Media OutReach
Kling AI Redefines Content Creation with AI-Powered Films at MIPCOM Cannes
MIPCOM Cannes, held annually at the Palais des Festivals, attracts over 12,000 industry professionals from more than 100 countries, including top buyers, production companies, distributors, and broadcasters. The intersection of content owners, streaming platforms, global brands, and the creator economy makes Cannes the key meeting point for shaping the next phase of media.
A highlight of Kling AI’s showcase at MIPCOM Cannes was Echo Hunter: A Memory Too Far,a groundbreaking prequel created in collaboration with U.S. creative studio Phantam X and directed by Kavan Cardoza (known as “Kavan the Kid”). The film, starring human actors including Canadian-American influencer King Bach, pioneered the use of Kling AI’s latest 2.5 Turbo model to generate complex and costly scenes, from dramatic car crashes to heart-racing chase scenes.
The film builds on the success of its predecessor, Echo Hunter, which was the first AI-generated film approved by the Screen Actors Guild–American Federation of Television and Radio Artists (SAG-AFTRA). The new prequel, with its trailer, has garnered over 2.5 million views globally across all platforms.
“We’re witnessing a significant shift as content creators are no longer using AI for single clips; they are leveraging it to develop entire IP series with the potential to evolve into large-scale, impactful projects,” said Zheru Liu, Manager of Parternerships at Kling AI.
Global Spotlight on AI Storytelling
Also at MIPCOM, Kling AI hosted a dedicated screening session for ten exceptional short films, selected from over 4,600 submissions to its global NextGen Creative Contest. The initiative, launched to celebrate AI-powered visual innovation, attracted participants from 122 countries and regions, competing for a $42,000 prize pool and 1.25 million Kling AI credits.
Hailing from diverse countries across Asia, Europe, and North America, the ten final pieces explore a wide spectrum of themes, from intimate human experiences to bringing ancient history to life. Ghost Lap, a short film from the U.K., tells the story of a young driver who finds himself reaching for more than just victory – he’s racing the memory of the one who never crossed the line. Lost & Found from Poland is an intimate look into the life of a boy who lost himself in immersive worlds created by his imagination.
The contest winners will be announced on October 18, with their films featured at an exclusive Kling AI event during the Tokyo International Film Festival.
Shaping the Future at the MIP Innovation Lab
Reflecting the industry’s embrace of AI, MIPCOM’s newly inaugurated MIP Innovation Lab served as a dedicated space for the intersection of content, technology, and audience behavior. Kling AI participated in discussions alongside industry powerhouses like Luma AI and Mantis AI, exploring AI’s potential to transform every aspect of the entertainment ecosystem.
Kling AI further reinforced its leadership by spotlighting its collaborations. This includes nine AI-generated short films produced with renowned Chinese directors such as Jia Zhangke and Academy Award-winning art director Timmy Yip, celebrated for Crouching Tiger, Hidden Dragon. On the global stage, Kling AI has also teamed up with leading AI studios like Phantom X, bringing to life projects such as Michael Mitchell’s The Variable, S.A.V.’s OG Prime and Kavan the Kid’s Echo Hunter: A Memory Too Far.
Gennie, a generative AI content studio uniquely focused on documentary and non-fiction storytelling, tapped into Kling AI to produce a trailer for a film that was also showcased during MIPCOM.
“At Gennie, we’re constantly pushing the boundaries of what’s possible with generative video. Kling AI’s technology has allowed us to achieve a new level of fidelity and scale in our reenactments — it’s a key part of how we’re transforming factual television production into something faster, smarter, and more cinematic,” said Max Einhorn, CEO and Co-Founder of Gennie.
As Zheru Liu commented, “The future of content creation is collaborative, merging human ingenuity with AI’s expansive capabilities. Our presence at MIPCOM underscores our commitment to empowering creators worldwide to tell their stories in unprecedented ways.”
Hashtag: #KlingAI
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The decision was announced during the discussion “Competition Development in Global Grain Trade: Joint Efforts of BRICS Countries”, organized by the BRICS Competition Law and Policy Centre on the sidelines of the 23rd Session of the UNCTAD Intergovernmental Group of Experts on Competition Law and Policy in Geneva.
The event included a closed meeting of BRICS competition authorities and a public panel featuring researchers, academics and representatives of international organizations.
