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Jollibee named No.1 Chicken Quick Service Restaurant in Southeast Asia by Euromonitor International
- No. 1 Chicken QSR in Southeast Asia: Jollibee ranked by Euromonitor International as the No. 1 Chicken Quick Service Restaurant in Southeast Asia, based on 2025 value sales (Consumer Foodservice 2026).
- Scaled and expanding regional footprint: Operates 1,658 stores across Southeast Asia, including 317 outside the Philippines, with potential for expansion in priority regional growth markets.
- Built on strong consumer relevance: Growth driven by localized product innovation, mainstream customer appeal, and a consistently strong guest experience, with average Google ratings above four stars across key markets.
- Proven execution across diverse markets: Strong performance in the Philippines, Vietnam, Singapore, and Brunei, including recognition as the No. 1 Quick Service Restaurant brand in Vietnam and the No. 1 QSR by store network in Brunei, reflecting strong demand, accessibility, and market penetration.
- Strengthens Jollibee Group’s international growth platform: Reinforces the Group’s capability to build and scale category‑leading restaurant brands globally through disciplined execution, strong fundamentals, and a deep understanding of local consumers.
MANILA, PHILIPPINES – Media OutReach Newswire – 8 May 2026 – Jollibee has been ranked as the No. 1 Chicken Quick Service Restaurant (QSR) in Southeast Asia, according to Euromonitor International, based on 2025 value sales in its Consumer Foodservice 2026 study*. The recognition places Jollibee at the forefront of the region’s chicken QSR category, underscoring the brand’s sustained growth and strong consumer demand across multiple Southeast Asian markets.
Euromonitor International’s ranking is based on its Limited-Service Restaurant classification, which includes fast food and takeaway formats. The assessment draws on comprehensive research methods, including in-country research, store checks, trade interviews, and company analysis, to determine market size and competitive positioning across the region.
As of December 31, 2025, Jollibee operates 1,658 stores across Southeast Asia, anchored by its strong base in the Philippines and a growing footprint in Vietnam, Malaysia, Singapore, and Brunei. Outside the Philippines, the brand operates 317 stores in Southeast Asia, underscoring its potential for expansion in priority growth markets.
“Jollibee is well-positioned to scale significantly over time, supported by disciplined expansion and strong market fundamentals,” said Ernesto Tanmantiong, Global President & CEO, Jollibee Group. “With 317 stores across Southeast Asia outside the Philippines, we have a solid platform for continued expansion in this high-growth region.”
A Scalable Brand Built on Market Relevance
Across Southeast Asia, Jollibee has built broad market appeal by balancing menu localization with a consistent core brand experience. Markets such as Vietnam, Singapore, Brunei, and Malaysia demonstrate this strategy in action, combining signature items with locally resonant products and campaigns.
Customer feedback supports this approach. Jollibee stores in Vietnam, Singapore, and Brunei maintain Google ratings of at least four stars, with the brand’s overall average rating across key Southeast Asian markets consistently above four.
Signature products Chickenjoy and Jolly Spaghetti remain among the brand’s top-selling items across markets and continue to drive repeat visits and strong customer affinity.
Ongoing product innovation reinforces brand relevance. Recent launches such as Spicy Nuggets, Spicy Spaghetti, and the Pistachio Kunafa Sundae sit alongside market-specific offerings like Nasi Lemak Chickenjoy in Malaysia, demonstrating how Jollibee localizes while maintaining brand consistency.
The customer mix across these markets reflects strong mainstream appeal.
“There’s a common perception that Jollibee primarily serves Filipino customers outside the Philippines, but what we’re seeing on the ground is very different,” said Dennis Flores, President for the EMEAA Region. “In markets like Vietnam and Brunei, nearly all of our customers are locals, and in Singapore and Malaysia, locals make up most of our customer base. This tells us that great taste and a strong brand experience resonate beyond borders—it’s something consumers choose, regardless of culture.”
