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Kind + Jugend ASEAN 2025 Kicks Off: Southeast Asia’s Premier Trade Show for Maternity, Baby & Kids Products Empowers Thai and ASEAN Businesses to Enter the Global Market
This year’s show showcased more than 100 leading brands from around the world including exhibitors from Thailand, China, Taiwan, Hong Kong, Japan, South Korea, Indonesia, Spain, the Netherlands, and Austria. The event offers an extensive business matching program, knowledge-sharing trend forum and seminars led by renowned international experts, a dedicated Innovation Zone, and the prestigious Innovation Award pitching competition. With registered visitors from more than 30 counties including Australia, Cambodia, Canada, Chiana, Hong Kong, India, Indonesia, Japan, South Korea, United Arab Emirates, Vietnam, and more, Kind+Jugend ASEAN 2025 is truly a meeting place for the industry in Southeast Asia and beyond.
Mr. Mathias Kuepper, Managing Director of Koelnmesse Thailand and Vice President Asia-Pacific, Koelnmesse, stated: Managing Director of Koelnmesse Thailand and Vice President Asia-Pacific, Koelnmesse, stated: “Kind + Jugend ASEAN was launched with a long-term vision: to build a professional, regionally relevant platform for this industry in Southeast Asia—supporting quality brands, fostering partnerships, and enabling sustainable growth. That vision remains firmly in place today.
The baby and maternity industry in 2025 is navigating a complex and uneven landscape, shaped by shifting demographics, evolving consumer expectations, and macroeconomic uncertainty. And yet, these very circumstances underline the importance of coming together—to share insights, build resilience, and identify new opportunities for growth across the region.”
Mr. Pongpol Yodmuangcharoen, Secretary to the Minister of Industry, further emphasized: “The Ministry of Industry is proud to support Kind + Jugend ASEAN 2025, which serves as a vital platform for Thai SMEs to generate economic value, particularly in the rapidly growing global market for innovative maternity and baby products. In today’s competitive landscape, success is no longer determined by size alone, but by the ability to connect with emerging opportunities on the global stage. This event is more than an exhibition—it is a true ‘bridge’ connecting Thai entrepreneurs with international partners, perfectly aligned with the Ministry’s vision of empowering SMEs to become regional exporters and innovators.”
Dr. Kitsana Vachekrilas, Vice Chairman of the Thai Chamber of Commerce, added: “The gathering of brands and entrepreneurs from numerous countries today highlights Thailand’s role as a strategic hub within the global supply chain for maternity and baby products. We boast world-class manufacturing facilities, skilled labor, and a new generation of designers with highly competitive ideas. The Thai Chamber of Commerce is honored to contribute to this initiative, as we strongly believe the ‘maternity and baby economy’ holds tremendous potential and is closely tied to the quality of life for Thai and ASEAN families. We are committed to helping our entrepreneurs elevate product standards to meet the needs of modern families and compete successfully on the global stage.”
Dr. Duangdej Yuaikwarmdee, Director of the International Trade Show Industry Department, Thailand Convention and Exhibition Bureau (TCEB), remarked: “The MICE industry not only generates revenue from business travelers and event participants but also serves as a crucial instrument for fostering long-term international cooperation. Kind + Jugend ASEAN exemplifies how MICE can propel niche industries, such as maternity and baby products, onto the world stage. TCEB takes pride in playing a role in advancing events of this calibre and remains fully committed to supporting Thailand’s position as Asia’s premier destination for exhibitions and business matchmaking. We believe this event will spark new ideas, drive positive transformation, and promote sustainable growth in industries directly tied to the nation’s future.”
This year’s edition also introduces three new experiential zones designed to allow attendees to interact directly with products—providing a valuable hands-on marketing experience for participating brands:
- Stroller Park — A realistic simulation track where visitors can test and compare the functionality and performance of strollers across various terrains in real-time.
- Gourmet Zone — A live demonstration and sampling area where nutrition experts provide insights on baby food preparation, offering visitors the chance to experience diverse products firsthand.
- Diaper-Changing Zone — A practical, trial space where visitors can directly test and compare products such as disposable diapers, pads, and skincare items for babies.
One of today’s major highlights is the Kind + Jugend ASEAN Innovation Award 2025, a platform where entrepreneurs and designers present cutting-edge innovations across five categories: Travelling & Moving Kids, Furniture, Textile, Kids Care, and Nutrition. Finalists will participate in a live pitch presentation, with winners to be announced on the same day.
