Media OutReach
Infinix Announces K-pop Icon ITZY’s YUNA as Its First Global Brand Ambassador
YUNA Joins Forces with Infinix to Launch the NOTE 60 SERIES, Marking the Brand’s Bold Step into a New Era of Innovation and Style.
HONG KONG SAR – Media OutReach Newswire – 27 February 2026 – In a historic first, Infinix today announced K-pop girl group ITZY’s member, YUNA, as its first-ever Global Brand Ambassador, bringing her confidence, energy, and bold self-expression to global audiences.
The partnership reflects Infinix’s “Joy Tech, Beyond Limits” philosophy, reinforcing its commitment to empowering a new generation of users through creativity, individuality, and innovation. Coinciding with the global debut of Infinix’s annual flagship launch, the new NOTE 60 SERIES, the collaboration also signals a strategic step forward as the brand elevates its smartphone experiences for broader international users.
“I am so excited to reach out to my fans in a new way as Infinix’s Global Brand Ambassador. I’ve always believed that life should be filled with joy and the courage to show the world who you truly are. It’s been amazing to see how Infinix shares that same energy. I’m looking forward to this journey and can’t wait to show everyone the special stories we create together!” — YUNA, Global Brand Ambassador for Infinix.
Infinix Celebrates a Milestone with YUNA
As a young global K-pop icon, YUNA has risen to the top through discipline, self‑discovery, and fearless ambition. As the youngest member of ITZY, her vibrant confidence is her signature. Driven by an energetic passion, she inspires fans worldwide with her boundary-breaking spirit and continuous reinvention across music, acting, and beyond. These qualities align perfectly with Infinix’s commitment to flagship performance, refined aesthetics, and relentless innovation.
This partnership marks a strategic evolution for Infinix, elevating its appeal to the premium market. Together, Infinix and YUNA create a unified narrative that transcends hardware, positioning technology as a catalyst for joy and a powerful tool for self-expression. By integrating YUNA’s infectious energy with the NOTE 60 SERIES, Infinix is redefining its brand identity and empowering users worldwide, driving desirability among tech-savvy youth who demand both flagship-level sophistication and a platform for bold, joyful self-expression.
“Partnering with YUNA accelerates our mission to deliver a fun, cutting-edge mobile experience to young fans globally,” said TT Liu, CMO of Infinix Mobility. “Guided by the philosophy of Joy Tech, Infinix moves beyond talking about how advanced a phone is, to telling stories about how technology creates joy—when brands, users, and YUNA come together to illuminate every unique way of shining.”
Expanding into Global Premium Markets
This collaboration is strategically timed, launching alongside Infinix’s entry into the premium market and the global debut of its flagship NOTE 60 SERIES. This evolution is powered by a world-class ecosystem of industry leaders: Infinix’s first NOTE powered by Snapdragon from Qualcomm Technologies, Inc., Italian automotive and design legend Pininfarina for elegant aesthetics, and immersive SOUND BY JBL experience.
Together with YUNA, this partnership signals a transformative new chapter for Infinix—leveraging the NOTE 60 SERIES to inspire the generation of self-defined youth who prefer to express in their own unique way, and spread their voices to the world.
Amplifying Youthful Expression Through Joy Tech
With YUNA as Infinix’s global brand ambassador, Infinix NOTE 60 SERIES creates a deeper resonance with the youth by championing their pursuit of vibrant self-expression. This partnership transcends traditional technology, inviting a new generation to explore the boundless excitement of the “Joy Tech, Beyond Limits” philosophy.
Looking ahead, Infinix remains committed to advancing innovations that enable richer, more immersive experiences, while YUNA continues to inspire global audiences to embrace the joy, creativity, and limitless potential made possible through these breakthroughs.
Hashtag: #Infinix
The issuer is solely responsible for the content of this announcement.
About Infinix
Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.
For more information, please visit: 
http://www.infinixmobility.com/
GoTyme Bank becomes the first digital bank in the Philippines to enable Apple Pay, expanding secure and seamless digital payments for 10 million customers
MANILA, PHILIPPINES – Media OutReach Newswire – 18 August 2026 – Paymentology, the leading global issuer processor, today announced the successful launch of Apple Pay for GoTyme Bank in the Philippines. Through this launch, GoTyme becomes one of the first issuers in the Philippine market to enable Apple Pay, giving 10 million customers an easy, secure and private way to pay using their Apple devices.
As one of the country’s fastest-growing digital banks, GoTyme continues to accelerate its digital payments strategy by expanding secure, seamless and convenient payment experiences for Filipino consumers. Customers can now securely add their GoTyme debit card to Apple Wallet and make contactless payments in stores, within apps and online wherever Apple Pay is accepted.
Apple Pay uses industry-leading tokenisation technology, meaning card numbers are never stored on devices or shared with merchants. Instead, a unique Device Account Number is assigned, with every transaction authenticated through Face ID, Touch ID or a device passcode, providing an additional layer of security while delivering a fast, frictionless checkout experience.
