Media OutReach
Jollibee Opens 200th Store in Vietnam
Jollibee Group’s flagship brand solidifies position as one of the top restaurant chains in Vietnam
HO CHI MINH CITY, VIETNAM – Media OutReach Newswire – 17 December 2024 – The Jollibee Group, one of the largest and fastest-growing restaurant companies in the world, marks a significant milestone with the grand opening of its 200th Jollibee store in Vietnam. This achievement underscores the company’s success in market penetration and reinforces its commitment to international growth.
Jollibee Vietnam’s 200th store was inaugurated on December 12, 2024, at 704 Hau Giang Street, Ward 12, District 6, Ho Chi Minh City, with crowds eagerly awaiting their Jollibee favorites.
“This incredible 200-store milestone in Vietnam, our largest international market, signifies the acceleration of Jollibee’s global expansion, bringing us closer to our vision of becoming one of the Top 5 restaurant companies in the world,” said Ernesto Tanmantiong, Jollibee Group Global Chief Executive Officer. “What’s significant to us is how Jollibee was able to be a part of the Vietnamese people’s lives and was provided the opportunity to bring them many joyful moments.”
“We are honored that millions of Vietnam citizens have embraced Jollibee, and truly love the food from Chickenjoy, Jolly Spaghetti to Chili Chicken, which was specially made for the Vietnamese. We share this milestone with the Jollibee Vietnam team who rose above many obstacles to fulfill our mission of providing delicious food to bring the joy of eating across the Vietnamese communities,” Tanmantiong added.
“The success we’ve achieved in Vietnam is what we continue to strive for in markets across Asia and the rest of the world where we operate,” said Dennis Flores, Jollibee President for Europe, Middle East, Asia, and Australia (EMEAA). “In Vietnam, almost 100% of the customers are Vietnamese. This is a testament to how Jollibee can appeal to diverse markets and cross borders. By staying true to our commitment to deliver great-tasting food with consistent quality and warm friendly service, while listening closely to each market’s preferences and constantly innovating, we are poised to further accelerate our growth momentum.”
Jollibee’s Two-Decade Success Story in Vietnam
Jollibee Vietnam’s journey did not happen overnight. Beginning modestly in 2005 with its first branch in Coop Mart Xa Lo Hanoi, the brand has grown to become a beloved dining destination for Vietnamese customers.
“It is the continuous support of the Vietnamese people, and their fondness for Jollibee’s signature offerings like Chickenjoy and Jolly Spaghetti that has fueled this remarkable growth and inspired us to strive towards becoming the quick-service restaurant (QSR) with the widest network in Vietnam,” said Lam Hong Nguyen, Jollibee Vietnam Managing Director.
Jollibee’s success in Vietnam is largely attributed to its menu of exceptional-tasting products loved by locals. Signature dishes like Chickenjoy, perfectly crispy fried chicken, and sweet-style Spaghetti, a unique and beloved offering, have become iconic favorites. The spicy and flavorful Chili Chicken, developed specifically for Vietnamese customers, further complements the diverse menu and caters to the distinct local palate—an approach that has also won over local customers in other markets such as Hong Kong, Singapore, and the United Arab Emirates (UAE) with the Spicy Chickenjoy offering; and in the United Kingdom (UK) and Spain with Chicken Sandwich.
To support growing customer demand, Jollibee established its own ISO 22000-certified commissary in Vietnam to produce its fast-moving products. It is the first and only QSR in Vietnam to support its operation through a self-managed commissary, with the capacity to support 400 stores locally.
Ensuring Success in Asia and Across the World
Jollibee Group’s sustained growth in Vietnam is a testament to its strategic approach, operational excellence, and deep understanding of local preferences.
For almost 20 years, its flagship brand, Jollibee, has delighted Vietnamese customers with its unique and joyful dining experience. The company also continues to grow its presence in the country with its homegrown coffee brand, Highlands Coffee.
Highlands Coffee has grown exponentially since Jollibee Group acquired a 50% stake in 2012, expanding from 56 stores to a network of 763 in Vietnam and 815 globally. Today, the company holds a controlling 60% share of the business. Highlands Coffee is the market leader for Vietnamese coffee, known for its commitment to quality, sustainability, and community building. Its strategic growth has solidified its presence, especially in key urban areas, resonating strongly with both locals and visitors.
