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Johnson & Johnson and Asia Pacific Patient Advocacy Group Leaders Unite to Strengthen Shared Decision-Making in Lung Cancer Care

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Patient survey finds that those engaged in shared decision-making were 11 times more likely to report higher satisfaction with their treatments, with 90% of lung cancer patients in Japan wanting to play an active role in their treatment decisions[1]

J&J deepens its commitment to patient empowerment in Asia Pacific by launching J&J withMe, a new patient portal offering tailored patient resources, and co-driving market-specific initiatives with patient advocacy groups

SINGAPORE – Media OutReach Newswire – 11 December 2025 – Johnson & Johnson announced the next phase of The 3rd Opinion campaign across Asia Pacific, focused on championing shared decision-making between lung cancer patients and healthcare professionals through events and stakeholder engagements at ESMO Asia 2025 in Singapore.

At a Patient Reception on 6th December 2025, 20 leaders from 17 patient advocacy groups from across Asia Pacific, Europe and the United States shared their support for the need to strengthen shared decision-making. On December 7, 2025, the ESMO Asia 2025 Symposium, ‘Advancing EGFRm NSCLC Treatment Through Shared Decision-Making’ highlighted the role of healthcare professionals not only in making sense of the data but also in helping patients and their families navigate complex decision-making.

“High prevalence in Asia of certain NSCLC mutations makes the choice of first-line therapy absolutely critical. Treatment decisions must balance clinical objectives with patient values — weighing disease biology, survival prospects, durable disease control and the tradeoffs of side effects. That’s why shared decision-making is essential: clinicians should present all appropriate treatment options, so the final choice is collaborative and aligned with each patient’s goals,” said Professor Zhu Zhengfei, Director of the Radiation Oncology Department, Fudan University Shanghai Cancer Center.

“When lung cancer patients are empowered to speak up and understand their options, they are more likely to continue the treatment and their dignity is preserved. Initiatives like ‘The 3rd Opinion’ are vital for fostering truly patient-centered partnerships between people living with cancer and their healthcare teams,” noted Ms. Liu Yiting, Marketing & Branding Director, China MeetHealth Mi-Jian Patient Community.

“The shared commitment validates what many people living with lung cancer have long expressed: shared decision making is essential. From our experience supporting patients, meaningful conversations with clinicians help acknowledge patients’ experiences, address their concerns, and preserving their hopes,” added Mr. Jung-Il Cho, Chairman of Korea Lung Cancer Patients Association.

Our commitment comes off the back of a recent patient survey revealing that 90% of Japanese lung cancer patients want to play an active role in their treatment decisions. The survey also found that shared decision-making, where physicians and patients jointly compare treatment options and decide together, is the strongest driver of treatment satisfaction.1

Patient survey finds that those engaged in shared decision-making were 11 times more likely to report higher satisfaction with their treatments, with 90% of lung cancer patients in Japan wanting to play an active role in their treatment decisions. This finding underscores the importance of shared decision-making and patient-centered care.1

To bridge the gap between patients’ desire to engage in shared decision making and their lack of practical support, J&J has launched “J&J withMe”, an online hub that equips lung cancer patients and caregivers with tailored toolkits and conversation guides to prepare for consultations and make informed, personalized treatment decisions.

Anthony Elgamal, Vice President of Oncology, Johnson & Johnson Innovative Medicine Asia Pacific said, The 3rd Opinion truly puts patients at the center of care. As part of our deep commitment to address patients’ unmet needs, we will continue partnering with patient advocacy groups and healthcare professionals to help patients to find their voice and the moment when medical advice meets what truly matters to patients.”

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In recognition of diverse cultural and clinical norms across Asia Pacific, J&J has also rolled out tailored market activations in collaboration with local patient advocacy groups:

  • Provision of patient resources such as the “Lung Cancer Book of Answers” in China, ‘Value of Time’ video for patients in Japan, and educational assets in India and Australia/New Zealand;
  • Digital and social media engagement featuring patients and creators discussing the importance of shared decision-making across Singapore, Malaysia, Philippines, Thailand, and Vietnam;
  • Event engagement via the establishment of a patient advisory board in India;
  • Corporate Social Responsibility program with a lung cancer patient group in Korea, bringing employees and patients together to better understand the disease burden of patients and strengthen emotional support for the patient community.

