Media OutReach
Kweichow Zhenjiu Showcases a Formidable Presence at 2026 Vinexpo Asia in Hong Kong
The First Hong Kong-Listed Baijiu Company Interprets Eastern Distilling Philosophy through a Contemporary Lens
HONG KONG SAR – Media OutReach Newswire – 27 May 2026 – ZJLD Group Inc. (“ZJLD” or the “Company”, together with the Company’s subsidiaries, collectively the “Group”) (SEHK stock code: 06979. HK), a leading pioneer in China’s baijiu industry and the first baijiu company listed on the Hong Kong Stock Exchange, is pleased to announce that its flagship sauce-aroma baijiu brand, Kweichow Zhenjiu, has staged a high-profile showcase at Vinexpo Asia 2026.
Leveraging Hong Kong’s preeminent position as a global trade hub and a dynamic multicultural crucible, the exhibition convenes top-tier spirits exhibitors and industry authorities from more than 20 countries and regions worldwide. Amid a landscape in which global spirits brands actively pursue cross-cultural breakthroughs, this edition of Vinexpo Asia prominently featured a “Be Spirits Hong Kong” pavilion. Serving as a premier “super-connector”, the platform has established sophisticated dialogue mechanisms and collaborative bridges, seamlessly accelerating the integration of Chinese baijiu into the international spirits market. Kweichow Zhenjiu’s participation marks a profound advancement in the Group’s internationalization strategy, serving as an invaluable window into the cultural essence of Chinese baijiu for global investors and high-end consumer segments.
Full-Spectrum Portfolio on Display: The Seamless Convergence of Craftsmanship Heritage and Modern Expression
Kweichow Zhenjiu curated a comprehensive product lineup tailored to diverse consumption dimensions, including mass consumption, business banquets, high-end collections, and contemporary lifestyle appreciation. Among the highlights, the strategic new offering “News Craft Beer” is masterfully tailored for the next generation of consumers and global audiences. Characterized by its crisp and modern-tasting profile, it pioneeringly explores diversified consumption scenarios, vividly embodying the innovative DNA of this time-honored brand.
As the brand’s pinnacle collector-level masterpiece, the Grand “Da Zhen 2020” impressively features the legendary calligraphy of the Chinese character “Zhen”(珍), penned by Shen Zhou, one of the iconic “Four Great Masters of the Ming Dynasty”. Seamlessly blending classical aesthetic philosophy with modern industrial design, the bottle incorporates intricate 3D hot foil embossing, encased in intangible cultural heritage Xuan paper (宣紙), and a bespoke, handcrafted outer box. The baijiu itself is meticulously master-blended by five national-level baijiu judges, harmonizing years of premium base liquor with exceptionally rare vintage-aged reserves, epitomizing the ultimate value in high-end connoisseurship and collection.
In addition, the brand simultaneously presented its flagship classic expressions, including “Lao Zhenjiu” (Classic Zhenjiu), “Zhen 15“, and “Zhen 30“. Also capturing widespread attention was its high-end vantage package-free[PN1] series, featuring “Zhen 2014“, “Zhen 2013“, “Zhen 30” and “Zhen 15“. Embracing a minimalist aesthetic, this sophisticated range transparently conveys the liquor’s intrinsic quality and authentic vintage value, proactively aligning with the evaluation paradigms of the international spirits industry.
Nurtured in the heartland of the core sauce-aroma baijiu production zone in Zunyi, Guizhou, Kweichow Zhenjiu unyieldingly adheres to time-honored solid-state fermentation techniques. Renowned for its elegant, full-bodied complexity, silky texture, and the legendary lingering fragrance that remains in the cup—the definitive “Zhen Style”—the Brand capitalizes on Hong Kong’s status as an international hub to transcend geographical and cultural boundaries, projecting the premium quality of Chinese sauce-aroma baijiu into the global arena.