Strong Brand Equity Across Key Markets
In Vietnam, Jollibee was recently ranked the No. 1 Quick Service Restaurant by Euromonitor International despite not having the largest store network, underscoring the brand’s strong same-store performance, consumer preference, and ability to lead the market on value sales rather than by footprint alone. It has expanded to 250 stores across more than 50 provinces and cities.
In Singapore, Jollibee has strengthened consumer engagement through locally relevant brand moments, including campaigns aligned with major cultural events. The brand was previously recognized as the No. 1 Fast Food Brand in Customer Service by The Straits Times, based on a nationwide consumer survey.
In Brunei, Jollibee stands as the No. 1 Quick Service Restaurant by store network, reflecting strong accessibility and brand presence across the country.
Driving the Jollibee Group’s International Growth
Jollibee’s brand strength is further reinforced by global recognitions that underscore both equity and execution. The brand was named among the Top 5 Strongest Restaurant Brands Globally in Brand Finance’s Restaurants 25 ranking for 2026, earning an AAA brand strength rating that reflects strong consumer loyalty, consistency, and market relevance. This is complemented by recognition of product quality and taste in international publications, including a USA Today ranking of No. 1 Best Fast-Food Fried Chicken for two consecutive years.
For the Jollibee Group, the recognition reinforces Jollibee’s role as a key driver of international growth and highlights the Group’s capability to scale restaurant brands across diverse markets through strong fundamentals and execution discipline.
“This milestone underscores the strength of Jollibee as our flagship brand and our ability to build brands that connect across markets,” Tanmantiong said. “It reflects years of disciplined execution—deep consumer understanding, strong operating systems, and a growth strategy that balances relevance with consistency. As we expand further, we remain focused on building brands that can scale while staying meaningful to the customers we serve.”
As Jollibee continues to expand across Southeast Asia and other regions, the brand remains guided by the Group’s purpose of spreading joy through superior taste, delivering food and experiences that resonate across cultures while maintaining consistency at scale.
“This recognition reflects the dedication of our teams and franchisees across Southeast Asia who bring the Jollibee brand to life every day. Our growth is rooted in staying close to our customers, adapting to local tastes while consistently delivering the core favorites and experience people associate with Jollibee. We’re grateful for the trust of our customers and remain focused on strengthening the brand across the region,” Tanmantiong added.
*Euromonitor International Limited; Consumer Foodservice 2026 edition, Foodservice Value sales in RSP, data for 2025. Fast food restaurants as per Limited-Service Restaurants category definition.
Hashtag: #Jollibee #No1ChickenQSR
The issuer is solely responsible for the content of this announcement.
About Jollibee Group
Jollibee Foods Corporation (PSE: JFC) (the “Company”) is one of the world’s fastest-growing restaurant companies, driven by its purpose of spreading joy through superior taste. It manages and operates a portfolio that includes 19 brands (the “Jollibee Group”) with over 10,000 stores and cafés across 33 countries.
The Jollibee Group’s portfolio includes nine (9) wholly-owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger and Tim Ho Wan), five (5) franchised brands (Burger King, Panda Express, Yoshinoya, Common Man Coffee Roasters, and Tiong Bahru Bakery in the Philippines), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and in Botrista, a leader in beverage technology.
The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Company has been recognized as the Philippines’ Most Admired Company by the Asian Wall Street Journal, named one of Asia’s Fab 50 Companies, and listed among Forbes’ World’s Best Employers and Top Female-Friendly Companies. The Company is also a five-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.
To learn more about Jollibee Group, visit 
www.jollibeegroup.com
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Vinpearl Partners With Three Leading Indian Travel Companies, Unlocking Access To A 1.47 Billion-Person Market
The agreements were signed at the Vietnam–India Business Forum, held as part of the State visit of General Secretary and President To Lam to India, in the presence of General Secretary and President To Lam and Maharashtra Chief Minister Shri Devendra Fadnavis.
The partnerships are expected to open direct access channels to all customer segments, stimulate travel demand and experiential tourism, and ultimately position Vietnam as a “preferred destination” for India’s 1.47 billion people.