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About the 3rd Opinion

“The 3rd Opinion”, the patient’s own opinion, is a new term that sparks a social movement in the lung cancer treatment journey – designed to elevate the patient voice and empower individuals to take an active role in shaping their treatment plan. By prioritizing shared decision-making between patients and healthcare professionals, this collaborative approach ensures that treatment choices are aligned to each patient’s goals, preferences and circumstances. This results in more informed decisions, greater patient satisfaction, and the best possible outcomes.

About Non-Small Cell Lung Cancer

Worldwide, lung cancer is one of the most common cancers, with NSCLC making up 80 to 85 percent of all lung cancer cases.[1], [2] The main subtypes of NSCLC are adenocarcinoma, squamous cell carcinoma, and large cell carcinoma.[3] Among the most common driver mutations in NSCLC are alterations in EGFR, which is a receptor tyrosine kinase controlling cell growth and division.[4] EGFR mutations are present in 10 to 15 percent of Western patients with NSCLC with adenocarcinoma histology and occur in 40 to 50 percent of Asian patients.[5], [6],[7],[8],[9],[10] EGFR ex19del or EGFR L858R mutations are the most common EGFR mutations.[11] The five-year survival rate for all people with advanced NSCLC and EGFR mutations treated with EGFR tyrosine kinase inhibitors (TKIs) is less than 20 percent.[12],[13] EGFR exon 20 insertion mutations are the third most prevalent activating EGFR mutation.[14] Patients with EGFR exon 20 insertion mutations have a real-world five-year overall survival (OS) of eight percent in the frontline setting, which is worse than patients with EGFR ex19del or L858R mutations, who have a real-world five-year OS of 19 percent.[15]By comparison, other common cancers, such as breast and prostate cancer have a 5-year real world OS of 90% and 97% respectively[16].


[1] Johnson & Johnson lung cancer patient quantitative survey conducted in Japan, 2025

[2] The World Health Organization. Cancer. https://www.who.int/news-room/fact-sheets/detail/cancer. Accessed March 2025.

[3] American Cancer Society. What is Lung Cancer? https://www.cancer.org/content/cancer/en/cancer/lung-cancer/about/what-is.html. Accessed March 2025.

[4] Oxnard JR, et al. Natural history and molecular characteristics of lung cancers harboring EGFR exon 20 insertions. J Thorac Oncol. 2013 Feb;8(2):179-84. doi: 10.1097/JTO.0b013e3182779d18.

[5] Bauml JM, et al. Underdiagnosis of EGFR Exon 20 Insertion Mutation Variants: Estimates from NGS-based Real World Datasets. Abstract presented at: World Conference on Lung Cancer Annual Meeting; January 29, 2021; Singapore.

[6] The World Health Organization. Cancer. https://www.who.int/news-room/fact-sheets/detail/cancer. Accessed March 2025.

[7] American Cancer Society. What is Lung Cancer? https://www.cancer.org/content/cancer/en/cancer/lung-cancer/about/what-is.html. Accessed March 2025.

[8] Pennell NA, et al. A phase II trial of adjuvant erlotinib in patients with resected epidermal growth factor receptor-mutant non-small cell lung cancer. J Clin Oncol. 37:97-104.

[9] Burnett H, et al. Epidemiological and clinical burden of EGFR exon 20 insertion in advanced non-small cell lung cancer: a systematic literature review. Abstract presented at: World Conference on Lung Cancer Annual Meeting; January 29, 2021; Singapore.

[10] Zhang YL, et al. The prevalence of EGFR mutation in patients with non-small cell lung cancer: a systematic review and meta-analysis. Oncotarget. 2016;7(48):78985-78993.

[11] Midha A, et al. EGFR mutation incidence in non-small-cell lung cancer of adenocarcinoma histology: a systematic review and global map by ethnicity. Am J Cancer Res. 2015;5(9):2892-2911.

[12] American Lung Association. EGFR and Lung Cancer. https://www.lung.org/lung-health-diseases/lung-disease-lookup/lung-cancer/symptoms-diagnosis/biomarker-testing/egfr. Accessed March 2025.

[13] Howlader N, et al. SEER Cancer Statistics Review, 1975-2016, National Cancer Institute. Bethesda, MD, https://seer.cancer.gov/csr/1975_2016/, based on November 2018 SEER data submission, posted to the SEER web site.

