Media OutReach
Kweichow Zhenjiu Showcases a Formidable Presence at 2026 Vinexpo Asia in Hong Kong
The First Hong Kong-Listed Baijiu Company Interprets Eastern Distilling Philosophy through a Contemporary Lens
HONG KONG SAR – Media OutReach Newswire – 27 May 2026 – ZJLD Group Inc. (“ZJLD” or the “Company”, together with the Company’s subsidiaries, collectively the “Group”) (SEHK stock code: 06979. HK), a leading pioneer in China’s baijiu industry and the first baijiu company listed on the Hong Kong Stock Exchange, is pleased to announce that its flagship sauce-aroma baijiu brand, Kweichow Zhenjiu, has staged a high-profile showcase at Vinexpo Asia 2026.
Leveraging Hong Kong’s preeminent position as a global trade hub and a dynamic multicultural crucible, the exhibition convenes top-tier spirits exhibitors and industry authorities from more than 20 countries and regions worldwide. Amid a landscape in which global spirits brands actively pursue cross-cultural breakthroughs, this edition of Vinexpo Asia prominently featured a “Be Spirits Hong Kong” pavilion. Serving as a premier “super-connector”, the platform has established sophisticated dialogue mechanisms and collaborative bridges, seamlessly accelerating the integration of Chinese baijiu into the international spirits market. Kweichow Zhenjiu’s participation marks a profound advancement in the Group’s internationalization strategy, serving as an invaluable window into the cultural essence of Chinese baijiu for global investors and high-end consumer segments.
Full-Spectrum Portfolio on Display: The Seamless Convergence of Craftsmanship Heritage and Modern Expression
Kweichow Zhenjiu curated a comprehensive product lineup tailored to diverse consumption dimensions, including mass consumption, business banquets, high-end collections, and contemporary lifestyle appreciation. Among the highlights, the strategic new offering “News Craft Beer” is masterfully tailored for the next generation of consumers and global audiences. Characterized by its crisp and modern-tasting profile, it pioneeringly explores diversified consumption scenarios, vividly embodying the innovative DNA of this time-honored brand.
As the brand’s pinnacle collector-level masterpiece, the Grand “Da Zhen 2020” impressively features the legendary calligraphy of the Chinese character “Zhen”(珍), penned by Shen Zhou, one of the iconic “Four Great Masters of the Ming Dynasty”. Seamlessly blending classical aesthetic philosophy with modern industrial design, the bottle incorporates intricate 3D hot foil embossing, encased in intangible cultural heritage Xuan paper (宣紙), and a bespoke, handcrafted outer box. The baijiu itself is meticulously master-blended by five national-level baijiu judges, harmonizing years of premium base liquor with exceptionally rare vintage-aged reserves, epitomizing the ultimate value in high-end connoisseurship and collection.
In addition, the brand simultaneously presented its flagship classic expressions, including “Lao Zhenjiu” (Classic Zhenjiu), “Zhen 15“, and “Zhen 30“. Also capturing widespread attention was its high-end vantage package-free[PN1] series, featuring “Zhen 2014“, “Zhen 2013“, “Zhen 30” and “Zhen 15“. Embracing a minimalist aesthetic, this sophisticated range transparently conveys the liquor’s intrinsic quality and authentic vintage value, proactively aligning with the evaluation paradigms of the international spirits industry.
Nurtured in the heartland of the core sauce-aroma baijiu production zone in Zunyi, Guizhou, Kweichow Zhenjiu unyieldingly adheres to time-honored solid-state fermentation techniques. Renowned for its elegant, full-bodied complexity, silky texture, and the legendary lingering fragrance that remains in the cup—the definitive “Zhen Style”—the Brand capitalizes on Hong Kong’s status as an international hub to transcend geographical and cultural boundaries, projecting the premium quality of Chinese sauce-aroma baijiu into the global arena.
Strategic Vision from Senior Leadership: Architecting a New Paradigm for Cross-Cultural Dialogue
Mr. Paul Ng, Vice President of International Affairs at ZJLD Group Inc., remarked: “Vinexpo Asia, as a world-class trade and exchange platform, serves as a vital conduit connecting Chinese baijiu with the global marketplace. Blessed with unparalleled strengths as an international financial and commercial hub, Hong Kong has always been a pivotal anchor for ZJLD’s strategic global expansion. In my vision, the global journey of Chinese baijiu extends far beyond regional market penetration; it represents the worldwide resonance of traditional Chinese baijiu craftsmanship, oriental etiquette, and lifestyle aesthetics.
Rooted in the core terroir of sauce-aroma baijiu production, ZJLD consistently prioritizes quality as our foundation and culture. Our successive high-profile appearances at prestigious international events, including Singapore’s TFWA Asia Pacific Exhibition & Conference, Vinexpo Hong Kong, and the International Wine & Spirits Fair, etc., not only demonstrate the solid execution of the Group’s global layout but also reflect our corporate responsibility as an industry leader to promote Chinese baijiu culture worldwide.
