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Japan’s first overseas JOYPOLIS SPORTS flagship complex opens in Kai Tak Sports Park

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The all-weather indoor sportainment complex, JOYPOLIS SPORTS HONG KONG, grandly opens today.

  • With five stories and nearly 30,000 square feet, it features dozens of sports entertainment activities.
  • With the mission of “Sports for All Generations,” it combines sports and entertainment under the concept of Sportainment.
  • The first SEGA-licensed SONIC Stadium and the top-floor themed restaurant “Hungry Tiger, Hidden Dragon” are also unveiled simultaneously.

Mr Shuji Utsumi, SEGA President and Justin Scarpone, Executive Vice President recently traveled to Hong Kong to personally host the opening ceremony of JOYPOLIS SPORTS HONG KONG and to officiate the completion ceremony of the sports-themed SONIC Stadium

Mr Vincent Law, Director of Supreme Joy Limited and Mr Stanley Chan, legendary racehorse owner “Golden Sixty” served as officiating guests, while jockey Vincent Ho, along with several Hong Kong athletes, discussed the sports entertainment facilities infused with local elements.

HONG KONG SAR – Media OutReach Newswire – 20 December 2024 – The largest indoor amusement park in Japan, TOKYO JOYPOLIS, launched its sister brand JOYPOLIS SPORTS, opening its first overseas flagship complex—JOYPOLIS SPORTS HONG KONG—today with a grand opening ceremony. The event was graced by Mr Shuji Utsumi, President and COO of SEGA CORPORATION; Mr. Justin Scarpone, Executive Vice President, Executive Officer and Head of Global Transmedia Group of SEGA; Mr. Nishiumi Shigehiro, Deputy Consul-General of Japan, Consulate-General of Japan in Hong Kong; Mr. Arnold Lau, Associate Director-General of Investment Promotion, InvestHK, Mr John Sharkey, Project Director, Kai Tak Sports Park Limited; along with Dr Bonnie Or, Director; Mr Vincent Law, Executive Director; Mrs Alice Law, Managing Director, Supreme Joy Limited and Mr Stanley Chan, Director and the owner of the legendary Hong Kong racehorse “Golden Sixty”; Mr Alan Ho, Director; Mr Chan Kam-lung, Director representative; and Mr. Keo. W, representative of “Hungry Tiger Hidden Dragon” and interdisciplinary designer, who served as officiating guests. They celebrated the unveiling of JOYPOLIS SPORTS HONG KONG alongside numerous distinguished guests, business partners, and friends from the sports community.

JOYPOLIS SPORTS HONG KONG, held its grand opening ceremony today. SEGA’s iconic character, SONIC the Hedgehog, joined all officiating guests to share the joy. From left: Mr Chan Kam-lung, Director representative, Supreme Joy Limited; Mr Alan Ho, Director, Supreme Joy Limited; Mr. Arnold Lau, Associate Director-General of Investment Promotion, InvestHK; Mr Stanley Chan, Director, Supreme Joy Limited and the owner of the legendary Hong Kong racehorse “Golden Sixty”; Mr John Sharkey, Project Director, Kai Tak Sports Park Limited; Dr Bonnie Or, Director, Supreme Joy Limited; Mr Shuji Utsumi, President and COO of SEGA CORPORATION; Mr Vincent Law, Executive Director, Supreme Joy Limited; Mr. Justin Scarpone, Executive Vice President, Executive Officer and Head of Global Transmedia Group of SEGA; Mr. Nishiumi Shigehiro, Deputy Consul-General of Japan, Consulate-General of Japan in Hong Kong; Mrs Alice Law, Managing Director, Supreme Joy Limited and Mr. Keo. W of “Hungry Tiger Hidden Dragon”.
Combining the concept of Sportainment, aims to create unique sports entertainment facilities for Hong Kong

With over 20 years of experience in operating amusement facilities, JOYPOLIS has long been a top choice for locals in Japan due to its large scale and diverse sports attractions. To further expand into overseas markets, it has authorized the opening of the first JOYPOLIS SPORTS flagship outside Japan, establishing a brand-new sports-themed complex.

