Media OutReach
Hunger for Culture: New Airbnb Data Reveals Rise of Culinary Travel in Indonesia
Food & Drink is now the fastest-growing category among Airbnb Experiences in Indonesia by search demand, with Bali emerging as the top spot for culinary bookings.
BALI, INDONESIA – Media OutReach Newswire – 12 August 2026 – For many travelers, exploring local culinary traditions is the trip itself. New Airbnb data highlights the popularity of culinary Experiences across Indonesia, with both domestic and international travelers seeking out food-led activities for a more authentic taste of the culture.
Since its launch, Food & Drink has become Airbnb Experiences’ third-most-popular category in Indonesia, behind only Nature & Outdoors and History & Culture[1]. Bali sits at the heart of this culinary interest, with over 90% of all culinary Experience bookings in Indonesia taking place on the island1.
Guest feedback backs this up. Indonesia’s culinary Experiences carry a 4.94 average rating, with reviewers most often reaching for words like “authentic,” “traditional,” “hands-on,” “local,” and “family”[2].
The appetite extends beyond Experiences, too: searches for Airbnb homes with kitchen amenities in Indonesia are up over 20% year-on-year[3], suggesting that more guests are choosing stays where they can cook together and recreate the local flavours they discover during their trip.
Amanpreet Bajaj, Airbnb’s Country Head for Southeast Asia & India, said, “Today’s travelers are increasingly looking for experiences that help them connect more deeply with the places they visit, and food has become one of the most meaningful ways to do that. Whether it’s shopping at a neighbourhood market, learning a family recipe, or cooking together in an Airbnb, these moments create lasting memories while supporting local communities. Through Airbnb Experiences, we’re proud to help travelers discover Indonesia in a way that feels more personal, immersive, and connected to local culture.“
To spotlight this growing appetite for culinary travel, Airbnb recently hosted a one-off Culture & Culinary Trail luncheon in Bali with renowned chefs Arnold and Reynold Poernomo — a chef-curated dining moment celebrating Bali’s culinary heritage through local ingredients and stories. The luncheon offered a preview of what travelers can already find on Airbnb Experiences: intimate sessions on local food culture, interactive dining sessions, and meals hosted by local chefs in Bali and beyond.
Arnold Poernomo said, “As chefs, we’ve always believed that some of the most memorable travel memories happen around the dining table. Food has a unique way of bringing people together and telling the story of a place through its ingredients, traditions, and the people behind them. By hosting this luncheon with Airbnb, we wanted to celebrate Bali’s rich culinary heritage and inspire travelers to look beyond the plate, to discover the culture, communities, and local stories.“
For Reynold Poernomo, the most memorable travel experiences often begin with discovering the people behind the food.
“For the more adventurous, go to the markets, and you’ll discover some unique produce that you’ll most likely not find in any other part of the world. That’s part of why we love what Airbnb Experiences does – it connects you directly with local hosts who can take you to those markets and show you ingredients you’d never find wandering on your own.”
The Poernomo brothers recommend three Airbnb Experiences worth booking on a Bali trip:
- A guided 15-course tasting menu at Room4Dessert – Join Chef Will Goldfarb, winner of the 2021 World’s Best Pastry Chef award, on a five-stop journey from his kitchen and garden to a fireside dessert finale.
- Organic Balinese farm cooking in Ubud – Explore organic farming practices, pick fresh ingredients and prepare Balinese dishes.
- Track fireflies in Bali with a conservationist – Harvest herbs, cook a Balinese feast, and watch Indonesia’s only firefly breeding lab light up the night with conservationist Wayan Wardika.
As travelers continue seeking slower, more meaningful ways to explore destinations, Airbnb Experiences inspire visitors to discover a different side of Bali — through the people, ingredients, and stories shared around the table.
Disclaimer: All Experiences referenced are intended purely to inspire and illustrate. Airbnb does not recommend or endorse specific listings on the Airbnb platform.
Hashtag: #Airbnb #AirbnbExperiences #Travel #TravelTrends
https://www.airbnb.com/
https://www.instagram.com/airbnb/
The issuer is solely responsible for the content of this announcement.
