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IP Merchandise Emerges as the New Ace in the Young Consumer Market; GiftOne Decodes Industry Trends and Offers Custom Custom IP Gift Solutions
Consumption Paradigm Shift: From “Good Value” to “One-of-a-Kind,” IP Merchandise Meets Young Demands
“Yat Jai,” a senior practitioner in GiftOne’s Marketing Department, stated in the report that a decade of industry dedication has given the team a clear view of the changing consumer landscape. Today’s Gen Z consumers hold significantly different views; “good value, good quality, and good appearance” (平靚正) is no longer the top priority, with personalisation and uniqueness becoming core pursuits. They wish to avoid “clashing styles,” aspiring to express their identity and taste through their possessions. Furthermore, in this era of information overload, their consumption is more rational, demanding higher quality and exclusivity from corporate gift items.
IP merchandise precisely matches this demand. IP gift items featuring popular anime characters, movie protagonists, or trendy IP that resonate with young consumers have transcended mere object status to become “status symbols.” “When customers receive a company gift printed with an IP they actively follow, it feels like a signal saying, ‘I understand you.’ The influence of this emotional connection should not be underestimated,” Yat Jai stressed.
Consumption Trend Transformation: From “Material” to “Spiritual,” IP Merchandise Creates Emotional Resonance
The report further indicates that the current consumer market is undergoing a deep transformation from “material consumption” to “spiritual consumption.” Consumers no longer purchase items solely to satisfy functional needs but also seek emotional experiences and spiritual fulfilment. Taking trendy IP toys as an example, the core reason products like blind boxes and figures attract consumers to queue is the “sense of belonging to a trend” they carry—consumers are buying not just a toy but an “entry ticket” to a subculture.
IP merchandise as a corporate gift functions as a cultural symbol that can quickly spark emotional resonance within the target demographic. “Just like buying a watch: in the past, it was to tell the time; now, it’s to showcase taste and identity. The ‘you-understand-me’ feeling brought by an IP gift can instantly establish a priceless sense of identity and belonging, something traditional company gift items struggle to achieve,” added a relevant GiftOne representative.
Core Traits of Successful IP: Malleability and Scalability Are Essential
Not all IP can succeed in the market. The report specifies that successful IP must possess two key traits: Malleability and Scalability. Malleability means the IP can break through the limitations of a single medium, moving across different scenarios such as film, comics, and games, to consistently maintain freshness. Scalability refers to the IP’s potential for cross-industry development, extending from cultural and creative products to everyday items like stationery, electronics, and apparel, achieving “all-around penetration.”
“These two traits are critically important for corporate gift customisation. Only IP with the capacity to ‘transform’ and ‘replicate’ can provide us with more creative space to design IP gift items that align with market changes and exceed consumer expectations, helping businesses stand out in the competition,” the GiftOne team explained.
Industry Cases: McDonald’s and Sushiro Attract Young Audiences with IP Marketing
In the report, GiftOne cites two major examples of successful IP marketing. Global chain McDonald’s, known for deeply familiar in-house IP such as Ronald McDonald and Grimace, has recently launched co-branded toys with Pokémon, which broke age boundaries. These collaborations not only attract children but have also become collectors’ items for adult Pokémon enthusiasts; the co-branded products in Japan even triggered a buying frenzy.
In the Gift HK market, Sushiro has successfully attracted Generation Z (Post-00s) consumers through collaborations with popular IP like Oshi no Ko and Haikyu!! Social media platforms, including Instagram and Threads, are frequently filled with young users sharing their Sushiro IP gift “hauls” or documenting content like “eating Sushiro for multiple consecutive days just to collect IP merchandise,” fully confirming the powerful appeal of licensed company gift items to the younger demographic.
GiftOne: Over a Decade of Experience to Help Businesses Capitalise on the IP Merchandise Boom
To help businesses seize the IP merchandise trend, GiftOne relies on over ten years of corporate gift customisation experience to provide clients with a full-process service, from IP selection and solution design to production execution. Whether it involves developing IP gift items based on popular licensed IP or creating exclusive IP products for a corporation, the team combines market research with user needs to ensure the merchandise possesses both trendy attributes and brand value, thereby assisting businesses in precisely reaching the young consumer group.
