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InMobi Achieves 80% Penetration Among China’s Top Gaming Publishers, Showcases Next-Gen Ad Innovation at ChinaJoy 2025
As Chinese apps continue to expand into global markets, InMobi is at the forefront of delivering the next generation of mobile experiences—offering high-impact, user-centric ad solutions and custom monetization strategies that drive measurable business outcomes. Attendees are invited to explore InMobi’s latest innovations and client success stories at ChinaJoy 2025.
Standing Out in a Competitive Landscape
In the fast-evolving mobile advertising space, InMobi’s full-stack ad platform—encompassing DSP, SSP, and owned-and-operated (O&O) media—distinguishes it from both local and international competitors. At the core of this differentiation is Helix AI, InMobi’s proprietary intelligence engine that powers ad decision-making and optimization at scale. Supported by a dedicated team of local experts, InMobi enables Chinese developers to reach, acquire, and monetize high-value users efficiently across global markets.
This distinct edge is delivering tangible results in the U.S. market. For instance, a leading gaming studio in China saw a 5% increase in ARPDAU for one of its top-performing titles after integrating InMobi’s SDK. s Another fast-growing mobile games platform exceeded its ROAS targets and successfully acquired high-LTV users by leveraging Helix-powered campaign optimization capabilities. In an industry known for churn, InMobi has maintained a remarkable 90%+ client retention rate, underscoring the platform’s reliability and value in the U.S. market.
“We’re incredibly proud of the growth we’ve helped unlock for our Chinese partners,” said Kunal Nagpal, Chief Business Officer at InMobi. “ChinaJoy is the perfect platform to showcase how our AI-driven solutions, global reach, and strong local presence are empowering developers to succeed on the world stage.”
Strategic Vision and Product Innovation
Looking ahead, InMobi is doubling down on its investment in China with a multi-faceted strategy that combines technological innovation, market expansion, and local expertise.
At ChinaJoy 2025, InMobi is excited to announce the upcoming launch of Helix AI, its next-generation artificial intelligence engine that powers AcquirePro and Re-EngagePro—two core solutions designed to deliver smarter, data-driven user acquisition and re-engagement across global audiences.
Simultaneously, InMobi’s, associate company Glance, is expanding its Glance Ads offering, unlocking new monetization opportunities in India and Southeast Asia through platforms like Glance, Roposo, and Nostra. Earlier this year, Glance launched Glance AI, an AI commerce platform that creates an inspiration-led shopping experience for the emerging ‘AI consumer.’ The app is available in 140 countries and has been integrated with Motorola Edge phones in India and select Sharp models in Japan, with plans for further collaborations. Built on an open architecture, Glance AI transforms devices into smart commerce solutions and will soon expand into beauty and travel categories.
To further strengthen its execution in China, InMobi has appointed Grace Gui as Head of DSP Business for China, ensuring that partners benefit from local strategic support backed by global scale.
Visit InMobi at ChinaJoy
InMobi welcomes all ChinaJoy attendees, where they can experience live demos of Helix AI, discover how InMobi is empowering Chinese developers accelerate global success, and engage with both the local leadership team and global product experts. The booth will serve as a hub for collaboration, strategic discussions, and innovation showcases—demonstrating how InMobi is redefining the mobile experience for both advertisers and users.
InMobi’s booth location:
B906, Hall W3 of Shanghai New International Expo Center (BTOB Business Negotiation Hall)
Hashtag: #InMobi
The issuer is solely responsible for the content of this announcement.
About InMobi
InMobi group is a leading provider of content, marketing, and monetization technologies that help businesses grow by building real connections with today’s mobile-first consumers. Its platforms—including InMobi Advertising, Glance, Roposo, and 1Weather—deliver engaging experiences across smart surfaces and enable brands and developers to drive results through intelligent, data-driven solutions.
With a presence across the US, Europe, India, Southeast Asia, and China, and over 17 years of innovation, InMobi continues to redefine mobile engagement for the world’s leading brands and app developers.
For more information, visit www.inmobi.com.
Media OutReach
Etiqa’s Project Firefly Reinforces Mangrove Ecosystem in Sungai Panjang in Collaboration with Malaysian Nature Society
Through Etiqa’s Project Firefly, Etiqa is taking proactive steps to preserve and sustain the ecosystem by planting 130 Sonneratia Caseolaris or locally known as Berembang saplings and 200 Sonneratia Caseolaris seeds, undertaking habitat restoration works, and mobilising 50 Etiqa volunteers for a community-driven initiative along Sungai Panjang, covering a total stretch of 10 kilometres. In addition, an awareness session was conducted by Universiti Kebangsaan Malaysia’s Faculty of Science which aimed to educate participants on the ecological importance of fireflies and the need for long-term conservation.
