Media OutReach
Juyeon Lee, Head of Xsolla APAC: “Xsolla Buy Button Designed to Reduce Friction and Drive More Revenue Online”
Surge in New Partnerships Across Japan and India Reflects Growing Interest in Alternative Payments
SEOUL, SOUTH KOREA – Media OutReach Newswire – 13 June 2025 – Game developers increasingly seek ways to reduce app store fees. Xsolla’s Buy Button for Mobile Games is gaining traction for users in the United States as an effective tool in that pursuit. According to Jooyeon Lee, Head of Asia-Pacific (APAC) at Xsolla, the Buy Button allows mobile game developers to integrate their web shops and custom payment pages directly, bypassing traditional app market fees and improving profitability for US-based players.
“Mobile game companies are highly interested in reducing app store fees and engaging directly with their users. With Xsolla Buy Button, developers can link their web shops and payment pages, giving them more flexibility and helping them retain more revenue. In a recent interview, this feature is particularly beneficial for companies aiming to expand globally,” said Lee.
Lee, a seasoned business leader with previous experience at game publishers such as Nexon, Netmarble, and Singapore-based Garena, rejoined Xsolla earlier this year as Head of APAC, overseeing operations, marketing, and organizational strategy across the region. Xsolla’s APAC division covers South Korea, Japan, Southeast Asia, India, Australia, and New Zealand.
“The APAC game market is currently in a phase of maintaining scale rather than aggressive growth, and we’ve seen increased demand from developers focused on improving profitability,” she noted. “As concerns about platform monopolies resurface, more developers are exploring third-party payment options—this is exactly why the Buy Button is attracting attention.”
The Buy Button is designed with easy integration without much coding, allowing developers to choose where and how to link payment pages. “Whether it’s a custom-built web shop or a third-party payment page, our partners have the freedom to decide,” said Lee. “Games with a large portion of their revenue coming from outside the U.S. can especially benefit from this feature, turning reduced fees into meaningful profit gains.”
Built on Xsolla Web Shop for mobile games and Xsolla Pay Station, the Buy Button connects to a browser-based checkout experience and offers key benefits such as:
- Keep up to 30% from platform fees
- Legally compliant external payment link integration
- Seamless one-tap payments
- Minimized tax and regulatory burdens
- Loyalty and rewards programs
- Parental controls and gift card options
- Multi-channel commerce support
As the official merchant of record, Xsolla also manages global tax compliance and fraud prevention. The company supports over 1,000 localized payment methods worldwide, up from 700, and has recently expanded into Southeast Asia, Japan, India, the Middle East, and Africa.
“Buy Button emphasizes flexibility and convenience. If developers are hesitant to adopt third-party payments directly, they can also use the feature to promote their web shops,” Lee explained. “It’s a low-barrier way to localize payments for developers targeting global markets.”
She added that adoption is rising even in traditionally conservative markets like Japan. “Japanese developers have been cautious about changing payment methods, but those who partnered with us have expressed high satisfaction,” said Lee. “We expect strong growth from our Japanese partners this year. Word of mouth about Xsolla is spreading in Japan and India, increasing new deals. An official announcement will follow soon.”
Lee also emphasized that Xsolla’s value proposition extends beyond fee reduction. “Developers are also satisfied with our tax management and fraud prevention capabilities. Even those initially selected other payment providers are increasingly switching to Xsolla.”
As for developer support, Xsolla continues to invest in initiatives for indie developers. “Our solutions are designed with global indie studios in mind. We’re actively participating in events like PlayX4 and BIC, and we’re expanding promotional channels to support international exposure,” she said.
In closing, Lee remarked, “Xsolla is ready to partner with any game developer focused on global expansion and profitability. We hope the Buy Button becomes a strategic tool for growth in today’s challenging market landscape.”
Hashtag: #Xsolla
https://xsolla.com/The issuer is solely responsible for the content of this announcement.