Strategic Vision from Senior Leadership: Architecting a New Paradigm for Cross-Cultural Dialogue
Mr. Paul Ng, Vice President of International Affairs at ZJLD Group Inc., remarked: “Vinexpo Asia, as a world-class trade and exchange platform, serves as a vital conduit connecting Chinese baijiu with the global marketplace. Blessed with unparalleled strengths as an international financial and commercial hub, Hong Kong has always been a pivotal anchor for ZJLD’s strategic global expansion. In my vision, the global journey of Chinese baijiu extends far beyond regional market penetration; it represents the worldwide resonance of traditional Chinese baijiu craftsmanship, oriental etiquette, and lifestyle aesthetics.
Rooted in the core terroir of sauce-aroma baijiu production, ZJLD consistently prioritizes quality as our foundation and culture. Our successive high-profile appearances at prestigious international events, including Singapore’s TFWA Asia Pacific Exhibition & Conference, Vinexpo Hong Kong, and the International Wine & Spirits Fair, etc., not only demonstrate the solid execution of the Group’s global layout but also reflect our corporate responsibility as an industry leader to promote Chinese baijiu culture worldwide.
On this occasion, we adopt a more internationalized, concise and contemporary narrative to interpret the vintage value and artisanal aesthetics of Chinese sauce-aroma baijiu to global buyers and institutional investors. Looking ahead, ZJLD will steadfastly anchor our operations in Hong Kong, expand across the Asia-Pacific, and extend our reach to establish a truly global presence. We will actively engage with the global consumption ecosystem, tell compelling stories of Chinese baijiu, and pave the way for sauce-aroma baijiu to grace a broader international stage, commanding genuine prestige, appreciation, and cultural respect in mainstream global markets.”Hashtag: #ZJLD
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About ZJLD Group Inc. (6979.HK)
Zhen Jiu was established in 1975 in Zunyi, Kweichow, China’s primary production area of sauce-aroma baijiu. In 1988, it was honored with the National Quality Award at the 5th National Wine Appreciation Conference. In the same year, the Protocol Department of the Ministry of Foreign Affairs, the Communication Department of the Ministry of Economy and Trade, and the Great Hall of the People Management Bureau announced that it would become one of the two sauce-aroma baijius served at state banquets. It is also known as one of the “Three Representative Baijiu Brands in Kweichow”.
ZJLD Group Inc. is a leading baijiu group in China that is devoted to offering premium baijiu products, including sauce-aroma, mixed-aroma, and strong-aroma. According to Frost & Sullivan statistics, the flagship brand Zhenjiu has maintained its position for two consecutive years (2024 and 2025) as the fourth-largest sauce-aroma baijiu brand in China and the third largest in Guizhou Province, based on revenue. The Company operates four baijiu brands in China, including two national baijiu brands, Zhen Jiu and Li Du, and two regional brands, Xiangjiao and Kaikouxiao. ZJLD prides itself on inheriting the time-honored baijiu-brewing techniques and reinvigorating them to develop iconic products. It strives to create a wide variety of aromatic and mellow baijiu products to meet diverse consumer preferences, seize broader market opportunities, and promote traditional Chinese baijiu culture.
CUHK’s Academic Excellence and Global Research Impact
CUHK’s academic rigour is further recognised in the 2026–27 Best Global Universities Rankings by U.S. News & World Report, where it ranks 28th globally and 5th in Asia, remaining Hong Kong’s top university for the fourth consecutive year. The University features 15 subjects in the global top 50, including five in the top 10, such as Education and Educational Research (#1), Gastroenterology and Hepatology (#2), Computer Science (#7), and Arts and Humanities and Artificial Intelligence (both ranked #9).
CUHK: Where Bold Ideas Become Impactful Research
CUHK provides an exceptional environment for impactful research, supported by approximately 300 research institutes and centres, alongside four state key laboratories approved by the Ministry of Science and Technology of China. Reflecting on the academic environment, Zhamilya Zhirenova, a PhD student in Biomedical Science from Kazakhstan, has deepened her expertise through her involvement with the Centre for Neuromusculoskeletal Restorative Medicine (CNRM), an InnoHK research centre CUHK established with Sweden’s Karolinska Institutet.
Unlike traditional research pathways, where students are often confined to a single university laboratory, Zhamilya gained extensive experience at Hong Kong Science Park, a dynamic setting that closely resembles industry. “It feels more like an industrial company,” she reflected, “and that experience has been invaluable.” For researchers with ambitions beyond academia, such early exposure to the pace and expectations of the biotech industry provides a distinct advantage.