Beyond just an exhibition, Kind + Jugend ASEAN 2025 offers a fertile ground for real business opportunities, ideal for businesses aiming to expand both domestically and internationally and buyers and distributors looking to expand product offers.
The event runs from today through June 14, 2025, at Queen Sirikit National Convention Center, Halls 5–6. Admission is open to industry professionals, buyers, distributors, importers & exporters, and investors specializing in maternity, baby, and kids products. June 14 will serve as a public day, welcoming parents and consumers who wish to explore and purchase innovative products at special prices. The public day will also feature fashion shows by Kids’ Planet and The Mall, alongside Meet & Greet sessions with George the Pig, the beloved younger brother of Peppa Pig. Free registration is available at kindundjugend.asia.
Hashtag: #Kind+Jugend
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Celebrate, Rest, and Recharge This Raya With XIXILI’s Sleepwear Collection
The Reality of the Raya Rush
The lead-up to Raya is a whirlwind of grocery runs, deep cleaning, and late nights in the kitchen. By the time the first open house begins, most women have already put in an incredible amount of effort for their families. The quiet moments in between are not just a break. They are earned.
XIXILI’s pajamas are made for those moments. Easy to move in, soft enough to wear through the night, and the kind of pieces that make coming home feel like something to look forward to. Designed to fit a wide range of body types, every woman can find something that feels as good as it looks.
“Raya is everything. The food, the family, the laughter. And at the end of it all, she deserves to rest just as well as she celebrated,” says Tara Tan, Marketing Director at XIXILI.
Comfort That Carries Through the Season
Raya may bring the occasion, but the shift happening in Malaysian wardrobes goes further than that. Women are increasingly treating sleepwear as a considered part of their self-care, not just something to change into before bed.
“We often talk about the joy of gathering, but we rarely talk about the exhaustion that comes with it,” Tara Tan adds. “Our goal for Raya 2026 is to ensure that when the last guest leaves, every woman has a high-quality piece of loungewear to retreat into. It is about honouring the work she does by giving her the rest she deserves.”
Quality loungewear for the wind-down, the slow morning, and every quiet moment in between has become one of the most considered purchases a woman makes this season.
Made to Be Worn, Not Just Owned
Good sleepwear should not sit tucked away at the back of a drawer. It should be the first thing she reaches for at the end of a long day, worn in and looked forward to. XIXILI’s range is built for exactly that, styles that settle naturally into her routine and carry her well beyond the festive season.
The full sleepwear collection is available online and at XIXILI boutiques nationwide. To shop the range, visit www.xixili-intimates.com.Hashtag: #XIXILI
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About XIXILI
A homegrown Malaysian brand, XIXILI offers beautiful fashion lingerie and shapewear in Malaysia that prioritises fit and comfort. With an extensive range of bra sizes from A to I and bands 65 to 110cm, XIXILI caters to women of all shapes and sizes. Expert fitters are dedicated to helping each customer find the perfect bra, boosting confidence and enhancing silhouettes.
XIXILI became the first Malaysian lingerie brand to introduce a Try-On in 3D avatar tool, allowing customers to virtually try on XIXILI lingerie using a 3D avatar tailored to their specific body type and measurements. Whether for everyday wear or something special, XIXILI ensures women always look and feel amazing.
Media OutReach
Vingroup Introduces Special Program to Support Customers Amid Rising Fuel Costs
Specifically, in addition to the existing incentives currently available, customers who switch from old gasoline vehicles to new VinFast electric vehicles during the program period will receive an additional 3% discount for cars and 5% discount for scooters. The program will be applied across all four markets: Vietnam, India, Indonesia, and the Philippines.
In line with VinFast’s pioneering spirit, GSM Green and Smart Mobility Joint Stock Company has also announced an immediate 10% reduction in fares for electric mobility services on the Xanh SM platform in Vietnam and Green SM in Indonesia from March 11 to March 31, 2026. This initiative offers customers a more environmentally-friendly and cost-effective transportation option.
The program may be extended depending on international developments and future fuel price movements.
Ms. Duong Thi Thu Trang, Deputy CEO of Global Sales, VinFast, stated: “The special ‘Trade Gas for Electric’ program launched in March across four key markets is VinFast’s timely response to geopolitical volatility that is affecting socio-economic conditions in many countries around the world. As one of the pioneering manufacturers leading the global electric vehicle revolution, VinFast together with companies in Vingroup’s green ecosystem aims to help reduce the impact of fuel prices on people’s daily lives while also lowering environmental pollution through smarter, more sustainable, and more cost-efficient mobility solutions.”