JOYPOLIS SPORTS Hong Kong flagship complex featuring themed sports entertainment experiences - "Future Arena". It features a VR racing game where players can become jockeys, "HK Racing Legend" honoring Hong Kong's rich horse racing history and the legendary racehorse "Golden Sixty"
JOYPOLIS SPORTS Hong Kong flagship complex featuring themed sports entertainment experiences – “Future Arena”. It features a VR racing game where players can become jockeys, “HK Racing Legend” honoring Hong Kong’s rich horse racing history and the legendary racehorse “Golden Sixty”

The Hong Kong flagship complex spans five stories and nearly 30,000 square feet, featuring three major themed sports entertainment experiences and unique dining options. This includes the first licensed “SONIC Stadium”, “Ninja Dojo,” and “Future Arena,” offering dozens of interactive attractions that integrate cutting-edge technology and innovative entertainment. Most facilities have been specially designed by SEGA in collaboration with a local team for the people of Hong Kong and Kai Tak Sports Park. The top floor features a themed restaurant and bar, “Hungry Tiger, Hidden Dragon,” created by local interdisciplinary designer Keo W., which includes a semi-outdoor dining area offering a 270-degree view of the magnificent scenery of the Kai Tak Main Stadium. This is set to become one of Hong Kong’s most prominent new sports entertainment hotspots, aligning with the concept of “travel everywhere.”
At the opening ceremony, Mr Vincent Law, Executive Director of Supreme Joy Limited, stated: “We are excited to introduce JOYPOLIS SPORTS to Hong Kong, upholding Japan’s mission of ‘Sports for All Generations.’ By combining the concept of Sportainment, we aim to create an entertainment venue that offers ‘Sports & Fun, All in One.’ JOYPOLIS SPORTS brings together world-class technological sports games while cleverly incorporating local elements to provide citizens and tourists with a unique and fresh sports entertainment experience. Whether you are a fitness enthusiast or a newcomer to sports, enjoying time with family, gathering with friends, or celebrating an event, JOYPOLIS SPORTS HONG KONG offers distinctive interactive experiences that cater to different age groups, combinations, and activity needs.”

The world's first augmented reality (AR) climbing wall, "Valo Climb", integrates projection technology and motion tracking, transforming traditional climbing into an exhilarating interactive game. This innovative approach provides players with a completely new climbing experience.
The world’s first augmented reality (AR) climbing wall, “Valo Climb”, integrates projection technology and motion tracking, transforming traditional climbing into an exhilarating interactive game. This innovative approach provides players with a completely new climbing experience.

On the second floor, SEGA licensed the first SONIC Stadium, marking a significant development in the IP market

As one of the three major themed areas, SONIC Stadium is licensed and named after SEGA’s iconic character. This arena combines classic characters with sports, featuring three exclusive attractions designed for SONIC Stadium. Players of all ages can immerse themselves in the exciting world of SONIC, enjoying the dual pleasures of sports and entertainment.

During his speech, Mr Shuji Utsumi, President and COO of SEGA CORPORATION, stated::”I am grateful for the invitation to the opening ceremony of “JOYPOLIS SPORTS” at Kai Tak Sports Park, highlighting its significance as a new hub for sports in Hong Kong. It introduces attractions designed for all ages, featuring SEGA’s SONIC the Hedgehog, and emphasises the venue’s potential for family enjoyment and community engagement. I am excited about the upcoming movie “SONIC 3” and its global fanbase, confident that “SONIC Stadium” will attract both local and international visitors. I thank collaborators for their efforts in creating this facility and hope “JOYPOLIS SPORTS” will positively impact the community. Please enjoy your time here at “JOYPOLIS SPORTS” and “SONIC Stadium” to the fullest!”

