Media OutReach
ISCA Launches “Changing Perspectives” Branding Video Campaign to Promote Accountancy Profession Amidst Transformation in Wider Business Ecosystem
Produced together with branding agency ABrandADay, “Changing Perspectives” showcases the many roles that accountants can play in shaping the future of the business landscape. The objective of the video campaign is to promote accountancy as a profession and study of choice, and also dispel any prevailing myths of the accountancy profession. The branding video is also part of broader efforts by ISCA in partnership with the Accountancy Workforce Review Committee (AWRC) to address the manpower challenges of the accountancy sector and recommend strategies to ensure a robust pool of accountancy talents to meet industry needs.
In celebration of 60 years of Singapore’s independence, the video features notable figures from the accounting sector, who represent past and present generations of accountants who have contributed to the success of Singapore’s economy today. A few industry profiles who are featured in the video include Mr Willie Cheng, former Managing Partner of Accenture and former independent director of UOB Bank and Far East Hospitality Asset Management, and Mr Kon Yin Tong, Managing Partner of Foo Kon Tan LLP and Chairman of Sport Singapore.
The video was launched earlier today an exclusive screening event, by Mr Chaly Mah, Co-Chair of the AWRC, Chairman of the National Environmental Agency, Surbana Jurong and Netlink NBN Trust. The event was attended by over 160 guests, comprising representatives from the Government, Institutes of Higher Learning, corporates, students, and more.
“Accountancy is more than crunching numbers — it is a meaningful profession that shapes business strategy, drives sustainability, and builds trust in markets,” said Mr Chaly Mah. “This video is part of our broader efforts to reshape perceptions and highlight the diverse and impactful roles accountants play in today’s evolving business landscape. We hope it will inspire the next generation to see accountancy as a fulfilling and forward-looking career path.”
Ms Indranee Rajah, Minister in the Prime Minister’s Office and Second Minister for Finance and National Development, said: “As Singapore continues to grow as a global business hub, the accountancy profession remains a cornerstone of trust, transparency, and transformation. This initiative by ISCA not only highlights the evolving role of accountants, but also underscores the importance of attracting and developing talent for the future. I commend ISCA for its efforts to elevate the profession and promote it as a meaningful and dynamic career choice.”
ISCA President Mr Teo Ser Luck said: “The video we launched today is important — it highlights what it means to be an accountant in today’s world: adaptable, forward-thinking, and playing a key role in shaping businesses and society. At ISCA, we are dedicated to advancing the profession and demonstrating that accountancy offers purpose, versatility, and limitless growth opportunities. We hope this initiative inspires curiosity, especially among young professionals exploring their career paths.”
You may view the video here.
Hashtag: #ISCA #Accountancy #Accounting #DifferenceMakers #SG60
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Institute of Singapore Chartered Accountants (ISCA)
The Institute of Singapore Chartered Accountants (ISCA) is the national accountancy body of Singapore with over 39,000 ISCA members making their stride in businesses across industries in Singapore and around the world. ISCA members can be found in over 40 countries and members based out of Singapore are supported through 12 overseas chapters in 10 countries.
Established in 1963, ISCA is an advocate of the interests of the profession. Complementing its global mindset with Asian insights, ISCA leverages its regional expertise, knowledge, and networks with diverse stakeholders to contribute towards the advancement of the accountancy profession.
ISCA administers the Singapore Chartered Accountant Qualification programme and is the Designated Entity to confer the Chartered Accountant of Singapore – CA (Singapore) – designation.
ISCA is a member of Chartered Accountants Worldwide, a global family that brings together the members of leading institutes to create a community of over 1.8 million Chartered Accountants and students in more than 190 countries.
For more information, visit www.isca.org.sg.
Airalo and Compax have extended their partnership for another five years, ensuring Airalo continues to run on the powerful Compax backend platform. This technology allows Airalo to quickly launch and manage data plans across more than 200 destinations. By using the Compax real-time charging system, Airalo can accurately track data usage and set custom pricing independently, without having to rely on the technical systems of local phone carriers. This total control ensures that Airalo can offer its 20 million users the most flexible and competitive travel eSIM rates on the market.
Compax is proud to support Airalo as it continues to launch new products and services, ensuring its 20M+ customers can stay connected seamlessly across more than 200 destinations, regardless of their travel plans.
“At Airalo, our goal is to provide our customers with reliable connectivity and a seamless experience. Extending our partnership with Compax MVNE for another five years ensures we have the technical foundation to keep that promise,” explained Peter Nussbaumer, VP of Networks at Airalo. “Compax MVNE’s platform gives us the independence to launch new products and manage complex global data plans in real-time, allowing us to stay agile and focus on what matters most: keeping our 20 million users connected, no matter where their journey takes them.”
“The Airalo team set out to transform the way travelers enjoy connectivity abroad forever and they are not falling short on their goal. It’s an absolute pleasure for us to be a part of their journey and assist them on their mission. Connectivity is at the heart of everything we do in our modern ways of life and the Airalo offering is perfectly tuned to that beat.” said Werner Kohl, CEO of Compax.
Hashtag: #CompaxMVNE
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About Compax
Compax is a leading BSS/OSS software provider for the telecommunications industry. Its business software suite covers the full spectrum required to cover areas such as DSL, FTTH, MVNO and related industries: Apps and portals for customer orders and selfcare, convergent product catalog, CPQ, order management, CRM, contact center, billing, accounting, payments, online charging, and retail management. Compax enables operators to bring new services, offers, and brands to market with a quick turnaround and covering B2B, B2C, and B2B2X scenarios. Relying on proven agile methodology, Compax successfully serves top brands around the globe.
