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IP Merchandise Emerges as the New Ace in the Young Consumer Market; GiftOne Decodes Industry Trends and Offers Custom Custom IP Gift Solutions
Consumption Paradigm Shift: From “Good Value” to “One-of-a-Kind,” IP Merchandise Meets Young Demands
“Yat Jai,” a senior practitioner in GiftOne’s Marketing Department, stated in the report that a decade of industry dedication has given the team a clear view of the changing consumer landscape. Today’s Gen Z consumers hold significantly different views; “good value, good quality, and good appearance” (平靚正) is no longer the top priority, with personalisation and uniqueness becoming core pursuits. They wish to avoid “clashing styles,” aspiring to express their identity and taste through their possessions. Furthermore, in this era of information overload, their consumption is more rational, demanding higher quality and exclusivity from corporate gift items.
IP merchandise precisely matches this demand. IP gift items featuring popular anime characters, movie protagonists, or trendy IP that resonate with young consumers have transcended mere object status to become “status symbols.” “When customers receive a company gift printed with an IP they actively follow, it feels like a signal saying, ‘I understand you.’ The influence of this emotional connection should not be underestimated,” Yat Jai stressed.
Consumption Trend Transformation: From “Material” to “Spiritual,” IP Merchandise Creates Emotional Resonance
The report further indicates that the current consumer market is undergoing a deep transformation from “material consumption” to “spiritual consumption.” Consumers no longer purchase items solely to satisfy functional needs but also seek emotional experiences and spiritual fulfilment. Taking trendy IP toys as an example, the core reason products like blind boxes and figures attract consumers to queue is the “sense of belonging to a trend” they carry—consumers are buying not just a toy but an “entry ticket” to a subculture.
IP merchandise as a corporate gift functions as a cultural symbol that can quickly spark emotional resonance within the target demographic. “Just like buying a watch: in the past, it was to tell the time; now, it’s to showcase taste and identity. The ‘you-understand-me’ feeling brought by an IP gift can instantly establish a priceless sense of identity and belonging, something traditional company gift items struggle to achieve,” added a relevant GiftOne representative.
Core Traits of Successful IP: Malleability and Scalability Are Essential
Not all IP can succeed in the market. The report specifies that successful IP must possess two key traits: Malleability and Scalability. Malleability means the IP can break through the limitations of a single medium, moving across different scenarios such as film, comics, and games, to consistently maintain freshness. Scalability refers to the IP’s potential for cross-industry development, extending from cultural and creative products to everyday items like stationery, electronics, and apparel, achieving “all-around penetration.”
“These two traits are critically important for corporate gift customisation. Only IP with the capacity to ‘transform’ and ‘replicate’ can provide us with more creative space to design IP gift items that align with market changes and exceed consumer expectations, helping businesses stand out in the competition,” the GiftOne team explained.
Industry Cases: McDonald’s and Sushiro Attract Young Audiences with IP Marketing
In the report, GiftOne cites two major examples of successful IP marketing. Global chain McDonald’s, known for deeply familiar in-house IP such as Ronald McDonald and Grimace, has recently launched co-branded toys with Pokémon, which broke age boundaries. These collaborations not only attract children but have also become collectors’ items for adult Pokémon enthusiasts; the co-branded products in Japan even triggered a buying frenzy.
In the Gift HK market, Sushiro has successfully attracted Generation Z (Post-00s) consumers through collaborations with popular IP like Oshi no Ko and Haikyu!! Social media platforms, including Instagram and Threads, are frequently filled with young users sharing their Sushiro IP gift “hauls” or documenting content like “eating Sushiro for multiple consecutive days just to collect IP merchandise,” fully confirming the powerful appeal of licensed company gift items to the younger demographic.