Looking ahead, Jollibee Group is well positioned for continued expansion in Asia and across the world. It recently entered the South Korean market with its acquisition of Compose Coffee. It has also entered into an agreement to acquire full ownership and control of Hong Kong-based dim sum restaurant Tim Ho Wan from Titan Dining LP (Titan Fund). Jollibee Group has also entered a joint venture with Singapore-based Food Collective Pte. Ltd. (FCPL) to expand the Tiong Bahru Bakery and Common Man Coffee Roasters chains in the Philippines.
The Jollibee Group now has a portfolio of 19 brands with over 9,500 stores across 32 countries worldwide.
Hashtag: #JollibeeGroup
The issuer is solely responsible for the content of this announcement.
About Jollibee Group
Jollibee Foods Corporation (JFC), also known as the Jollibee Group, is one of the world’s fastest-growing restaurant companies, with a mission to deliver great-tasting food, bringing the joy of eating through its 19 brands with over 9,500 stores across 32 countries.
The Jollibee Group’s portfolio includes eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger), four franchised brands (Burger King, Panda Express, Yoshinoya in the Philippines, and Tim Ho Wan in China), and ownership stakes in other key brands like The Coffee Bean and Tea Leaf (80%), Compose Coffee (70%), SuperFoods Group that operates Highlands Coffee (60%), and bubble tea brand Milksha (51%). The Company also has membership interests in Tortazo, LLC, along with Chef Rick Bayless, for Tortazo in the U.S. and has recently invested in Botrista, a leader in beverage technology.
Through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL), the Jollibee Group holds a 92% participating interest in Titan Dining LP. It recently disclosed that it signed an agreement to transfer of ownership and management of the Tim Ho Wan business to the Jollibee Group, subject to certain closing conditions. This transfer will be finalized after these closing conditions have been fulfilled, and Tim Ho Wan becomes 100% owned by JPWL. It also established a joint venture company that holds the franchise rights to operate Tiong Bahru Bakery and Common Man Coffee Roasters in the Philippines. The Company also holds a 90% stake in Titan Dining Partners II Ltd for growing Asia-Pacific food service brands.
The Jollibee Group’s global sustainability agenda, Joy for Tomorrow, underscores its commitment to sustainable business practices across food safety, employee welfare, community support, good governance, and environmental responsibility, among others. These focus areas are aligned with the United Nations Sustainable Development Goals (UN SDGs).
The Jollibee Group has been recognized as the Philippines’ Most Admired Company by the Asian Wall Street Journal, named one of Asia’s Fab 50 Companies, and listed among Forbes’ World’s Best Employers and Top Female-Friendly Companies. The Company is also a three-time Gallup Exceptional Workplace Award recipient and featured in TIME’s World’s Best Companies and Fortune’s Southeast Asia 500 List.
www.jollibeegroup.com 
1. Constituent Review – ixCrypto Index Series
1. 1. ixCrypto Index (“IXCI”)
The number of constituents will remain at 19 with no additions and deletions.
Additions:
No addition
Deletions:
No deletion
The free float adjusted market capitalization coverage is 84.26%* (excluding stablecoins, which represents 10.90% of the total crypto universe), while the 90-day-average volume is 77.36%*. The recapping at 40% will take effect on the effective date.
Since the last review, there has been a decrease in the crypto total market capitalization from USD3.38T to USD2.62T (-22.53%)#, and a decrease in the daily volume from USD157.69B to USD108.17B (-31.40%)#. Bitcoin remains the largest crypto in the constituent list, with its price decreased by 24.58% since the last review.
1.2. ixCrypto Portfolio Indexes
1.2.1 ixCrypto 5 Equal Weight Index (“IXEW5”) and ixCrypto 5 Square Root Index (“IXSR5”)
Additions:
No addition
Deletions:
No deletion
1.2.2 ixCrypto 10 Equal Weight Index (“IXEW10”) and ixCrypto 10 Square Root Index (“IXSR10”).
Additions:
No addition
Deletions:
No deletion
1.2.3 ixCrypto Altcoin 10 EW Index (“IXAEW10”) and ixCrypto Altcoin 10 Square Root Index (“IXASR10”).
Additions: Monero
Deletions: Chainlink
1.3. ixCrypto BTC/ETH Indexes
As of the cut-off date on 31st March 2026, the ixCrypto BTC/ETH 50/50 Index (“IX5050”) maintains a 50%/50% weighting for the ixBitcoin Index “IXBI” and ixEthereum Index “IXEI”. The ixCrypto BTC/ETH Proportional Index (“IXPI”) has a weighting of 83.12% and 16.88% for IXBI and IXEI, respectively.