Nurturing the Next Generation of Scientific Innovators
Many of CUHK’s scholars are globally renowned experts who have made significant breakthroughs in their respective fields. These experts provide valuable mentorship, cultivating an intellectually stimulating environment for innovative research.
At the Centre for Novostics, an InnoHK research centre dedicated to advancing molecular diagnostics, Yasine Malki, a Chemical Pathology PhD student from Hong Kong, highlighted mentorship as a defining aspect of his experience at CUHK. Benefiting from the mentorship of Professor Dennis Lo, CUHK’s Vice-Chancellor and President, and a pioneer in molecular diagnostics, Yasine collaborates with specialists in molecular technologies, bioinformatics, and clinician-scientists, exemplifying CUHK’s dynamic, multidisciplinary approach to medical science.
Through the latest global rankings, CUHK continues to demonstrate the impact of its research and scholarship. The University offers robust financial support to attract top-tier global talent, such as the Hong Kong PhD Fellowship Scheme (HKPFS) for the 2027–28 intake, which provides over HK$1.81 million (approximately US$232,420) in funding. Applications open on 1 September 2026.
Hashtag: #CUHK
The issuer is solely responsible for the content of this announcement.
About CUHK
Founded in 1963, The Chinese University of Hong Kong (CUHK) is a leading comprehensive research university with a global reputation and world-leading rankings. Located in the heart of Asia, CUHK has a vision and a mission to combine tradition with modernity, and to bring together China and the West. The University has eight faculties: Arts, Business Administration, Education, Engineering, Law, Medicine, Science, and Social Science. Together with the Graduate School, the University offers over 300 undergraduate and postgraduate programmes. All faculties are actively engaged in research in a wide range of disciplines, with an array of research institutes and research centres specialising in interdisciplinary research of the highest quality.
Media OutReach
HKDL’s Immersive Interactive Experiences Win Guests’ Hearts Lucky Nugget Spin at Grizzly Gulch Surpasses 30,000 Participations
Immersive experiences fuel collectible merchandise craze and extend magical memories
HONG KONG SAR – Media OutReach Newswire – 11 July 2026 – In tune with the growing popularity of experiential travel and guests’ desire for participation and immersive experiences throughout their journeys, Hong Kong Disneyland Resort (HKDL) has been integrating retail with storytelling at the park through an endless flow of innovative interactive experiences and distinctive merchandise offerings. Emotional connections with guests are strengthened as merchandise is transformed into meaningful souvenirs interwoven with their Disney memories.
Launched in April this year at Grizzly Gulch, the Chip ‘n’ Dale Lucky Nugget Spin has recorded more than 30,000 participations as of the end of June, becoming one of the park’s most popular activities. Combining storytelling, live interactions, and surprises, the experience has been warmly received by guests and has further enhanced the atmosphere throughout the land.
David Koo, director of merchandise at Hong Kong Disneyland Resort, shared: ‘Today’s guests are looking for more than products; they want keepsakes that capture the stories and memories of their visit. Through interactive experiences, we hope to make merchandise a natural extension of the Disney park journey. Whether it is a plush toy, a pin or an accessory, the true value lies not only in the item itself, but in the magical moments and personal memories it represents.’
David Koo, director of merchandise at Hong Kong Disneyland Resort, is pictured in the center
This story- and interaction-driven strategy has been incorporated into various guest experiences across the resort. For example, in an engaging experience at the Popcorn Pop-Up Shop on Main Street, U.S.A., guests can reach into a giant popcorn bucket-themed installation to catch a “popcorn” and reveal the hidden Pixar pals plushie together with Disney cast members on the spot. Meanwhile, the Snow White Grotto, located beside the Castle of Magical Dreams, has introduced a new “Lock of Dreams” experience, offering guests a sense of ceremony and a souvenir to cherish.
Disney’s Classic Pin Trading Tradition Extends the Magic Beyond the Visit
Disney’s iconic Pin Trading tradition has long been an important part of how guests explore the park and connect with others. Reopened in June, Main Street Collectibles now features dedicated pin display areas designed to celebrate and elevate this beloved tradition. Guests can discover unexpected treasures while searching for favorite designs as they trade pins with Disney cast members and fellow collectors. More than just an addition to a collection, each pin carries unique memories and extends the guest journey.
