Media OutReach
HONMA Golf Announces Annual Results for FY2024/25
Continued Gross Profit Margin and Net Operating Cash Flow improvements albeit difficult market conditions
HONG KONG SAR – Media OutReach Newswire – 26 June 2025 – HONMA Golf Limited (“HONMA”; together with its subsidiaries, the “Group”; HKEx stock code: 6858), one of the world’s most prestigious golf brands, announces its consolidated annual results for the year ended 31 March 2025 (the “Period”).
Financial Highlights
- Due to economic slowdown and challenges, increased competition within the industry, and weakened consumer confidence, the Group’s revenue for the Period decreased by 17.4% to JPY21,672 million (equivalent to USD142.9 million).
- Nonetheless, retail revenue grew by 11.0% and 8.9% respectively in Mainland China and Taiwan during the Period and revenue from Europe increased by 16.4%, rising from JPY361.8 million for the year ended 31 March 2024 to JPY421.0 million.
- Gross profit margin expanded by 3.2 percentage points, reaching 54.4%, following improvements in Japan’s gross margin command.
- Net operating cash flow increased by 1.5% to JPY5,497 million (equivalent to USD36.2 million).
Major Achievements
For the year ended 31 March 2025, the golf industry witnessed increased market competition and adjustments in both participation and purchase intent resulting from economic slowdowns and challenges in certain parts of the world. Despite unfavorable market conditions, HONMA continued to implement its long-term business strategies by investing into its product development, distribution footprint and brand marketing efforts while carefully protecting its financial strength and cash flow.
Strategic Focus on Super-Premium and Premium-Performance Segments
Amidst downward adjustments in the global golf industry, HONMA remained focused on cultivating its home markets in Asia and further consolidated and streamlined its product offerings around two key consumer segments – super-premium and premium – performance. HONMA has been maintained a leading and strong market position in the super-premium segment for decades, developing and selling clubs that combine Japanese aesthetic beauty with uncompromising features. The premium-performance segment, which is dominated by avid golfers, has enjoyed the strongest growth momentum for years and is the largest in terms of participation. To increase its penetration into both segments, HONMA has simplified its product strategy. This includes enriching its TOUR WORLD club portfolio with a performance enhancement series and renewing its classic BERES club family with a modern and sophisticated design approach to appeal to today’s golfers.
Expanding Product Portfolio in Core Segments
HONMA derived most of its revenue from the sales and distribution of golf clubs. During the Period, golf clubs generated 70% of the Group’s total revenue. HONMA remains committed to apply cutting-edge technologies and artisan-style Japanese craftsmanship to the design, development, and manufacturing of a comprehensive range of exquisitely crafted, performance-driven golf clubs.
In addition to clubs, HONMA launched various golf ball products with its own patent and relaunched its apparel business to create a comprehensive range of golf products for golfers in the super-premium and premium-performance segments. These new product portfolios have generated stable revenue contributions over the past years and aim to meet the HONMA brand positioning and play preferences of its consumers.
Driven by continued price management and enhanced product offerings, HONMA’s overall gross profit margin expanded by 3.2 percentage points year-on-year, despite increases in raw material prices and unfavorable currency movements. Specifically, the gross profit margins for golf balls, apparel, and accessories rose by 4.0, 9.9, and 22.7 percentage points year-on-year respectively.
Reprioritizing Growth Strategies and Enhancing Financial Performance in North America and Europe
HONMA made constant upgrade of its retail presence with top-tier locations, revitalized visual identity, fresh design concepts, and enhanced customer experiences. As a result, sales from self-owned channels increased 2.8% year-on-year to JPY 11,263 million.
North America and Europe continued to enjoy the largest golfer demographics, albeit with varied market conditions. For the year ended 31 March 2025, HONMA reprioritized its distribution strategy in these regions by focusing on a select group of premier accounts that best represent HONMA’s tradition and commitment to the super-premium and premium-performance consumer segments. Concurrently, HONMA optimized its organisational set up and cost base in both markets to ensure stable near- to mid-term growth amidst social, economic, and financial uncertainties.
As part of this strategic adjustment, HONMA opened 26 points of sales (“POS“) in North America during the year, bringing the total to 370 as of 31 March 2025. In Europe, HONMA opened seven new POS, expanding its network to 136 locations.