Representing India are three of the country’s most influential and trusted travel distribution channels: Thomas Cook India, SOTC Travel, and MakeMyTrip. Thomas Cook India has strong expertise in group travel, corporate travel, and large-scale MICE tourism. SOTC Travel is well known for family vacations, group tours, and mid- to high-end leisure travel. Meanwhile, MakeMyTrip, India’s leading online travel platform, has a strong advantage in reaching younger travelers, independent tourists, and digitally-driven booking behaviors.
Representing Vietnam is Vinpearl, the country’s leading hospitality, tourism, and entertainment brand, operating nearly 60 properties nationwide. Its diverse five-star “all-in-one” ecosystem offers accommodation, shopping, dining, entertainment, golf, and MICE services, making it particularly well-suited to the travel preferences of Indian visitors, including large group travel, multi-generational family vacations, and experience-rich holidays.
Through these partnerships, the parties aim to maximize each other’s strengths, enhance tourism development capabilities, and shape tailored travel products, gradually positioning Vietnam as a “preferred destination” for Indian travelers in the near future.
Speaking at the event, Ms. Ngo Thi Huong, CEO of Vinpearl, said: “India is one of the key markets in Vinpearl’s international expansion strategy. Through partnerships with leading industry players, we are not only broadening our market reach but also proactively developing products tailored to each customer segment. Vinpearl aims to strengthen its presence in the Indian market while contributing to positioning Vietnam as an attractive and distinctive destination on the global tourism map.”
Mr. Anubhav Bansal, Vice President of MakeMyTrip and representative of the three Indian partners, added: “Vinpearl operates one of the region’s leading integrated tourism and hospitality ecosystems, with a scale, product diversity, and destination experience portfolio that increasingly align with the preferences of Indian travelers. We believe Vinpearl is playing an important role in positioning Vietnam as an attractive destination for this market. Combined with the extensive distribution strengths of both sides, this partnership is expected to significantly boost Indian tourist arrivals to Vietnam in the coming years.”
India is currently the world’s most populous country, with 1.47 billion people. The country’s rapidly expanding middle class is driving a strong surge in demand for international travel.
Recognizing the strategic importance of the Indian market, Vinpearl has not only leveraged its scale and integrated “all-in-one” ecosystem but has also continuously developed specialized offerings for Indian travelers, including luxury wedding tourism, MICE travel, multi-generational family holidays, group trips, and couple getaways. In 2025, the number of Indian guests staying within the Vinpearl system surged by a record 402% year-on-year, followed by a further 335% increase during the first four months of this year compared to the same period last year.
The signing of MoUs with these three major market access partners marks the next step in Vinpearl’s strategy to sustainably grow its visitor base from the 1.47 billion-population Indian market, while also helping position Vietnam as a “preferred destination” for Indian travelers.
Hashtag: #Vinpearl
https://vinpearl.com/enThe issuer is solely responsible for the content of this announcement.
About Vinpearl
Vinpearl is Vietnam’s leading hospitality, tourism, and entertainment brand, currently operating 60 properties across 20 provinces and cities nationwide. Its ecosystem includes a network of five-star hotels and resorts in 35 provinces and cities with more than 17,300 rooms; 15 VinWonders theme parks offering attractions for all age groups; six world-class golf courses; and three international-standard convention centers and theaters under the VinPalace brand. The ecosystem also features two semi-wildlife conservation and care parks, an equestrian academy, and spectacular multi-million-dollar live performance shows in destinations such as Nha Trang and Phu Quoc, attracting millions of visitors each year.
About Thomas Cook India
Founded in 1881, Thomas Cook (India) Limited (TCIL) is one of India’s leading omnichannel travel and tourism groups, operating across foreign exchange, corporate travel, MICE, leisure travel, and value-added services.
TCIL owns and operates several major B2C and B2B brands, including Thomas Cook, SOTC, TCI, SITA, Sterling Holiday Resorts, Asian Trails, and Desert Adventures. The group has a presence in 28 countries across five continents and is one of the largest travel service networks headquartered in the Asia-Pacific region.
About SOTC Travel
Established in 1949, SOTC Travel is one of India’s oldest and most reputable travel and tourism brands. The company is part of Fairfax Financial Holdings through Thomas Cook (India) Limited (TCIL).