Three Major Themed Areas Combine Cutting-Edge Technology and Physical Sports to Create a New Amusement Experience

The JOYPOLIS SPORTS HONG KONG flagship complex spans five stories, featuring three meticulously designed themed areas that blend gaming and sports in innovative ways. This offers an unprecedented, visually stunning, and delightfully surprising interactive sports experience, making it a top destination for those pursuing a healthy lifestyle. Continuing the culture of TOKYO JOYPOLIS, JOYPOLIS SPORTS HONG KONG will periodically collaborate with popular Japanese IPs to launch exclusive limited-time events, co-branded products, and souvenirs that are not to be missed.

A standout feature of JOYPOLIS SPORTS HONG KONG is that it allows customers to enjoy gaming while unknowingly improving their fitness, achieving workout effects effortlessly. Through diverse facilities and exciting game content, players can sweat while having fun, experiencing the joys of sports, enhancing their fitness, and gaining an intangible amount of exercise.

At today’s opening ceremony, several athletes were present, including Mr Vincent Ho, jockey, Ms Karen Tam, two-time Olympic swimmer, Mr Cheung King-wai, former Asian Games gold medalist cyclist and Mr Stanley Tse, former sailing athlete, who represented Hong Kong at the Asian Games. They provided insights from an athlete’s perspective on various experiences and fitness needs.
JOYPOLIS SPORTS HONG KONG – Introduction to the Three Major Themed Areas

Ninja Dojo

Modern Ninja Training Experience

(Location:G/F)

Modern Ninja Training Experience

At JOYPOLIS SPORTS HONG KONG, the Ninja Dojo perfectly combines traditional Japanese ninja elements with modern ninja athletic concepts. Participants enter a training dojo where they can enhance their explosive power and reaction speed through traditional ninjutsu techniques, martial arts training, and the throwing of ninja tools. They will face a series of challenges that test both physical fitness and intelligence, earning exclusive scores to assess their modern ninja skills.

Selected Game Highlights:

  • Ninja Mission:
    Challenge yourself with a four-meter-high multi-level structure featuring seventy different tasks, each with varying difficulty levels.
  • Ninja Trainer:
    This activity is certified by the Japan Ninja Council and supervised by the Iga Ninja Museum. Participants can become precision throwing masters through challenges like the Shuriken Dart Master and Ninja Lightning Hands.
  • e-Ninja Shuriken Laser Tag:
    This is a Laser Tag experience using ninja weapons—specifically shurikens. Two teams compete in tactical duels, showcasing the fun of teamwork and competition.
  • The Ninja Dojo offers an engaging and dynamic environment for participants to train like a ninja while enjoying an unforgettable experience.

SONIC Stadium

SEGA Licensed the First Sports-Themed SONIC Stadium

(Location: 2/F)

SEGA-Licensed SONIC Stadium

The SONIC Stadium at JOYPOLIS SPORTS HONG KONG is licensed by SEGA that combines multiple SONIC-themed family entertainment attractions. This exciting arena merges the world of SONIC with sports amusement facilities, offering a thrilling experience filled with speed and excitement. Specifically designed for fans, the stadium allows visitors to experience SONIC’s signature moves while pushing their own limits. It also features a dedicated parent-child sports area designed for children aged 2 to 11, ensuring that players of all ages can immerse themselves in the world of SONIC.

Selected Game Highlights:

  • SONIC Spin Battle:
    Help SONIC unleash his iconic spin dash to break through obstacles, experiencing the thrill of speed and power.
  • SONIC Jump:
    Jump and collect rings to enhance your coordination and reaction speed in this engaging activity.
  • SONIC Athletics:
    Join SONIC and friends in various athletic competitions, where participants can compete in fun, themed races and challenges.
  • SONIC Stadium Kidz:
    This area is specially designed for children aged 2 to 11, featuring classic SONIC characters in different game zones. Activities include a ball pit, Knuckle’s spring cannon, and an interactive game wall with SONIC Pop Party, allowing kids to unleash their energy. Additionally, SONIC himself may make surprise appearances to delight young fans.
  • The SONIC Stadium promises an exhilarating environment that combines sports, play, and beloved characters, making it a must-visit attraction for families and SONIC enthusiasts alike.