Re-defining the HONMA brand
HONMA initiated various programs to enhance its global brand positioning and communication with target consumers. To re-define the HONMA brand as a dynamic, relevant, and premium golf lifestyle brand among internet-savvy younger golfers, HONMA has consistently elevated its global website and social media platforms with regular and relevant visual and content updates to continuously promote brand and product awareness and appeal to younger golfers.
With a full-channel approach and a boost in digital marketing investment, HONMA’s e-commerce sales rose 6.3% year-on-year while Japan and China recorded a year-on-year increase of 10.1% and 6.9% rise.
To create an end-to-end digital ecosystem around the redefined brand and golfers in the super-premium and premium-performance segments, HONMA has implemented customer relationship management (CRM) systems in multiple markets. The Group has also added advanced e-commerce capabilities and consumer-centric custom tools to provide consumers with the ultimate 360-degree brand experience. These initiatives strengthen HONMA’s direct-to-consumer communication and are expected to eventually increase sales both online and offline.
Business Outlook
In the coming years, HONMA will continue to execute its long-term growth strategy to establish itself as a world-leading golf lifestyle company, leveraging HONMA’s brand legacy, expanding distribution network, and innovative technologies, and traditional Japanese craftsmanship. Key focus areas include sustainably enhancing HONMA’s brand value to foster customer loyalty, increasing market share in home markets by maintaining its leading position in the super-premium segment, while making inroads into the fast-growing premium-performance segment. HONMA aims to anchor sustainable growth in North America and Europe through an updated product and distribution strategy. Additionally, HONMA will nurture complementary non-club product lines to offer customers a complete golf lifestyle experience and pursue product innovation and development to meet the latest market trends.
Mr. LIU Jianguo, Chairman of the Board, President, and Executive Director of HONMA Golf Limited, stated: “Despite market fluctuations, HONMA has demonstrated remarkable resilience, maintained strong gross margins, and expanded our direct-to-consumer channels. Our strategic focus on the super-premium and premium-performance segments, combined with enhanced digital capabilities and an optimized distribution network, has positioned us well for future growth and enabled us to deliver better returns for our stakeholders. ”
Hashtag: #HONMAGolf
The issuer is solely responsible for the content of this announcement.
About HONMA Golf Limited
HONMA is one of the most prestigious and iconic brands in the golfing industry. Founded in 1959, HONMA combines the latest innovative technologies with traditional Japanese craftsmanship to offer golfers around the world premium, high-tech, and high-performance golf clubs, balls, apparel, and accessories.
As the only vertically integrated golf company with extensive in-house design, development, and manufacturing capabilities, as well as a broad retail footprint in Asia, HONMA is perfectly positioned to continuously grow its business in Asia and beyond, benefitting from the return of golfers in mature golf markets such as the US and Japan, and from increased participation in emerging markets such as Korea and China.
HONMA will celebrate its 68th anniversary in 2025. In recent years, HONMA has actively undertaken brand and marketing campaigns with the goal of redefining the HONMA brand as a dynamic, relevant, and premium golf lifestyle brand among today’s golfers. HONMA maintains a team of young professional players from Asia who are considered rising stars or upcoming challengers in the golf industry. HONMA has also collaborated extensively with coaches and key opinion leaders in major Asian markets and made significant investments in its retail distribution network and digital capabilities in Japan and China to unify and elevate the consumer experience and purchase journey for its loyal consumers and the younger golfing community.
Media OutReach
iQOO 15R Named Official Gaming Phone for 2026 Asian Games Esports Qualifiers: Honor of Kings
The performance-focused smartphone will support tournament-level mobile gameplay with stable performance, responsive controls and sustained power.
DONGGUAN, CHINA – Media OutReach Newswire – 19 June 2026 – iQOO, a smartphone brand built for high-performance mobile gaming experiences, today announced that the iQOO 15R has been named the Official Gaming Phone for the 2026 Asian Games Esports Qualifiers: Honor of Kings.
As an official esports title of the Asian Games, Honor of Kings brings together competitive mobile esports players from across the region. Through this partnership, iQOO will support the Qualifiers with a device designed for competitive mobile gaming, reinforcing the brand’s commitment to supporting powerful, stable and immersive experiences for players and fans.
Supporting Tournament-Level Mobile Esports
Competitive mobile esports requires more than peak performance. Players often rely on consistent frame rates, responsive touch control and reliable power throughout extended matches. With the iQOO 15R serving as the Official Gaming Phone for the Qualifiers, iQOO aims to bring its performance-driven technology into a professional tournament setting and support players with a device built for speed, control and sustained gameplay.
