KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 16 December 2024 – In December, China’s leading premium modern tea drink brand, NAIXUE, officially opened its first store at The Exchange TRX mall in Kuala Lumpur, Malaysia. Situated in a prime location on the concourse level of the mall, NAIXUE features a bright and cozy interior. During the opening, NAIXUE’s freshly-made tea drinks attracted a large crowd, with long lines forming outside as eager customers waited to try them.

NAIXUE ,the pioneer of the new tea drinking track and the first one to introduce fresh fruit tea as a core product, was founded in 2015, leading the launch of a dual category model of “tea drinks+soft European bread”. Focusing on a modern lifestyle centered on tea, NAIXUE has formed three major business segments: “Hand-made tea drinks”, “NAIXUE high quality original leaf tea”, and “Ready to drink bottled tea”, successfully created multiple phenomenal products such as “Baqi yu yougan”, “Yashixiang Treasure Tea”, “Longjing Trasure Tea”, and “PRO Triple Grape Oolong Tea-0 Cane Sugar.”

On June 30, 2021, NAIXUE was officially listed on the Hong Kong Stock Exchange, becoming the world’s first publicly listed tea drink brand. Until now, it has expanded to over 230 major cities worldwide, with around 1,800 stores and over 100 million members.

In October 2024, NAIXUE focused on “healthy tea drinks”, made a breakthrough in the tea drink industry by introducing its “No Added Sugar Fresh Fruit Teas” (cane sugar free; fructose syrup free; artificial sweeteners free; all sweetness naturally are derived from the fruits). NAIXUE also launched a new “Super Food + Health” formula, which will offer consumers healthier options and set a new benchmark for health-conscious evolution of the tea drink industry.

NAIXUE’s Healthy Tea Drinks and Bakery Receive Widespread Praise in Malaysia

At the Malaysia flagship store, NAIXUE continues to follow its signature “Tea & Bakery” dual-category model, offering a wide range of products. Popular items such as the “PRO Triple Grape Oolong Tea-0 Cane Sugar” (black grape + black goji berries), “PRO Triple Berry Jasmine Tea-0 Cane Sugar” (strawberry + raspberry + blueberry), and “PRO Kale Kiwi Chia Jasmine Tea-0 Cane Sugar” (kiwi + kale + chia seeds) have been widely loved by local consumers for its healthy and refreshing taste.

Upon the menu in Malaysia, NAIXUE bakery items make up over 40% of the offerings. Alongside many classic favorites that popular in China, like “Strawberry Magic Wand” and “Oreo Magic Wand”, there are also creative new products specially designed for Malaysia, including “Cheese Cream Horns” and “Matcha Cream Horns”. Local customers said, “NAIXUE’s fresh fruit teas, paired with bakery, are absolutely perfect afternoon tea combination, those offering a delightful aroma and taste.”

What is noteworthy is that all ingredients used at NAIXUE are halal-friendly, which fully respecting the local dietary preferences in Malaysia. Furthermore, NAIXUE features wireless charging stations at its tables. It is the first shop in the food and beverage industry which offer such a convenience in Malaysia. This thoughtful addition not only provides convenience to local consumers, but also showcases NAIXUE’s social responsibility.

During the opening, NAIXUE introduced limited-edition merchandise such as the “Malaysia Iconic Bag” (NAIXUE & Malaysian Green Canvas Bag) and soft toys. According to reports, NAIXUE hit a remarkable milestone of RM40,000 in revenue on the first day, quickly becoming one of the top tea drink brands in Malaysia. Additionally, discussions on social media like Facebook and Instagram related to the NAIXUE exceeded thousands of posts in a short period. Many fans shared photos of the store, its tea drinks, bakery products, and exclusive merchandise, enthusiastically promoting NAIXUE as personal brand ambassadors.

NAIXUE’s Global Expansion: Deep Layout in Southeast Asia & Set sail in Europe and the U.S.A

Adhering to the concept of “Beauty has its own power”, NAIXUE aims to become a “Global tea drink brand favorabled by customers”, and is committed to becoming an innovator and promoter of pushing tea culture to the world since its founding in 2015. NAIXUE has steadily expanded its international presence with in-depth market research and keen insights into diverse regions.

