Media OutReach
Jobsdb by SEEK Reveals 24% of Job Scams Target Admin & Office Support, Predominantly Entry-Level Positions
Warns of AI-powered and Multi-channel Scams
HONG KONG SAR – Media OutReach Newswire – 20 November 2025 – In recognition of International Fraud Awareness Week, Jobsdb by SEEK released new insights into employment fraud trends across the operating markets, revealing how scammers adapt their tactics to exploit local job market conditions and economic needs. The analysis, based on internal fraud detection data from SEEK’s platforms across its eight operating markets in APAC—Australia, New Zealand, Hong Kong, Singapore, Malaysia, Thailand, Indonesia, and the Philippines—reveals that Hong Kong’s job market demonstrates a significantly lower incidence of fraudulent activity across these markets. From the data, the most fraudulent job ads are seen in entry‑level roles, with Hong Kong following a similar pattern.
Job Scams most targeted category: Administration & Office Support
The data shows that Administration & Office Support roles remain the primary target across all markets. In APAC markets, this category is the most targeted for job ads, accounting for 24% of the total, while Manufacturing, Transport & Logistics accounts for 13%.
Top 5 most targeted job ad categories by fraudsters (July 2024 – June 2025)
| Job category | APAC total |
| Administration & Office Support | 24% |
| Manufacturing, Transport & Logistics | 13% |
| Sales | 7% |
| Retail & Consumer Products | 6% |
| Trades & Services | 6% |
“Administration and office support roles are particularly vulnerable because they typically don’t require specialised degrees or extensive experience,” said Tom Rhind, SEEK’s Head of Trust & Safety. “Sales positions show similar patterns, as these roles often promise immediate employment and commission-based earnings that appeal to jobseekers in urgent need of income. Combined, these entry-level categories create larger pools of potential victims and make it easier for scammers to cast wide nets with convincing-looking opportunities.”
The analysis, based on fraud detection data from SEEK, found Hong Kong’s fraud case rate stands at approximately 0.0035%, about 18 times lower compared to the APAC average of 0.067%. Bill Lee, Managing Director, Hong Kong, Jobsdb by SEEK, explained, “Hong Kong’s unique market structure, which is highly regulated and dominated by large, registered corporations, provides a strong foundation for our security measures. This environment means fraudulent activity is more likely to stand out and be blocked before it ever reaches a jobseeker.”
“While this contributes to a much lower fraud rate on our platform, no market is immune. We are seeing scammers adapt, using AI to write flawless copy and moving conversations to social media and instant messaging platforms,” Lee continued. “This is why it is crucial for jobseekers to use trusted and verified platforms. Jobsdb’s investment in world-class AI and a dedicated Trust & Safety team demonstrates our commitment to building a more secure and efficient marketplace. We aim to empower Hong Kong’s talent by providing a trusted platform where they can connect with opportunities confidently.”
Jobsdb‘s fair hiring controls in action
As Hong Kong’s leading job platform, Jobsdb is deeply committed to providing a safe and trusted environment for all jobseekers. Leveraging the world-class technology and expertise of our parent company, SEEK, we are dedicated to eliminating unfair hiring practices. Our commitment begins with a robust first line of defence: a stringent hirer onboarding process where our dedicated Trust & Safety team conducts thorough verification to ensure all hirers on our platform are legitimate. This is followed by continuous content moderation; every job advertisement undergoes automated scanning, and any suspicious content is immediately escalated to specialist teams for manual review. The platform also empowers candidates through reporting tools to flag suspicious job advertisements directly.
These protection measures delivered notable results during SEEK’s 2025 financial year, between July 2024 and June 2025. SEEK’s systems scanned 100% of the 4.3 million job ads posted across APAC, with 8% escalated for manual review.
SEEK also prevented about 3,600 hirers who failed the onboarding process assessment from entering its platforms, closed about 650 hirer accounts due to fraud or high-risk behaviour, and removed nearly 2,800 high-risk job ads after investigation. Candidates also actively participated by reporting approximately 22,000 job ads for suspected fraud or scams, which were subsequently reviewed by SEEK’s dedicated Trust & Safety team.
Jobsdb Fights Job Scams: No Sensitive Data Requests
Recently, scammers are increasingly using artificial intelligence to create more sophisticated scams, as well as impersonating Jobsdb and contacting candidates through SMS, messaging apps and social media platforms. Jobsdb places the utmost importance on the privacy and security of jobseekers and employers. Jobsdb and our staff will never request passwords, bank account details, or any other sensitive information from jobseekers via phone, email, social media, or personal messaging platforms.
To combat these evolving threats, SEEK continuously enhances its fraud detection measures – including automated blocking systems and improved verification processes – and works closely with government and non-government bodies to facilitate knowledge and intelligence sharing.