More Than 3.5 Million 20th Anniversary Merchandise Items Snapped up
New Pixar and Marvel Experiences on the Way
Merchandise sales grew continuously during Hong Kong Disneyland’s 20th anniversary celebrations, which attracted a large number of local, mainland, and international visitors and concluded with fanfare in June. Since late June last year, the resort has sold more than 3.5 million 20th Anniversary-themed merchandise. Among them, about 600,000 units of the SouvenEARS collection have been snapped up. Meanwhile, the blind-box series inspired by attractions and themed lands achieved sales of more than 500,000 units during fiscal year 2025, demonstrating the continued popularity of merchandise with strong storytelling elements and collectible appeal.
Looking ahead, HKDL will continue to enrich the guest experience across the resort. New Pixar-themed and Marvel-themed experiences will be introduced, further expanding both entertainment and retail offerings. Through ongoing innovation, HKDL remains committed to meeting guests’ demand for more immersive experiences, enhancing its appeal to local, mainland, and international visitors, and strengthening its position as a leading travel destination in the region.
Hashtag: #HongKongDisneylandResort
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The HR Asia Awards are among Asia’s most prestigious annual human resources awards, recognizing organizations that demonstrate excellence in workplace culture and sustainable people development. Winners are evaluated using the TEAM (Total Engagement Assessment Model), which measures employee engagement, organizational trust, and workplace experience, drawing on benchmarking data from more than 2.5 million employees across 20,000 organizations throughout the region.
According to the independent assessment conducted for the HR Asia Awards 2026, Green SM significantly outperformed market benchmarks in the “Best Companies to Work for in Asia” category, achieving outstanding scores across several key dimensions, including technology enablement in the workplace (4.8/5), workplace sustainability (4.71/5), and diversity, equity, and inclusion (4.72/5).
A defining element of Green SM’s workplace culture is its unwavering commitment to the principle that “Every Voice Counts.” This commitment is embedded through comprehensive employee engagement initiatives, including regular internal surveys, 360-degree performance evaluations, and multiple feedback channels that transform employee insights into tangible improvements in policies, workplace practices, and operational excellence.
At Green SM, talent development is viewed not merely as an HR function but as a strategic driver of service excellence. The Company continues to invest comprehensively in recruitment, professional training, operational standardization, workplace culture, and structured career development pathways for its Green Drivers. In parallel, Green SM delivers continuous capability-building programs for managers and employees, combining practical learning with digital learning platforms to strengthen leadership and management capabilities and organizational agility in an evolving business environment.
Alongside its investment in people, Green SM has been progressively building a unified organizational culture across its international markets. Rooted in values established in Vietnam while embracing the diversity of local cultures and communities, the Company fosters an environment that encourages collaboration, continuous learning, and empowerment. This enables teams across different countries to uphold consistent service standards while remaining responsive to the unique needs of local customers and communities.
Green SM also received the Technology Empowerment Awards in recognition of its continued digital transformation in human resource management. Through the digitalization of HR processes, the development of competency frameworks, the expansion of digital learning ecosystems, and the integration of data-driven people management, the Company has streamlined repetitive administrative tasks, enhanced decision-making efficiency, and enabled employees to devote greater focus to innovation, customer experience, and superior service delivery.
Mr. Nguyen Quoc Tuan, Global Chief Executive Officer of Green SM, said: “Our people have always been the cornerstone of Green SM’s sustainable growth. We believe that when individuals are empowered by technology and united by shared values, our teams across every market can deliver exceptional experiences for our customers. These two awards affirm the direction we have taken and further strengthen our commitment to building a truly multinational organization with its roots in Vietnam.”
In 2026, Green SM aims to expand its global workforce and partner network to approximately 400,000 people worldwide. As the Company continues to accelerate its international expansion, it will further invest in talent development and technology-driven people management to build a highly capable global workforce, maintain consistent service excellence across markets, and advance its vision of becoming the world’s leading green mobility platform.
Hashtag: #GreenSM
The issuer is solely responsible for the content of this announcement.