At the upcoming effective date, IX5050 weightings will remain unchanged at 50%/50%. IXPI weightings will be adjusted to 84.53% and 15.47% for IXBI and IXEI, respectively, reflecting the market capitalization proportions of Bitcoin and Ethereum at the cut-off date.
1.4. ixCrypto Stablecoin Index
The number of constituents will remain at 6 (Appendix 5). Stablecoin comprises 10.90% of the total crypto universe, and ixCrypto Stablecoin Index covers 98.26% of the 90-day average market capitalization in the stablecoin universe.
2. Exchange Review
To ensure the fairest price objective, all indexes are calculated based on average of multiple exchanges. As a result of exchange review, 10 exchanges passed the review process, which are as follows:
- Binance
- Pionex (ADDITION)
- BitMart (ADDITION)
- MEXC
- LBank
- Bybit
- Gate.io2
- Kucoin
- Crypto.com Exchange
- Coinbase Exchange
Deletion
- Huobi Global
- OKEx
The selected 10 exchanges will be used to generate each of the fair average prices for the IX indexes’ constituents. The exchange review covers volume rankings, exchange background checks, founders’ background checks, USD/USDT/USDC/BTC pair coverage, overconcentration rules, exchange API coverage checks, and stability, among other aspects, for an exchange.
For more details about our exchange selection criteria, please email [email protected]. More information on the ixCrypto Indexes, including their constituents and constituents’ weights, is provided in the Appendices, or refer to the website https://ix-index.com/.
*Exclude stable coins and coins that trigger conflict of interest (based on conflict-of-interest rule methodology 3.9, effective on Oct 2, 2020)
#As of 31th March 2026, based on the past 90 days average
XXXX (ADDITION)Newly introduced exchanges as of 2026 Q1
Appendix 1
| Universe | All crypto coins traded in at least two different exchanges around the world |
| Selection Criteria | Cryptocurrencies ranking in the top 80% of cumulative full market capitalization (“MC”) coverage and within an acceptable range in accordance with the Volume Buffer Rule in terms of 90-day average trading volume |
| Number of Constituents | 19 in Q1 2026 |
| Launch Date | 12th December 2018 |
| Base Date | 3rd December 2018 |
| Base Value | 1,000 |
| Reconstitution Rule | If the coverage is below 75% or any of constituents is not within an acceptable range in accordance with the Volume Buffer Rule in terms of 90-day average trading volume, IXCI will be reconstituted to bring MC coverage back and do liquidity screening. |
| Reconstitution and Rebalancing Frequency | Quarterly and with a fast entry rule |
| Weighting Methodology | Free float adjusted market capitalization weighted with a cap of 40% |
| Currency | US Dollar / HK Dollar [EOD in 14 currencies] |
| Dissemination | Every 5 seconds for 24×7
(On Bloomberg, Reuters and major information vendors) |
| Website | https://ix-index.com/ |
| Bloomberg Page | IXCI <GO> |
Appendix 2
| Crypto | 90-day-average- Market Cap | 90-day-average-Volume | Cut-off Price |
Cumulative Market Coverage | Weighting (%) After 40% Cap# | |
| 1 | Bitcoin | $1,533,407,044,481 | $43,779,443,111 | $66,691.44 | 58.59% | 40.00% |
| 2 | Ethereum | $291,140,668,312 | $23,907,396,435 | $2,023.51 | 69.71% | 25.84% |
| 3 | BNB | $99,700,601,834 | $2,038,341,597 | $608.55 | 73.52% | 8.78% |
| 4 | XRP | $98,820,126,064 | $3,218,693,555 | $1.32 | 77.30% | 8.59% |
| 5 | Solana | $58,322,802,634 | $4,336,158,111 | $82.44 | 79.53% | 5.00% |
| 6 | TRON | $27,802,977,066 | $657,701,996 | $0.32 | 80.59% | 3.20% |
| 7 | Dogecoin | $18,028,347,533 | $1,341,528,833 | $0.09 | 81.28% | 1.47% |
| 8 | Cardano | $11,055,216,118 | $608,106,281 | $0.24 | 81.70% | 0.93% |
| 9 | Bitcoin Cash | $10,617,756,282 | $424,111,900 | $459.70 | 82.10% | 0.97% |
| 10 | Hyperliquid | $8,515,529,227 | $338,272,606 | $36.79 | 82.43% | 1.00% |
| 11 | Monero | $7,415,161,010 | $124,095,526 | $321.29 | 82.71% | 0.63% |
| 12 | Chainlink | $7,273,963,510 | $623,444,392 | $8.61 | 82.99% | 0.65% |
| 13 | Stellar | $5,965,923,096 | $147,863,725 | $0.17 | 83.22% | 0.59% |
| 14 | Zcash | $4,956,891,601 | $450,471,925 | $225.56 | 83.41% | 0.40% |
| 15 | Litecoin | $4,745,674,586 | $397,678,356 | $53.20 | 83.59% | 0.43% |
| 16 | Avalanche | $4,565,289,028 | $327,621,719 | $8.79 | 83.76% | 0.40% |
| 17 | Sui | $4,558,926,661 | $688,122,173 | $0.86 | 83.94% | 0.36% |
| 18 | Hedera | $4,371,988,560 | $136,144,137 | $0.09 | 84.11% | 0.40% |
| 19 | Shiba Inu | $3,987,578,330 | $135,856,575 | $0.00 | 84.26% | 0.36% |
As of 31 March 2026
# Weighting (%) after 40% Cap is adjusted according to the cut-off price, the arrangement of order may not the same as 90-day-average-Market Cap
Selection of index constituents is based on the past 90-day-average market capitalization and volume.