[14] Lin JJ, et al. Five-Year Survival in EGFR-Mutant Metastatic Lung Adenocarcinoma Treated with EGFR-TKIs. J Thorac Oncol. 2016 Apr;11(4):556-65

[15] Arcila, M. et al. EGFR exon 20 insertion mutations in lung adenocarcinomas: prevalence, molecular heterogeneity, and clinicopathologic characteristics. Mol Cancer Ther. 2013 Feb; 12(2):220-9.

[16] Girard N, et al. Comparative clinical outcomes for patients with NSCLC harboring EGFR exon 20 insertion mutations and common EGFR mutations. Abstract presented at: World Conference on Lung Cancer Annual Meeting; January 29, 2021; Singapore.

[17] Surveillance, Epidemiology, and End Results (SEER) Program, National Cancer Institute, 2024.

Hashtag: #Johnson&Johnson

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About Johnson & Johnson

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.

Learn more at or at . Follow us at .

Johnson & Johnson Innovative Medicine Asia Pacific, a division of Johnson & Johnson International (Singapore) Pte. Ltd is a Johnson & Johnson company.

© Johnson & Johnson International (Singapore) Pte. Ltd. [2025] All rights reserved.

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A Diamond is Forever And Lane Crawford Launch “The Forever Gifts: A Natural Diamond Series”

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HONG KONG SAR – Media OutReach Newswire – 2 January 2026 – This season of giving, A Diamond is Forever joins hands with Asia’s premier luxury retailer, Lane Crawford, in paying tribute to the beauty and authenticity of natural diamonds. Together, they bring forward a shared commitment to exceptional craftsmanship, innovation, and responsible sourcing.

Renowned actress Charmaine Sheh (left) and fashion trendsetter Hilary Tsui (right) are invited to the event. Charmaine and Hilary discover natural diamonds and experience how diamond detection instruments can distinguish between natural and synthetic diamonds.

“The Forever Gifts: A Natural Diamond Series” the ultimate destination for bespoke natural diamond master creations in Hong Kong, launched with a line-up of activities at Lane Crawford’s flagship retail space in IFC mall. Renowned actress Charmaine Sheh, fashion trendsetter Hilary Tsui, VIPs, media members and influencers from Hong Kong and China were invited to explore exquisite natural diamond collections, thoughtfully curated by Lane Crawford.

Natural diamond workshops are held at Lane Crawford IFC, guiding guests through an immersive journey to explore diamonds from rough to polished
Natural diamond workshops are held at Lane Crawford IFC, guiding guests through an immersive journey to explore diamonds from rough to polished

This special series starts with a selection of contemporary fine jewellery brands, each offering a unique design story and a commitment to creativity and excellence. They include State Property, YEPREM, Mio Harutaka, KORLOFF and Claudia Ma Fine Jewellery. “This collaboration marks an important moment for Lane Crawford. Together with De Beers, we’re creating a destination that celebrates the beauty of natural diamonds through exceptional craftsmanship and global creativity. This exclusive space reimagines how clients engage with fine jewellery – bringing artistry, innovation, and the opportunity to design something truly personal.” Emily Wong, Senior Vice President of Merchandising at Lane Crawford.

The exclusive event brought a series of interactive workshops led by experts Jodine Bolden and Samantha Sibley from the De Beers Institute of Diamonds alongside London-based multi-disciplinary artist Annette Fernando.

Left to Right: Fashion stylist Veronica Li, famous influencer Ansheles, international fashion blogger Steph Hui, actor Bruce Tong and actor and singer Chris Tong attend the natural diamond workshop to experience the extraordinary charm of natural diamonds
Left to Right: Fashion stylist Veronica Li, famous influencer Ansheles, international fashion blogger Steph Hui, actor Bruce Tong and actor and singer Chris Tong attend the natural diamond workshop to experience the extraordinary charm of natural diamonds

At the natural diamond workshop, participants gained hands-on experience on rough diamond sorting, polished diamond grading, and differentiation of natural diamonds versus synthetics. Participants also had the unique opportunity of viewing a nearby 297-carat rough diamond and kimberlite carrying a 22-carat rough diamond. Also on display was a gem called “Beating Heart”, a 0.329-carat rough diamond that features a smaller diamond moving freely inside its larger counterpart, a rarity that showcases the extraordinary conditions under which diamonds can form. This exquisite piece, recovered by De Beers Group and analyzed at the facilities of De Beers Institute of Diamonds, is recorded on the Tracr platform, giving insight into its history and heritage. Upon completion of the workshop, each participant received a natural diamond masterclass certificate from the De Beers Institute of Diamonds.