FUTURE ARENA

World-Class Innovative Sports Experiences

(Location:3/F)

Seamless Integration of Physical Sports and Innovative Entertainment

The Future Arena at JOYPOLIS SPORTS HONG KONG combines physical activities with cutting-edge entertainment experiences. It showcases the latest projects developed specifically for the Hong Kong flagship complex, featuring advanced sports games created by top global game developers. Players can immerse themselves in these experiences without wearing any equipment, redefining fitness and entertainment through state-of-the-art technology.
Selected Game Highlights:

  • Valo Arena:
    This is the first mixed reality (MR) game to debut in East Asia. It combines advanced MR technology with unique motion tracking, allowing up to six players to experience the game alongside friends and family without any gear. After gameplay, participants receive a personalized video recap of their experience, capturing the joyful moments.
  • HK Racing Legend:
    Honoring Hong Kong’s rich horse racing history and the legendary racehorse “Golden Sixty”, this area features a VR racing game where players can become jockeys. Experience the speed and excitement of the racetrack while testing your riding skills and enjoying the thrill of horse racing.
  • Valo Climb:
    The world’s first augmented reality (AR) climbing wall integrates projection technology and motion tracking, transforming traditional climbing into an exhilarating interactive game. This innovative approach provides players with a completely new climbing experience.
The Future Arena promises to offer unparalleled fun and engagement, making it an exciting destination for fitness enthusiasts and gamers alike.

Merchandise

Ticketing Office and Souvenir Shop

(Location:1/F)

Ticketing Office and Souvenir Shop

The ticketing office and souvenir shop are located on the first floor, offering official SEGA SONIC & FRIENDS merchandise from Japan, as well as a variety of SONIC memorabilia from around the world. Every fan will find something to cherish.

Additionally, JOYPOLIS SPORTS HONG KONG will collaborate with popular IPs to periodically launch exclusive events, limited-edition products, collectibles, and even more exciting surprises waiting to be discovered!

Rooftop Themed Restaurant Offers Stunning Day and Night Views, Combining Sports Elements and Popular IPs Designed by Keo.W

To provide a one-stop experience for sports, entertainment, leisure, and dining, JOYPOLIS SPORTS has specially invited interdisciplinary designer Keo.W to create “Hungry Tiger, Hidden Dragon”—a unique restaurant and bar that blends sports elements with popular IPs. Its distinctive design features a semi-outdoor dining area that offers rare panoramic views of the magnificent Kai Tak Main Stadium, allowing customers to enjoy delicious food while taking in the dramatically different scenery from day to night. The restaurant’s interior design embraces a trendy modernist style and introduces new fusion dishes that blend Western and Asian flavors, catering to various customer needs. The menu echoes the theme of the Kai Tak Sports Park, providing healthy options and limited-edition themed meals for post-workout customers, such as muscle-building meals, vegetarian dishes, and energy smoothies. During the day, the restaurant maintains a casual atmosphere as the sports-themed Hungry Tiger Restaurant. In the evening, it transforms into the stylish Hidden Dragon Bar, offering a selection of fine wines and creative snacks, allowing guests to enjoy comfort and luxury. Located just a 2-minute walk from the Kai Tak Main Stadium, this restaurant is an ideal choice for audiences attending performances or sporting events.

Tickets Now Available for Purchase!

Want to quickly experience JOYPOLIS SPORTS HONG KONG, the first overseas sportainment complex located at Kai Tak Sports Park in Hong Kong? Ready to embark on a unique sportainment journey? Be sure to check the ticket options on the JOYPOLIS SPORTS Hong Kong official website, KLOOK, KKDAY, and K11 Experience. Easily book your tickets and start your brand-new sports entertainment adventure!

Hashtag: #JOYPOLIS

The issuer is solely responsible for the content of this announcement.

About JOYPOLIS SPORTS HONG KONG

JOYPOLIS SPORTS HONG KONG — The Perfect Combination of Sports and Fun!