Xsolla
Xsolla is a leading global video game commerce company with a robust and powerful set of tools and services designed specifically for the industry. Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes fund, market, launch, and monetize their games globally and across multiple platforms. As an innovative leader in game commerce, Xsolla’s mission is to solve the inherent complexities of global distribution, marketing, and monetization to help our partners reach more geographies, generate more revenue, and create relationships with gamers worldwide. Headquartered and incorporated in Los Angeles, California, with offices in London, Berlin, Seoul, Beijing, Kuala Lumpur, Raleigh, Tokyo, Montreal, and cities around the world.
We sincerely thank our customers for their continued trust. AIA Hong Kong’s sustained leadership in the number of new business policies reflects that when people seek to protect their own and their loved ones’ future through insurance, AIA’s quality health and wealth solutions — together with services and experiences that go beyond traditional insurance — consistently stand out as their preferred choice.
We remain committed to protecting every moment that matters and helping people and the communities we serve to live Healthier, Longer, Better Lives.
Notes:
* Source: The latest provisional statistics of the Insurance Authority on Hong Kong long-term insurance business from January to September 2025.
** Based on statistics from Insurance Authority released since 2014 – Provisional statistics of the Insurance Authority on Hong Kong long-term insurance business.
Hashtag: #AIAHongKong
The issuer is solely responsible for the content of this announcement.
About AIA Hong Kong & Macau
AIA Group Limited established its operations in Hong Kong in 1931. To date, AIA Hong Kong and AIA Macau have about 18,000 financial planners1, as well as an extensive network of independent financial advisors, brokerage and bancassurance partners. We serve over 3.6 million customers2, offering them a wide selection of professional services and products ranging from individual life, group life, accident, medical and health, pension, personal lines insurance to investment-linked assurance schemes with numerous investment options. We are also dedicated to providing superb product solutions to meet the financial needs of high-net-worth customers.
1 As at 30 June 2025
2 Including AIA Hong Kong and AIA Macau’s individual life, group insurance and pension customers (as at 30 June 2025)
All nominations will undergo a rigorous screening and evaluation process conducted by the VinFuture Pre-Screening Committee and the Prize Council, which comprise leading scientists from around the world, including laureates of prestigious international awards such as the Nobel Prize, the Turing Award, and the Millennium Technology Prize.
The evaluation process is scheduled to be completed by September 2026, with the 6th VinFuture Prize Award Ceremony slated for early December 2026. Nominations submitted after April 17, 2026 will automatically be considered for the 2027 season.
In order to provide comprehensive information and strengthen engagement with its global network of nomination partners, the VinFuture Foundation will host two international webinars in the first quarter of 2026, featuring insights and perspectives from representatives of the Prize Council, the Pre-Screening Committee, and VinFuture Laureates. The first webinar will take place at 8:00 AM on January 26, 2026 (Hanoi time).
In 2026, the VinFuture Prize will continue the implementation of its Top Nominators Recognition Program, formally acknowledging the exceptional contributions of scientists whose discernment and scholarly leadership are instrumental in identifying and nominating scientific and technological achievements of transformative significance for humanity.
Having completed five successive and highly successful award cycles, the VinFuture Prize has established itself as a globally respected distinction within the international science and technology community. To date, it has received a cumulative total of 6,132 nominations from nearly 110 countries and territories and has recognized 48 outstanding scientists whose pioneering work has delivered profound, enduring, and far-reaching benefits to humanity.
Many of the achievements recognized by the VinFuture Prize are closely aligned with major milestones in human progress, ranging from global networking technologies, PERC solar cells, lithium-ion battery energy storage, and artificial intelligence to essential fields such as sustainable agriculture, healthcare, and environmental protection. Reflecting its expanding international reach, VinFuture’s global nomination partner network now includes nearly 15,000 scientists worldwide.