As part of its commitment to candidate safety, SEEK provides ongoing education through its Security & Privacy Hub, which includes information on current scams, known unfair hiring practices, safe job searching advice and tips to protect themselves online.
Jobseekers can visit Security & Privacy Hub of Jobsdb at https://hk.jobsdb.com/security-hub, for more information. Jobsdb’s official Phone Number/ WhatsApp account can be found at https://hk.jobsdb.com/page/jobsdb-official-whatsapp-account.
Click here for high resolution image.
Hashtag: #Jobsdb
The issuer is solely responsible for the content of this announcement.
About Jobsdb by SEEK
Jobsdb is the leading employment platform in Hong Kong and Thailand, helping people live more fulfilling and productive working lives and helping organisations succeed. It is a subsidiary of SEEK, a diverse group of companies comprised of a strong portfolio of online employment, educational, commercial and volunteer businesses. SEEK is listed on the Australian Securities Exchange and has a strong presence across the APAC region, including six Asian markets – Hong Kong, Indonesia, Malaysia, the Philippines, Singapore, and Thailand – through the Jobsdb and Jobstreet brands. SEEK attracts over 500 million visits a year in Asia.
Media OutReach
Tropicana Twister Builds Homes That Could Change Lives for Generations
Gandakan Kebaikan transforms nationwide kindness into real homes, delivering meaningful and lasting impact.
KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 22 April 2026 – Tropicana Twister’s ‘Gandakan Kebaikan’ campaign has reached a defining milestone with the completion and handover of homes to families in need, marking a tangible outcome of a nationwide movement built on everyday acts of kindness.
Developed in partnership with EPIC Homes, the initiative contributes towards the building of up to 100 homes for underserved communities, including Orang Asli families across Malaysia. What began during Ramadan as a simple call to do good has since translated into safe, liveable spaces that provide families with protection, stability and a chance to move forward.
“Gandakan Kebaikan reflects our belief that meaningful change happens when communities come together with a shared purpose,” said Aditya Sheoran, PepsiCo Franchise Senior Director. “Through this initiative, we’re building homes and helping to create stronger foundations for families to thrive, today and for the future.”
Jennifer Lee, Head of Marketing, PepsiCo Malaysia Beverages, shared, “This is where intention becomes impact. Tropicana Twister’s Gandakan Kebaikan campaign started as individual acts of kindness, and now, the result is visible, that Malaysians are and will continue to show up for one another.”
“Families living in unsafe homes live in constant worry, especially during heavy rain. An EPIC Home gives them a place where they can feel secure. It goes beyond being just a shelter – a safe home gives peace of mind, stability, and the hope for a better future.” said Nadhira Halim, (Asst. Manager, Fundraising & Partnership, EPIC Homes).
More than just physical structures, these homes create a sense of security and dignity, while giving families a stable environment to rebuild their lives. Built with the support of volunteers and local communities, each home reflects a collective effort that goes far beyond a single campaign.
While ‘Gandakan Kebaikan’ was rooted in the spirit of Ramadan, its impact continues to extend far beyond the festive season. By focusing on long-term community needs, Tropicana Twister reinforces its commitment to creating meaningful and lasting change.
“As a brand, we believe in the power of collective goodness. This project is about turning that belief into action and bringing people together to create lasting impact,” added Jennifer. “Just like every beam and plank forms a home, each of you is a vital piece in building this journey.”
With the completion of these homes, ‘Gandakan Kebaikan’ continues to build on its mission of supporting underserved communities across Malaysia, proving that collective goodwill can create an impact that lasts beyond a moment.
For more information, visit Tropicana Twister’s Facebook page @MYTropicana and watch here on YouTube to see the impact unfold.
Hashtag: #TropicanaTwister
The issuer is solely responsible for the content of this announcement.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complimentary beverage and convenient foods portfolio that includes Tropicana, Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change cafor the planet and people. For more information, visit
www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
Media OutReach
Student bonds are built at SIM from orientation to graduation
From Orientation to a Continuous Student Journey
Orientation programmes have traditionally focused on introducing students to campus life. Today, they are increasingly seen as the starting point of a longer engagement model. Institutions such as the Singapore Institute of Management (SIM), onboarding is complemented by a structured ecosystem of activities that extends throughout the academic lifecycle. These include Student‑led Student Club Recruitment drives,, leadership camps, and peer-led initiatives that encourage early interaction and sustained participation over time.
Building Bonds Through Shared Experiences
Rather than relying solely on informal social interaction, universities or institutions are creating structured environments where students collaborate regularly. SIM, for instance, offers more than 70 student clubs spanning arts, sports, and academic interests, alongside activities such as hackathons, overseas community projects, and student-led events. Such platforms allow students to work together on common goals, reflecting real-world team dynamics and reinforcing skills such as communication and collaboration.