Airbnb
About Airbnb
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5.5 million hosts who have welcomed 2.5 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.
https://news.airbnb.com
For more information, please contact:
Nicolette Koh, Airbnb – nicolette.koh
@ext.airbnb.com
Maverick Indonesia –
[email protected]
Media OutReach
Vinpearl Named The Strongest Hotel Brand Globally
With a Brand Strength Index (BSI) score of 95.4/100 and an AAA+ rating, Vinpearl has surpassed a host of renowned hospitality names to rank No. 1 globally in hotel brand strength.
The Brand Strength Index (BSI) score reflects a brand’s overall strength, encompassing investment performance, customer and partner consideration, and its ability to generate business value.
The AAA+ rating is the highest level in Brand Finance’s brand strength rating system.
Alongside its No. 1 ranking, Vinpearl’s brand value also recorded a record increase of 86% to US$381 million year on year, enabling the company to enter the Top 50 Most Valuable Hotel Brands in the World for the first time.
Vinpearl’s position in brand strength has been driven by accelerated growth across all areas of its operations.
Specifically, in terms of financial strength, in 2026, VPL shares were included in the VN30 Index. Vinpearl also successfully raised US$255 million from SeaTown Holdings, Oman Investment Authority and Vietnam Oman Investment.
In terms of market development, Vinpearl has continued to expand its global connectivity in 2026, signing strategic cooperation agreements with leading international and regional partners, including Agoda, AirAsia MOVE, BeMyGuest, GlobalTix, Klook, CAITO, Thomas Cook India, SOTC Travel, MakeMyTrip, IHG Hotels & Resorts and Marriott International, among others. These partnerships aim to increase international visitor flows and enhance service quality across Vinpearl’s system.
In terms of products and services, Vinpearl has continued to expand its multi-segment tourism, hospitality and entertainment ecosystem in 2026. Key initiatives include the launch of Vinpearl Legendlux, a six-star ultra-luxury hotel brand; the introduction of VinFun, a new-generation hotel brand designed to cater to a broader range of guests; the development of Vin New Horizon, a wellness and senior living offering; the premiere of the spectacular stage production “The Grand Epic of Vietnam”; and the launch of The Vietnam Grand WeddX 2026, a new-generation platform for exhibitions and industry connections in Vietnam’s wedding sector.
The collective efforts of the entire ecosystem in 2026 have driven Vinpearl’s remarkable rise in rankings, from being the leading hotel brand in Southeast Asia to becoming the strongest hotel brand globally .
Beyond Brand Finance, the strength of the Vinpearl ecosystem has also been continuously recognized by leading global tourism organizations and platforms. In 2026, VinWonders Nha Trang became the only representative from Vietnam to be included in the Top 100 Global Best Family-Friendly Attractions; Vinpearl Resort & Golf Nam Hoi An received the ASEAN Green Hotel Award 2026; while Vinpearl’s hotels and resorts and VinWonders properties have continued to receive recognition from Booking.com, Agoda and Trip.com, among others, through rankings and awards.
Recognition from the world’s leading tourism rating organizations serves as an important source of motivation for Vinpearl to further elevate its ecosystem, bringing destinations and experiences imbued with Vietnamese identity closer to domestic and international travelers. The company is moving toward its goal of becoming a leading global tourism and hospitality brand, while contributing to elevating Vietnam’s position on the world tourism map.
Hashtag: #Vinpearl
The issuer is solely responsible for the content of this announcement.
About Brand Finance
Brand Finance Plc is the world’s leading brand valuation consultancy, founded in 1996 in London, United Kingdom. It is the only company with a brand valuation methodology that complies with the ISO 10668 international standard for brand valuation, with a presence in more than 20 countries worldwide. Brand Finance reports are used by numerous countries, governments and leading global corporations.
Every year, Brand Finance conducts valuations of more than 70,000 brands worldwide. This marks the 10th year that Vietnam has been included among the countries whose brands are valued by Brand Finance, with Brand Finance Asia-Pacific, headquartered in Singapore, responsible for publishing the rankings.
About Vinpearl
Established in 2003, Vinpearl is Vietnam’s leading brand in tourism, hospitality, entertainment and experiential travel. After more than two decades of development, Vinpearl currently operates 62 properties across 20 provinces and cities.