Operating through an omnichannel model, SOTC offers a wide range of services across leisure travel, incentive travel, and corporate travel. With more than 75 years of experience, SOTC has served millions of travelers across destinations worldwide and is recognized for its deep understanding of Indian travelers’ preferences and behaviors.
About MakeMyTrip
MakeMyTrip is India’s leading online travel booking platform, holding a dominant position in flight bookings, hotel reservations, and travel packages. With tens of millions of users and a strong digital ecosystem, MakeMyTrip covers the entire customer journey while maintaining a strong advantage in reaching younger travelers and independent tourists.
Bringing Together Business Leaders and Paralympic Gold Medalist to Discuss the “Invisible Strength” of SEN Mothers and Full-Time Moms
HONG KONG SAR – Media OutReach Newswire – 9 May 2026 – Hong Kong registered charity Hong Kong Momtrepreneurs (HKM) successfully held its annual Mother’s Day flagship event yesterday. This year’s event, themed “The Invisible Strength: Nurturing Families, Building Futures” (堅毅雙翼：滋養家庭‧創建未來), brought together business leaders and a Paralympic gold medalist to recognise and celebrate the resilience of full-time mothers and mothers of children with special educational needs (SEN) – both within their families and in society at large.
About Hong Kong Momtrepreneurs and the Moms4Moms Fellowship Program
Since its establishment in 2018, Hong Kong Momtrepreneurs has been committed to encouraging mothers to rediscover their value through lifelong learning and an entrepreneurial mindset. Its flagship programme, the Moms4Moms Fellowship Program, aims to help mothers transform their “invisible labour” into socially recognised capabilities – combining entrepreneurial knowledge with practical skills, so that mothers can pursue their dreams while caring for their families.
Lena Wong, Founder of HKM, said: “The potential of full-time mothers has long been overlooked, leading to a hidden waste of talent. Through our Fellowship, we hope to take the soft skills and life experiences cultivated through motherhood, combine them with practical entrepreneurial knowledge and skills, and channel them back into society – creating a positive impact across different communities and levels.”
Annual Theme & Partner Support
This year’s theme focused on a marginalised group of mothers – especially SEN mothers who face multiple challenges. The event was supported by The Payment Cards Group as its lead supporting partner.
In her keynote address, Beatrice Tai, CEO of The Payment Cards Group, shared how the development of accessible payment technology can provide meaningful support to mom entrepreneurs:
“Mobile payments enable mothers to work from home, run online stores, or participate in markets. The application process is relatively simple, funds flow back quickly, and it also provides data analytics reports – allowing merchants to understand sales figures, customer profiles, and payment habits, and thus make more precise marketing strategies.”
Ms. Tai added: “AI and accessible payment technology are becoming a powerful ‘Invisible Strength’ for mom entrepreneurs – helping them close opportunity gaps and solve business pain points.”
Star Panel: Cross-Sector Guests Share Heartfelt Experiences
A highlight of the event was the themed panel discussion, where guests shared their insights on supporting mothers – from both personal and corporate perspectives:
- Ho Yuenkei, BBS (Paris 2024 Paralympic Boccia Double Gold Medalist) – Shared a moving account of how her mother’s unconditional love, support, and acceptance shaped her childhood, enabling her to overcome obstacles and achieve greatness.
- Olivia Wong (General Manager – Environmental & Social Responsibility, MTR Corporation) – Pointed out that flexible working hours offered by companies can effectively help mothers balance work with their children’s school schedules.
- Lucia Ngan (Project Manager, Learning Bridge) – Shared how diverse daily activities can support SEN youth and their mothers in both learning and daily life.
Professional Judging Witnesses 12 Mothers’ Business Pitches
The event also hosted the Moms4Moms 2025/26 Graduation Ceremony. Twelve fellows from diverse backgrounds – including mothers of SEN children – delivered 60-second business pitches to a distinguished panel of judges. These graduates showcased the confidence they had regained through the programme, transforming their caregiving experiences into commercially viable plans. Their brilliance shone through.