For the calculation methodology of the index, please refer to the “ixCrypto Index Methodology Paper” on our website
Appendix 3
| Index Constituent | ixCrypto 5 EW Index | ixCrypto 5 SR Index | ixCrypto 10 EW Index | ixCrypto 10 SR Index | ixCrypto Altcoin 10 EW Index | ixCrypto Altcoin 10 SR Index |
|
| 1 | Bitcoin | 20.00% | 47.35% | 10.00% | 38.28% | – | – |
| 2 | Ethereum | 20.00% | 20.26% | 10.00% | 16.37% | 10.00% | 25.472% |
| 3 | BNB | 20.00% | 11.81% | 10.00% | 9.54% | 10.00% | 14.848% |
| 4 | XRP | 20.00% | 11.67% | 10.00% | 9.44% | 10.00% | 14.682% |
| 5 | Solana | 20.00% | 8.91% | 10.00% | 7.20% | 10.00% | 11.199% |
| 6 | TRON | – | – | 10.00% | 5.76% | 10.00% | 8.968% |
| 7 | Dogecoin | – | – | 10.00% | 3.91% | 10.00% | 6.085% |
| 8 | Cardano | – | – | 10.00% | 3.10% | 10.00% | 4.829% |
| 9 | Bitcoin Cash | – | – | 10.00% | 3.18% | 10.00% | 4.944% |
| 10 | Hyperliquid | – | – | 10.00% | 3.22% | 10.00% | 5.005% |
| 11 | Monero | – | – | – | – | 10.00% | 3.968% |
As of 31 March 2026
Appendix 4
| Crypto | 90-day-average Crypto Market Cap | 90-day-average Crypto Volume | Index Level | Weight in BTC/ETH 50/50 | Weight in BTC/ETH Proportional |
| Bitcoin | $1,533,407,044,481 | $43,779,443,111 | 16119.86 | 50.00% | 84.53% |
| Ethereum | $291,140,668,312 | $23,907,396,435 | 17402.12 | 50.00% | 15.47% |
As of 31 March 2026
Appendix 5
| Crypto | 90-day-average- Market Cap | 90-day-average- volume |
Cut-off Price | Cumulative Market Coverage |
Weighting (%) After 40% Cap | |
| 1 | USDt | $185,014,602,798 | $90,009,449,564 | $0.9991 | 7.07% | 40.00% |
| 2 | USDC | $75,247,269,332 | $12,399,472,322 | $0.9997 | 9.94% | 40.00% |
| 3 | Ethena USDe | $6,227,533,422 | $125,083,188 | $0.9991 | 10.18% | 6.02% |
| 4 | Dai | $5,364,237,297 | $153,912,985 | $0.9997 | 10.39% | 5.50% |
| 5 | World Liberty Financial USD | $4,432,479,244 | $1,826,951,498 | $0.9995 | 10.56% | 4.48% |
| 6 | PayPal USD | $3,897,616,348 | $150,988,466 | $0.9996 | 10.71% | 4.00% |
As of 31 March 2026
Appendix 6
Real time indexes are disseminated every 5-second interval for 24×7 since 23 June 2022. The real-time indexes are available for viewing on the IX Crypto Index official webpage and Bloomberg Page IXCI <GO>. For IXCI, IXBI and IXEI, the indexes are also available through Nasdaq Global Index Data Service (GIDS) with the tickers “IXCI”, “IXBI” and “IXEI”, with dissemination interval kept at 15-second unchanged.