Its ecosystem comprises 35 five-star hotels and resorts with more than 17,500 rooms; 15 VinWonders theme parks featuring a diverse range of attractions suitable for guests of all ages; six world-class golf courses; and four international-standard VinPalace convention centers and theaters.
The ecosystem also includes two semi-wildlife animal conservation and care parks and one equestrian academy, among other offerings. Particularly notable are Vinpearl’s impressive and distinctive “million-dollar” live shows, staged at destinations including Nha Trang and Phu Quoc, which attract millions of visitors each year.
Media OutReach
Hony Media Officially Expands into Robotics Platform Operation Business Establishes Joint Venture AIROBO (HK) to Deepen AI Application Scenarios
This business expansion signifies that the Group is extending its artificial intelligence and digitised operation capabilities from the existing healthcare industry sector into physical space scenarios. The Group has long been deeply engaged in digitised operations in the healthcare industry, having accumulated robust capabilities in AI algorithms, data platform operations and intelligent system development. The robotics platform operation business represents an innovative application of these core technologies in the physical world, sharing a common technical foundation with the Group’s existing technology systems, thus enabling efficient synergy and capability reuse. With the rapid advancement of AI, the Internet of Things and automation technologies, the robotics industry is evolving from pure hardware manufacturing toward platform‑based operations, presenting vast market opportunities. The Group’s timely entry into this emerging sector not only represents a meaningful expansion of its existing application scenarios, but also reflects the management’s keen insight into industry trends and forward‑looking strategic planning.
The Group’s partner, AIROBO, brings professional experience in robotics platform operations and technology research and development, while the Group contributes mature corporate management capabilities, abundant market resources and proven hands‑on expertise in digitised operations. The complementary strengths of both parties will provide solid support for the joint venture’s business development, help accelerate technology deployment and market penetration, and achieve resource sharing and capability superimposition. The Board firmly believes that this collaboration will inject new growth momentum into the Group, further diversify its revenue structure, and create sustainable value for shareholders over the long term. The Group will continue to focus on its core competitiveness in AI and digitised operations, actively explore further possibilities for technological innovation and industrial integration, and steadily advance its strategic transformation and upgrade.
Mr. Yuen Hoi Po, Executive Director and Chief Executive Officer of Hony Media Group, said: “This joint venture marks the official extension of the Group’s AI and digitised operation capabilities from the healthcare industry into physical robotics scenarios – a significant cross‑domain application of our technological strengths. As the robotics industry evolves from hardware manufacturing towards platform‑based operations, the Group is seizing this structural opportunity and extending the existing artificial intelligence and digital operation capabilities to robotics platform scenarios. AIROBO brings professional experience in robot platform operation and application scenarios, while the Group contributes market resources and management expertise. The complementary strengths of both parties will provide solid support for the business deployment of the joint venture. We believe this initiative will inject new growth momentum into the Group and generate long‑term sustainable value for our shareholders.”
Hashtag: #HonyMedia
The issuer is solely responsible for the content of this announcement.
About Hony Media Group
Hony Media Group is a Hong Kong‑listed company specialising in digitised operations and AI applications, with deep expertise in intelligent system development and data platform operations in the healthcare industry. The Group remains committed to driving industrial upgrading through technological innovation and actively expanding into emerging business scenarios. For more information about Hony Media Group, please visit the official website of the Group: https://www.honymedia.net/en/home.aspx .
Media OutReach
Vinhomes Drives Asia’s Sustainable Real Estate Evolution Through Integrated ESG Scale
Through two landmark coastal mega-developments, Vinhomes Green Paradise, positioned as the world’s first “ESG++” city, and Vinhomes Global Gate in Hạ Long, which applies the same principles at landmark scale, Vinhomes is redefining sustainable urban development by adding Regeneration and Resilience to the traditional ESG pillars.
This strategic approach reinforces Vietnam’s position within Asia’s evolving sustainable real estate landscape, aligning with global institutional investors’ growing demand for resilient, future-proof assets.
From compliance to competitive advantage, ESG as an operational backbone
Vinhomes has systematically transformed ESG from a reporting obligation into a competitive differentiator. Across its construction sites, the company applies rigorous environmental management protocols long before projects reach completion. Construction sites deploy dust-suppression systems, automated wheel‑washing stations, real‑time emissions tracking, vibration monitoring, comprehensive wastewater treatment and noise control, measures increasingly expected in developed markets, yet still uncommon when implemented consistently at this scale across mega-projects.