Discussions focused on competition in global grain markets, the growing influence of financialization and digitalization across agricultural value chains, and policy tools to improve market transparency. Participants also reviewed the findings of a joint report prepared by the BRICS Competition Centre and UNCTAD (link: https://www.bricscompetition.org/ru/grainreport) , first presented at the 9th BRICS International Competition Conference in Cape Town in 2025.
A coordinated market study
The central outcome of the meeting was the establishment of a BRICS task force that will coordinate a joint sector inquiry into global grain trade within the framework of the BRICS Working Group on Food Markets.
The task force will be co-chaired by Diogo Thomson, President of Brazil’s Administrative Council for Economic Defense (CADE), and Mahmoud Momtaz, Chairperson of the Egyptian Competition Authority (ECA).
Thomson welcomed the initiative and proposed making competition in global grain trade a key topic at the next BRICS International Competition Conference, scheduled to take place in Brazil in 2027.
“Brazil is the only jurisdiction that has launched an investigation into digital grain trading platforms such as Covantis. I therefore strongly welcome this sector inquiry, which will help us better understand the impact of digitalization across grain supply chains and the risks it may create for competition. I also support using the BRICS Competition Centre as the coordination platform for this work,” he said.
Momtaz said one of the main conclusions of the BRICS-UNCTAD report was the significant role speculative activity plays in global grain markets.
“One of the key findings of the report presented by the BRICS Competition Centre is the extent to which speculative factors influence global grain trade. The most effective response is greater market transparency. We should not accept a situation where farmers receive only a small share of the value they create while consumers in Egypt pay excessively high prices for bread. Where does this margin accumulate, and who ultimately benefits from it? These are the questions our sector inquiry should answer,” he said.
He also proposed that the task force develop a common AI-powered price monitoring tool covering BRICS grain markets.
“Such a tool would provide the information needed for market analysis and become an important complement to the joint sector inquiry,” Momtaz added.
From analysis to policy recommendations
Hardin Ratshisusu, Deputy Commissioner of the Competition Commission of South Africa, said the study should contribute to the implementation of the BRICS Grain Exchange initiative endorsed by BRICS leaders in the Kazan Declaration (2024) and the Rio de Janeiro Declaration (2025).
“The proposal to establish a BRICS Grain Exchange should become one of the key recommendations of the sector inquiry as an innovative mechanism for restoring competition in global grain trade. Our objective is not merely to identify market problems but to develop practical recommendations that can ultimately be submitted to the leaders of our countries,” he said.
Alexey Ivanov, Director of the BRICS Competition Law and Policy Centre, said competition authorities should play a central role in designing the institutional framework of the future exchange.
“The BRICS Grain Exchange should not become another formal institution. It must serve as a practical mechanism for improving competition and market transparency. Competition authorities are uniquely positioned to identify the institutional features that will allow the exchange to achieve these objectives,” he said.
Growing international role
Frédéric Jenny, Chairmanof the OECD Competition Committee, said the initiative demonstrated the growing international role of BRICS competition authorities.
“This project illustrates how BRICS competition authorities are becoming drivers of the global competition agenda. In the past, they largely followed the lead of developed jurisdictions. That is no longer the case. There are very few examples worldwide of such close cooperation between competition authorities. This applies not only to joint market studies, but also to enforcement cooperation and competition advocacy. Rather than acting individually, you have found both the mechanisms and the political will to work together,” Jenny said.
The task force will now begin developing the methodology and work plan for the joint inquiry. Its findings are expected to provide policy recommendations aimed at strengthening competition, improving transparency in global grain trade, and supporting future BRICS initiatives in agricultural markets.
Hashtag: #BRICSCompetition
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Today’s premium SUVs are expected to do more than ever before. For EVs, that expectation increasingly extends beyond the drive itself to the ownership experience that comes with it.
DUBAI, UNITED ARAB EMIRATES – Media OutReach Newswire – 17 July 2026 – There’s a reason premium SUVs remain the vehicle of choice across much of the Middle East. People here spend a lot of time in their cars, commuting between cities, shuttling between meetings, while thinking nothing of driving hundreds of kilometers over a long weekend.
A vehicle is where conference calls are taken between appointments, where children fall asleep in the back seat on the drive home, and where many of the ordinary moments of daily life quietly unfold. That is also why buyers in the region tend to value both performance and convenience, rather than simply paying for horsepower or a premium badge.