The vendor tickers are shown below:
| Index Name | Bloomberg Ticker | TradingView Ticker | Reuters Ticker | |
| Real-time | Delayed | |||
| ixCrypto Index | IXCI | IXCI2 | IXCI | .IXCI |
| ixBitcoin Index | IXCBI | IXCBI2 | IXBI | .IXBI1 |
| ixEthereum Index | IXCEI | IXCEI2 | IXEI | .IXEI1 |
For further information about ixCrypto Index and other available indexes including IX Crypto spot price index series and EOD indexes, please visit company official webpage https://ix-index.com or subscribe to LinkedIn: IX Asia Indexes
For data licensing and product, please contact us at [email protected].
For free API use on academic research or trial, please contact [email protected]
Hashtag: #ixCryptoIndex
The issuer is solely responsible for the content of this announcement.
About IX Asia Indexes and IX Asia Index Advisory Committee
IX Capital International Limited is an award-winning index and investment advisory company. The index business arm- IX Asia Indexes, providing real-time digital asset and innovative indexes, disseminated 24×7 globally and built on robust infrastructure. Since the launch of the first crypto benchmark index (“IXCI”) launched in Hong Kong in December 2018, the ixCrypto index series expand into over 40 indexes designed for exchange futures products, mark-to-market, and fund managers’ portfolio construction purposes. To ensure the professionality and impartiality of the index methodologies and operations, IX Asia Indexes has established its index advisory committee with representation from different industries, including fund management, exchanges, brokerage, financial blockchain experts, crypto service providers, etc. The committee will meet quarterly a year to discuss matters relating to the IX Asia Indexes, including to review and to comment the data sources, methodologies, and operations of IX Asia Indexes, to provide guidance to the future development of new IX Asia Indexes and to handle other issues and decisions on an as-needed basis.
IX Asia Indexes was awarded the Fintech Award (wealth investment and management) 2019 and 2021 organised by ETNet. It as well won an award for Startup of the Year and Basic Technology (Big Data) from Hong Kong Fintech Impetus Awards 2022 by Metro Broadcast and KPMG. It also won Asia Pacific Enterprise Achievement Award 2024 by Echolade. IX Asia Indexes completed its IOSCO compliance statement and obtained ISO/IEC 27001:2022 UKAS certification.
Website: https://ix-index.com/
Advisory Committee: https://ix-index.com/committee.htm
About IX Crypto Indexes
The ixCrypto index (“IXCI”) is the first crypto index launched in Hong Kong. It was launched on 12 December 2018. It is denominated in USD with a base value of 1000 and a base date on 3 December 2018. Designed to be easy to understand while providing a good representation of the crypto market, ixCrypto index aims to cover the top 80% of the cumulative free-float adjusted market capitalization in the crypto universe and, at the same time, the crypto currencies should fall within the top liquid cryptos ranked by trading volume in the 90 days preceding the review date. The index is to be reviewed quarterly and with a fast entry rule. Real time indexes are disseminated every 5-second for 24×7 since 23 June 2022. Real time index data together with ixBitcoin Index and ixEthereum Index can be obtained from IX Asia Indexes Data Services and Bloomberg terminal on IXCI <GO>. For IXCI, IXBI and IXEI, the indexes are also available through Nasdaq Global Index Data Service (GIDS) with the tickers “IXCI”, “IXBI”, “IXEI”, with dissemination interval kept at 15-second unchanged. Wechat: 信昇亞洲指數.
Media OutReach
The 17th China Children’s Film Dubbing Promotion and Exhibition Event Officially Kicks Off
As a public welfare brand dedicated to children’s growth and education for sixteen years, the activity continues to uphold the purpose of “fostering children’s growth, inspiring their minds, enriching their lives, and promoting children’s cinema.” Centered around the theme “A Dream of Light and Shadow, Voices Create Brilliance,” it targets children aged 7 to 16 both domestically and internationally. With film dubbing at its core, the activity provides a platform for artistic immersion, ideological guidance, and practical growth through diverse forms such as film lectures, dubbing challenges, film culture summer camps, and talent showcases, guiding children to experience the charm of film art in the world of light and shadow.