Fireflies play an important role as indicators of mangrove ecosystem health, which in turn supports environmental balance and benefits surrounding communities. However, across Malaysia, firefly populations are declining due to rapid habitat loss caused by river pollution, deforestation, and increasing light pollution along mangrove-lined rivers. These threats not only endanger native species but also affect the livelihoods of local fishermen and villagers who rely on healthy river ecosystems and firefly-based eco-tourism. Protecting congregating firefly zones through the preservation of adequate vegetation buffers along riverbanks is therefore critical to ensuring the long-term survival of these species and the sustainability of local livelihoods.
Fukhairudin Mohd Yusof, CEO of Etiqa General Insurance Berhad (EGIB) said, “We initiated Etiqa’s Project Firefly as conserving native firefly species is deeply connected to the well-being of the communities that co-exist around them. By conserving firefly habitats, we are not only protecting an irreplaceable part of Malaysia’s biodiversity but also helping sustain the eco-tourism and river-based livelihoods of Sungai Panjang residents. This reflects Etiqa’s purpose in Making the World a Better Place that includes meaningful environmental action which strengthens both nature and society, creating long-term value for future generations.”
Mr. I.S Shanmugaraj, Executive Director of Malaysia Nature Society says, “Fireflies are natural indicators of a healthy mangrove ecosystem, and their presence reflects the overall condition of our rivers and surrounding environments. We commend Etiqa for taking proactive steps through Etiqa’s Project Firefly to address the growing threats of habitat degradation along fireflies corridor. Meaningful conservation requires collective action, and we hope this initiative will inspire more companies to collaborate with environmental organisations and local communities to protect biodiversity while supporting sustainable livelihoods for the long term.”Hashtag: #Etiqamy
The issuer is solely responsible for the content of this announcement.
About Etiqa
Etiqa is a multi-channel distributor of Insurance and Takaful products via its 10,000 agency force, 44 branches and 17 offices, over 490 bancassurance network (via Maybank branches, third-party banks, as well as co-operatives and brokers) through its presence in Malaysia, Singapore, the Philippines, Indonesia and Cambodia.
In striving to make the world a better place, Etiqa’s Sustainability journey focuses on internal initiatives that reduces its carbon footprint and increases its social impact, as well as external solutions that allow its clients to do the same.
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PolyU research teams and startups shine at CES 2026, winning three prestigious innovation awards
Prof. Christopher CHAO, PolyU Senior Vice President (Research and Innovation), remarked, “PolyU is committed to nurturing innovative research talent with both national and international outlooks. We empower our teams by leading them to major international innovation events and fostering close collaboration among industry, academia, research and investment sectors on a global level, creating opportunities for the overseas expansion of PolyU startups. PolyU was the sole university from Hong Kong to exhibit at the event, with its participating teams making up 30% of the Hong Kong delegation, contributing to Hong Kong’s advancement into an international innovation and technology hub. Our record-breaking performance at this year’s CES affirms international recognition of PolyU research and innovation, propelling our teams to continue striving along the path of innovation and technology to create even more profound social impact.”

Leveraging its robust research strengths and its unique startup ecosystem, PolyVentures, the University actively supports its research teams and startups in developing innovative technologies, bringing Hong Kong research achievements to the global stage. The Smart Firefighting Robot, developed by Mr WANG Meng, a PhD candidate of the Department of Building Environment and Energy Engineering as well as Founder of PolyU startup Widemount Dynamics Tech Limited, along with his team, achieved the highest score in the “Products in Support of Human Security for All” category and earned the prestigious “Best of Innovation Award”. The Powered Rehab Skateboard, developed by Prof. Kenneth FONG, Associate Dean of the Graduate School and Associate Head of the Department of Rehabilitation Sciences, received an “Innovation Award” in the “Accessibility and Longevity” category. The FattaLab® Fatty Liver Diagnostic Device, developed by a team spearheaded by Prof. ZHENG Yongping, Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, and Founder and Chief Scientist of PolyU startup Eieling Technology Limited, also won an “Innovation Award” in the “Digital Health” category.
The three award-winning innovations aim to enhance human security or health through cutting-edge technologies. The AI-driven Smart Firefighting Robot features autonomous patrol, burning materials classification, fire extinguishing and real-time data sharing functions in smoke-filled environments, protecting firefighters and the public simultaneously. The Powered Rehab Skateboard is a portable and cost-effective robotic system that supports home-based and community rehabilitation for stroke patients. The skateboard facilitates motor recovery in hemiparetic upper limbs and allows users to engage in effective therapy. The FattaLab® Fatty Liver Diagnostic Device is the world’s first lightweight intelligent assessment system for fatty liver detection. Weighs only 120 grams, the device can complete fatty liver assessment within 30 seconds, achieving detection accuracy at medical-grade standards.