Electric vehicles have made those decisions even more nuanced. Not long ago, conversations about EVs were largely centered on battery size, driving range and charging times. Those questions still matter, but increasingly, buyers also demand a clear picture of their post-delivery ownership experience, specifically requiring convenient charging, straightforward servicing, and long-term support.
Viewed through that lens, perhaps the most interesting thing about the VinFast VF 8 isn’t any single specification. Rather, it is the way the company has approached the ownership experience around it.
Designed by the legendary Italian design house Pininfarina, the all-electric D-segment SUV combines premium styling with everyday practicality. With up to 493 km of NEDC driving range and up to 402 horsepower through its dual-motor AWD system, the VF 8 is equally at home navigating city traffic or tackling longer journeys across the region. Its spacious cabin, Level 2 driver assistance technologies and 15.6-inch infotainment display are designed with comfort in mind, whether the journey lasts twenty minutes or two hours.
In the UAE, buyers also benefit from a 10-year vehicle warranty, a 10-year unlimited-mileage battery warranty, 24/7 roadside assistance and five years of free maintenance up to 100,000 km. These benefits strike at the heart of the EV ownership experience, especially for first-time buyers. Running low on charge before an important meeting or worrying about finding support on a long drive are precisely the kinds of concerns that can make consumers hesitate about making the switch.
Globally, VinFast has been investing heavily in the ecosystem surrounding its vehicles. Earlier this year, the company signed agreements with 29 international aftersales partners as part of its plan to expand its global service network to more than 1,100 workshops across North America, Europe, the Middle East and Asia during 2026. The initiative includes globally standardized technician training alongside software updates, battery inspections and technical support throughout the ownership journey.
In the UAE, VinFast works with Al Tayer Motors to provide local aftersales support while continuing to strengthen its regional service network through experienced local partners. Earlier this year, the company also signed an MoU with PlusX Electric, a DEWA-approved charging provider, to complement its charging ecosystem with portable charging pods, on-demand mobile charging and emergency roadside charging services.
In many ways, the Middle East’s EV market is still writing its next chapter. Buyers have more choices than ever before, but expectations are rising just as quickly. Developing a competitive electric SUV addresses only part of the equation; ensuring a seamless ownership experience may ultimately prove equally decisive.
Hashtag: #VinFast
https://me.vinfast.com/enThe issuer is solely responsible for the content of this announcement.
Media OutReach
Alpro Launches Subsidised RM1 Ferritin Checks to Help Women Understand, Prepare and Live Well Through the Transition to Menopause
Before Menopause, Many Women Are Already Struggling in Silence
While menopause is becoming more widely discussed, the years leading up to it often receive far less attention. During perimenopause, women may experience changes in their menstrual cycle, energy levels, concentration, sleep, mood and overall well-being. These changes may begin several years before menopause and can gradually affect a woman’s daily life, work and family responsibilities.
The fatigue women are expected to live with
Women in their late thirties, forties, and early fifties often carry multiple responsibilities at home, at work, and within their communities. Persistent exhaustion or difficulty concentrating may therefore be dismissed as stress, lack of sleep, ageing or simply part of having a busy life.
Representing the Faculty of Pharmacy, UiTM, Associate Professor Dr Mahmathi Karuppannan said:
Hashtag: #Alpro
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About Alpro Group
Founded in 2002, Alpro Group’s ecosystem has grown to include Alpro Pharmacy, Apotek Alpro, Alpro スギ (Sugi) Pharmacy, Alpro Physio, Alpro Clinic, Alpro Baby, Alpro OptiSaver, Alpro Audiology, Alpro Health, and Alpro Foundation. Supported by a team of more than 1,000 healthcare professionals, including doctors, pharmacists, nutritionists, dietitians, physiotherapists, optometrist and many others, Alpro serves over 5 million families in Malaysia and Indonesia through its extensive network of 500 physical outlets.
Alpro Pharmacy is the first and only community pharmacy in the region to offer product liability insurance of MYR 1 million in Malaysia and IDR 3 billion in Indonesia, ensuring the supply of genuine medications and enhancing consumer trust.
With the vision of a healthy and vibrant world, Alpro Group aims to become the No. 1 prescription pharmacy chain in Southeast Asia.
