, during a high-level business dinner (June 4). The Chief Executive pointed out that Hong Kong and Uzbekistan are important trade and investment gateways to their respective regions – the Asia-Pacific and Central Asia.
“It helps that we are all believers in the Belt and Road (B&R) Initiative, a modern expression of the ancient Silk Road spirit,” Mr Lee said. “Today, China is Uzbekistan’s largest trading partner, and the two countries work closely on major infrastructure and connectivity projects that are revitalising the Silk Road. Hong Kong is a pivotal player in the B&R Initiative, thanks to our world-class professional and financial services expertise.”
The delegation also toured the IT Park Uzbekistan and the Center for Islamic Civilization before concluding its visit in Tashkent.
Hashtag: #HongKong #BrandHongKong #CentralAsia #Kazakhstan #Uzbekistan
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The issuer is solely responsible for the content of this announcement.
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