“We are pleased to partner with Lane Crawford for this special series of events to proudly recognize the enduring value of natural diamonds, and to honour the artists who continue to bring life to these creations.” says Loletta Lai, Vice President, Natural Diamonds APAC De Beers Group.

Complementing the technical insight offered by the De Beers Institute of Diamonds, artist Annette Fernando shared her art creations inspired by natural diamonds, named The Multi-Faceted Self. Through a reflective coloring workshop, Annette invited participants to explore the transformative journey of natural diamonds as a metaphor for personal growth and resilience.

The partnership between A Diamond is Forever and Lane Crawford spotlights crafted natural diamond pieces sourced and styled from around the globe, the most treasured gifts ever! These iconic legacy brands and exciting new talent alike, all centered around the timeless beauty of natural diamonds, come together at Lane Crawford, the ultimate destination for discovery, craftsmanship, and contemporary luxury.

Featured Brands

Claudia Ma Fine Jewellery
Claudia Ma, driven by a passion for modern high jewelry and an unwavering dedication to quality, founded her eponymous brand, Claudia Ma, in 2000. With a distinctive design sensibility and an eye for artistic aesthetics, she masterfully reinterprets classic themes through innovative modern expressions. Her creations have earned widespread acclaim for their signature style and exceptional craftsmanship. Over the years, Claudia has collaborated with renowned names such as Shanghai Tang, Lane Crawford, and De Beers Group Forevermark, solidifying her brand’s standing in Hong Kong’s fine jewelry landscape.

Her latest work draws inspiration from the barbell as a symbol of balance, focus, and strength. Crafted in 18k gold and accented with natural diamonds, these versatile pieces embody resilience while seamlessly elevating everyday style.

According to Claudia, “Natural diamonds and craftsmanship go hand in hand. Craftsmanship brings out the diamond’s inner brilliance, while my design presents this timeless classic in a modern way for generations to enjoy. Without this artistry, even the finest diamond remains just a hidden treasure.”

State Property
An award-winning contemporary fine jewellery label from Singapore, State Property fuses modern design with traditional craftsmanship. Founded in 2015 by a jeweller and an industrial designer, the brand draws inspiration from culture, literature, and history—bringing to life structured silhouettes in precious metals that embrace the softness of the human form.

“There’s an emotional gravity with natural diamonds that’s hard to replicate, State Property shares. “Their rarity, beauty, and resilience make them extraordinary. Each one a fragment of the earth’s story, time in a crystallised form. We’re drawn to materials that carry meaning, and diamonds embody permanence, memory, and the quiet luxury of time. At State Property, we strive to have those same qualities reflected in our own work — creating jewellery with intention, designed to endure and be cherished across generations.”

YEPREM
Known for its avant-garde creations, House of YEPREM is a family-run brand that continues to push the boundaries of contemporary diamond jewellery. With a legacy rooted in timeless craftsmanship and visionary design, YEPREM’s striking pieces are now celebrated across America, Europe, the Middle East, and Asia.

“Natural diamonds are the ultimate expression of authenticity and endurance, virtues that mirror YEPREM’s journey and craftsmanship. Born from time, pressure, and perseverance, each diamond holds the essence of transformation and strength. Their inherent brilliance and purity transcend trends, embodying emotion and individuality. In YEPREM’s world, a natural diamond is not merely a material, it is the foundation upon which stories of resilience and radiance are told.”

Mio Harutaka
Crafted in Japan by local artisans, MIO HARUTAKA channels the beauty of Mother Nature into every design. The brand, founded in 2011, is committed to achieving diamond traceability and sustainability while maintaining exceptional artisanal craftsmanship. Harutaka shares: “Craftsmanship is essential—it accounts for almost everything. All of these details depend entirely on the skills of the craftsmen. Craftsmanship is what allows me to welcome close, hands-on appreciation, knowing that each piece will meet that level of scrutiny with confidence and beauty.”