Nate Clark, President and CEO at GoTyme Bank commented: “At GoTyme Bank, we’re constantly looking for ways to make banking simpler, safer and more rewarding for our customers. Bringing Apple Pay to GoTyme Bank customers in the Philippines gives them an easy and secure way to pay wherever they shop while continuing to earn rewards points on all their transactions. This is another step in our commitment to making everyday banking more beautiful and convenient for our customers.
The launch comes as digital payments continue to reshape the Philippine economy. According to the Bangko Sentral ng Pilipinas (BSP), digital payments now account for more than half of all retail payment transactions, as consumers increasingly embrace mobile-first banking and contactless payments. Meanwhile, smartphone penetration continues to rise, supporting growing demand for digital wallets and tokenised payment experiences. As digital commerce accelerates, enabling secure mobile payments through services such as Apple Pay is becoming an increasingly important differentiator for financial institutions.
Minh-Ha Truong, Head of Growth, APAC at Paymentology, added: “As a long-standing partner to GoTyme, we’re proud to support another significant milestone in its growth journey. Bringing Apple Pay to market demonstrates how modern, cloud-native issuer processing enables digital banks to rapidly deliver innovative payment experiences while maintaining the highest standards of security, scalability and performance. Together, we’re helping shape the future of digital payments in the Philippines.”
The launch further strengthens GoTyme’s position as one of Southeast Asia’s leading digital banks and highlights the value of Paymentology’s cloud-native issuer processing platform in helping banks and fintechs rapidly introduce innovative payment capabilities that meet evolving customer expectations.
Hashtag: #Paymentology
https://www.paymentology.com/
https://www.linkedin.com/company/paymentology/
https://x.com/Paymentology
The issuer is solely responsible for the content of this announcement.
Media OutReach
New Documentary Under the Hakka Liugdui Sun From Discovery to Debut on August 20 in Southeast Asia
Set against the sun-drenched landscapes of southern Taiwan, Under the Hakka Liugdui Sun highlights how the people of Liugdui have thrived alongside the land for over 300 years. Following local scholars, farmers, and artisans, the documentary explores how this community adapts its deep-rooted traditions—from water stewardship to food heritage—in response to environmental and economic change, offering vital modern insights on sustainability, rural revitalization, and cultural continuity.
Across three episodes—Water, agriculture, and food—the documentary explores how the people of Liugdui blend tradition with modern innovation. Viewers meet groundwater experts, farmers pioneering sustainable crops, and artisans repurposing local materials like betel nut, alongside culinary practitioners who preserve Hakka identity through ancestral rituals, communal feasts, and family traditions that unite generations.
Audiences will discover a community that views tradition not as something fixed in the past, but as a living legacy that continues to evolve. From innovative groundwater management and botanical dyeing to ritual feasts and modern interpretations of Hakka cuisine – the documentary celebrates the creativity, resilience, and values that have sustained Liugdui for centuries.
Under the Hakka Liugdui Sun premieres in Southeast Asia on Discovery Channel, Thursday, August 20 at 7:10pm; TLC Channel, Monday, August 24 at 7:10pm; and Discovery Asia, Tuesday, August 25 at 9:25pm.
Hashtag: #Discovery
The issuer is solely responsible for the content of this announcement.
About Discovery Channel
The launch press conference broke away from tradition with a vibrant runway show featuring celebrity “Hot Spring Travel Navigators,” including acclaimed chef Edward Lee from Netflix’s Culinary Class Wars, visual identity creative director Yen Po-Chun, TSUTAYA BOOKSTORE Taiwan Chairman Kazuma Otsuka, and actor-host Andrew Chau. Together with local businesses, they showcased regional agriculture, specialties, and lifestyle products.
The official launch celebration kicks off on September 4 at Guguan Park in Taichung, featuring a themed parade with over 500 participants and the lighting ceremony for the Lishan–Guguan Light Art Festival, which stars a massive eight-meter “OhBear” light installation. The festivities continue on September 5 with a guided tribal trekking tour in Guguan, offering participants an exclusive NT$500 accommodation discount.
To promote four-season wellness tourism globally, the campaign partners with the East Asia Hot Spring Association for an international symposium on September 4. Key promotions also include complimentary LINE POINTS for new followers, curated packages starting at NT$299, and a flash sale of 800 limited NT$1 Hot Spring Vouchers for the Double 11 Shopping Festival. Furthermore, cross-sector collaborations offer half-price entry to national forest areas, limited-edition Taiwan Railway bento boxes, and Guanziling mud spring skincare products to enrich the travel experience.Hashtag: #TaiwanFourSeasonSprings
https://www.trimt-nsa.gov.tw/zh-tw/
The issuer is solely responsible for the content of this announcement.