Hashtag: #GiftOne
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Media OutReach
“Boundless Creativity, Connecting Youth” China–Indonesia Youth Cultural Exchange Series Held in Jakarta
At the event, the exhibitions Her Bloom: A Digital Cultural Heritage Exhibition on Luoyang, the Divine Capital and the Indonesian leg of Emerging Forces, Boundless Horizons: A Global Touring Exhibition Series Featuring Young Chinese Artists officially opened. The event also launched a China–Indonesia media organization, FAST Media Alliance, the Indonesian broadcast of the micro-drama Her Bloom, and the China–Indonesia Visual Project—Nanyang Film Festival, among other collaborative initiatives.
In her remarks, Anindita Kusuma Listya, Special Advisor to the Minister of Culture for Cultural Diplomacy and Cultural Industries at Ministry of Culture of Indonesia, expressed her strong appreciation for the event’s focus on youth connectivity, digital innovation, and media co-creation. She noted that Indonesia has consistently attached great importance to cultural exchanges and cooperation with China, encouraging young people, arts professionals, media organizations, and cultural and creative enterprises from both countries to engage in regular, in-depth, and multidimensional collaboration. As nations with diverse civilizations, Indonesia and China enjoy vast potential for cooperation and closely aligned development needs in cultural heritage preservation, digital cultural and creative industries, film and television production, and youth innovation.
Wang Siping, Counsellor at the Chinese Embassy in Indonesia, said in his remarks that cultural exchanges and cooperation between China and Indonesia have yielded fruitful results in recent years, while people-to-people exchanges have continued to gain momentum. He expressed the hope that young people from both countries would engage more frequently and that more events such as “Boundless Creativity, Connecting Youth” would be organized and widely attended. China is ready to pursue more cooperation with Indonesia and share more opportunities. China also stands ready to work hand in hand with Indonesia to cultivate the fertile ground of people-to-people exchanges, expand channels for youth engagement, strengthen the “people-to-people pillar” of bilateral relations, and advance the high-quality building of a China–Indonesia community with a shared future.
Al Busyra Basnur, Chairman of the Indonesia–China Friendship Association, noted in his remarks that both China and Indonesia possess abundant pools of young talent. Cooperation among outstanding young people from the two countries, he said, will not only deepen bilateral relations but also inject fresh momentum into regional prosperity, technological progress, and the building of a more peaceful and closely connected world. He expressed his hope of holding in-depth discussions with all parties during the subsequent activities on such issues as advancing China–Indonesia relations, talent development, and educational exchanges, with a view to identifying practical avenues for cooperation.
Arianto Surojo, Consul General of Indonesia in Guangzhou, said that the event was innovative in concept and far-reaching in significance, providing a high-level platform for cultural exchanges between Indonesia and China in the new era. Youth-oriented, digital, and innovative forms of exchange such as this, he noted, enable people—especially young people—in both countries to gain a more direct understanding of one another and forge deeper connections. They also help elevate cultural exchanges between Indonesia and China from the superficial to the substantive, enriching the content of bilateral people-to-people cooperation. “When young people thrive, nations thrive; when young people are strong, nations are strong,” he said. “Let us embrace the spirit of exploration and innovation and jointly write a new chapter in the friendship between our two countries.”
Li Mian, Deputy President of CICC, said that CICC has long worked with media organizations in Southeast Asia to promote cultural exchanges. Over the years, CICC has actively advanced audiovisual cooperation with mainstream media outlets in Indonesia and elsewhere in Southeast Asia through the television program UPanda Cinema. Through this event, CICC has launched such collaborative projects as the China–Indonesia media organization, FAST Media Alliance, the broadcast of the micro-drama Her Bloom, and the China–Indonesia Visual Project. These initiatives aim to tell the story of China–Indonesia friendship, share digital technologies and high-quality resources, and promote deeper, more substantive cooperation between the two countries.