KORLOFF
Since 1978, KORLOFF has been a symbol of true femininity—magnetic, adventurous, and bold. Renowned for crafting exquisite bespoke jewelry, each piece reflects daring designs and the unmatched artistry of French craftsmanship, showcasing the Maison’s boundless creativity and passion. “Our story began with a diamond, the Black Korloff, the largest brilliant-cut natural black diamond in the world. Its uniqueness, shaped over millions of years, continues to inspire us every day as a symbol of mystery, transformation, and the magic of nature. Natural diamonds possess an authenticity and depth that no other material can replicate. They remind us that beauty is born from time, pressure, and light, forces that mirror the creative journey behind each Korloff jewel.”

Meet the De Beers Institute of Diamonds Experts:

Jodine Bolden, Director of Education De Beers Institute of Diamonds
Jodine has previously developed her career as an operations line manager within large FMCG companies, and European HR Management roles within the luxury Health & Beauty industry where she first developed her passion for creating exceptional consumer experiences. After moving to De Beers, she worked as HR Manager for 5 years and discovered her fascination for diamonds as she supported various global functions across the De Beers estate, she then involved creating the Institute of Diamonds Education Service and developing each course that they now offer to their clients.

Since 2018 the De Beers Institute of Diamonds Education Service has provided education on a range of diamond subjects including, Rough Diamond Sorting, Polished Diamond Grading and Laboratory-Grown Detection.

Samantha Sibley, Technical Liaison Manager De Beers Group, UK
With over 30 years’ experience in De Beers’ research, development and commercial teams, Samantha brings a wealth of knowledge regarding the characteristics of both natural and laboratory-grown diamonds. She has been involved in the development of De Beers Group’s current and previous suites of verification instruments and currently also facilitates training and educational courses around the world on the use of these instruments for accurate screening results. Other projects involve research into irradiation and HPHT colour treatments and the utilisation of this information to develop screening processes within the De Beers grading laboratories.

Sam has a BTEC Higher National Certificate in Physics, is a diamond fellow of the Gemmological Association of Great Britain (DGA) and holds a team leader qualification from Leadership Management UK and the Chartered Management Institute. She has presented on diamond topics globally and has had first-hand experience of the diamond industry over many years through visits to mines, cutting centres, polishing factories, gemmological laboratories and tradeshows.

Annette Fernando, Commissioned Artist, “The Multi-Faceted Self” at The Forever Gifts: A Natural Diamond Series
Annette Fernando (b. 1991, London) is a multi-disciplinary artist and curator. She holds a BA in Fine Art from Central Saint Martins and is currently pursuing an MA in Contemporary Art at Sotheby’s Institute of Art, where she was awarded the prestigious Cultural Leaders Scholarship.

Fernando’s artistic repertoire spans drawing, printmaking, painting, and film. Fernando’s current work is driven to immortalise natures scenes, capturing the beauty of moments often overlooked through various mediums. Fernando’s work has garnered significant recognition, including winning the Jerwood Drawing Prize in 2014 and selections for the Royal Academy Summer Exhibition in 2021 and 2023. Her pieces are held in public and private collections across the USA, France, Hong Kong, and the UK.

Hashtag: #adiamondisforeverhk #lanecrawford #adiamondisforever #theforevergifts #naturaldiamonds #diamonds




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About De Beers Group

Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers Jewellers and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services via De Beers Institute of Diamonds and a wide range of diamond sorting, detection and classification technology systems via De Beers Group Ignite. De Beers Group is committed to ‘Building Forever,’ a holistic and integrated approach for creating a better future – where safety, human rights and ethical integrity continue to be paramount; where communities thrive and the environment is protected; and where there are equal

opportunities for all. De Beers Group is a member of the Anglo American PLC group. For further information, visit www.debeersgroup.com.

About Lane Crawford

Founded in 1850, Lane Crawford is an iconic luxury department store, with a mission to search the world for the most exciting talent and product, to create the ultimate luxury edit of fashion and lifestyle for its customers across Greater China. Featuring the largest own-bought designer portfolio across Womenswear, Menswear, Beauty & Wellbeing,

Home and Lifestyle, and Fine Jewellery in the region, Lane Crawford constantly evolves its product, experience, and services offer to embrace the most innovative and relevant designers and exceptional craftsmanship of the season, and to reflect the dynamic pace of its market and customers.

With four stores in Hong Kong; and three stores across Shanghai, Beijing and Chengdu, supported by a global digital flagship, and a purpose-built ecommerce site for China and WeChat store, Lane Crawford is Greater China’s first and only omni-channel luxury fashion retailer. Each store is personalised to its location and designed to provide sensory experience, fusing fashion, design, art and music, while offering exceptional service.