The special “Trade Gas for Electric” program will be implemented in parallel with and combined with other available incentive programs in each market. Through layered incentives, Vingroup and companies within its ecosystem aim to create favorable conditions for customers to transition quickly to electric vehicles, reduce dependence on gasoline, stabilize daily life, and contribute to building a cleaner and more civilized living environment.
Hashtag: #Vingroup
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Media OutReach
Singapore University of Social Sciences Expands Regional Footprint in China with Launch of Success Academy in Chongqing
New Academy and Shenyang satellite office strengthen SUSS’ visibility and partnerships across Western and Northeast China.
CHONGQING, CHINA – Media OutReach Newswire – 10 March 2026 – The Singapore University of Social Sciences (SUSS) today launched the SUSS Success Academy in Chongqing in collaboration with Raffles Young Academy (RYA) Pte Ltd and announced the establishment of a satellite office in Shenyang. Building on its Success Academies in Beijing and Shenzhen, the Academy strengthens SUSS’ presence in China and supports its growing engagement across Western and Northeast China.
The launch was commemorated with an opening ceremony at the CCI Gallery, attended by close to 70 guests from China and Singapore, including representatives from institutions of higher learning, and industry and community partners. The ceremony was presided by Vice-Consul (Political) Ms. Mavis Tan, Consulate-General of the Republic of Singapore, Chengdu and Mr. Li Xunfu, Deputy Director of Chongqing Municipal Commission of Commerce.
Success Academy to connect partners from Singapore and China
Anchored in SUSS’ commitment to lifelong learning and creating social impact, the Academy will serve as a key nexus for academic and industry partners from both countries. Through cross-cultural collaboration and practice-oriented learning, it also aims to develop future-ready talent equipped to contribute meaningfully to society and the economy.
RYA is an education and talent development organisation aimed at nurturing future-ready talent through industry-oriented learning and international exposure. RYA will bring its networks and local expertise to support and enhance the Academy’s initiatives.
Through the Academy, SUSS will provide opportunities for students from SUSS and other Singapore pre-tertiary and tertiary institutions to co-learn and co-innovate with peers in China. These include interdisciplinary global learning courses, impact startup and venture builder programmes, industry-based immersions and student exchanges. SUSS students will also gain regional exposure through internships and other workplace learning opportunities. In addition, the Academy will support SUSS in working with universities and organisations in China to jointly design and deliver industry-relevant courses and programmes for students and executives.
Extending engagement into Northeast China with Shenyang satellite office
To further deepen its engagement in Northeast China, SUSS will launch a satellite office in Shenyang on 11 March 2026 under the Success Academy in Chongqing. This office will support SUSS’ initiatives in Liaoning Province and surrounding areas, including Dalian. In addition, three Memoranda of Understanding (MOU) will be signed with the following organisations:
- Shenyang University of Chemical Technology (SYUCT): Collaborative development of a Master’s degree programme in Social Work, fostering cross-border knowledge exchange, curriculum innovation, and talent development to address evolving social service needs.
- North-East Institute of Population and Social Development: Joint research endeavours, professional development programmes, and meaningful academia-industry partnerships to generate evidence-based solutions, build capabilities, and promote active ageing ecosystems that benefit individuals and communities.
Professor Tan Tai Yong, President of SUSS, said, “China is an important partner for SUSS as we expand opportunities for our students and strengthen collaboration across Asia. The launch of the Success Academy in Chongqing allows us to work more closely with universities, industry and community partners in Western and Northeast China, and to deliver applied, practice-oriented education that responds to real-world needs. Our partnership with Raffles Young Academy reflects our shared commitment to developing future-ready talent and supporting professional growth across the region.”
Mr. Samuel Ng, Executive Chairman, RYA, said, “Our collaboration with the Singapore University of Social Sciences reflects a shared belief in applied, practice-oriented education and in preparing students and enterprises to navigate an increasingly complex and interconnected world. Chongqing’s strategic position as a gateway to Western China and a hub for industry and connectivity makes it an ideal location for immersive, industry-linked education. This partnership represents a long-term commitment to building enduring bridges between students and industry, between academia and practice, and between Singapore and China.”
The launch of the Success Academy in Chongqing is part of SUSS’ broader expansion across Asia. Since 2023, SUSS has established Success Academies in Beijing, Shenzhen, Ho Chi Minh City Bangkok, Kuala Lumpur, Jakarta, Manila and Mumbai.
For more information, visit www.suss.edu.sg/success-academy.
Hashtag: #SUSS
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The issuer is solely responsible for the content of this announcement.
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