Atika Suri, Editor-in-Chief of Indonesia’s GARUDA TV, said that the event, focusing on youth exchange and cultural empowerment, carried out a rich array of activities, including digital cultural heritage exhibitions, joint visual exhibitions, and touring exhibitions of young artists. It not only carries forward the traditional friendship between Indonesia and China, she said, but also represents an active exploration of new models and pathways for people-to-people cooperation in the new era.
Li Jing, Vice President of Coocaa, a Skyworth Group company, and CEO of Coolita, said that emerging technologies such as artificial intelligence, smart television, and FAST are driving the global media industry into a new digital era, creating fresh opportunities for cultural communication and international media cooperation. During the event, Coolita and CICC jointly launched the China–Indonesia media organization, FAST Media Alliance. Going forward, they will work with Indonesian media organizations and partners such as Tencent Cloud to explore innovative models in artificial intelligence, FAST, and digital content distribution; drive the digital transformation of traditional media; and promote innovation in the digital cultural industries of both countries.
The event also featured themed roundtable discussions bringing together esteemed institutions and figures. Participants included China National Archives of Publications and Culture, Tencent Cloud, “Honor of Kings”, the acting head of the Institute of Social Sciences and Humanities (ISSH) at Indonesia’s National Research and Innovation Agency, the University of Indonesia, LSPR Institute of Communication and Business, the Jakarta Film Commission, the renowned game studio Anantarupa Studios, and the visual creative studio Mono Studio. They were joined by Indonesian contemporary painting master Sidik Martowidjojo (Ma Yongqiang) and Chinese young artist Ren Zhe.
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Photo Feature: Global Media Explore Hainan Free Trade Port, Unlocking the New Vitality of the “Ocean Economy”
As the first full year following the island-wide special customs operations of the Hainan Free Trade Port (FTP), 2026 has been designated the “Marine Tourism Year,” with a strategic focus on ocean-themed cultural travel. Leveraging policy dividends such as visa-free access for citizens of 86 countries, expanded traffic rights, and offshore duty-free shopping, Hainan has consistently enhanced its openness to the world, fueling a surge in cultural tourism demand. In the first half of this year alone, the island recorded over 1 million inbound visits, a year-on-year increase of 48.8%, underscoring the robust growth momentum of the FTP’s tourism sector.
In Wanning’s Riyue Bay, the international media group experienced firsthand the rapid expansion of Hainan’s coastal sports industry. Renowned as a world-class surfing destination, the bay receives more than 500,000 visits annually, drawing travelers from as far as Australia and Southeast Asia. A major highlight was the nation’s first Olympic-standard artificial surf pool, which employs advanced wave-making technology to simulate 23 different wave types, enabling year-round, all-weather surfing regardless of natural conditions. Mr. Guney Isik Ganimgil, a contributor to Turkey’s Aydınlık newspaper, remarked that Hainan’s cultural tourism development has far exceeded expectations and holds tremendous investment potential.
Eco-empowered tourism and the protection of blue bays are the defining hallmarks of Hainan’s development. The Hainan Ocean Paradise Resort adheres strictly to a policy against capturing wild marine life; its rescue center has successfully rehabilitated and released over 200 rare marine creatures, including sea turtles and hawksbills, back into the wild. Meanwhile, Wuzhizhou Island has pioneered an innovative model of eco-tourism, partnering with universities to develop a tropical marine ranch. Through the strategic deployment of artificial reefs and the transplantation of tens of thousands of coral colonies, the island now offers visitors the opportunity to participate in coral transplantation—a hands-on experience that fosters a virtuous cycle between ecological conservation and tourism engagement, earning high praise from the attending media.
Deepening the integration of culture and tourism has also revitalized Hainan’s traditional maritime heritage. The Danjia fishing rafts continue to enrich their authentic marine-ethnic cultural offerings, continuously diversifying their “product portfolio”. Tianya Town, built around a century-old fishing village, has evolved into a coastal leisure landmark, now home to nearly a hundred boutique homestays and specialty cafés. The Sanya International Duty-Free Shopping Complex, housing over 1,000 international brands, has introduced cutting-edge “duty-free + technology” consumption scenarios. And the Sanya Yacht Tourism Center, with a complete industrial chain, recorded over 220,000 yacht outings in 2025, cementing its status as a premier destination for high-end coastal tourism.