On this occasion, we adopt a more internationalized, concise and contemporary narrative to interpret the vintage value and artisanal aesthetics of Chinese sauce-aroma baijiu to global buyers and institutional investors. Looking ahead, ZJLD will steadfastly anchor our operations in Hong Kong, expand across the Asia-Pacific, and extend our reach to establish a truly global presence. We will actively engage with the global consumption ecosystem, tell compelling stories of Chinese baijiu, and pave the way for sauce-aroma baijiu to grace a broader international stage, commanding genuine prestige, appreciation, and cultural respect in mainstream global markets.”Hashtag: #ZJLD
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About ZJLD Group Inc. (6979.HK)
Zhen Jiu was established in 1975 in Zunyi, Kweichow, China’s primary production area of sauce-aroma baijiu. In 1988, it was honored with the National Quality Award at the 5th National Wine Appreciation Conference. In the same year, the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau announced that it would become one of the two sauce-aroma baijius served at state banquets. It is also known as one of the “Three Representative Baijiu Brands in Kweichow”.
ZJLD Group Inc. is a leading baijiu group in China that is devoted to offering premium baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma. According to Frost & Sullivan statistics, the flagship brand Zhenjiu has maintained its position for two consecutive years (2024 and 2025) as the fourth-largest sauce-aroma baijiu brand in China and the third largest in Guizhou Province, based on revenue. The Company operates four baijiu brands in China, including two national baijiu brands, Zhen Jiu and Li Du, and two regional brands, Xiangjiao and Kaikouxiao. ZJLD prides itself on inheriting the time-honored baijiu-brewing techniques and reinvigorating them to develop iconic products. It strives to create a wide variety of aromatic and mellow baijiu products to meet diverse consumer preferences, seize broader market opportunities, and promote traditional Chinese baijiu culture.
Hashtag: #ZuelligPharma #EliLillyandCompany #Cialis #Healthcare #MensHealth #Healthcare #Pharmaceuticals
https://www.zuelligpharma.com/
https://www.linkedin.com/company/zuellig-pharma
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About Zuellig Pharma
Zuellig Pharma is a leading healthcare solutions company in Asia, and our purpose is to make healthcare more accessible to the communities we serve. We provide world-class distribution, commercialization, and clinical trial support services, underpinned by a strong culture of innovation to support the growing healthcare needs in this region. The company was founded a hundred years ago and has grown to become a multibillion-dollar business covering 18 markets with over 12,000 employees. Our people serve more than 200,000 medical facilities and work with over 450 clients, including the top 20 pharmaceutical companies in the world.
Media OutReach
Licensed Watch Dealer Times Avenue Marks Five Years amid Singapore’s Pre-Owned Watch Market Growth
As the global watch industry slows and fraud risks in the secondary channel draw public attention, Times Avenue is among Singapore’s secondhand luxury watch specialists seeing sustained growth on the back of shifting buyer preferences and tightening consumer scrutiny
SINGAPORE – Media OutReach Newswire – 3 August 2026 – Times Avenue by Horology Maison marks its five-year anniversary in 2026, as Singapore’s pre-owned luxury watch market expands amid a broader slowdown in the global watch industry.
A Growing Secondary Market and the Case for Regulated Dealers
The Bloomberg Subdial Watch Index, which tracks the 50 most-traded references by transaction value, recorded its best half-year performance since early 2022 in the first half of 2025, reflecting a broader shift in buyer preference towards the secondary channel.
The growth of the pre-owned segment has been driven by a combination of factors, including tighter supply of popular references at authorised dealers, record gold prices lifting new watch retail costs, and a shift among buyers towards immediate availability and market-reflective pricing.
Founded in 2020, Times Avenue has grown alongside this trend, transacting more than 3,000 authenticated timepieces from its Beach Road boutique over its first five years of operation. The boutique’s inventory is weighted towards luxury Swiss timepieces including Rolex, Patek Philippe, Audemars Piguet, Tudor and Cartier, with a focus on sought-after references that are typically subject to long waiting lists in the primary market.
At the same time, authentication and fraud risks in the secondary channel have drawn public attention, including the recent prosecution of an Italian national who attempted to trade a “fake” Rolex GMT Saru at a Singapore retailer. Both developments underline the importance of sourcing from licensed, regulated dealers.
Licensed secondhand goods dealers like Times Avenue operate under frameworks that impose customer due diligence, transaction reporting, record-keeping, and stock movement obligations. Exempted by the Singapore Police Force and a fully regulated dealer under the Ministry of Law, Times Avenue ensures that every watch sold undergoes rigorous in-house authentication before it reaches the client, and each piece is covered by an in-house warranty, giving buyers assurance of authenticity for every transaction.