Judging Panel:
- Danny Lap Lee – Managing Partner, VCA Capital Limited
- Prudence Wat – Human Resources Director, Cyberport Asia
- Lisa Lam – Deputy Executive Director, HandsOn Hong Kong
Looking Ahead
Looking to the future, Lena Wong shared that Hong Kong Momtrepreneurs will continue to explore more diverse forms of support, guided by the real needs of the community – helping mothers realise their own value while caring for their families, and growing together.
Hashtag: #HongKongMomtrepreneurs
The issuer is solely responsible for the content of this announcement.
About Hong Kong Momtrepreneurs
Hong Kong Momtrepreneurs is a registered charity in Hong Kong that believes in the power of mothers supporting one another. Through its flagship Moms4Moms Fellowship, the organisation empowers mothers to bravely pursue their dreams – built on a foundation of trust, honesty, and mutual respect.
As Gulf markets accelerate toward smart and sustainable mobility, VinFast is expanding its EV presence in the Middle East with technology-focused products, connected vehicle capabilities, and long-term ownership solutions.
DUBAI, UAE – Media OutReach Newswire – 8 May 2026 – The Middle East is increasingly emerging as one of the next major battlegrounds for global electric vehicle brands, particularly as younger consumers across Gulf countries show rising interest in smart, technology-focused mobility solutions that combine premium specifications with advanced software and digital experiences. That shift has opened the door for newer EV manufacturers to compete alongside more established automotive brands.
The opportunity reflects larger market dynamics already transforming the region. Asian EV brands have rapidly expanded their footprint across Gulf countries in recent years, supported by growing demand for feature-rich vehicles, manufacturing scale advantages, and increasingly competitive pricing.
Against that backdrop, VinFast is positioning itself as part of a broader transformation reshaping the automotive landscape across the region. As governments accelerate investments in renewable energy, charging infrastructure, and smart city development, the transition toward electric mobility is gaining momentum across the Gulf.
For VinFast, the Middle East represents a strategic growth market within its wider international expansion plan. The company has been strengthening its presence with the VF 8 electric SUV, targeting consumers seeking a combination of advanced technology, premium features, and long-term ownership value.
VinFast’s broader strategy aligns closely with those changing consumer expectations. Rather than operating solely as a conventional carmaker, the company is developing a vertically integrated EV ecosystem that combines intelligent software, connected services, and smart manufacturing capabilities.
Globally, VinFast has delivered more than 400,000 vehicles and accumulated several years of real-world driving data. That foundation has supported the development of Advanced Driver Assistance Systems, connected vehicle technologies, and over-the-air software capabilities designed to continuously improve the ownership experience.
In the Middle East market, the VF 8 is positioned around technology, comfort, and practicality for regional driving conditions. The all-electric SUV offers dual-motor all-wheel drive capability with up to 402 horsepower in the Plus variant and a driving range of up to 493 km on a full charge under the NEDC standard.
Developed in collaboration with Italian design house Pininfarina, the VF 8 combines a modern exterior design with a spacious cabin focused on digital integration and passenger comfort. Available features include a 15.6-inch infotainment display, ventilated seats, a panoramic sunroof, an air ionization-equipped climate control system, and multiple ADAS technologies, including Highway Assist, Adaptive Cruise Control, Blind Spot Detection, and 360-degree Surround View Monitoring.
VinFast is also emphasizing after-sales support and ownership assurance as key differentiators in the region. The company offers a 10-year vehicle warranty or 200,000 km, alongside a 10-year unlimited-kilometer battery warranty. Customers additionally receive access to mobile services, roadside assistance, DC fast charging networks, and over-the-air software updates.
As Gulf markets continue embracing electrification and smart mobility concepts, VinFast is seeking to establish itself as a long-term player in the region’s evolving automotive sector. By combining advanced technology, connected vehicle capabilities, and scalable EV solutions, the company is reinforcing its ambition to compete in one of the world’s fastest-changing mobility markets.
Hashtag: #VinFast
The issuer is solely responsible for the content of this announcement.
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