GiftOne: Over a Decade of Experience to Help Businesses Capitalise on the IP Merchandise Boom
To help businesses seize the IP merchandise trend, GiftOne relies on over ten years of corporate gift customisation experience to provide clients with a full-process service, from IP selection and solution design to production execution. Whether it involves developing IP gift items based on popular licensed IP or creating exclusive IP products for a corporation, the team combines market research with user needs to ensure the merchandise possesses both trendy attributes and brand value, thereby assisting businesses in precisely reaching the young consumer group.
Hashtag: #GiftOne
The issuer is solely responsible for the content of this announcement.
Media OutReach
Swiss-Belhotel International Unveils Mobile App, Advancing its Integrated Digital Ecosystem
The launch of the Swiss-Belhotel International Mobile App completes a strategic technology upgrade initiated last year, which included the implementation of a new booking engine, the transition to an enhanced website, and the introduction of an advanced Customer Relationship Management (CRM) system. With the addition of the mobile app, Swiss-Belhotel International now offers a fully connected digital ecosystem, ensuring a seamless journey from discovery to booking and beyond.
Commenting on the launch, Matthew Faull, Executive Director and Senior Vice President – Information Technology, E-commerce and Distribution, said: “The launch of the Swiss-Belhotel International Mobile App represents the completion of a carefully structured digital transformation programme. By aligning our booking engine, website, CRM and now mobile platform into one connected ecosystem, we are able to deliver a more efficient, responsive and guest-centric experience. This is not simply about technology adoption, but about creating meaningful value through integration.”
Adding to this, Priyanka Kapoor, Group Director – Sales, Marketing, Branding and Communications, said: “At the heart of this launch is our commitment to our loyal guests. The Swiss-Belhotel International Mobile App allows us to offer greater value, more personalised engagement, and exclusive member benefits. It reinforces our focus on direct relationships with our guests, ensuring they receive the best rates, the best privileges, and a seamless brand experience.”
Built around the principle of ‘One App, Many Benefits,’ the Swiss-Belhotel International Mobile App enables guests to book directly at the best available rates while unlocking exclusive member privileges. Users can easily sign up or log in to access personalised offers, ensuring that loyal guests are consistently recognised and rewarded.
More than a booking tool, the app is designed to simplify the entire travel journey, offering a streamlined, intuitive interface that enhances both convenience and engagement. By integrating its core digital platforms into a single environment, Swiss-Belhotel International strengthens its ability to deliver a consistent and elevated guest experience across all touchpoints.
As digital expectations continue to evolve, Swiss-Belhotel International remains focused on investing in technologies that enhance accessibility, strengthen guest relationships, and support long-term growth. The Swiss-Belhotel International Mobile App stands as a key step in this direction – bringing together innovation, efficiency, and guest-centricity within a single, unified platform.
Hashtag: #SwissBelhotelInternational #HospitalityTechnology #Hospitality
https://www.swiss-belhotel.com/
https://www.linkedin.com/company/swiss-belhotel-international/
https://www.facebook.com/swissbelhotel
https://www.instagram.com/swissbelhotel/
https://www.tiktok.com/@swissbelhotel
The issuer is solely responsible for the content of this announcement.
Swiss-Belhotel International
Swiss-Belhotel International operates in 20 countries, managing 165+* hotels, resorts, and projects across New Zealand, Australia, Indonesia, Asia, the Middle East, Africa, and Europe, with regional offices in Hong Kong, New Zealand, Australia, China, Indonesia, UAE, the Philippines, Vietnam, Malaysia, and Thailand. Committed to delivering world-class hospitality, the group also offers the Swiss-Belexecutive Card (SBEC), a loyalty program providing many benefits, discounts from 10% to 35% on rooms, dining, and other services, plus priority check-in, complimentary upgrades, and late check-out. No collecting points, no waiting for redemption, with the free-to-join Green Global tier, members can enjoy instant discounts from their first stay! Book stays and access special offers tailored for SBI guests and SBEC members through the Swiss-Belhotel International App – available in App Store and Google Play Store. Stay connected with us on Facebook, LinkedIn, Instagram, and TikTok for the latest updates and exclusive benefits. Visit swiss-belhotel.com for more information.