After four days of in-depth exploration, the media delegation witnessed a Hainan that is open, green, and vibrantly dynamic. Today’s Hainan FTP has transcended the traditional model of seaside tourism, with policy as its backbone, ecology as its canvas, and culture as its soul. By continually energizing the blue economy, Hainan is presenting a compelling new vision of high-quality development to the world.
Hashtag: #HainanFreeTradePort
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V-Green and HKR partner to develop large-scale EV Charging Hub, expanding Indonesia’s green transport infrastructure
Under the agreement, V-Green Indonesia will lease an 8,747-square-meter site owned by PT HK Realtindo (HKR) to develop the EV Charging Hub in Kemayoran. The model is particularly well suited for large land parcels, enabling landowners to optimize underutilized real estate assets and generate sustainable long-term revenue while allowing V-Green to rapidly expand its charging infrastructure network at strategic locations.
The EV Charging Hub is a large-scale charging infrastructure model that integrates multiple services within a single location to simultaneously serve the needs of individual EV owners, commercial fleet operators, and ride-hailing drivers. Scheduled to commence operations in October this year, VinFast’s EV Charging Hub in Kemayoran will feature 36 EV chargers and 20 battery swapping stations for electric motorcycles, with the capacity to serve up to 56 electric cars and 220 electric motorcycles simultaneously.
In addition to fast-charging facilities for electric cars and battery swapping stations for electric motorcycles, the project will include dedicated parking areas for commercial fleets, rooftop solar panels to supplement on-site renewable energy generation, and a range of customer amenities such as rest areas, food and beverage outlets, and cafés.
The agreement with HKR represents the first major milestone following the Memorandum of Understanding signed between V-Green Indonesia and Hutama Karya Group in April 2026. Under the MoU, the two parties agreed to jointly explore the development of EV Charging Hubs on Hutama Karya’s strategic land assets, while also collaborating to develop EV charging infrastructure across 29 rest areas along the Trans-Sumatra Toll Road.
In the next phase, V-Green plans to deploy EV chargers across these 29 rest areas, creating a large-scale charging network along one of Indonesia’s key highway corridors and making long-distance EV travel more convenient for users.
Mr. Ekwan Hadyanto, President Director of PT HK Realtindo, said: “Our partnership with V-Green opens up new opportunities to maximize the value of HK Realtindo’s land assets while demonstrating our commitment to supporting the Indonesian Government’s efforts to accelerate sustainable transportation infrastructure. We expect the Kemayoran project to become the foundation for expanding our collaboration across many other strategic locations nationwide.”
Mr. Mai Truong Giang, CEO of V-Green Indonesia, said: “Signing this agreement with PT HK Realtindo marks an important milestone in realizing V-Green’s strategy to develop EV infrastructure throughout Indonesia. We believe the EV Charging Hub model will not only meet the country’s rapidly growing demand for EV charging but also create sustainable value for V-Green’s partners while contributing to Indonesia’s green transition.”
The Kemayoran project is expected to serve as a flagship integrated EV Charging Hub model in Indonesia, laying the foundation for V-Green to gradually replicate the concept across other strategic HK Group locations. Beyond enhancing the EV ownership experience, the model also creates new opportunities to unlock the value of strategically located land assets while establishing modern infrastructure hubs that support Indonesia’s transport electrification.
The partnership with Hutama Karya, one of Indonesia’s largest infrastructure groups, further reinforces V-Green’s strategy of collaborating with leading local partners to build a modern, integrated, and accessible EV charging network across the country.
Globally, V-Green is rapidly expanding its electric vehicle charging network, which now comprises more than 150,000 charging ports, alongside battery swapping stations for electric motorcycles. In Indonesia, the Company has introduced a range of attractive incentives for users, including free charging for all VinFast electric car owners and a complimentary battery swapping program for VinFast electric motorcycles for one year, with up to 20 battery swaps per vehicle per month. Through these initiatives, V-Green aims to accelerate the adoption of electric mobility while contributing to regional and global decarbonization efforts and sustainable development.
Hashtag: #V-GREEN
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