Times Avenue also offers in-person buying from the public, trade-ins, consignment, and authentication, alongside retail, covering both the acquisition and resale ends of the secondary market.
Clients and prospective buyers can view current inventory, arrange private viewings, or request a sourcing consultation at https://horologymaison.com/contact-us/.
Hashtag: #TimesAvenue #PreOwnedWatches #LuxuryWatchesSingapore #WatchCollector #HorologyMaison
https://horologymaison.com/
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carousell: https://www.carousell.sg/u/timesavenuesg/
telegram: 
https://t.me/timesavenue
The issuer is solely responsible for the content of this announcement.
Times Avenue by Horology Maison
Times Avenue by Horology Maison is a Singapore-based luxury watch grey dealer established in 2021, offering authenticated new and pre-owned timepieces from Rolex, Patek Philippe, Audemars Piguet, Tudor, Cartier and other leading maisons. The company provides retail, buying, trade-in, consignment, sourcing and authentication services from its boutique at 371 Beach Road #02-55 City Gate, Singapore 199597. Times Avenue by Horology Maison is registered with the Ministry of Law as a Regulated Dealer (Registration No. PS20220002864) and holds SPF Exempted Second-Hand Goods Dealer status.
Over 200 industry leaders, trendsetters and cultural figures gather at The Orbit to celebrate the much-anticipated launch event
SHANGHAI, CHINA – Media OutReach Newswire – 3 August 2026 – De Beers Group unveiled the Desert diamonds campaign for Asia at West Bund Orbit in Shanghai. The immersive experience brought to life the authenticity, individuality and inner radiance embodied by Desert diamonds. Generating significant buzz across Shanghai, the event attracted distinguished guests, including government officials and ambassadors, retailers and industry partners, media and cultural influencers, artists and designers.
Designed by British architect Thomas Heatherwick, the West Bund Orbit’s fluid, ribbon‑like form resonates with Desert diamonds’ narrative of individuality, naturalness and fluidity, offering a visually perfect setting for the launch. The highlight of the evening was a sacred gong‑striking ceremony, symbolising the opening of a new era for Desert diamonds. Officiating at the gong-striking ceremony were Lynn Serfaty, General Manager, Natural Diamonds, De Beers Group; Annie Wong, Chief Operating Officer of Chow Tai Fook Jewellery Group; Winston Chow, Deputy General Manager of Chow Sang Sang Jewellery Group and Tommy Tse, Deputy CEO at Tse Sui Luen Jewellery Group. The ring the bell ceremony is accompanied by Loletta Lai, VP, Natural Diamond Marketing, APAC, De Beers Group and Sean Lin, VP, Sales, De Beers Group.
Government and diplomatic leaders joined the celebration to offer their congratulations. Taking the stage for a group photo were Mr. Sohail Shaikh, UK Deputy Trade Commissioner to China, UK Government / FCDO; Mr. Tom Simpson, MD, China, China-Britain Business Council; Ms. Phuti Joyce Tsipa, South African Consul-General in Shanghai; Ms. Bertha Amakali, Minister Counsellor of Namibia to China; Mr. Lin Qiang, President of Shanghai Diamond Exchange Center; Ms. Xu Yilei, Managing Director of the Natural Diamond Council Greater China; Ms. Meng Xiaojun, Chief Economist of NGTC; Shridaran Pillay, VP Government Affairs, De Beers Group, underscoring the event’s cross‑cultural significance.
“Desert diamonds captures the untamed beauty and power of the desert,” said Lynn Serfaty, “In China, natural diamonds are not imports—their origins are deeply rooted in ancient civilisation. The desert itself resonates with the Chinese cultural appreciation for transcendence, resilience, and the harmony between heaven and humanity.”
“Today’s consumers seek individual expression, true self, and self‑reward,” she continued, “Each Desert diamond is a response to this desire. Every Desert diamond presents a uniquely warm, natural colour and carries the imprint of billions of years. It is this cultural resonance that is driving the growing interest and appreciation of Desert diamonds in the Chinese market, representing the values most precious in our time: authenticity, individuality, and inner radiance.”