Learning Beyond the Classroom
The concept of student life is also expanding beyond academic settings. Dedicated platforms such as SIM’s Student Life initiatives are designed to provide a more holistic campus experience, reinforcing the idea that learning extends beyond formal instruction. At the same time, academic support systems such as the Student Learning Centre provide structured assistance through workshops, consultations, and learning resources, supporting both individual and group learning processes.
A Diverse and Global Learning Environment
With partnerships across universities in the United Kingdom, Australia, Europe, and the United States, institutions like SIM bring together students from varied cultural and academic backgrounds. This diversity creates opportunities for cross-cultural collaboration, which is increasingly relevant in a globalised workforce.
Connecting Student Experience to Career Outcomes
The emphasis on collaboration and engagement is also closely linked to employability. SIM’s broader model integrates academic programmes with industry partnerships, internships, and career services aimed at preparing students for a rapidly changing work environment. This reflects a wider trend in higher education, where experience is being designed not only around academic achievement, but also around the development of professional networks and workplace skills.
Redefining the University Experience
As learning models continue to evolve, universities or institutions are placing greater emphasis on how student interactions are structured over time. From orientation activities to co-curricular engagement and career preparation, the journey from enrolment to graduation is increasingly being shaped as a continuous pathway for collaboration, experience-building, and network development.
Reference:
- Project 1095 – https://project1095.simge.edu.sg/
- Singapore Institute of Management – https://www.sim.edu.sg
- SIM Global Education Overview – https://www.sim.edu.sg/degrees-diplomas/overview
Hashtag: #SIMGlobalEducation #SIMGE #GlobalEducation #InternationalDegree #CareerReady #FutureSkills
The issuer is solely responsible for the content of this announcement.
About SIM Global Education
SIM Global Education (SIM GE) is a leading private education institution in Singapore and the region. We offer more than 140 academic programmes ranging from diplomas and graduate diploma programmes to bachelor’s and master’s degree programmes with some of the world’s most reputable universities from Australia, Canada, Europe, United Kingdom, and the United States. SIM GE’s cohort is made up of 17,000 full- and part-time students and adult learners, of which approximately 41% are international students hailing from over 50 countries.
SIM GE’s holistic learning approach and culturally diverse learning environment aim to equip students with knowledge, industry skills and employability competencies, as well as a global perspective to succeed as future leaders in a fast-changing, technologically driven world.
For more information on SIM Global Education, visit www.sim.edu.sg.
Media OutReach
Where Ancient Ritual Meets Runway: Sanyuesan Festival Gets Modern Makeover in Wuzhishan
Alex, a visitor ventured to China’s southernmost province primarily for its renowned black tea. What he did not anticipate was taking a front-row seat at a breathtaking fashion show staged on water.
“This unique stage has allowed me to capture some wonderful images,” said Alex, who happened to be in Wuzhishan during the Sanyuesan Festival. “I originally came here simply as a fan of Wuzhishan’s black tea, but now I find myself deeply fascinated by the culture of Wuzhishan as well.”
The “unique stage” he refers to is the immersive water-based performance space created for the 2026 Sanyuesan Festival, featuring the “Miss Li · Hainan Sanyuesan Water Village Show.” This innovative platform, with water as its runway and the rainforest as its backdrop, presents the Sanyuesan, a traditional celebration of the Li and Miao ethnic groups with thousands of years of history, through a contemporary lens, appealing to both local and international audiences.
The Sanyuesan Festival is memorable not only for its visual appeal but also for its interactive nature. In 2025, the event in Wuzhishan received 175,000 visitors and generated 110 million yuan (approximately 15.1 million US dollars) in consumption. This year, Wuzhishan introduced five premium tourist routes, converting ecological resources — including millennium-old tree fern groves, tropical rainforest tea gardens, and Yahu Terraces — into tourism products.
“Previously, folk culture felt distant,” said Shan Lijun, a tourist from northeast China’s Heilongjiang Province. “But now, in Wuzhishan, I can sip tea, watch a village show, and dance with the locals— it all feels very ‘cool.'”
Additionally, the festival is witnessing the evolution of local intangible cultural heritage industries. A Li brocade fashion and cultural creative design competition showcased innovative garments and creative works, merging traditional craftsmanship with contemporary fashion. This heritage item, once listed on UNESCO’s List of Intangible Cultural Heritage in Need of Urgent Safeguarding, has now, through the concerted efforts of many, been transferred to the Representative List of the Intangible Cultural Heritage of Humanity, and is reaching broader markets through collaborations with international designers.
Hashtag: #Sanyuesan
The issuer is solely responsible for the content of this announcement.
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