Lane Crawford is a part of The Lane Crawford Joyce Group, Asia’s premier fashion retail, brand management and distribution group, which also includes cutting-edge fashion boutique Joyce; and fashion, beauty, and lifestyle brand management and distribution business ImagineX Group.

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Happy New Year for Hong Kong’s Tourism and Mega Events Economy

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HONG KONG SAR –
Crowds gather for the New Year Countdown in Hong Kong

A series of events including music performances and a light show were arranged by the Hong Kong Tourism Board (HKTB) with the aim of conveying positive energy, care, and blessings of peace to both locals and visitors, and to welcome a hopeful new year together.

The Hong Kong Special Administrative Region (HKSAR) Government had anticipated a large number of visitors during the festive season, which included a four-day long weekend over Christmas, while January 1 coincided with the start of a three-day long holiday on the Chinese Mainland.

The Government said the number of non-Chinese Mainland visitors reached a post-Covid record every day during the Christmas holiday with around 50,000 visitors daily from December 25 to 27, accounting for around 33% of the total number of travellers during that period.

This influx of festive visitors provided a further boost to Hong Kong’s tourism sector. In 2025, Hong Kong received 50 million visitors, marking a 12% year-on-year rise. This included 38 million visitors from the Chinese Mainland (up 11% year-on-year) and 12 million non-Chinese Mainland visitors (up 15% year-on-year).

In the Euromonitor International Top 100 City Destinations Index 2025, Hong Kong ranked second globally for international arrivals, behind only Bangkok.

The large number of visitors over festive period provided further impetus to the local tourism industry, which had already been buoyed by a series of mega events at the new Kai Tak Sports Park. Since its opening in March 2025, KTSP has become a new hub for major sports and entertainment events.

Kai Tak Sports Park has successfully hosted major events such as the Hong Kong Football Festival
Kai Tak Sports Park has successfully hosted major events such as the Hong Kong Football Festival

Within the KTSP, the centerpiece 50,000-seat Kai Tak Stadium was ranked third in the world and top in Asia for total ticket sales in 2025 just nine months after its debut, according to Pollstar’s 2025 year-end stadium charts (published mid-December 2025).
Pollstar, a US-based trade publication for the concert and live entertainment industry, also ranked Kai Tak Stadium No.5 worldwide and No.1 in Asia for total gross revenue (1.25 million passes worth US$191.34 million). Meanwhile, its sister venue, the 10,000-seat Kai Tak Arena, was ranked Asia’s No. 8 in terms of total gross revenue.
KTSP has quickly and firmly established itself as a premier destination for mega sports and entertainment events. So far, KTSP has hosted over 90 local and international event days, welcoming more than 7 million visitors, including 1.6 million at Kai Tak Stadium alone.
With its retractable roof and flexible pitch, Kai Tak Stadium successfully hosted in 2025 major events such as the Hong Kong Sevens in March, and concerts by British rock band Coldplay in April, Mandopop rock band Mayday in May and singer Jay Chou in June.
It also hosted the Hong Kong Football Festival in summer, featuring top teams such as Liverpool, AC Milan, Arsenal and Tottenham Hotspur.

Looking ahead, the Kai Tak Stadium will welcome global pop icons BLACKPINK for back-to-back shows of the highly anticipated Asia leg of their WORLD TOUR <DEADLINE> later this month.

Hashtag: #hongkong #brandhongkong #asiasworldcity #tourism #megaevents #newyear #countdown #kaitaksportspark





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Visit Malaysia 2026 Countdown Festival: A New Year’s Eve Celebration

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Prime Minister celebrated the New Year together with Malaysians and officially kicked off Visit Malaysia 2026 at Pavilion Kuala Lumpur, amid captivating pyromusical fireworks, drone formations, laser shows, and stunning 3D anamorphic projections, alongside a star-studded lineup of top artistes

KUALA LUMPUR, MALAYSIA – Media OutReach Newswire – 1 January 2026 – Malaysia ushered in the New Year on a high note as the Visit Malaysia 2026 (VM2026) Countdown Festival culminated in a spectacular New Year’s Eve celebration at Pavilion Kuala Lumpur. The landmark event, a strategic collaboration between The Fame Events, Pavilion Kuala Lumpur and the Ministry of Tourism, Arts and Culture (MOTAC), serves as an iconic curtain-raiser that ignited the national momentum and aspirations for the VM2026 campaign.