Departing from traditional jewellery launch formats, De Beers Group invited four “Real People” who embody the spirit of authenticity through their real‑life journeys to reveal the essence of Desert diamonds. The event opened with Desert diamonds “Real People” and sound healer Lear Tsui’s ethereal “Healing Trace” gong performance, guiding guests into a serene state of inner exploration. In the performance segment “Colour of Origin” that followed – Guo Yu’ang, a young Peking opera artist of the Mei School, honoured tradition with a graceful and elegant aria, conveying the beauty of heritage. The only female “Real People”, Shi Wei, China’s first F1 Academy female driver, made a stunning appearance wearing Desert diamonds jewellery at the “Blade of Resilience” segment. She shared with conviction: “True strength is often not outwardly expressed but built through intense focus. Just like the formation of natural diamonds—seemingly silent, yet enduring pressure over eons to achieve transformation.” Taking the stage at the finale “Ray of Refraction”, stand‑up comedian Liu Yang ignited the room with a series of humorous and heartfelt performances, and amidst the laughter, he led everyone into the moment of the very first reveal of Desert diamonds jewellery. Liu Yang shared: “True brilliance is not about being flawless, but about embracing every aspect of yourself, just as Desert diamonds reflects a unique individuality through the natural beauty of diamonds.”
At the heart of the celebration was a curated jewellery art exhibition, presenting Desert diamonds jewellery masterpieces by Chow Tai Fook, Chow Sang Sang and Tse Sui Luen, alongside De Beers Group’s iconic three‑stone collection and loose Desert diamonds. De Beers Group creatively partnered with bamboo weaving artist Xu Mingyu, who used the intangible cultural heritage of bamboo weaving to create immersive art installations throughout the venue. The Desert diamonds jewellery was placed amidst an intricate interplay of bamboo rhythms, sparking a poetic dialogue between contemporary jewellery design and millennia‑old craftsmanship. This distinctive Eastern aesthetic not only offered a fresh visual delight, but also interpreted the beauty of individuality, the authenticity of craftsmanship, and the radiance of time‑honoured tradition embodied by Desert diamonds from a local perspective, further underscoring De Beers Group’s Building Forever sustainability commitment.
To bring the experience to a memorable close, guests continued the journey through sensory party, where sound, scent and imagery combined to evoke the beauty at the heart of Desert diamonds. Interactive zones included a sand art experience allowing guests to co‑create with their fingertips, feeling the flow and eternity of the desert, a Gong Sound healing session using resonant frequencies to guide guests into a state of calm and introspection, and a Scents of the Desert fragrance experience blending warm amber and deep woody notes to outline the raw, pure beauty of the desert earth. Each experience acted as a different facet of a Desert diamond, collectively reflecting the themes of authenticity, individuality, and inner radiance.
To delve deeper into the spirit of the theme, De Beers Group hosted a series of panel talks, offering different perspectives on the evolving role of natural diamonds in modern life. Consumers were invited to participate in Natural Diamond Masterclasses, where they learned about the rarity, uniqueness and enduring value of natural diamonds, and gained further understanding of how to distinguish natural diamonds from laboratory‑grown diamonds. In addition, enamel painting workshops allowed guests to explore the dialogue between traditional craftsmanship and contemporary design.
Desert diamonds opens a new chapter in the celebration of natural diamonds, honouring their deep‑earth origin, inherent rarity, and cross‑cultural significance as symbols of individuality, natural beauty and self‑reward. Today, consumers increasingly look for pieces that reflect not only who they are, but how they choose to live, celebrate and express themselves. Desert diamonds answers that desire with a natural diamond expression shaped by individuality, authenticity and inner radiance. Looking ahead, De Beers Group will continue to celebrate the enduring wonder of natural diamonds and inspire a new generation to discover their relevance in today’s world. Desert diamonds breathe new life into “A Diamond is Forever”—because natural diamonds belong not only to eternity, but also to the here and now.
Please follow the official accounts to find more information regarding Desert diamonds.
| De Beers Group Official Website www.debeersgroup.com |
Natural Diamond Instagram Page： @ADiamondisForeverhk |
Hashtag: #Naturaldiamonds #Diamonds #DeBeersGroup #Desertdiamonds #ADiamondisForever
The issuer is solely responsible for the content of this announcement.
About De Beers Group
Established in 1888, De Beers Group is the world’s leading diamond company with expertise in the exploration, mining, marketing and retailing of diamonds. Together with its joint venture partners, De Beers Group employs more than 20,000 people across the diamond pipeline and is the world’s largest diamond producer by value, with diamond mining operations in Botswana, Canada, Namibia and South Africa. Innovation sits at the heart of De Beers Group’s strategy as it develops a portfolio of offers that span the diamond value chain, including its jewellery houses, De Beers London and Forevermark, and other pioneering solutions such as diamond sourcing and traceability initiatives Tracr and GemFair. De Beers Group also provides leading services and technology to the diamond industry in the form of education and laboratory services and a wide range of diamond sorting, detection and classification technology services. De Beers Group is committed to ‘
Building Forever,’ a holistic and integrated approach to sustainability that underpins our efforts to create meaningful impact for the people and places where our diamonds are discovered. Building Forever focuses on three key areas where, through collaborations and partnerships around the globe, we have an enhanced ability to drive positive impact; Livelihoods, Climate and Nature. De Beers Group is a member of the Anglo American plc group. For further information, visit www.debeersgroup.com.