Built for Stable, High-Intensity Gameplay
Designed as a performance-focused smartphone, the iQOO 15R is equipped to support the high demands of mobile gaming. Powered by the Snapdragon® 8 Gen 5 Mobile Platform and Monster HyperCore Engine, the device is engineered to help deliver stable frame rates and responsive gameplay during extended sessions.
The Supercomputing Chip Q2 is designed to enhance visual clarity for a more immersive gaming experience, while the Super Touch Control Chip is designed to improve input accuracy and control response. In addition, the advanced cooling system and large-capacity Silicon Anode Battery with fast charging help provide the sustained performance and power required for tournament-level play.
Hashtag: #iQOO
The issuer is solely responsible for the content of this announcement.
About iQOO
iQOO, a sub-brand of vivo, differentiates itself in performance and Esports experience. iQOO leverages the research, quality assurance and after-sales service expertise of vivo, and follows the brand ethos of i Quest On and On to push boundaries, innovate boldly and share the excitement of exploring future technology. With products offering Esports-standard capabilities, iQOO aims to become the top choice of consumers who are passionate about performance and gaming.
For more information, please visit 
https://www.iqoo.com/en.
About Honor of Kings
Developed by TiMi Studio Group, Honor of Kings has become the world’s most-played MOBA. In 2025, the combined MAU of Honor of Kings titles surpassed 260 million. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on 
Twitter, 
Facebook, 
Youtube, 
Instagram, 
TikTok or visit the official website of Honor of Kings.
Media OutReach
ZEEKR Surpasses 800,000 Global Deliveries and Unveils Global Expansion Strategy for Dual Flagship 9-Series Models
As a key gateway connecting China with global markets, Hong Kong serves as an important benchmark for the premium automotive industry and a strategic platform for luxury brands expanding internationally. Launching the global strategy for the 9-Series in Hong Kong marks a significant new chapter in ZEEKR’s growth across the global premium new energy vehicle market.
800,000 Deliveries Milestone Underscores ZEEKR’s Global Growth Momentum
Strong market performance continues to support ZEEKR’s expansion in the global premium new energy vehicle segment. As of June 16, 2026, ZEEKR’s cumulative global deliveries officially exceeded 800,000 vehicles, marking a major milestone for the brand.
In Hong Kong, ZEEKR has maintained strong momentum. From January to May 2026, ZEEKR captured a 40.7% market share of Hong Kong’s luxury vehicle segment, ranking first among all luxury automotive brands. The ZEEKR 009 ranked as Hong Kong’s best-selling luxury MPV, while the ZEEKR 7X became the city’s best-selling luxury SUV.
Across key international markets, ZEEKR continues to achieve strong results. In Thailand, the brand was the best-selling luxury pure-electric MPV brand in 2025 and retained its leadership position from January to May 2026. In Malaysia, ZEEKR ranked No.1 among luxury pure-electric brands during the same period, with the ZEEKR 7X leading the luxury electric SUV category and the ZEEKR 009 remaining the top-selling luxury electric MPV. In Australia, ZEEKR continued to lead the luxury SUV segment priced above AUD 65,000 from January to May. In Mexico, the ZEEKR 7X secured the monthly luxury EV sales title in both April and May.
Dual Flagship 9-Series Models Showcase ZEEKR’s Technology-Luxury Vision
At this year’s expo, ZEEKR is showcasing five models spanning family mobility, executive transportation and flagship luxury, highlighting the breadth of its premium product portfolio.
The ZEEKR 9X, ZEEKR’s new global flagship of ultra-luxury SUV, is built on the SEA-S architecture and features a 900V high-performance silicon carbide electric drive system delivering more than 1,030 kW of maximum power. Four integrated safety structures combined with extensive use of 2,000 MPa ultra-high-strength steel contribute to a torsional rigidity rating of 41,600 N·m/deg, setting a new benchmark for safety in the hybrid SUV segment. The ZEEKR 9X recently opened pre-sales in the Middle East, where it has received strong market interest. The model is scheduled to expand into key markets across Latin America, Central Asia and Europe.