*Numbers may fluctuate
From September 2025 to April 2026, the program combined consistent distributions with practical assistance. During this time, more than 1,700 food boxes were delivered, helping ensure access to essential nutrition for elderly residents.
The initiative also included healthcare support. Around 300 people received vision checks, with 152 of them receiving eyeglasses based on the results. In addition, approximately 300 people received medicines each month, supporting the management of common health conditions.
Additional assistance included the distribution of first aid kits, hygiene kits, and prepared meals, helping cover both daily needs and immediate care.
Members of the Olymptrade community also took part in the initiative, joining two distribution days to help with the process and spend time with elderly residents.
The eight-month program marks an important milestone in the partnership, but not its conclusion. Olymptrade plans to continue supporting local communities through similar initiatives, guided by a simple principle: Care that counts.
Hashtag: #Olymptrade
The issuer is solely responsible for the content of this announcement.
Media OutReach
Paymentology and Change Financial join forces to fast-track next-generation payments in Australia
The collaboration combines Paymentology’s cloud-first processing platform with Change Financial’s local BIN sponsorship, regulatory expertise and in-market presence – enabling fintechs, digital banks and programme managers to launch and scale debit, credit and prepaid programmes more efficiently in the Australian market.
Change Financial is a Mastercard Principal Issuer in Australia, providing local scheme connectivity and compliance support. Together with Paymentology’s real-time, multi-cloud processing infrastructure, the partnership creates a streamlined pathway for fintechs looking to enter or expand in the country.
Australia represents one of the world’s most advanced digital payments markets. The national payments market was valued at USD 849.1 billion in 2025 and is projected to reach USD 1.35 trillion by 2034, growing at a CAGR of 5.09% between 2026 and 2034. Cards and mobile wallets now sit at the centre of everyday transactions, as digital adoption continues to accelerate. Australians made approximately AUD 160 billion in mobile wallet payments in the past year alone, with billions of transactions recorded annually, highlighting strong demand for digital-first, contactless and mobile-enabled payment experiences.
Minh Ha Truong, Head of Growth Asia Pacific at Paymentology commented: “Australia is one of the most sophisticated payments ecosystems globally, with strong consumer adoption of digital, contactless and mobile-first experiences. By partnering with Change Financial, we’re combining next-generation issuing infrastructure with trusted local BIN sponsorship and expertise, unlocking faster payment method adoption for fintechs and helping them scale confidently in the Australian market.”
Change Financial brings deep experience supporting fintechs and financial institutions through local sponsorship, scheme relationships and programme enablement.
Jennifer Mateer, Chief Commercial Officer at Change Financial added: “We collaborate closely with fintechs and programme managers every day to launch innovative payment solutions with speed and confidence. Our partnership with Paymentology combines our local market expertise with global-scale issuing infrastructure, enabling innovators to accelerate time to market and deliver compelling card payment experiences to Australian consumers and businesses.”
Hashtag: #Paymentology #Fintech
The issuer is solely responsible for the content of this announcement.
About Paymentology
Paymentology is the leading next-generation issuer processor, empowering fintechs, digital banks and retail banks to effortlessly launch and manage innovative payment solutions on a global scale. The company drives greater customer choice and value through easy-to-use, integrated platforms and services that help clients to disrupt the status quo, accelerate time to market, and achieve growth.
With a superior multi-cloud platform offering a vast global footprint, and enhanced real-time data, Paymentology distinguishes itself as a leader in the payments industry. Its team of payments experts, with deep local market knowledge, operates across 50 countries and 14 time zones, providing 24/7 support. Paymentology is deeply committed to expanding financial inclusion globally, changing lives and positively impacting the communities in which it operates.
For more information, visit https://www.Paymentology.com.
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