As a sister brand to Tokyo JOYPOLIS, JOYPOLIS SPORTS focuses on sports concepts and currently has two locations in Sendai and Kitakyushu, Japan. In 2024, the brand’s first overseas sportainment complex, JOYPOLIS SPORTS HONG KONG, will officially open at Kai Tak Sports Park, introducing a revolutionary new concept to the city.
Unlike the JOYPOLIS SPORTS locations in Japan, the Hong Kong flagship complex integrates numerous cutting-edge technological elements that redefine the sports experience. Additionally, the first licensed SONIC Stadium adds a unique feature to this sportainment complex, providing customers with an unprecedented blend of sports and entertainment. Beyond SONIC Stadium, JOYPOLIS SPORTS HONG KONG will also bring the Ninja Dojo experience to Hong Kong, offering customers a unique modern ninja training experience. Our ninja dojo combines traditional Japanese ninja culture with innovative ninja obstacle course concepts, allowing participants to challenge themselves while experiencing the allure of the ninja spirit.
Embracing the Japanese brand philosophy of “Sports for All Generations,” the Hong Kong flagship complex offers unique sports and entertainment experiences for customers of all ages, encapsulated in the slogan: “Sports and Fun, All in One!”
JOYPOLIS SPORTS HONG KONG differs from traditional theme parks by providing a framework filled with exploration and innovation. Instead of fixed environments and experiences, we combine sports with interactivity and creativity, allowing each visitor to enjoy a unique experience.
Location: G/F to 4/F, Health and Wellness Centre, Kai Tak Sports Park, Kai Tak, Kowloon City, Kowloon, Hong Kong (8-minute walk from Sung Wong Toi / Kai Tak MTR Station Exit D)

Trial Operation Hours:
  • JOYPOLIS SPORTS HONG KONG
    Monday to Saturday: 10:30 am – 8:30 pm
  • Hungry Tiger Hidden Dragon Restaurant and Bar
    Monday to Wednesday, Sunday: 12pm – 10pm
    Thursday to Saturday: 12pm – 2am
The official opening is on 22 December, 2024 with promotional offers available on various ticketing platforms. After the trial period, operating hours and ticket prices may be adjusted, so please stay tuned to the official website () or our social media for the latest announcements.

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Can Gio Awakens as Ho Chi Minh City’s Next Growth Frontier

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After decades of quiet, Can Gio is awakening on Vietnam’s southern coast, as fresh investment and grand designs breathe new life into the once-remote district of Saigon.

HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 27 December 2024 – Six months after the groundbreaking of a 2,870-hectare coastal urban project backed by Vingroup, Vietnam’s largest private conglomerate, Can Gio, once seen as a forgotten corner of Ho Chi Minh City, is now emerging as a new growth engine for Vietnam’s southern metropolis.

Vinhomes Green Paradise: A Hidden Gem Poised to Shine in Vietnam’s Real Estate Market.

Breaking Isolation

For years, Can Gio was often left out of the city’s rapid development. Surrounded by dense forests and accessible mainly by ferry, it remained a world apart. Now, that is beginning to change.

Six months ago, the large-scale land reclamation project officially started construction. Locals call it a “game changer” that awakened a land long left behind. Along the coast that once lay quiet, a vast construction site has emerged, with heavy machinery working day and night. “I was very surprised by the speed,” said Prof. Pham Van Song, president of the Mien Dong University of Technology, noting that hundreds of hectares have already been filled and stabilized within months.

The project, developed by Vingroup through its real estate arm Vinhomes, represents one of the group’s most ambitious coastal developments, part of a long-term vision to extend Ho Chi Minh City’s urban footprint toward the sea. With billions of U.S. dollars in investment, it combines housing, tourism, and modern infrastructure within a single master plan that anchors Can Gio’s transformation.

Complementing this project, a series of major infrastructure works are also reshaping the district. By the end of 2025, the Phu My Hung–Can Gio high-speed railway, designed to reach 350 kilometers per hour, is expected to begin construction, linking the area to the city’s southern urban core. In 2026, the long-awaited Can Gio Bridge will break ground, cutting the journey to the city center to around 45 to 60 minutes.