About Airalo
Airalo, founded in 2019, is the world’s largest travel eSIM platform. Trusted by over 20 million travelers, Airalo offers eSIM packages in 200+ destinations, empowering users to connect to mobile networks worldwide instantly. With a remote team of over 300 people, spanning more than 50 countries, Airalo is committed to making mobile connectivity on the move easier, more affordable, and accessible to all.
Over 120 event days in first year of operation
HONG KONG SAR – Media OutReach Newswire – 2 March 2026 – Hong Kong’s Kai Tak Sports Park (KTSP) celebrated its milestone first anniversary on Sunday (1 March), successfully hosting nearly 50 major events and delivering over 120 international and local sports and entertainment days since its grand opening.
KTSP has established a unique identity as the city’s new “Home Venue” for major sports and entertainment events. Highlights have included the Hong Kong Sevens (rugby), the Hong Kong Football Festival featuring top teams such as Liverpool, AC Milan, Arsenal and Tottenham Hotspur, as well as concerts by British rock band Coldplay, Mandopop rock band Mayday, singer Jay Chou and global pop icons BLACKPINK.
Sports activities at the Park have welcomed more than 840,000 participants so far. In terms of sports activities, the three major facilities—Kai Tak Stadium, Kai Tak Arena and Kai Tak Youth Sports Ground—together with the bowling centre, outdoor sports facilities and open spaces in the precinct, are expected to surpass 200 event days from the Park’s opening through to the end of March 2026.
In the past year, the utilisation rates of the Kai Tak Stadium and Kai Tak Arena have reached close to 90%. Kai Tak Stadium has already attracted over 1.8 million attendees, rapidly becoming a powerful new driving force in advancing Hong Kong’s sports industry, events economy, and tourism development.
“Our first anniversary is not only a major milestone for Kai Tak Sports Park, but also a moment of pride for Hong Kong. Over the past year, we witnessed athletes’ determination, outstanding performances from artists, and the unforgettable energy of cheering audiences. Each event has touched and inspired us.
“As Hong Kong’s largest integrated sports, leisure and entertainment landmark, we are committed to bringing the community together while strengthening Hong Kong’s connection with the Greater Bay Area and the international stage,” said a spokesperson for KTSP.
The centerpiece 50,000-seat Kai Tak Stadium was ranked third in the world and top in Asia for total ticket sales in 2025 just nine months after its debut, according to Pollstar’s 2025 year-end stadium charts (published mid-December 2025). Pollstar also ranked Kai Tak Stadium No.5 worldwide and No.1 in Asia for total gross revenue (1.25 million passes worth US$191.34 million). Meanwhile, the 10,000-seat Kai Tak Arena, was ranked Asia’s No. 8 in terms of total gross revenue.
“Seeing the Park evolve over the past year into a major sports destination for Hong Kong has been incredibly inspiring,” said Hong Kong, China karatedo team former representative, Lee Chun Ho. “Every time I walk in, I can feel the energy. The professional facilities not only support large-scale events but also make it easier for the public to access different sports, whether they’re beginners or experienced enthusiasts.”
With an expanding line‑up of exciting events, enhanced visitor experiences and an increasingly compelling programme of global attractions, KTSP will further advance the integration of culture, sports and tourism, ushering in an even brighter and more vibrant chapter for Hong Kong.
Hashtag: #HongKong #BrandHongKong #KTSP #Sports #Entertainment #Landmark #MegaEvents
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Award recipients are evaluated entirely based on independent performance data, including key indicators such as downloads, monthly active users (MAU), growth rates, in-app purchase revenue, and user engagement. These metrics reflect sustained operational effectiveness and performance over time. Green SM’s recognition not only marks a breakthrough for the brand but also demonstrates consistent growth and sufficient operational stability to be recognized at a regional level.
According to the published results, Green SM achieved 114.4% year-on-year MAU growth in 2025 and ranked No. 1 in downloads among EV-focused carpooling platforms in the region. This performance reflects steady expansion across the company’s operating markets, including Vietnam, Laos, Indonesia, and the Philippines.
Behind these growth figures lies a systematically built operational foundation. Green SM maintains that growth is only sustainable when accompanied by the ability to deliver consistent service quality across all operating markets. Scaling its electric fleet while ensuring a uniform and reliable user experience has remained a central priority throughout the company’s development.
This operational stability benefits both sides of the platform. Passengers experience transparent, dependable services, while the Green Driver community operates within a clearly structured, long-term-oriented work environment. For Green SM, growth and quality control are pursued in parallel as two core pillars of sustainable development.
Mr. Nguyen Van Thanh – Global CEO of Green SM stated: “Recognition through an independent data evaluation system affirms that the fully electric mobility model we are pursuing is on the right track. More important than growth speed is the trust we earn from users in every market where we operate. That trust motivates us to continuously refine our fully electric mobility model, ensuring stable operations, structured technology deployment, and sustainable long-term development.”
In the context of an increasingly competitive mobile application landscape, recognition grounded in independent performance data demonstrates that Green SM’s growth is built on a structured, scalable operational platform. The ability of an electric mobility model to achieve strong regional growth while maintaining consistent service quality confirms that this is no longer an experimental alternative, but a practical direction for modern urban transportation.
Previously, Green SM was also honored at the VnExpress Tech Awards 2025 with the titles “Outstanding Ride-Hailing App” and “Vietnamese Tech Brand of the Year,” and received the “CXP Best Customer Experience Award,” which recognized its implementation capabilities and consistent operational standards across the system.
Hashtag: #GreenSM
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