The highlight of the night was the countdown moment led by YAB Dato’ Seri Anwar Ibrahim, Prime Minister of Malaysia as the Guest of Honour, who joined thousands of Malaysians and visitors to welcome the New Year. Underscoring the national significance of the occasion, the celebration was also attended by YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia.

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture Malaysia, stated: “This celebration was a symbolic event to ignite the momentum for VM2026 while welcoming the world to our shores. Malaysia is now fully ready to showcase its unique culture, creativity, and the warm hospitality of its people. It marks a strong head start towards our aspiration of 43 million international visitor arrivals, further solidifying our position on the global tourism map.”

The VM2026 Countdown Festival stood as a grand manifestation of Malaysia’s excellence on the global stage. Drawing thousands of domestic and international visitors, the New Year’s Eve celebration featured a breathtaking multimedia extravaganza, seamlessly integrating pyromusical fireworks, drone formations and laser projections. A key highlight was the stunning 3D anamorphic display starring the campaign’s beloved Malayan Sun Bear mascots, Wira and Manja.

The main stage was also graced by a stellar lineup of renowned local artistes, including Shila Amzah, Aina Abdul, Belle Sisoski, Vanessa Reynauld, Kidd Santhe, The Kuans, KLP48, Nazu, Rezza Shah, Danson Ooi, Euzen, and Penny. Their performances were complemented by dedicated cultural showcases that blended traditional rhythms with modern beats, elevating the celebratory atmosphere of the night.

The VM2026 Countdown Festival was a wider festive programme that began as early as 26 December 2025, extending the celebrations beyond the heart of the city. Parallel events and activities were held, offering visitors a glimpse of Malaysia’s rich heritage and creative spirit while embodying the essence of Truly Asia.

These included the VM2026 Bazaar at Pavilion Bukit Jalil, VM2026 Arts & Culture Showcase at Fahrenheit 88, featuring cultural pop-ups, interactive experiences such as batik art, porcelain making, wau decoration among others and showcases that drew strong public participation over several days. Malaysia’s vibrant food scene was brought to life at the VM2026 Bukit Bintang Food Bazaar, Lot 10, presenting a curated mix of traditional cuisines, local favourites and contemporary delights.

The build-up was further amplified by daily live 10 iconic DJs, flash mobs at the Bukit Bintang Crossing, Malaysia’s very own infamous Shibuya crossing and busking performances across key locations, creating a steady prelude to the countdown and sparking excitement both on the ground and across social media.

VM2026 provides a platform to bring Malaysia’s narrative to the global stage, guided by five strategic pillars: sustainability, cultural heritage, nature-based adventure, digital innovation, and global connectivity. However, these strengths will only truly shine when celebrated together by all Malaysians.

The festival was organised with the strong support of Kuala Lumpur City Hall (DBKL) and Tourism Malaysia as key partners. The success of the event was also made possible through collaboration with strategic partners, including Istana Budaya, the National Department for Culture and Arts (JKKN), the National Heritage Department, and the Malaysian Handicraft Development Corporation.

As the immersive countdown finale illuminated the Kuala Lumpur skyline, the VM2026 Countdown Festival marked a confident and celebratory opening to the tourism year ahead, reaffirming Malaysia’s readiness to welcome the world in 2026.

The year 2026 will be anchored by a series of mega events, including major festive celebrations such as Hari Raya Aidilfitri, Chinese New Year, and Deepavali, which will showcase Malaysia’s rich cultural and ethnic diversity while enhancing visitor experiences through a vibrant presentation of local arts, heritage, and entertainment.

This momentum will be driven by the implementation of a wide range of high-impact tourism events and programmes, encompassing cultural festivals, conventions, and MICE activities (Meetings, Incentives, Conferences and Exhibitions), as well as large-scale tourism exhibitions. Adopted on a nationwide scale, this approach aims to expand tourism reach, encourage longer visitor stays, and provide meaningful opportunities for travellers to experience the distinct cultural identities of Malaysia’s diverse regions.

Hashtag: #VM2026Countdown #VisitMalaysia2026 #SurrealExperiences #MalaysiaTrulyAsia

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