At the same time, the Rung Sac interchange, with an investment of 3,000 billion VND (about 120 million U.S. dollars), will connect Can Gio directly with the Ben Luc–Long Thanh Expressway. Expected to be completed in 2028, it will link Can Gio with both the Southwest and Southeast regions, including Long Thanh International Airport.

In addition, a sea-crossing expressway between Can Gio and Vung Tau, 50 meters wide and proposed by Vingroup, would stretch across the sea for more than 10 kilometers. The plan envisions a wide eight-lane road that could reduce travel between Can Gio and Vung Tau to under 15 minutes, creating a strategic connection between the two coastal economies.

These efforts fit within a broader regional plan that combines road, rail, water, and sea transport. Another key project is the Can Gio International Transshipment Port, covering 571 hectares with an investment of 50,000 billion VND. The port is designed to become a new symbol of Vietnam’s maritime economy, with its first phase scheduled to begin operations in 2027 and full completion before 2045.

“A Single Project Ignites the South”

According to Prof. Pham Van Song, the rise of Can Gio is a natural development, especially with the involvement of Vingroup through its Vinhomes Green Paradise project. He believes that Can Gio is moving from an ecological area on the fringe of development to a new center of growth. “All modes of transportation will be available in Can Gio,” he said. “The district’s GRDP will grow rapidly in line with ongoing construction and investment. Both the number of residents and visitors will surge. Local people will be the first to directly benefit from these projects, and their lives will become increasingly prosperous.”

The changes are already drawing attention from investors. Dinh Minh Tuan, southern regional director of Batdongsan.com.vn, said the number of searches related to Can Gio has tripled since the beginning of the year. After the Vinhomes Green Paradise project broke ground, property interest in the district doubled again. “Just one single project has heated up the entire southern market,” he said.

Experts say this follows a familiar pattern. In the 1990s, Nguyen Van Linh Boulevard helped turn southern Ho Chi Minh City into a thriving area and drew nearly two million residents. In the 2010s, the completion of the Thu Thiem Tunnel and Bridge attracted more than one million people to the city’s east. “Investors who followed the infrastructure development wave then saw huge gains,” Tuan noted. “Can Gio now stands at a similar starting point, but with a stronger push.”

With a population of about 80,000, Can Gio has long faced a single challenge: lack of connectivity. But, “with the series of large-scale investments now under way, Can Gio is expected to grow faster than many of the city’s earlier new urban areas,” said Tuan.
Hashtag: #Vinhomes

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Z.ai Open-Sources GLM-4.7, a New Generation Large Language Model Built for Real Development Workflows

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SINGAPORE – Media OutReach Newswire – 26 December 2025 – Z.ai has released GLM-4.7, the latest version of its open-source large language model, ahead of Christmas, as the company steps up efforts to position its models for real-world software development and production use.

The new model is designed around practical engineering workflows, with a focus on long-running task execution, stable tool calling, and multi-step reasoning, capabilities that have become increasingly important as developers deploy large language models in complex, agent-based systems.

Compared with its predecessor, GLM-4.6, GLM-4.7 shows notable gains in code generation, complex reasoning, and agent execution. According to Z.ai, the model delivers more consistent and controllable performance over extended tasks, while producing cleaner and more concise language output, addressing a common weakness in many open-source models.

To evaluate performance in realistic settings, Z.ai tested GLM-4.7 on 100 practical programming tasks in production-like environments such as Claude Code, spanning front-end, back-end, and command-execution scenarios. The company said GLM-4.7 achieved higher task completion rates and greater stability than GLM-4.6, and has since been adopted as the default model for its GLM Coding Plan.

Benchmark results also place GLM-4.7 among the strongest open-source models currently available. It scored 67.5 on BrowseComp and 87.4 on τ²-Bench, the latter marking a new high for open-source systems. In coding-focused evaluations, including SWE-bench Verified and LiveCodeBench v6, its overall performance approaches that of Claude Sonnet 4.5. In Code Arena’s large-scale blind evaluation, which aggregates votes from more than one million comparisons, GLM-4.7 ranked first among open-source models.