At present, NAIXUE has made significant inroads into the Southeast Asian market, with its brand presence continuing to expand. It has successfully opened multiple stores in prominent locations such as Thailand’s Emsphere, Central World, and One Bangkok malls, as well as Singapore’s Jewel Changi Airport. NAIXUE’s exceptional products and immersive tea drinks experiences have quickly become favorites among local consumers. Notably, the opening of NAIXUE’s flagship store in Central World, Thailand, was a major success, with the shop generating nearly 1 million Thai Baht in sales in just three days—setting a new sales record for the brand overseas.

The newly openning at The Exchange TRX in Malaysia marks another key milestone in NAIXUE’s international strategy, and injects further momentum into its global expansion efforts.

The Founder Peng Xin emphasized that it is the key timing for Chinese tea drink brands expanding internationally. NAIXUE invested heavily in its fully integrated smart management system and hardware infrastructure, which significantly enhanced the efficiency of overseas operations. “Our previous digital strategy has provided strong support for the development of overseas stores, which could maintain high efficiency to achieve rapid replication and stable production,” Peng Xin said.

According to sources, NAIXUE will continue to drive its international growth through a dual strategy of “direct-operated + franchised” stores—build a high-potential brand through direct sales and deepen the local market through franchising. In addition to its ongoing expansion in Southeast Asia, NAIXUE is set to open its first stores in Europe and the U.S.A. in the near future.

Featured Product – Fresh Fruit Tea
PRO Triple Grape Oolong Tea – 0 Cane Sugar (Black Grape + Black Goji Berries)
Contains grapes, black grapes, and black goji berries, packed with anthocyanins in one cup.

PRO Triple Berry Jasmine Tea – 0 Cane Sugar
Contains: strawberries, raspberries, blueberries- a trio of berries in one cup

PRO Kale Kiwi Chia Jasmine Tea – 0 Cane Sugar
Contains: Kale, Kiwi, and Chia – a light and refreshing cup

NAIXUE’s Signature – Fresh Fruit Tea Series
Orange Jasmine Tea
A classic and star product from NAIXUE, made with carefully selected premium juicy, plump oranges, paired with NAIXUE’s award-winning Jasmine tea.

PRO Cheese Cream Triple Berry Jasmine Tea
Made with fresh, tangy strawberries available year-round, paired with NAIXUE’s award-winning Jasmine tea and a light, creamy cheese milk foam.

PRO Cheese Cream Triple Grape Oolong Tea
Packed with juicy grape chunks! The grapes are carefully peeled and de-seeded by hand, preserving the large, high-quality fruit pieces. Paired with the refreshing and mellow Golden Peony tea.

Hashtag: #NAIXUE

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A Harmonious Fusion of Eastern Philosophy and Italian Design

SINGAPORE – Media OutReach Newswire – 16 December 2024 – AKAR DE NISSIM, the distinguished designer furnishing house renowned for its seamless blend of artisan traditions with contemporary designs and impeccable craftsmanship, is delighted to announce the launch of its latest collection, DAYA. Created in collaboration with Laabmilano, this collection epitomises Italian design, melding iconic forms, and poetic and historical vision, all while being inspired by the ancient principals of Feng Shui.

The pieces in the DAYA collection are meticulously crafted to inspire and evoke subconscious emotions, stimulating perceptions towards creativity, transitions, and the indefinite.

Designer Donatella Casiraghi, stated, “The union of Eastern and Western cultures makes the technological and spiritual aspects of design complementary and necessary for the pursuit of a life aiming to protect natural ecosystems.”

The DAYA collection incorporates elements that add a rich sensorial and textural dimension. A selection of luxurious leathers, enhances the sculptural forms and intricate details of each piece. Marble, with its ash-grey and beige tones veined in light and dark, emerges as a striking feature, providing a compelling visual contrast.

The collection also highlights Straw Marquetry inlay, crafted from natural straw stalks hand-dyed with alcohol-based colourants. Each stalk is meticulously split, flattened, and arranged into a precise geometric design–all by hand. The colour binds uniquely to the straw, creating a vibrant, translucent, and distinctive guilloché effect.

Stingray leather, also known as galuchat, is another iconic feature of AKAR DE NISSIM, pairing its unique texture with precious materials used in the furniture. Another AKAR DE NISSIM’s hallmark is lacquer craft, perfected over generations in Vietnam’s lacquer villages, lending refined simplicity and elegance to the brand’s timeless and iconic aesthetics.