The year 2026 marks the 105th anniversary of the founding of the Communist Party of China and the 90th anniversary of the victory of the Long March of the Chinese Workers’ and Peasants’ Red Army. This edition of the event has selected classic films embodying historical memories and revolutionary spirit as dubbing materials, including Sparkling Red Star, The Letter with Feathers, The Detachment of The Hui People, Young Peng Dehuai, The Volunteers: Peace at Last, and Dead to Rights. These films guide children to revisit extraordinary years through cinematic images and grasp the spirit of the times through dubbing. Additionally, classic films showcasing China’s excellent traditional culture, such as Ne Zha 2, Chang‘An, I Am What I Am, and Big Fish & Begonia, help children strengthen their cultural confidence through diverse artistic nourishment.
With voices soaring, children interpret the legends of light and shadow; with dreams setting sail, they shine with youthful splendor. From today, the registration channel for the 17th China Children’s Film Dubbing Promotion and Exhibition Event is officially open! Dubbing enthusiasts aged 7 to 16 may access details and sign up via the official mini-program “Xiao Ying Mi Ai Pei Yin” or the WeChat Official Account of the China National Film Museum.
Hashtag: #ChinaNationalFilmMuseum
The issuer is solely responsible for the content of this announcement.
“SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” Captivates Thai and International Tourists
A Resounding Success Merging Tradition, Fashion, Music, and Lifestyle in the Heart of Bangkok
BANGKOK, THAILAND – Media OutReach Newswire – 16 April 2026 – Siam Paragon reaffirms its status as a world-class global destination and a top-of-mind landmark for both Thai and international visitors, celebrating the remarkable success of the “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026.” This grand Songkran festival, held from April 10–15, 2026 at Parc Paragon and throughout the shopping center, attracted an overwhelming number of attendees from around the world. The event’s success highlights Siam Paragon’s ability to deliver extraordinary experiences that seamlessly integrate fashion, music, arts, culture, and lifestyle into one vibrant destination—solidifying its reputation as a world-class experiential hub.
This achievement was made possible through a strong collaboration between Siam Paragon, Kasikornbank Public Company Limited, alongside esteemed partners from both the public and private sectors. Together, they created a vibrant and distinctive contemporary Songkran phenomenon. One of the festival’s standout highlights was the “SUMMERBEATS FASHION SHOW” at Paragon Department Store, showcasing curated looks from Spring/Summer 2026 collections by leading brands. The runway came alive with appearances from renowned celebrities and talents from The Face Men Thailand Season 4, setting the stage for six consecutive days of electrifying performances by top artists.
Beyond fashion, “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” also gained widespread recognition as a premier urban music festival, featuring over 150 artists including Masu–Tee, DJ Crossthy, DICE, JOEY BOY, Purpeech, Enjoy–June, Khana Bierbood, DJ Chin Chinawut, KT Kratae, LE7EL, Sweezdream, Paradise Bangkok, Tilly Birds, Billy–Babe, SONS, ALTERS, Tattoo Colour, Krit–Phop, 4MIX, Shine Boys, and Pijang Kritsana.
These artists ignited the summer energy throughout the festival, supported by world-class light, sound, and color production. The festive atmosphere became a major “magnet,” drawing people in to celebrate Songkran with unparalleled excitement and creating lasting impressions.
Throughout the festival, Siam Paragon transformed its spaces into a dynamic lifestyle landmark and one of Bangkok’s must-visit check-in destinations. The creative design blended Thai craftsmanship with contemporary aesthetics, offering a diverse range of activities, entertainment, and exclusive experiences tailored to shoppers, tourists, and the new generation alike, reflecting Siam Paragon’s role as a leadership in premium lifestyle experiences.
Another significant highlight was at NEXTOPIA on the 5th and 5A Floors, under the concept “NEXTOPIA: Culture of Tomorrow.” This area showcased a new dimension of Songkran by integrating Thai culture with innovation and sustainability. Through creative workshops and the landmark Crystal Pagoda, visitors actively engaged with the Circular Economy concept. This completed the Songkran vision, balancing entertainment and inspiration with genuine environmental responsibility.
The success of “SIAM PARAGON SUMMERBEATS MUSIC FEST 2026” not only reflects Siam Paragon’s strength in creating world-class magnet events that attract global audiences, but also reinforces its leadership as the premier destination. Siam Paragon remains dedicated to driving Bangkok’s vibrancy during every major festival, delivering extraordinary experiences that remain in the memories of Thai people and tourists from across the globe.
Hashtag: #SiamParagonSummerBeats2026 #SiamParagonSongkran2026 #SiamParagonSummer2026
The issuer is solely responsible for the content of this announcement.
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