The ZEEKR 009 Grand, the brand’s global ultra-luxury four-seater flagship MPV, features a 720-degree comprehensive safety architecture and the world’s first integrated die-cast C-ring cabin structure, delivering segment-leading rear-seat protection. The second row is equipped with two ultra-soft aniline leather executive seats featuring 20 massage points and an industry-leading seven-zone graphene heating system, creating an exceptional luxury experience for rear passengers. The right-hand-drive version of the ZEEKR 009 Grand is scheduled to launch in Hong Kong in the fourth quarter of 2026.
The ZEEKR 8X, a super hybrid high-performance flagship SUV, also makes its Hong Kong debut. Built on the SEA-S Super Hybrid Architecture, the ZEEKR 8X delivers a flagship experience across four key dimensions: performance, intelligence, safety and comfort.
Expanding Global Capabilities and Opening a New Chapter of Technology Luxury
As its product lineup continues to grow and its international footprint expands, ZEEKR is accelerating the development of a comprehensive global operating system spanning R&D, product planning, market operations and customer services. Today, ZEEKR’s overseas business covers more than 60 major cities worldwide with a rapidly growing global user base.
As the global automotive industry accelerates toward electrification and intelligent mobility, the luxury vehicle market is entering a new era in which technological innovation is redefining the premium experience. Leveraging Hong Kong’s position as a globally connected international hub, ZEEKR will continue to deepen its global presence and advance the evolution of luxury through innovation. Through cutting-edge technologies, exceptional products and comprehensive lifecycle services, ZEEKR is committed to delivering a distinctive technology-luxury mobility experience for customers around the world.
Hashtag: #ZEEKR
The issuer is solely responsible for the content of this announcement.
About Zeekr
Zeekr is the global luxury electric vehicle technology brand from Geely Auto Group. Utilizing advanced software-defined architectures and cutting-edge propulsion technologies, Zeekr is dedicated to creating a fully integrated user ecosystem with innovation at its core.
Media OutReach
A Decade of Sharing the Flavors of China: ‘Chinese Restaurant’ Stays True to Its Mission Through Food and Culture
Over the past nine years, Chinese Restaurant has traveled across multiple countries and regions, including Thailand, France, Italy, and Hungary. Looking back on its journey of cultural exchange, the program launched a dedicated Chinese food truck in France, allowing local residents and visitors to conveniently experience authentic Chinese flavors. In Hungary, food served as a unique language that fostered deeper intercultural understanding. During the 50th anniversary of diplomatic relations between China and Italy, the program actively responded to the Belt and Road Initiative, using cultural interaction and culinary exchange to strengthen friendship between the two nations.
Now, standing at the threshold of its second decade, Chinese Restaurant: Nanyang Memories Season returns to Thailand, drawing upon the longstanding cultural, tourism, and people-to-people ties between China and Thailand. Through food and storytelling, the program once again brings Chinese culture to life on Southeast Asian soil.
The new season introduces an innovative business model inspired by traditional Chinese agricultural wisdom, creating a distinctive experience that combines pastoral ecology with the aesthetics of contemporary Chinese dining. New service concepts, including the “Chef’s Table” and “Chef at Home,” offer guests diverse culinary experiences while naturally integrating Chinese cuisine into everyday local life.
For ten years, Chinese Restaurant has remained committed to its original vision: telling authentic and heartfelt Chinese stories while showcasing the unique appeal of Chinese cuisine to global audiences. Through food, the program has helped narrow cultural distances, deepen international understanding, and highlight the confidence, vitality, and inclusiveness of Chinese culture.
The premiere episode of Chinese Restaurant: Nanyang Memories Season coincides with the Dragon Boat Festival, as the seven partners begin a brand-new entrepreneurial adventure in Chiang Mai, Thailand. From unexpected operational challenges and cultural differences to the dynamic interactions among team members with diverse personalities, the journey promises a wealth of memorable moments and compelling stories for viewers.
Over the years, the Chinese Restaurant franchise has consistently used authentic Chinese cuisine as a bridge connecting people across cultures. Every dish reflects the traditions and warmth of Chinese daily life, while every shared meal conveys the spirit and values of Eastern culture. Set against real-world international backdrops, the program vividly presents the depth and richness of Chinese civilization.
Today, Chinese Restaurant is far more than a culinary reality show. It has become a platform for cultural dialogue, mutual understanding, and friendship between China and the world. Through the universal language of food, the program continues to bring people closer together, allowing Chinese flavors and Chinese stories to resonate across borders and leave a lasting impression on audiences worldwide.
Hashtag: #MGTV
The issuer is solely responsible for the content of this announcement.
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