Dr. Thai-Ha Le, Managing Director of the VinFuture Foundation, stated: “After five years of establishment and development, VinFuture Prize has steadily affirmed its position as one of the world’s leading global science prizes, where outstanding scientific excellence is honored in parallel with social responsibility and the long-term interests of humanity. As we enter the 2026 season, we anticipate that nominations will continue to demonstrate the pivotal role of science and technology in addressing global challenges in a comprehensive manner, thereby advancing breakthrough solutions with strong applicability and the capacity to generate positive and sustainable impacts on a global scale.”
With its established international stature and credibility, VinFuture has contributed meaningfully to positioning Viet Nam as an emerging hub for global knowledge exchange and scientific collaboration. Numerous VinFuture partners have traveled to Viet Nam to engage in academic exchanges, share professional expertise, and strengthen ties with the domestic scientific community. Notable participants include Professor Aldo Steinfeld of the Swiss Federal Institute of Technology Zurich (ETH Zurich), recipient of the 2024 SolarPACES Lifetime Achievement Award; Professor Kurt Kremer, Honorary Director of the Max Planck Institute for Polymer Research (Germany); and Professor Chuanbin Mao of The Chinese University of Hong Kong (China), ranked among the world’s top 2% most-cited scientists in biomedical engineering…
Through VinFuture, many Vietnamese scientists have likewise gained access to, and established collaborations with, leading global researchers, actively engaging with the international scientific community to help shape a sustainable future for Vietnam and for humanity at large.
Hashtag: #VinFuture
The issuer is solely responsible for the content of this announcement.
Through this collaboration, FED Fitness and the Houston Rockets aim to bridge professional training standards with the at-home fitness experience, encouraging consistent movement and healthy routines for people of all ages and fitness levels.
FED Fitness offers a wide range of high-quality home exercise equipment, competitive pricing, and a free training app—aligning seamlessly with the Rockets’ performance-driven mindset and community-focused approach to sport and wellness.
Notably, this marks the Houston Rockets’ first partnership with a dedicated home gym solutions brand, reflecting the growing importance of home-based training within the evolving sports and fitness landscape. The partnership also reinforces FED Fitness’s expertise, product quality, and long-term strategic vision, as elite sports organizations increasingly align with innovative home fitness brands.
At the heart of the partnership is a shared commitment to health, discipline, and long-term fitness habits—whether training at home or competing at the highest level on the court.
Extending Professional Training into the Home
FED Fitness operates with the belief that fitness should be accessible, enjoyable, and sustainable, providing solutions designed to support users at different stages of their home fitness journey.
FED Fitness Home Gym Solutions
Its home gym solutions are defined by several core characteristics:
- Professionalgrade equipment
- Home training content system
- Spacefriendly designs
- Scenariodriven content
- Sustainable training system
FED Fitness is more than just equipment treadmills, ellipticals, strength machines, and lightweight accessories. Instead, it goes above and beyond by providing an entire home fitness ecosystem that includes training and health data.
Partnership Benefits for Consumers and Fans
The partnership between FED Fitness and the Houston Rockets is built on a shared focus on training, health, and fitness, as well as a mutual commitment to creating engaging, family-friendly experiences around the game.
Designed to benefit both organizations, the collaboration also delivers added value for Rockets fans through a variety of interactive activations and promotions. These include a sweepstakes for a VIP game experience, home training content featuring FED Fitness products and Houston Rockets personnel, and opportunities for co-branded merchandise offerings. Fans can also follow FED Fitness on social media to access exclusive, fans-only discounts.
About FED Fitness: Brand vision and global health mission
FED Fitness is a global home gym solution brand focused on delivering professional-grade equipment and digital training tools for home use.
Trusted by more than 12 million households worldwide, the brand is committed to helping individuals and families build sustainable fitness habits through accessible, high-quality solutions.
The partnership with the Houston Rockets further reinforces FED Fitness’s long-term vision of integrating professional training standards into home-based fitness and everyday life.
For more information, visit www.fedfitness.com
Hashtag: #FEDFitness
The issuer is solely responsible for the content of this announcement.
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