The model is available through the BigModel.cn API and has been integrated into Z.ai’s full-stack development platform, according to the company. As open-source models take on a more prominent role in the global technology ecosystem, Z.ai’s progress offers a clear indication of how such systems may continue to evolve, and what they might enable next.

Default Model for Coding Plan: https://z.ai/subscribe
Try it now: https://chat.z.ai/
Weights: https://huggingface.co/zai-org/GLM-4.7
Technical blog: https://z.ai/blog/glm-4.7

Hashtag: #ZAI

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NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’ Through Innovation Power, Transforming Thai Tourism and Leveraging Creativity and Culture to Drive a New Tourism Economy

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BANGKOK, THAILAND – Media OutReach Newswire – 26 December 2025 – Tourism remains one of the most important engines driving Thailand’s economy. Beyond generating revenue, it plays a vital role in job creation, nation branding, and even influencing investment decisions. However, fostering sustainable growth in the tourism sector is far from straightforward. The industry continues to face multiple challenges, including convenience and accessibility, intensifying competition among destinations worldwide, and changing traveller behaviours — all of which directly affect tourists’ travel decisions.

NIA Joins Forces with TAT to Reignite ‘Amazing Thailand’

Towards the end of this year, Thailand is preparing to reignite global attention with a renewed wave of ‘Amazing Thailand.’ The government and private sector are rolling out a comprehensive set of tourism-stimulus measures that address both economic impact and national image. One of the most talked-about highlights is the appointment of Lalisa ‘Lisa’ Manobal as the new brand ambassador — not only a global-level artist, but also a powerful representation of Thailand’s contemporary image on the world stage.

Another key highlight to watch closely is the launch of the ‘Amazing Thailand Innovation Gadget’ platform, developed through a collaboration between the National Innovation Agency (Public Organisation), or NIA, and the Tourism Authority of Thailand (TAT). This initiative aims to elevate Thailand’s tourism industry into the era of Smart Tourism in a tangible and comprehensive way.

The platform is designed to function as Thailand’s first-ever tourism innovation repository, bringing together tourism-related technologies and solutions in one centralised space. These range from route-planning technologies, accommodation booking systems, and tourist-data management, to experience-creation tools that personalise journeys and enhance engagement. More than a simple innovation directory, the platform represents a turning point — a mechanism that connects entrepreneurs, developers, and creative talents to co-create new ‘Amazing’ experiences, spanning the entire traveller journey from trip planning to the final moment of travel for visitors worldwide.

Learning from Global Leaders Where Tourism Meets Technology

The world has entered an era where tourism is no longer driven solely by beautiful destinations and cultural heritage. Instead, competitiveness increasingly depends on experiences and technology. As a result, many countries are rapidly upgrading their tourism sectors to become smarter, more emotionally engaging, and better aligned with the expectations of modern travellers.

Japan, for example, stands as a model of cultural-innovation integration, leveraging anime, music, cuisine, and fashion as globally recognisable soft power. Recently, the Japanese government has rebooted efforts to fuse cultural roots with advanced technology through initiatives such as Virtual Remix Japan, which enables global audiences to participate in art exhibitions, festivals, and anime worlds in real time via VR and AR. This exemplifies a seamless blend of past and future.

Meanwhile, South Korea has aggressively combined technology and tourism to enhance attractiveness and vibrancy. The country actively promotes start-ups offering cloud-based hotel-management platforms, real-time translation technologies, blockchain services for international tourists, and platforms linking tourism with overseas education. South Korea has also built a tourism ecosystem that integrates smart cities, digital technology, and contemporary culture, using K-pop artists as a major driving force.

In Barcelona, Spain, one of Europe’s leading smart cities, tourism has been elevated through intelligent urban and visitor-experience management. From smart traffic systems and energy-saving public bike services to big-data-driven analysis of tourist behaviour, visitors can plan accommodation, restaurants, and travel routes through a single integrated application. This approach creates a balanced coexistence between tourism and urban life. Together, these examples demonstrate that technology is no longer merely a supporting tool, but the core differentiator in the modern tourism economy.