AKAR DE NISSIM works closely with architects, Interior designers & fine furnishing distributors. To collaborate or find out more about this collection please visit this link or contact AKAR DE NISSIM at [email protected]

Hashtag: #akardenissim #furniture #luxury #fusion #Dayacollection #laabmilano

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A New Chapter for Aesthetic Medicine and Surgery in Hong Kong

Connecting the Future: Bridging the Worlds of Aesthetic Medicine, Skin Health Management, Surgical Treatments & Anti-aging in The Greater Bay Area

HONG KONG SAR – Media OutReach Newswire – 16 December 2024 – Organized by the Allied Health Society for Asia Pacific and Deltus, Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) Hong Kong was held on 16-17 December at Hong Kong Convention & Exhibition Center (HKCEC) Level 3. As the first and largest medical aesthetic event ever organized in Hong Kong which receives support from the Hong Kong SAR Government and the Tourism Board, this international conference and exhibition covers supporting and partnering units all around APAC region and the Greater Bay Area, providing a hub for industry excellence and networking opportunities. Mr. Sky Wong, Co-organiser of AMSCHK, Dr TingSong Lim, International Scientific Committee Chairman of AMSCHK, and Dr Jason Wong, Chairman of Across the Strait Platform, attended the opening ceremony, together bridging the worlds of aesthetic and anti-aging medicine and technologies in the Region.

Mr. Sky Wong, Co-organiser of AMSCHK, mentioned, “As the first Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) in Hong Kong, we have a dream: ‘Connecting the Future: Bridging the Worlds’. ‘Connecting the Future’ means that starting today, our plate can continue to build on our expertise and elevate our standards, while “Bridging the Worlds” means that everyone within the plate can interact and grow together, allowing each individual to shine and contribute.”

Dr TingSong Lim, International Scientific Committee Chairman of AMSCHK, mentioned, “Thanks to the staunch support of everyone, we have achieved great success for the Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) Hong Kong. We always know that if we have a platform where we can all come together, share, and learn from each other, the industry will continue to grow better. I believe this is the first step, with many milestones and successes to come.”

Dr Jason Wong, Chairman of Across the Strait Platform, mentioned, “As the axis of Greater China, I am very happy to see the participation of professional professors and experts from the Mainland, Taiwan and Hong Kong here today. Over the past 10 years, technological development has advanced rapidly. Today’s AMSCHK has received support from different sectors, I look forward to more remarkable achievements in the fields of aesthetic medicine and anti-aging in the future.”

Strong Support from Over 100 Professionals, Doctors, and Industry Brands

Easily Connecting with the Globe

Hong Kong is in the heart of Asia, renowned internationally, and is one of China’s major cities. Leveraging its strong connections and alliances with global professionals, experts, and industry leaders in the medical aesthetic community, AMSCHK invited over 100 professional doctors and other affiliates from more than 20 countries and regions, including China, Malaysia, South Korea, Japan, Australia, Singapore and Thailand, and over 100 international sponsors to showcase their latest products and technologies, making it a prime opportunity for professional exchange and business growth. Highly respected professors who are remarkably influential to the research and standards of the aesthetic medicine field also shared their profound knowledge and experience. CME credits were available for Medical Professionals, creating a platform for professional education and academic exchange in Hong Kong. A total of over 150 industry brands and over 60 international exhibitors from all over the world participated in AMSCHK, attracting more than 1000 participants. Hong Kong Tourism Board also fully supports the Aesthetic Medicine & Surgery Conference & Exhibition (AMSC) Hong Kong, connecting the international and local participants.

Promoting the Development of the Aesthetic Medicine and Surgical Procedures Industry Chain in Hong Kong, Allowing Participants to Greatly Expand the International Network

AMSCHK strives to promote the development of the aesthetic medicine and surgical procedures industry chain in Hong Kong, enhancing professional academic standards. Exhibitors spanning all fields from filler, machines, to imaging system and medicine, hosted booths and symposiums to showcase their latest products and technologies. AMSCHK provides a golden opportunity for brand development events and long-term partnerships, letting all participants greatly expand the strong network of allies to maximize synergies and mutual benefits.

AMSCHK marks the introduction of an exciting new international conference and exhibition in Hong Kong that celebrates the collaborative spirit driving growth in the industry, which promises to expand and elevate Hong Kong’s vibrant and thriving medical and aesthetic sectors. By showcasing the power of collaborative knowledge sharing and innovation across regions, AMSCHK will become the leading platform in Bridging The Worlds of Aesthetic Medicine, Skin Health Management, Surgical Treatments & Anti-aging in The Greater Bay Area and beyond.

Hashtag: #AMSC #AMSCHK #AestheticMedicine #Amsc24

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