Equally, social governance is a priority. Vinhomes invests heavily in workforce development through technical training, strict occupational safety standards, and competitive welfare policies. On the governance front, the company operates under internationally recognized certifications, including ISO 9001 (quality), ISO 14001 (environment), ISO 45001 (health and safety), and SA8000 (social accountability). Standardized construction management, data transparency, and performance‑based accountability further reduce operational risks and ensure project delivery, with compliance extending across the organisation through environmental and safety procedures, including waste segregation, environmental protection measures, and customer response protocols.
Post‑completion, Vinhomes continues to uphold ESG through integrated property management, centralized security, professional facility services, and digital platforms that simplify daily life. Internal surveys indicate that more than 96% of residents express satisfaction with these services, underscoring how operational excellence increasingly forms part of the company’s broader ESG proposition. These efforts have begun earning external recognition: in 2025, Vinhomes received the “Enterprise for Green Community Action” award at the inaugural Vietnam ESG Awards, acknowledging its leadership in integrating ESG principles into both development and operational practices.
Building ESG++ cities, regeneration and resilience as the new frontier
The traditional ESG framework balances environmental protection, social inclusivity, and governance. Vinhomes goes further. Its “ESG++” concept, first embodied in Vinhomes Green Paradise in Can Gio, adds two critical dimensions.
The first is Regeneration, which focuses on actively restoring coastal ecosystems through continuous mangrove reforestation, biodiversity conservation, and environmental education programmes.
The second is Resilience, which entails designing urban infrastructure that can adapt to future climate challenges, including sea‑level rise, rather than merely responding to present conditions.
Vinhomes Green Paradise integrates ecological master planning, renewable energy, efficient water management, and energy‑efficient infrastructure, targeting BREEAM certification for green development and ISO 37122 for smart city performance.
Its social ecosystem, encompassing healthcare, education, cultural venues, sports facilities, and public amenities, is planned to support long‑term community well‑being, not as isolated components but as an interconnected urban fabric.
Governance within Green Paradise is expected to rely heavily on smart-city technologies that optimise transportation, security, public services, and energy management through digital platforms, improving operational efficiency while enhancing residents’ daily experience.
Vinhomes Global Gate Ha Long, officially launched on April 25, 2026, applies the same principles to a different geography. Spanning over 6,200 hectares along the Ha Noi – Hai Phong – Quang Ninh expressway and overlooking UNESCO‑listed Hạ Long Bay, the project is strategically positioned as an international urban gateway, sited directly opposite the planned depot station of the future Ha Noi – Quang Ninh high‑speed railway. Once rail services begin, the line will place Ha Long just 23 minutes from the capital, prompting Vinhomes to envision it as a future “New Ha Noi” beside one of the world’s most celebrated natural wonders.
More than 2,500 hectares of green spaces, waterways, and mangrove systems are woven into the master plan, including 680 hectares of naturally filtered seawater, approximately 200 km of sandy coastline, and over 660 hectares of Globe Ha Long Forest Park. The development is also targeting ISO 37125 (environmental and social governance for cities), further reinforcing its global sustainability credentials.
As Vietnam’s property market enters a more selective recovery phase in 2026, driven by regulatory transparency, disciplined capital allocation, and rising demand for integrated, eco‑responsible developments, Vinhomes’ two flagship projects stand out as benchmarks. By combining resilient planning, operational excellence, and internationally verifiable sustainability standards, Green Paradise and Global Gate are poised to attract keen interest from both domestic homebuyers and institutional investors worldwide.
Ultimately, these projects are not merely large‑scale real estate ventures. They represent a compelling case that Vietnam can actively shape the next generation of globally relevant ESG‑driven cities, where economic growth, ecological restoration, and climate adaptation reinforce rather than compete with each other.
Hashtag: #Vinhomes
The issuer is solely responsible for the content of this announcement.
About Vinhomes
Vinhomes is Vietnam’s largest residential real estate and integrated township developer. The company pioneers the development of synchronized, modern large-scale townships, delivering premium living standards and unlocking sustainable investment opportunities for domestic and international clients.