Amazing Thailand Innovation Gadget: Elevating Thai Tourism Through a Fully Integrated Innovation Ecosystem

NIA and TAT have officially announced a landmark collaboration with the launch of the ‘Amazing Thailand Innovation Gadget’ platform, which serves as Thailand’s first tourism innovation repository. The initiative aims to propel Thai tourism fully into the Smart Tourism era.

The platform aggregates tourism-related technologies and innovative solutions from start-ups and entrepreneurs nationwide, enabling real-world deployment across the entire Thai tourism value chain. Its objective is to build a strong tourism-innovation ecosystem through integrated collaboration across all sectors, while enhancing entrepreneurs’ capacity to apply innovation and technology suited to the specific contexts of different destinations.

This approach is designed to create premium tourism experiences for both domestic and international travellers, delivering sustainable economic and social benefits for Thailand. Importantly, the country will gain a continuously expandable tourism-innovation repository, strengthening long-term competitiveness in the global tourism market.

From Creative Power and Culture to Driving Thailand’s Tourism Economy

Dr. Krithpaka Boonfueng, Executive Director of the National Innovation Agency, stated that the innovations featured on the platform will primarily be Travel Tech-related technologies. The platform is open to start-ups, entrepreneurs, developers, and business partners with the interest and capability to co-create elevated tourism experiences while advancing Thailand’s Smart Tourism ecosystem.

Currently, NIA supports and has incubated more than 80 high-potential tourism-technology start-ups and entrepreneurs, spanning areas such as community-based tourism (Local Alike), hospitality solutions (Ascend Travel), urban mobility (MuvMi), social impact marketplaces (SocialGiver), and backend customer-journey management systems (Appointment Anywhere). These solutions enable entrepreneurs and developers to access tools tailored to their specific contexts.

NIA believes that all stakeholders play a vital role in elevating Thailand’s tourism industry by integrating technology with creativity, culture, and local identity. This integration goes beyond artists, cuisine, or traditional culture, extending into tangible, scalable innovations that create new economic value for local communities.

Thai – Tech – Tourism: A Major Integrated Leap Forward

Dr Krithpaka further noted that tourism is one of the core engines of the global economy, particularly following recovery from the COVID-19 pandemic. According to data from the World Travel & Tourism Council (WTTC), in 2024 the global travel and tourism sector contributed USD 10.9 trillion, or 10% of global GDP, and supported 357 million jobs worldwide.

The United Nations World Tourism Organization (UN Tourism) has emphasised that innovation is a critical driver of economic growth, enabling new business models, attracting investment, and differentiating destinations through unique tourism formats.

Another crucial factor not to be overlooked is the global TravelTech investment ecosystem, which remains robust. In the post-pandemic era, major tourism companies have increased technology investment by an average of 14% in 2024, reflecting strong confidence in technology as a competitive advantage.

Key areas of investment focus include Smarter Retailing and Personalisation, which deliver highly tailored customer experiences; GenAI and Autonomous Agents, next-generation AI capable of analysing, planning, and executing tasks independently — such as automated travel recommendations, trip planning, and booking management; and Sustainability, with growing investment in start-ups that reduce carbon emissions through diverse solutions.

These global trends align closely with the capabilities and diversity of Thai start-ups, positioning Thailand to connect seamlessly with international movements and deliver truly tangible ‘Amazing’ experiences.

NIA stands ready to connect knowledge, technology, and innovation capital across public agencies, private enterprises, and Thai start-ups to drive concrete outcomes in the tourism-innovation ecosystem. This effort extends beyond enhancing tourism businesses; it represents the creation of a future-oriented industry that fuses creativity and culture with technological power.

Through this integrated approach, Thailand aims to elevate economic value, cultural richness, and sustainability — and to advance decisively towards becoming a Global Innovation Tourism Hub in a meaningful and lasting way.
Hashtag: #NIA #NationalInnovationAgency

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