Organised by the Consumer Technology Association, CES is one of the world’s largest and most influential consumer electronics exhibitions, spotlighting cutting-edge technologies for modern living. This year, CES attracted over 4,500 exhibitors from around the globe. The PolyU startups participating in the exhibition were as follows:
| PolyU Startups | Featured Innovations | Company Representatives |
| AniMed Technology Limited | Contactless real-time AI-driven health monitoring | Dr LYU Weimin Co-founder and CEO, AniMed Technology Limited |
| CyanSE Smart Energy Tech Limited | AI-powered energy optimisation platforms for smart buildings | Ms Amber ZHANG Co-founder, CyanSE Smart Energy Tech Limited |
| DRESIO Limited | AI-powered physiotherapy assessments software solution | Mr Alexander YING CEO, DRESIO Limited |
| Eieling Technology Limited | FattaLab® Fatty Liver Diagnostic Device (CES 2026 Innovation Award) |
Prof. ZHENG Yongping Henry G. Leong Professor in Biomedical Engineering, Chair Professor of Biomedical Engineering, PolyU; Founder and Chief Scientist, Eieling Technology Limited |
| Entoptica Limited | Cutting-edge ophthalmic diagnostic technologies | Dr Mukhit KULMAGANBETOV Senior Research Fellow, InnoHK Centre for Eye and Vision Research; CEO, Entoptica Limited |
| Feelings Group Limited | AI-powered computer vision solution | Dr WONG Wing-sze Research Assistant Professor, Department of Language Science and Technology, PolyU; Clinical Consultant and Co-inventor, Feelings Group Limited Ms YIP Chi-hay |
| Gembody Limited | Next-generation portable AI ultrasound system | Ms MAO Qian CEO, Gembody Limited Dr YANG Fan CTO, Gembody Limited |
| ImageVector MedTech Limited | AI-Vision for Joint Degeneration
|
Dr JIANG Tianshu
Executive Director, ImageVector MedTech Limited |
| Immune Materials Limited | Innovative long-lasting antimicrobial self-disinfection materials | Prof. Chris LO Kwan-yu Professor, Department of Logistics and Maritime Studies, PolyU; Co-founder, Immune Materials Limited Prof. KAN Chi-wai |
| Innobound Limited | Portable smart terminal for emotional interaction, health monitoring and daily living assistance | Ms GAO Lan CEO and Founder, Innobound Limited |
| MedVision Limited | AI-powered medical imaging solution | Prof. CAI Jing Head and Professor, Department of Health Technology and Informatics, PolyU; Consultant, MedVision Limited Dr MA Zongrui |
| Mirror Caring Limited | Knee health management solution | Prof. Stephen WANG Jia Professor, School of Design, PolyU; Founder, Mirror Caring Limited |
| Nuvatech Limited | Next-Gen Fashion OS powered by Multi-modal AI | Mr DENG Yanheng Founder, Nuvatech Limited |
| On-Skin Wearable Technology Limited | Wearable Biomedical Electronic Device | Dr Rayman GONG Founder and CEO, On-Skin Wearable Technology Limited |
| ReSaTech Limited | AI solutions for product reliability | Mr Ricky LAW CEO, ReSaTech Limited |
| UbiquiTech Innovations Limited | Edge-AI robot for autonomous inspection and cleaning in confined spaces | Prof. CAO Jiannong Vice President (Education), Otto Poon Charitable Foundation Professor in Data Science, Chair Professor of Distributed and Mobile Computing, PolyU; Founder and Chief Scientist, UbiquiTech Innovations Limited Dr LIANG Zhixuan |
| Vcare Vision Technology Limited | Non-invasive myopia prevention solution | Dr TANG Yuk-ming Senior Lecturer, Department of Industrial and Systems Engineering, PolyU; Co-founder, Vcare Vision Technology Limited |
| Widemount Dynamics Tech Limited | Smart Firefighting Robot
(CES 2026 Best of Innovation Award) |
Mr WANG Meng PhD candidate, Building Environment and Energy Engineering, PolyU; Founder, Widemount Dynamics Tech Limited |
| XOXO Beverages Limited | Automated Cocktail Machine for improvements event and hospitality efficiency | Mr Nicholas YU Wo-ping Founder, XOXO Beverages Limited |
Hashtag: #PolyU
The issuer is solely responsible for the content of this announcement.
Media OutReach
Starlight Centre Launches New Program For Students with Autism Entering Mainstream Primary Schools.
Peer Modeling
Starlight Centre has provided specialised care services for children with high-functioning autism from primary 1 to 6 and have supported many students who are now ready to demonstrate positive behaviours from the programmes. Through peer modelling, younger students can observe and learn from their more experienced peers, helping them understand the acceptable boundaries of good behaviour.
RISE™
The Starlight RISE™ Primary School Readiness Program effectively prepares young children for formal education by developing their physical, social, emotional, and cognitive skills through engaging, play-based activities.
By actively involving parents in the process through comprehensive evaluations and strong partnerships, Starlight Centre aims to make parents feel valued and confident that their child’s development is being supported holistically, beyond just basic skills.
Hashtag: #AutismEducation #SpecialNeedsEducation #EarlyChildhoodEducation #ParentingSupport #StarlightCentre
The issuer is solely responsible for the content of this announcement.
About Starlight Centre
Starlight was founded by a group of parents and seasoned autism professionals who have experienced first-hand the challenges of finding the most effective therapy programs, preschools, and after-school care services. We understand what you’re going through and are here to help. No matter your child’s needs, come to us, and we will connect you with the right resources.
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